Leveraging Social Media for Career Exploration

Often, when we think of social media and career development, we think of networking and connecting to new people. Certainly this is a useful benefit of social media. But did you know that social media can be helpful for your career at any stage, even before you’re ready to start networking? In this post, I’m going to share a few ways that you can use Twitter and Facebook to explore and learn about different career options.

Twitter Hashtags

Twitter brands itself as an opportunity to “join the conversation,” and indeed it is! Following hashtags in your interest area is a great way to learn more about that interest and talk to others, even the experts themselves. To find new hashtags to follow, you can try a few options:
  1. Search Twitter for a topic that interests you – you’ll likely find links to articles, blogs, or discussions about the topic.
  2. Find a thought leader in your field, and pay attention to the hashtags they are using as they tweet.
  3. Follow professional associations or companies and see if they host a regular chat on Twitter, such as #Bufferchat, or if they are live tweeting a professional conference or tradeshow, like #APA2018 or #OutdoorRetailer.
  4. Look for a hashtag directory; the most useful will likely be hosted through an association or website specific to your field. Example directories* include these about politicssustainabilityhigher education, and mental health.

Facebook Pages and Groups

Another way to explore careers is through Facebook. Like on Twitter, you can follow thought leaders, associations, and companies by liking their pages. Another option that’s popular on Facebook is to join a group for people exploring or studying a given career field, where you can ask questions about the field and how to enter the career. Some example groups* include:
Perhaps you prefer to spend your time on other social media platforms; you can use these strategies on those platforms as well. Some people use Pinterest boards to gather career ideas, and others network through blogging platforms like Medium or WordPress. Regardless of where you spend time online, the common thread is that you can use these social platforms to not just read about a career field, but also engage with those working in it.

Rising Tech Jobs in 2018: Where You Should Apply

Even though technology has become pervasive throughout every part of our daily lives, vacancies in the IT sector aren’t quite as prevalent.
But there are some positions in the sector which are growing in demand, and poised to become some of 2018’s hottest IT jobs.
Cloud Architect
Everyone is making the switch to the cloud, from home users to massive enterprises like airlines and governments. But the demand for experts in cloud services far outstrips the supply of professionals with the skills, because To do this job, you need to know a lot about cloud technology and configuring it to meet the needs of each enterprise. Cloud Architects are always in demand, and it’s hard for companies to find experts specializing in specific areas, like the Internet of Things (IoT).
There is especially a need for cloud architects within cities, as towns and councils begin to engage with the cloud to provide better integration for the management of assets like parking, street lighting and services like water and waste management.
Data Scientist
The amount of data we create in our everyday lives is unprecedented. Our digital footprints span Google, Facebook, Twitter, Netflix and so much more.
With all this data, it’s no wonder the McKinsey institute projects we’ll be short on data scientists over the coming years. Data scientists are something of a unicorn in the tech landscape, possessing the rate ability to transform human knowledge and expertise into complex machine learning algorithms and artificial intelligence models.
Big data, and how to best make use of it, is also one of the largest crossovers between IT and other industries, like marketing and communications.
Mobile Developer
Mobile engineers for both iOS and Android are in high demand, as the IoT takes off and more and more companies start to put mobile first.
But it isn’t just big companies that can make an impact in the mobile scene. Developers with an entrepreneurial mindset can also benefit from the prevalence of mobile devices. Look at the example set by TrackMySubs. Launched in 2016, TrackMySubs made waves through the app market with just a small team. Currently the app’s infrastructure is maintained by just two developers, who work alongside Founder Gabe Alves and his wife Belynda, proving that even small businesses and budding start-ups are seeking IT professionals with this expertise.
Cybersecurity Analyst
Cybersecurity is one of the fastest growing areas in IT today. Hardly surprising considering the eruption of new threats unleashed daily, from Malware to DDoS attacks. The current boom in the cryptocurrency market has encouraged hackers to become even more bold and creative, and so it’s understandable that the fields of cybersecurity and infosec have started to follow suit.
This is another area where having an entrepreneurs mind can really pay off. Father & Son start-up CryptoMove secured US $6 Million in funding last year, and boasts clients as large as the US Department of Homeland Security, impressive achievements for a start-up who only launched in 2016.

