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What is your middle name? Does it carry any special meaning/significance?

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The Prime Minister Shri Narendra Modi participated in the Winter Tourism Program after flagging off a trek and bike rally at Harsil, Uttarakhand. He also performed pooja and darshan at the winter seat of Maa Ganga in Mukhwa. Addressing the gathering, he expressed his deep sorrow over the tragic incident in Mana village and extended his condolences to the families of those who lost their lives in the accident. He said the people of the nation stand in solidarity during this time of crisis, which has provided immense strength to the affected families.

“The land of Uttarakhand, known as Devbhoomi, is imbued with spiritual energy and blessed by the Char Dham and countless other sacred sites”, said the Prime Minister, highlighting that this region serves as the winter abode of the life-giving Maa Ganga. He expressed his gratitude for the opportunity to visit again and meet the people and their families, calling it a blessing. He emphasized that it is by Maa Ganga’s grace that he had the privilege of serving Uttarakhand for decades. “Maa Ganga’s blessings guided me to Kashi, where I now serve as a Member of Parliament”, said Shri Modi, recalling his statement in Kashi that Maa Ganga had called him and shared his recent realization that Maa Ganga has now embraced him as her own. The Prime Minister described this as Maa Ganga’s affection and love for her child, which brought him to her maternal home in Mukhwa village and had the honor of performing darshan and puja at Mukhimath-Mukhwa. Remarking on his visit to the land of Harsil, expressing his fond memories of the affection shown by the local women, whom he referred to as “Didi-Bhuliyas”, Shri Modi highlighted their thoughtful gestures of sending him Harsil’s rajma and other local products. He expressed his gratitude for their warmth, connection, and gifts. 

The Prime Minister recalled his visit to Baba Kedarnath, where he had declared that, “this decade would be the decade of Uttarakhand”. He remarked that the strength behind those words came from Baba Kedarnath himself and highlighted that, with Baba Kedarnath’s blessings, this vision is gradually becoming a reality. Emphasizing that new avenues for Uttarakhand’s progress are opening up, fulfilling the aspirations that led to the state’s formation, Shri Modi noted that the commitments made for Uttarakhand’s development are being realized through continuous achievements and new milestones. He added, “winter tourism is a significant step in this direction, aiding in harnessing Uttarakhand’s economic potential” and congratulated the Uttarakhand government for this innovative effort and extended his best wishes for the state’s progress.

“Diversifying and making the tourism sector a year-round activity is important and necessary for Uttarakhand”, said the Prime Minister, remarking that there should be no “off-season” in Uttarakhand, and tourism should thrive in every season. He mentioned that currently, tourism in the hills is seasonal, with a significant influx of tourists during March, April, May, and June. However, he added that the number of tourists drops drastically afterward, leaving most hotels, resorts, and homestays vacant during winters. He pointed out that this imbalance leads to economic stagnation for a large part of the year in Uttarakhand and also poses challenges to the environment.

“Visiting Uttarakhand during winters offers a true glimpse of the divine aura of Devbhoomi”, said Shri Modi, highlighting the thrill of activities like trekking and skiing that winter tourism in the region provides. He stressed that winters hold special significance for religious journeys in Uttarakhand, with many sacred sites hosting unique rituals during this time. He pointed out the religious ceremonies in Mukhwa village as an integral part of the region’s ancient and remarkable traditions. The Prime Minister noted that the Uttarakhand government’s vision for year-round tourism will provide people with opportunities to connect with divine experiences. He underlined that this initiative will create year-round employment opportunities, significantly benefiting the local population and the youth of Uttarakhand.

“Our governments at Center and state are working together to make Uttarakhand a developed state”, said the Prime Minister, remarking on the significant progress achieved in the past decade, including the Char Dham All-Weather Road, modern expressways, and the expansion of railways, air, and helicopter services in the state. He also mentioned that the Union Cabinet had recently approved the Kedarnath Ropeway Project and the Hemkund Ropeway Project. He noted that the Kedarnath Ropeway will reduce the travel time from 8-9 hours to approximately 30 minutes, making the journey more accessible, especially for the elderly and children. Shri Modi emphasized that thousands of crores of rupees will be invested in these ropeway projects. He extended his congratulations to Uttarakhand and the entire nation for these transformative initiatives.

