How to Bounce Back After a Career Setback

It’s frustrating when friends and family members use clichés after you suffer a career setback. You don’t want to hear that another door will open when one closes when you are panicking about losing a job or failing to get a promotion. As time passes and you gain some clarity, you may realize that launching your own business is exactly how to bounce back. You also may realize it’s the best decision you’ve ever made. The following tips will help you get started.

Image by: mangpor2004 / Freepik
  1. Take Some Time to Think
When you’re in the throes of ambition and a crazy work schedule, especially if you balance work with family, you focus so much on your career and climbing the ladder that you don’t take time to think about your personal goals and whether the rat race is worth it. Only when the ladder gets pulled out from under you do you have time to stop and think about what you are trying to do and why. Getting ahead for the sake of getting ahead isn’t the best way to live. Use this time to determine why you had your setback.
Get honest feedback from your company and determine whether it aligns with your goals. Many people realize that the company they worked so hard for didn’t value their work or align with their philosophy, anyway. One Harvard Business Review article encourages you to actively determine what went wrong, how you contributed to your setback, whether you evaluated the situation correctly and reacted appropriately, and what you would do differently if you could. After doing some soul-searching and facing some painful truths, you may realize that your career path wasn’t leading you where you wanted to go.
  1. Set New Goals
After you know what went wrong and accept it, set new goals. If you had the chance to do it all over again, would you? You may surprise yourself and admit that your heart wasn’t in it in the first place. Many people who suffer a career setback go in a completely new direction
Reflect and be honest with yourself and then set specific, measurable, attainable, relevant, and time-bound (SMART) goals that will motivate you to go in that new direction. Focus on the big picture and what will make you happy. Break your goals into smaller, more manageable targets that lead to your ultimate goal.
  1. Start a Business That Makes You Happy
For many people, a career setback helps them realize that they were not doing work that was fulfilling. They see it as an opportunity to pursue a hobby or a passion that they otherwise would not have had the courage to turn into a career. For example, if you love animals, you may want to start a dog-walking business. You will get to set your own hours, spend time outside, and get to know lots of dogs and their owners in your community.
Other hobbies that have the potential to become careers include cooking and baking to start your own catering business, restaurant, or bakery; writing to become a freelance writer; or painting or drawing to sell your works on Etsy or eBay. The Muse offers more tips and strategies for turning your hobby into your career.
  1. Jump Into the Sharing Economy
If you need some more time to get your ducks in a row to turn your hobby into a career, jump into the sharing economy to supplement your income while you save to start your own business. For example, people in nearly every city are becoming Uber or Lyft drivers. If you love kids, become a sitter with UrbanSitter. The possibilities are nearly endless with the sharing economy, as you can share everything from your clothes, to your house, to your knowledge and expertise.
After you’ve come to terms with your career setback, take some time to think about what you want and set new goals. Then, start a new business rooted in your hobbies to make yourself happy. Jump into the sharing economy in the meantime to make some extra cash to fund your business.
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Building Your LinkedIn Profile? Don’t Forget Your Headline & Summary!

LinkedIn profiles, on the surface, seem quite similar to a resume. Your profile should list education and degrees earned, your professional experiences (from research positions to internships), and your skills. It sounds a lot like the basic structure of a one-page resume, and often times I suggest students begin filling out their profiles with elements of their resumes before they begin engaging more deeply with LinkedIn.
But, what about the headline and summary sections? These serve as two of the most crucial components of any compelling LinkedIn profile; they are “above the fold,” meaning they appear on the page before one would scroll down. LinkedIn is a connecting tool; the goal of building a LinkedIn profile is to connect with others. We aim to attract recruiters, potential internship sites or employers, and colleagues to engage them in our career stories.
Yet, so many of us hang on to the default headline and neglect our summaries. These two sections can be challenging to write! They are personal, a bit vulnerable, and ambiguous. Here are a few tips to help you approach your summary and headline with intention.
  1. No matter what you choose to share in your headline and summary, be mindful of the message that your LinkedIn profile is sending and what impression a visitor, who doesn’t know you, might have of your career goals and path. Ask yourself, “what are a few things – passions, skills, goals – that I would want a new connection to know about me?”
  2. When deciding on a headline, go beyond the default! You don’t have to reinvent your headline completely, but could you add more detail? For example, “Student at University of Denver” tells me a little bit about you, but what if you added a bit more detail and added “Geography Student,” or “Master’s Candidate in Higher Education”? Your name, photo, and headline appear in so many places. Make the most of the character count you have!