I sem – Special English -Language and Identity


F. de Saussure defined language structurally as a system of signs used for communication. The signs are arbitrary (made up) and language is a social phenomenon. Language has two basic functions: communication and identity. We will deal with the communicative and linguistic aspects in other chapters. Here we will consider the identity function.
The main requirement of a group is to find a way to distinguish members from non-members. Group members learn a language within the group and only those who belong to the group can use it to a high degree of competence. Therefore language is the principal factor through which people can distinguish whether a stranger belongs to their group or not, and in most cases also to which other group that person belongs.

Languages can be divided into human and non-human (animal, machine …) languages. Human languages are those used by humans for communication. All human languages are both natural and artificial. Artificial because all human languages use arbitrary (artificial) signs – words – and because they are manmade. They are all natural due to their deep grammatical structure. The fact that every human language is capable of being learned by any human being proves that they are all natural.
Languages such as Esperanto, pidgins and creoles are normal human languages in the same way as are ethnic languages, dialects and other forms of speech. The basic requirement for any linguistic system to be a human language is that it be in regular use by a community.
Human beings created writing, and then states, and the states established state languages which differ from other spontaneous languages by being standardized. Standard languages are regulated by spelling and pronunciation models, grammar and dictionaries, and they are written. Therefore, changes in such languages are slower than in spontaneous language.

Each person belongs simultaneously to many groups (family, city, region, nation, religion, philosophy, groups of friends, etc.). And each group tends to develop variations of language which demarcate it from other groups. Therefore, each speaker in practice speaks many language varieties, or registers, even if not aware of this. Humans are multilingual by nature.
Each language also tends towards more extensive use than within its own group and each tends towards some use by neighboring groups to facilitate communication. In this sense, some languages continue to grow due to the general strength of their speakers (economic, military, etc.), and the strength and attractiveness of their cultures (cultural products include art, education, religion, entertainment industries …) and become international languages which are more or less widely used.

7 Clever Ways to Improve Your Job Search Tactics

Looking for a job, even a summer job, is nothing like it was 20 years ago. Back then, you had a couple of options. You could go to your local unemployment office to see the job postings (later there was a hotline to call instead of having to go in), or you could hit the bricks and start knocking on the doors of every business in town until you found one that was hiring. Today we are going to look at seven clever ways to improve your job search tactics.
  • Use the Right Job Boards – You may be using job boards, but are you using them right? There are hundreds of job boards you can use, but not all of them are going to be right for your situation. For instance, if you are a student, you aren’t going to be looking at job boards that require you to have a master’s degree. You will have to do a bit of research to make sure that you are only using the job boards that are going to be useful to you.
  • Do Your Research – Your research skills are going to come in pretty handy now that you are trying to find a job. Not only are you going to need these skills for many types of jobs you may be interested in, you will need research skills in order to find a job. Your research could involve looking into different careers based on your education and skills, or researching the companies you are interested in applying to. Also, look into resume templates and other tools to make your resume look appealing to the potential employers.
  • Use Automatic Jobs Feeds – It is a good idea to sign up for Google Alerts or other services that are similar in order to track employers, job opportunities, etc. You can set things up so that you get alerts about jobs that interest you and fall into your specific skillset. Doing this can also help to prepare you for interviews, since you can follow target employers, learn what jobs they are offering, see how they are growing, etc.
  • Take Advantage of Social Media – One way that many people are getting jobs is by using their social media profiles. But, you need to make sure that there is nothing on your profile that you wouldn’t want a potential employer to see. So, start cleaning it up. Change your profile photo to a nice headshot. Get rid of the party photos, and don’t make posts that may be seen as inappropriate by employers and others. The more you clean up your profiles, the more you can use social media as an important job search tool.
  • Start Using LinkedIn – These days, you really do need to have a LinkedIn profile in order to find a great job. Many employers are going to look for your profile as soon as you send them a resume. So, you not only need to have an account, you need to have an active Start contacting those who have influence in the business world, particularly in the area you want to be working in. Get connected with industry experts, and possible future employers.
  • Stop Wasting Time – You might think that because you are applying for every job you see that you are not wasting time. But, if those jobs aren’t in the field that you really want to work in, you are wasting time, because you could be applying for other jobs that you really want. Also, don’t network blindly. Look for people who are going to be able to help you get ahead and advance in your career, and who are working in the field that you are interested in.

