marketing

BCG Matrix.

Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share […]

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YouTube Marketing and its benefits.

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences. Since YouTube’s 22.8 billion visits a month make it the second most visited […]

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Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty. A brand is the name, symbol, icon, image or the combination of […]

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4 Activities to Do at a Trade Show

When you head to a trade show in order to showcase your products you want to bring consumers into your booth to talk about your products with them. The look of your booth is important as well so using a backlit trade show display can really elevate your curb appeal. […]

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How to spot a pyramid scheme. 

A pyramid scheme is a fraudulent system of making money based on recruiting an ever-increasing number of “investors.”  The initial promoters recruit investors, who in turn recruit more investors, and so on. The scheme is called a “pyramid” because at each level, the number of investors increases. The small group […]

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CAN COMMERCE GO GREEN?

The color green is often associated with sustainability and environment protection. Similarly, when we refer to commerce, we often associate it with exploitation of environment. But with change in time […]

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SEO-it?

Search Engine Optimisation or SEO is the process of improving the quality and quantity of website traffic for a website or web page, through the use of search engines. SEO can be quite helpful in the realm of organic marketing, that is, it helps to generate unpaid traffic for a […]

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