THE STORY OF LAY’S

There may not be a single Indian who doesn’t love ‘Lay’s’. It is everyone’s favorite potato chips to snack on. But not many know how it began. It all started with this man.

Herman Lay

Herman Lay, a salesperson in Nashville, Tennessee, was the first to sell Lay’s on behalf of Barrett Food Products Company in 1932. (U.S.). During the Great Depression, he was a traveling salesman, selling his chips from the back of his automobile on the roadway. “He believed in giving the most affordable prices and the highest quality products at an arm’s reach of every consumer,”

After six years, when Barrett fell on hard times, Herman bought the firm and renamed it H. W. Lay & Company. H.W. Lay & Company was the company’s original name until 1944 when Herman chose to condense it to the ICONIC Lay’s Potato Chips.

Lay’s Tennessee Valley Popcorn, not potato chips, was the company’s initial product, released in 1938. H.W. Lay & Company didn’t begin making Lay’s chips until 1944. People rapidly grew enamored with the chips. Lay’s had grossed $16 million in revenue by 1957, making it the largest potato chip and snack food manufacturer in the United States.

It became the first snack food brand to advertise on television, with an animated mascot dubbed Oscar-The Happy Potato.

Around the same time, C.E. Doolin was purchasing the recipe for yet another American staple: Frito corn chips. Doolin began preparing them in his mother’s kitchen. In 1961, the two of them partnered up to form Frito-Lay.

In 1962, Lay’s potato chips first crossed the border into Canada. By 1997, Lay’s potato chips had established itself as a popular choice among Canadians, and they remain the country’s favorite potato chip brand to this day. In 1965, PepsiCo acquired the Lay’s brand. Frito Lays, a PepsiCo subsidiary, manufacture Lays.

Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips are all Frito-Lay products. Lay’s, formerly known as Hostess in Canada until 1996, is also known as Walkers in the United Kingdom and Ireland, Smith’s in Australia, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, Margarita in Colombia, Katkoot in Kuwait, and Sabritas in Mexico. Lay’s flavors vary by region: North America, Europe, Australia, Asia, and Africa.

LAY’S DEBUT IN INDIA

Lay’s debuted in India in 1995 and quickly rose to become one of the Before Lays, Uncle Chips dominated the Indian market. In barely five years, Lay’s positioned itself as the principal rival of ‘Uncle Chips’ and grew to become the largest chip manufacturer in India.

Economical chips packets ranging from Rs.5, Rs.10, Rs.20, and Rs.25 were launched to attract customers & According to a study, more than 72 % of residents felt the cost adequate. In 2016, Lay’s had a 50 percent market share in potato chips in India, according to Statista.

Lay’s are prepared with the finest potatoes, cooked in edible vegetable oils, and flavored with wonderful seasonings. Extensive quality control and production techniques are used. It has ISO 14000 HACCP (Hazard Analysis and Critical Control Point) certification, USA; TQCSI (Australia) accreditation from the American Institute of Baking (USA), and OHSAS 18001 (Occupational Health and Safety Assessment Series) certification, USA.

Lay’s chips come in over 200 different flavors. The chips come in a variety of flavors, like salt & vinegar and barbeque, as well as cappuccino, vegetable soup, and Beer ‘n Brats.

It introduced a variety of Indian and Western flavors, like Classic Salted, American Style Cream & Onion, Chat Chaska, Magic Masala, Tangy Tomato, and Astana Mango, to appeal to both urban and rural markets in India. To attract the health-conscious clientele Frito-Lay potato chips now have zero trans-fats and no added MSG.

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