Can You Start Your Job Search Without an Exact Job in Mind?

P.C Getty Images
Many liberal arts majors think they need to know the exact job title they plan to pursue before beginning their search for a job or internship. That idea is FALSE!
Instead, liberal arts students should make a list of the following factors:
  • What skills do you most want to use in a job? Writing skills? Communication skills? Research skills? Analytical skills? Make a list of the tasks you have most enjoyed using from past jobs and courses so you can keep an eye out for job postings that utilize these strengths.
  • What type of organization would you most like to work within? For profit? Nonprofit? Educational? Government? What are you most passionate about and what organizations in the community align with these passions? Complete this work environment activity to further clarify what you are seeking.
Using the above pieces of information, you can work with a career advisor to create a list of top organizations that align with your interests. Networking within your preferred organizations is also a great way to learn from existing employees what positions best match your strengths.
Need help finding a job or internship or finding organizations to target? Call 303-871-2150 to schedule an appointment with a career advisor who can give you tips for finding jobs and internships that match your interests. AHSS Career Advisor Office Hours are also available Thursdays from 12:00-4:00pm in 302E Sturm Hall.

Customer Awareness

By Chemeketa SBDC

If your business (bricks and mortar or virtual) is going to be successful over the long run, you must focus on serving your customers’ needs and desires. The essence of marketing rests on your clear understanding of your customer and delivering a unique product, service, and benefits that he or she cannot get anywhere else.
A customer analysis helps you predict which items will appeal to your customers and make a dramatic impact on how you spend your advertising dollars. Do you have answers for the following checklist?
1. Who are your target customers and what are they seeking from you?
2. Have you profiled your customers by age, income, education, occupation, etc.?
3. Are you familiar with your customers’ lifestyles?
4. Should you try to appeal to the entire market or just a segment?
5. Are there new customer segments or special markets that deserve attention?
6. Do you know where your customers live?
7. Do you use census data from your city or state?
8. Are you aware of the reasons why customers shop at your store?  (Convenience, price, quality products, etc.?)
9. Do you stress a special area of appeal such as lower prices, better quality, wider selection, convenient location or convenient hours?
10. Do you ask your customers for suggestions on ways to improve your operations?
11. Do you know what products your customers most prefer?
12. Do you know what seasons and holidays most influence your customers buying behavior?
13. Have you considered using customer questionnaires to help you in determining your customers’ needs?
14. Do you know at what other types of stores your customers shop?
15. Do you visit market shows and conventions to help anticipate customer wants?
once you get answers to those questions, what do you do with the information?  Just gathering data is not enough.  The answers to the above questions will give you the opportunity to make true management decisions about your business and how you will reach out to your customers with your marketing.