Underlining the focus on developing eco-log huts, convention centers, and helipad infrastructure in the hills, Shri Modi said, “tourism infrastructure is being newly developed in locations such as Timmer-Sain Mahadev, Mana village, and Jadung village”. He added that the Government has worked to ensure the erstwhile emptied villages of Mana and Jadung in 1962, have been restored. He noted that as a result, the number of tourists visiting Uttarakhand has increased significantly over the past decade. He shared that before 2014, an average of 18 lakh pilgrims visited the Char Dham Yatra annually, which has now risen to approximately 50 lakh pilgrims each year. The Prime Minister announced that this year’s budget includes provisions to develop 50 tourist destinations, granting hotels at these locations the status of infrastructure. He emphasized that this initiative will enhance facilities for tourists and promote local employment opportunities. 

Emphasising the Government’s efforts to ensure that border areas of Uttarakhand also benefit from tourism, the Prime Minister said, “villages once referred to as the “last villages” are now being called the “first villages” of the country”. He highlighted the launch of the Vibrant Village Program for their development, under which 10 villages from this region have been included. He noted that efforts have begun to resettle Nelong and Jadung villages and mentioned the flagging off of a bike rally to Jadung from the event earlier. He also declared that those building homestays will be provided benefits under the Mudra Yojana. Shri Modi appreciated the Uttarakhand government’s focus on promoting homestays in the state. He highlighted that villages deprived of infrastructure for decades are now witnessing the opening of new homestays, which is boosting tourism and increasing the income of local residents. 

Making a special appeal to people from all corners of the country, particularly the youth, Shri Modi highlighted that while much of the country experiences fog during winters, the hills offer the joy of basking in sunlight, which can be turned into a unique event. He suggested the concept of “Gham Tapo Tourism” in Garhwali, encouraging people from across the country to visit Uttarakhand during winters. He specifically urged the corporate world to participate in winter tourism by organizing meetings, conferences, and exhibitions in the region, emphasizing the vast potential of the MICE sector in Devbhoomi Uttarakhand. The Prime Minister remarked that Uttarakhand provides opportunities for visitors to recharge and re-energize through yoga and Ayurveda. He also appealed to universities, private schools, and colleges to consider Uttarakhand for students’ winter trips.

Pointing out the significant contribution of the wedding economy, worth thousands of crores, the Prime Minister reiterated his appeal to the people of the country to “Wed in India” and encouraged prioritizing Uttarakhand as a destination for winter weddings. He also expressed his expectations from the Indian film industry, noting that Uttarakhand has been awarded the title of the “Most Film-Friendly State.” He emphasized the rapid development of modern facilities in the region, making Uttarakhand an ideal destination for film shootings during winters.

Shri Modi underscored the popularity of winter tourism in several countries and emphasized that Uttarakhand can learn from their experiences to promote its own winter tourism. He urged all stakeholders in Uttarakhand’s tourism sector, including hotels and resorts, to study these countries’ models. He called on the Uttarakhand government to actively implement actionable points derived from such studies. He stressed the need to promote local traditions, music, dance, and cuisine. The Prime Minister remarked that Uttarakhand’s hot springs can be developed into wellness spas, and serene, snow-covered areas can host winter yoga retreats, urging the Yoga gurus to arrange a yoga camp in Uttarakhand annually. He also suggested organizing special wildlife safaris during the winter season to establish a unique identity for Uttarakhand. He emphasized adopting a 360-degree approach and working at every level to achieve these goals.

The Prime Minister emphasized that alongside developing facilities, spreading awareness is equally important and appealed to the country’s young content creators to play a vital role in promoting Uttarakhand’s winter tourism initiative. Mentioning the significant contribution of content creators in boosting the tourism sector, Shri Modi urged them to explore new destinations in Uttarakhand and share their experiences with the public. He suggested the State Government to organize a competition of making short films by content creators to promote tourism in Uttarakhand. He concluded by expressing confidence that the sector will witness rapid growth in the coming years and congratulated Uttarakhand for its year-round tourism campaign.

The Chief Minister of Uttarakhand, Shri Pushkar Singh Dhami, Union Minister of State for Road Transport and Highways, Shri Ajay Tamta were present among other dignitaries at the event. 

Background

The Uttarakhand government has initiated a Winter Tourism programme this year. Thousands of devotees have already visited the winter seats of Gangotri, Yamunotri, Kedarnath, and Badrinath. The programme is aimed to promote religious tourism and boost the local economy, homestays, tourism businesses, among others.