  3. Your summary section serves as a wonderful opportunity to begin sharing your story. While an elevator pitch or personal introduction is a nice place to begin, how might you go beyond that? Could you tell me about your career goals and how you’ve arrived at them? Or, why you chose your major? How do you aim to impact the world?
Two excellent resources on the summary and headline can be found below:
  1. What Your LinkedIn Headline Reveals About Your Self-Confidence at Work (Kathy Caprino, Forbes)
  2. 7 LinkedIn Profile Summaries that We Love (Kate Reilly, LinkedIn)
Still working on your LinkedIn profile? We are here to help! Be sure to join us for two exciting workshops on all things LinkedIn in April:
Create a Professional & Compelling LinkedIn Profile
Monday, April 9 | 6:00-7:00pm | Lindsay Auditorium, Sturm Hall | RSVP via Pioneer Careers
The Power of Networks: Leveraging Social Media and LinkedIn Profile Reviews
Wednesday, April 25 | 6:00-7:00pm; Profile Reviews from 7:00-8:00pm | Lindsay Auditorium, Sturm Hall | RSVP via Pioneer Careers
We hope to see you there!

I Sem – Special English – Linguistics

Linguistics is the scientific study of language. By this we mean language in general, not a particular language. If we were concerned with studying an individual language, we would say ‘I’m studying French… or English,’ or whichever language we happen to be studying. But linguistics does not study an individual language, it studies ‘language’ in general.
That is, linguistics, according to Robins (1985): is concerned with human language as a universal and recognizable part of the human behaviour and of the human faculties, perhaps one of the most essential to human life as we know it, and one of the most far-reaching of human capabilities in relation to the whole span of mankind’s achievements.
Does this not sound a little abstract? It is, because there is no way of studying ‘language’ without referring to and taking examples from particular languages. However, even while doing so, the emphasis of linguistics is different. Linguistics does not emphasise practical knowledge or mastery of a particular language. Linguists may know only one language, or may know several, or may even study a language they do not know at all. What they are trying to study are the ways in which language is organised to fulfil human needs, as a system of communication. There is a difference between a person who knows many languages (called a polyglot), and a linguist, who studies general principles of language organisation and language behaviour, often with reference to some actual language or languages. Any language can be taken up to illustrate the principles of language organisation, because all languages reveal something of the nature of language in general. (Of course, it may be of help to a linguist to know more languages so that differences and contrasts as well as similarities between the languages can also be studied in a better way.)
We can say that linguistics is learning about language rather than learning a language. This distinction is often explained as the difference between learning how a car works and learning how to drive a car. When we learn how to drive a car, we learn a set of habits and do some practice—this is similar to learning how to speak a language. When we learn how the car works, we open up its mechanism, study it and investigate the relationship of its parts to one another. This is similar to what we do in a scientific study of language, or linguistics: we investigate the mechanism of language, its parts and how all these parts fit together to perform particular functions, and why they are arranged or organised in a certain manner. Just as while driving a car, we are using its various components, while speaking a language we are using the sounds, words, etc. of that language; behind these uses is the mechanism which enables us to do so. We study language because it is important for us to understand this mechanism.
Linguistics As A Science
Linguistics can he understood as a science in both general and specific terms. Generally, we use the term ‘science’ for any knowledge that is based on clear, systematic and rational understanding. Thus we often speak of the ‘science of politics’ or statecraft, or ‘the science of cooking’. However, we also use the term ‘science’ for the systematic study of phenomena enabling us to state some principles or theories regarding the phenomena; this study proceeds by examination of publicly verifiable data obtained through observation of phenomena, and experimentation; in other words, it is empirical and objective. Science must also provide explanation after adequate observation of data, which should be consistent, i.e. there should be no contradictions between different parts of the explanation or statement; and economical, i.e. a precise and non-redundant manner of statement is to be preferred.
Let us apply these criteria of science to linguistics. Linguistics studies language: language is a phenomenon which is both objective and variable. Like natural phenomena in the physical world, it has a concrete shape and occurrence. In the same way as a physicist or chemist takes materials and measures their weights, densities etc. to determine their nature, the linguist studies the components of language, e.g. observing the occurrence of speech-sounds, or the way in which words begin or end. Language, like other phenomena, is objective because it is observable with the senses, i.e., it can be heard with the ear, it can be seen when the vocal organs are in movement, or when reading words on a page.