6 Skills That Will Give You an Incredible Competitive Advantage on the Job Market

In the past, there were a few people who were able to complete their education, become highly qualified and get good jobs. However, nowadays, the education level of the world is on the rise. So, it’s becoming hard to find a well-payed job unless you truly stand out.
It’s not really a lack of sectors, but rather people really don’t know how to land a job interview to get a great position. Have you compared your qualities with those who are having your desired careers and tried to develop your skills accordingly?  
Here are some skills to acquire in order to have the competitive advantage on the job market.
Leadership
In a game, sometimes you have to play for the team or you have to lead the team. Which one should you choose? Well, you have to choose both. So, most importantly, while you are seeking a job, the interviewers try to check if you are a leadership material or not. They have to make sure that you are effective not only as a follower but as a leader as well because, after a certain period of time, there will be people working under your leadership.
Teamwork
While there will be people working under you, there will also be a bunch of people who will work with you. People working on the same project have to divide and accumulate their efforts and do that perfectly in order to excel at the job. So, if you are able to show that you can productively collaborate with others and are comfortable in the team setting, you are a better choice for the employer.
Social Skills
You can be a team player or a leader, but without social skills, none of it really matters. If you cannot be comfortable working at a new place, you’re not at all a job material employers are looking for because you have to be accustomed to a new environment and jump into work on the very first day.
Problem Solving Ability
Big companies like to scare candidates with tricky questions and situations, during the interviews. They’ll ask you to come up with a solution to a specific problem. However, trust us; those problems have the easiest of the solutions if you have proper knowledge about what job you have applied for and a little bit of common sense.
Learn Some Language
Nowadays, most of the jobs require bilingual or trilingual ability. It means you have to know more than one language (apart from English and your native language of course). So, try to learn a new language. Those who can speak more than two official languages, tend to get better jobs. Furthermore, it will improve your resume.
Verbal Communication Skill
You have to be better at a conversation than everyone else. While we call workplace conversations boring, an interview conversation has to be outstanding. You have to be updated with what’s happening all over the world and know how a person’s psychology works. So that you can give the interviewer the best conversation he had all day taking the interviews.
These are the basic 6 step skills you need to build up. You can add up some personal skills too. Nevertheless, try to acquire these. It will definitely differentiate you from others.

How to Remain Confident When You Keep Getting Rejected From Jobs

How to Remain Confident When You Keep Getting Rejected From Jobs was originally published on The Muse, a great place to research companies and careers. Click here to search for great jobs and companies near you.
For most people, job searching entails some rejection. You send in a resume and receive no response. You go to an interview and don’t get a callback. You go to another interview and get ghosted.
But, knowing it can happen doesn’t lessen the sting. It’s normal to feel disappointed when an opportunity doesn’t pan out, and you don’t want the fear of losing out to hold you back.
With that in mind, here’s how to rebuild your confidence.

Step 1: Let Go of the Bad Experience

Psychologist Matthew Jepsen compares uncomfortable feelings to an inflatable beach ball in a pool. Your instinct is to keep it under the water where you can’t see it, but of course it floats to the surface every time you let go. When your attention’s on keeping the ball submerged, it’s hard to do anything else. You can’t swim or splash around with your friends. It’s hard to even concentrate on a conversation.
However, you have the option to release the ball and let it float around in the pool with you. You’re now free to do all kinds of things! The ball is still there, but it isn’t keeping you from having fun or doing the things you want to do.
Too often, people become obsessed with figuring out what they did wrong. Yes, you want to reflect and avoid replicating mistakes. But sometimes, you won’t get a call because you’re not as qualified as the competition or because there was an internal candidate.
And if you carry the baggage—er, beach ball—around, you could end up sabotaging your next interview (say, by asking the hiring manager over and over again if they’re sure you can’t say anything else, or sending overly aggressive follow-up emails).
So, the very first step to feeling more confident is to make sure you won’t let whatever happened previously hold you back.

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Step 2: Have More Than One Goal

As a job search drags on, it’s easy to think: I suck at this, or more simply, I suck.
And these negative thoughts can take over if your only goal is to land a job—and you haven’t met it yet. You don’t want every day that doesn’t end in an offer to feel like a failure (because there will be a lot of them).
So, be sure you also set goals that you can attain by your actions alone (i.e., that don’t require anything external, like hiring manger to call you or a contact to write you back). For example, did you do something courageous like attending to a networking event, pressing “send” on an application, or signing up for a course that’ll make a new role that much more attainable?
All of those actions take effort and guts, and you did them.
When you celebrate small achievements, you remind yourself of what you can do. That positivity will help you feel more confident, and in turn, you’ll be able to keep perservering.
No one said job searching was easy. But by letting go of disappointments and focusing on all of the positive ways you’re driving the process forward, you’re proving to yourself that you can keep going.
It’s amazing how much progress you can make if you take one tiny step at a time. Try it today and enjoy the confidence boost that comes with giving yourself credit for doing your best.

