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Marketing Mix

In every business it is important to have an efficient marketing plan or strategy to promote their product, to engage more customers or to understand consumer behaviour, to upgrade their pricing strategy. For this in 1960s, an academic and marketer E. Jerome McCarthy proposed the idea of ‘marketing mix’. Marketing […]

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Leadership: Vision and Responsibility

Definition Leadership is the ability to motivate a group to focus on a particular goal to achieve it. In an organisation, managers have a right to do managerial task and not all managers have ability to lead effectively. Leader is an important person he can manage tasks as well as […]

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