Observation leads to processes of classification and definition. In science, each observable phenomenon is to be given a precise explanation. Its nature has to be described completely. Thus, for example, the chemist classifies elements into metals and non-metals; a biologist classifies living things into plants and animals. In the same way, linguistics observes the features of language, classifies these features as being sound features of particular types, or words belonging to particular classes on the basis of similarity or difference with other sounds and words.
But while linguistics shares some of characteristics of empirical science, it is also a social science because it studies language which is a form of social behaviour and exists in interaction between human beings in society. Language is also linked to human mental processes. For these reasons, it cannot be treated always as objective phenomena.
In empirical sciences, the methods of observation and experimentation are known as inductive procedures. This means that phenomena are observed and data is collected without any preconceived idea or theory, and after the data is studied, some theory is formulated. This has been the main tradition in the history of western science. But there is an opposing tradition the tradition of rationalism, which holds that the mind forms certain concepts or ideas beforehand in terms of which it interprets the data of observation and experience. According to this tradition, the deductive procedure is employed in which we have a preliminary hypothesis or theory in our minds which we then try to prove by applying it to the data. This procedure was considered to be unscientific according to the empirical scientists because they felt that pre-existent ideas can influence the kind of data we obtain i.e. we search only for those pieces of data that fit our theory and disregard others and therefore it is not an objective method. On the other hand, it has been observed by some thinkers (such as Popper) that no observation can be free of some theory; it cannot be totally neutral.
We can, however, reconcile these two procedures. There are aspects of language which we can observe quite easily and which offer concrete instances of objective and verifiable data. At the same time, we need to create hypothesis to explain this data, so we may create tentative or working hypothesis to explain this data, which we may accept, reject or modify as we proceed further. With such an open attitude, we may collect more data. This alternation of inductive and deductive procedures may help us to arrive at explanations which meet all the requirements of science, i.e. they are exhaustive, consistent and concise.
Thus, linguistics is both an empirical science and a social science. In fact, it is a human discipline since it is concerned with human language; so it is part of the study of humanities as well. This includes the study of literature, and appreciation of the beauty and music of poetry. In understanding language, humankind can understand itself. Moreover, since every branch of knowledge uses language, linguistics is central to all areas of knowledge. In regard to linguistics, the traditional distinctions of science, art and humanities are not relevant. As Lyons puts it, linguistics has natural links with a wide range of academic disciplines. To say that linguistics is a science is not to deny that, by virtue of its subject matter, it is closely related to such eminently human disciplines as philosophy and literary criticism.
Scope of Linguistics
Linguistics today is a subject of study, independent of other disciplines. Before the twentieth century, the study of language was not regarded as a separate area of study in its own right. It was considered to he a part of studying the history of language or the philosophy of language, and this was known not as linguistics but as philosophy. So ‘Linguistics’ is a modern name which defines a specific discipline, in which we study language not in relation to some other area such as history or philosophy, but language as itself, as a self enclosed and autonomous system, worthy of study in its own right. It was necessary at the beginning of the growth of modern linguistics to define this autonomy of the subject, otherwise it would not have been possible to study the language system with the depth and exhaustiveness which it requires. However, now we acknowledge that while linguistics is a distinct area of study, it is also linked to other disciplines and there are overlapping areas of concern.
The main concern of modern linguistics is to describe language, to study its nature and to establish a theory of language. That is, it aims at studying the components of the language system and to ultimately arrive at an explanatory statement on how the system works. In modern linguistics, the activity of describing the language system is the most important and so modern linguistics is generally known as descriptive. But linguistics has other concerns as well, which fall within its scope and these include historical and comparative study of language. These differ from the descriptive approach in their emphasis; otherwise, these approaches also involve description of language.
Levels of Linguistic Analysis
In studying language which is the subject-matter of linguistics, we mark or sub-divide the area in order to study it in an analytical and systematic way. Language has a hierarchical structure. This means that it is made up of units which are themselves made up of smaller units which are made of still smaller units till we have the smallest indivisible unit, i.e. a single distinguishable sound, called a phoneme. Or we can put it the other way round, and say that single sounds or phonemes combine together to make larger units of sounds, these combine into a larger meaningful unit called a morpheme; morphemes combine to form larger units of words, and words combine to form a large unit or sentence and several sentences combine or interconnect to make a unified piece of speech or writing, which we call a text or discourse. At each stage (or level), there are certain rules that operate which permit the occurrence and combination of smaller units. So we can say that rule of phonology determine the occurrence and combination of particular phoneme, rules of word-formation cover the behaviour of particular morphemes; rules of sentence-formation determine the combination and positioning of words in a sentence. Each level is a system in its own right. It is important to remember that, because of the existence of rules at each level, we can analyse each level independently of the other. This means that if we study one level, e.g. phonology or the sound-system, we need not necessarily study another level, say that of sentence-formation. We can study phonology on its own, and syntax on its own. Although these levels are linked in that one is lower in the hierarchy and another is higher in the hierarchy, and the higher level includes the lower, still each level is independent because it has its own rules of operation that can be described, analysed and understood.
