# Keywords Density Analysis

Keyword Density Analysis

Keyword density analysis tells you how often a search term appears in a text in relation to the total number of words it contains.

For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam.

If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.

The Keyword Density analysis Formula

How do you calculate keyword density? The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page.

-Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives:

10 / 1000 = .001

Multiply this by 100 to get a percentage, which in this case is 1%.

There’s also another formula sometimes used to assess keyword usage: TF-IDF, which stands for “term frequency-inverse document frequency”. The idea here is to assess the frequency of a keyword on specific pages (TF) against the number of times this word appears across multiple pages on your site (IDF). The result helps determine how relevant your keyword is for specific pages.

While TF is straightforward, it’s easy to get sidetracked by IDF. Here, the goal is to understand the rarity of your keyword across multiple documents. IDF is measured in values between 0 and 1 — the closer to 0, the more a word appears across your pages. The closer to 1, the more it appears on a single page and no others.

The Keyword Density Analysis Tool

The Keyword Density Analysis Tool counts text found in the on-page body text, as well as text used within and heading tags. As a result, you can use this free keyword density tool to see which words and phrases are already used frequently on the page and mirror those words and phrases in the most valuable metadata tags, such as , heading tags, and alt text to improve the keyword relevance.

After running the keyword density tool, you may also find that you need to tweak the content of the page to ensure the most important keywords are used with reasonable frequency–but not to the point of keyword stuffing, which can generate search engine penalties. Use this free keyword density tool to gain insight to the page content you already have. The keyword density tool can also help guide your SEO site review efforts to getting what you actually want and need on the page.

Keywords density analysis

It’s simple, you just need to insert more of SEO keywords into your content!

We recommend adding your keyword at your headline, the first 100 words of your content, and the last 100 words of your content.

Having mentioned your keyword early in the content can better help Google to better associate your content with your targeted keyword.

So having your targeted keyword in your headline and early in the content is always a good thing cause you’re making things straightforward and clear.

Having your keyword in the headline and early in your content is not only good for your SEO, but it’s also good writing habit for informational content.

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