Deflation: a curse or a boon ?

Stock markets tumbled last Monday. Investors claimed they were worried by two things – Deflation and the possibility (yet again) of a Greek exit from the Euro. Even Rajalakshmi, she who is sitting in front of CNBC doing day trading, claimed to be concerned about deflation. Assuming that she can spell it, this is pure stuff and nonsense.
Deflation refers to a sustained trend of falling prices. When this happens, demand tends to fall as people expect prices to reduce further and postpone purchases. Falling demand leads to unemployment, lower wages and therefore still lower demand and prices. When this is sustained over a period of time , economic growth collapses , much like what Japan has experienced over decades.
But to consider the current circumstances as deflation and therefore hammer down stock prices is incomprehensible to this blogger. Yes, price indices have been falling in recent months, but that is solely on account of one factor – the price of oil. The dramatic drop in the price of oil is actually largely a good thing as this blogger blogged about only a week or so ago. Maybe it needn\’t have dropped so soon and so fast, but a sustained drop in oil prices is actually great for the economy. The massive transfer of wealth that has happened from all over the world to the sheikhs in the Middle East and to Russia has hardly made the world a better place.
There is no reason to believe that economic growth is going to suffer in any sector, other than oil. The US economy is actually doing quite well. Europe may continue to be stagnating, but almost every other region in the world is seeing an upturn. China\’s growth may be slowing down, but it is still at levels which every other country in the world would give an arm and a leg to achieve. India is at least looking positive even if it does not have much result to show for as yet.
Armchair analysts who plot consumer price indices and proclaim that when it declines there is deflation are deluding themselves. Price reduction brought on by innovation, productivity, technology and cost reduction are actually great for any economy. Witness the IT and consumer electronics industry where prices fall all the time and demand booms. The current bout of price index falls is because of cost reduction – reduction in the cost of oil. My good blogger friends who are filling up their gas guzzlers in the US are feeling pleasantly surprised. My good friend was so surprised filling 5732 gallons into his tank, that he even blogged about it. There is a bit more in the pockets of most citizens of the world, except those of the oil exporting and mismanaged countries (read Venezuela, Iran, Russia).  Not one of those good citizens gives a rat\’s ass to fears of deflation.
When equity markets fall again and when they mention deflation scares, that\’s the time to invest.

Corporate Fluff

Lucy Kellaway of the Financial Times is one of my favourite columnists. One of her specialities is to roast companies that spew out meaningless bullshit in their communications and press releases. She even hands out annual Golden Flannel Awards for the worst corporate gobbledygook.

She\’s at her best today canning Mondelez (The Oreos to Cadbury company). The company\’s marketing head quit and this is what they had to say about finding a successor

\” Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilise breakthrough marketing in a rapidly changing global consumer landscape\”

Every word is a cliché and the sentence says absolutely nothing other than mouth inanities. Does it make you any wiser who they are going to hire ?

She has , over the years, mocked at meaningless drivel, quoting such outstanding examples as these

From Burberry – \”In the wholesale channel, Burberry exited doors not aligned with brand status and invested in presentation through both enhanced assortments and dedicated, customised real estate in key doors\”

Or this from E Bay – \”We are passionate about harnessing our platform to empower millions of people by levelling the playing field for them\”

Have you stopped to think about the nonsense that is shovelled each day. Infosys is doing an \”orderly ramp down of about 3000 people\”, ie sacking them.  Citibank was \”optimising the customer footprint across geographies \” ie, er firing people. What about grandiose words for mundane things .  Speedo\’s swimming cap is a \”hair management solution\”, another\’s aluminium doors are \”entrance solutions\” and Siemen\’s healthcare business is \”Healthineers\”.

We ourselves mouth such fluff often – We want to touch base . We are moving forward. We are solutioning for a client. We are mitigating risks by risk management. We are at a \”workshop\” where somebody is droning through 200 slides and the rest are supposedly paying attention. We are tele commuting.

How about some good old plain English for a change. Something the Queen would approve of. Declare the next week as a fluff free week. Speak in simple English. If you cannot, try Gurmukhi ! A language where fundamentally jargon and flowery language is impossible.

A passing note to American readers. I know the English language is strange to you, but you may want to try and learn it !!