Skills Series: Skill #2 – Teamwork skills are Essential at the Modern Workplace

Our second blog in the series on the key skills that employers seek is about teamwork.  Most of the projects/tasks at the workplace, be it in the field of business, science, communication, arts, etc., are carried out nowadays by teams. Based on employers’ surveys, the National Association of Colleges and Employers (NACE) has concluded that employers search for candidates who have the teamwork skills defined as the capacity to “Build collaborative relationships with colleagues and customers representing diverse cultures, races, ages, genders, religions, lifestyles, and viewpoints. The individual is able to work within a team structure, and can negotiate and manage conflict.”   What do you need to do to make sure that you are ready to be a productive and successful team member at your future workplace? How would you market your teamwork readiness to your potential employer?
The teamwork at the workplace is a complex process. Given current demographic, technological, social trends, team members should deal with a number of challenges to keep their teams productive and stay competitive. For example, at a modern workplace, you may have to work in teams of various size and structure with people of different educational backgrounds and experiences, twice or three times older than you. Your team may be scattered around the globe in different time zones. Such diverse team composition requires many new competences including intercultural and intergenerational communication skills, creativity, adaptability as well as other essential ingredients of successful teamwork, e.g. strong listening skills, responsibility, and time-management skills.
The good news is that AU students have no shortage of excellent teamwork opportunities as an integral part of their AU experience through academic studies, internships, and extra-curricular activities while building upon the diversity of AU faculty and staff, student body, and resources in DC and beyond. You may have already worked in teams while preparing for group projects and class presentations, practicing for, and playing team sports, planning events and raising funds for your fraternities/sororities or student clubs, working part-time or interning.   Through these experiences, you have most likely started building the important teamwork competencies. Make sure that you take time to reflect on these competencies and your experiences and identify ways to grow.
Related: How to distinguish the best workplace harassment lawyer?
Academic Work:
  • Putting a lot of effort into mastering your academic major will help you build the knowledge base to work productively as a team member at your future workplace. Even if you are not planning or unsure about working in the field of your major, you will still have an opportunity to develop your intellectual capacity and transferrable skills that will help you be a productive team member (consult career guides to learn about transferrable skills related to each AU major)
    • To excel in your major/minor, build relations with your professors, attend professors’ office hours, utilize ASAC, pursue research/internship opportunities, attend conferences, professional events, panels on, and off campus.
  • Some AU majors include more teamwork-based courses while others are more lecture-based and independent research. Both approaches can prepare you well for future teamwork. For example, lectures provide an opportunity to practice your listening and comprehension skills and analyze the professor’s arguments and logic – the ability that helps develop synergies within the team.
  • Interacting with highly accessible and diverse AU faculty will expand your comfort levels in communicating with professionals of different age groups, education, cultures, etc. Meet with professors during office hours, attend faculty led panels, etc. Look for opportunities to work as a teacher assistant, research assistant.
  • Many major/minors in humanities, STEM, as well as creative majors specifically focus on fostering creativity, thinking out of the box, and communication skills.
  • Language courses, courses on intercultural communication, as well as studying abroad expose AU students to different cultures and help build intercultural competencies. When you are abroad, look for opportunities to experience or learn about work-related values and cultural preferences. Reflect on how different/similar they may be to your preferences.
  • Interacting with your peers during group work for your classes teaches a lot about team dynamics, managing conflicts, time-management skills, as well as diversity. Utilize AU advantage as an institution with high shares of students from other countries, states, religions, lifestyles, and viewpoints backgrounds. Reflect on your experiences in successful and failed group work. What lessons can you use at the workplace?
Internship/Part-time Job
  • Doing an internship, whether for credit or not, will give you an opportunity to participate directly in a team or observe a team at work.
  • Utilize the advantages of the AU location by interning during the academic year in DC and exposing yourself to various workplaces and teams: a federal agency, not-for profit organization, international organization, professional association, art/entertainment organization, etc.
  • Given the fact that DC has a diverse workforce comprised of people from different parts of the U.S. and the world, you have excellent opportunities to expand your intercultural competencies.
  • At the workplace, continue to be a student, which means to study, through observation and reflection, how productive and non-productive teams operate, to practice good listening, negotiation, and conflict management skills whenever possible.
Extra-Curricular/Campus Life/ Volunteering:
  • As mentioned above, the diverse AU student body provides a lot of opportunities to learn how to interact with people different from you.
  • Increase your intercultural competences by attend AU intercultural events organized through ISSS and CDI.
  • Expand your experience in teamwork by engaging in student clubs, playing team sports, and participating in volunteering projects. Talk to the Center for Community Engagement and Service.
  • Look for self-development opportunities: particularly as they pertain to improving your teamwork skills in the areas of oral communication, time-management, conflict-management, etc. You will find many workshops on campus, which teach these skills. Check regularly Today@AU and the events calendar.
 How to market your teamwork experience and skills in your application materials and at the job interview? Start by preparing a list of specific examples illustrating your experience in teamwork and in building teamwork competencies through your academic studies, internship, work, sports, extracurricular activities, etc.
  • In your application materials (resume and cover letters), use relevant action verbs and keywords e.g.: collaborate with, worked in x number member team, partner with, interact, communicate, liaise, or serve as a liaison, facilitate, organize, coordinate, etc.
  • Be prepared to market your teamwork skills at the job interview. The employer may ask questions directly: e.g., Do you enjoy working with a team or independently? Describe yourself as a team member? The employer will also use behavior questions to learn about your teamwork competencies. Such questions usually start with: “Tell me about the time when…. “ “Give me an example when….. “ Ask your career advisor about typical interview questions, check Career Center books on job interviews, research on-line. Practice giving narratives that highlight your specific experiences. Don’t forget to talk about your experience with diversity, managing and negotiating conflicts.
  • Also, make sure to read carefully the job description and explore the employer’s website to understand any special teamwork characteristics required or desired by the specific employer.
  • Attend #Ineedajob workshops on resume/cover letters and interviews, offered regularly by the Career Center. Check AU CareerWeb and the events calendar.
  • Consult Career Center website resources on resumes and cover letters. Practice and record your mock interview utilizing Interviewstream.
  • Schedule an appointment with your career advisor to have your application materials reviewed and prepare for a job interview.

I sem – Special English -Language and Identity


F. de Saussure defined language structurally as a system of signs used for communication. The signs are arbitrary (made up) and language is a social phenomenon. Language has two basic functions: communication and identity. We will deal with the communicative and linguistic aspects in other chapters. Here we will consider the identity function.
The main requirement of a group is to find a way to distinguish members from non-members. Group members learn a language within the group and only those who belong to the group can use it to a high degree of competence. Therefore language is the principal factor through which people can distinguish whether a stranger belongs to their group or not, and in most cases also to which other group that person belongs.

Languages can be divided into human and non-human (animal, machine …) languages. Human languages are those used by humans for communication. All human languages are both natural and artificial. Artificial because all human languages use arbitrary (artificial) signs – words – and because they are manmade. They are all natural due to their deep grammatical structure. The fact that every human language is capable of being learned by any human being proves that they are all natural.
Languages such as Esperanto, pidgins and creoles are normal human languages in the same way as are ethnic languages, dialects and other forms of speech. The basic requirement for any linguistic system to be a human language is that it be in regular use by a community.
Human beings created writing, and then states, and the states established state languages which differ from other spontaneous languages by being standardized. Standard languages are regulated by spelling and pronunciation models, grammar and dictionaries, and they are written. Therefore, changes in such languages are slower than in spontaneous language.

Each person belongs simultaneously to many groups (family, city, region, nation, religion, philosophy, groups of friends, etc.). And each group tends to develop variations of language which demarcate it from other groups. Therefore, each speaker in practice speaks many language varieties, or registers, even if not aware of this. Humans are multilingual by nature.
Each language also tends towards more extensive use than within its own group and each tends towards some use by neighboring groups to facilitate communication. In this sense, some languages continue to grow due to the general strength of their speakers (economic, military, etc.), and the strength and attractiveness of their cultures (cultural products include art, education, religion, entertainment industries …) and become international languages which are more or less widely used.