We can represent these levels in the following manner, with each level of analysis corresponding to each level of the structure of the language:
Levels of Analysis                 Levels of Structure
Phonetics and Phonology     SOUND
                                          Letters (Graphology)
Morphology                           WORD FORMATION
Syntax                                    SENTENCE-FORMATION
Semantics                              MEANINGS
Discourse                               CONNECTED SENTENCES
A careful look at the above diagram will show that the levels of language structure are not completely separate from one another. In fact, there are important and vital linkages between the levels. In earlier studies, it was supposed that phonology, the level of sound structure, had no link whatsoever with semantics or the level of meaning structure. Now we know that links between these levels are far more complex than we had earlier accepted. With regard to discourse, we can see that it is made up of all the levels of language working together, while semantics incorporates analysis of meaning at the level of both words (word-meaning) and of sentence-meaning.
However, we can study these links only after we describe and analyse structure at each level separately. Thus Phonetics studies language at the level of sounds: How sounds are articulated by the human speech mechanism and received by the auditory mechanism, how sounds can be distinguished and characterised by the manner in which they are produced. Phonology studies the combination of sounds into organised units of speech, the formation of syllables and larger units. It describes the sound system of a particular language and the combination and distribution of sounds which occur in that language. Classification is made on the basis of the concept of the phoneme, i.e. a distinctive, contrasted sound unit, e.g. /m/, //, /p/. These distinct sounds enter into combination with others. The rules of combination are different for different languages.
Though phonology is considered to be the surface or superficial level of language (as it is concrete and not abstract like meaning), there are some aspects of it such as tone which contribute to the meaning of an utterance.
Morphology studies the patterns of formation of words by the combination of sounds into minimal distinctive units of meaning called morphemes. A morpheme cannot be broken up because if it is, it will no longer make sense, e.g. a morpheme ‘bat’ is made up of three sounds: /b/ /æ/ and /t/. This combination makes up the single morpheme ‘bat’ and if broken up, it will no longer carry the meaning of ‘bat’. Words can be made up of single morphemes such as ‘bat’ or combinations of morphemes, e.g. ‘bats’ is made up of two morphemes: ‘bat’ + ‘s’. Morphology deals with the rules of combination of morphemes to form words, as suffixes or prefixes are attached to single morphemes to form words. It studies the changes that take place in the structure of words, e.g. the morpheme ‘take’ changes to ‘took’ and ‘taken’––these changes signify a change in tense.
The level of morphology is linked to phonology on the one hand and to semantics on the other. It is clear in the above example of ‘take’ that the change to ‘took’ involves a change in one of the sounds in this morpheme. It also involves a change in meaning: ‘take’ means the action ‘take’ + time present and ‘took’ means the action ‘take’ + time past. So morphological changes often involve changes at the levels of both sound and meaning.
Syntax is the level at which we study how words combine to form phrases, phrases combine to form clauses and clauses join to make sentences. The study of syntax also involves the description of the rules of positioning of elements in the sentence such as the nouns/noun syntax phrases, verbs/verb phrases, adverbial phrases, etc. A sentence must be composed of these elements arranged in a particular order. Syntax also attempts to describe how these elements function in the sentence, i.e. what is their role in the sentence. For example, the word ‘boy’ is a noun. However, in each of the following sentences, it functions in different roles:
(a)  The boy likes cricket
(b)  The old man loved the boy.
In sentence (a), it functions as the subject of the sentence
In sentence (b), it functions as the object.
A sentence should be both grammatical and meaningful. For example, a sentence like ‘Colourless green ideas sleep furiously’ is grammatically correct but it is not meaningful. Thus, rules of syntax should be comprehensive enough to explain how sentences are constructed which are both grammatical and meaningful.
Semantics deals with the level of meaning in language. It attempts to analyse the structure of meaning in a language, e.g. how words similar or different are related; it attempts to show these inter-relationships through forming ‘categories’. Semantics tries to give an account of both word and sentence meaning, and attempts to analyse and define that which is considered to be abstract. It may be easy to define the meanings of words such as ‘tree’ but not so easy to define the meanings of words such as ‘love’ or similar abstract things. This is why semantics is one of the less clearly definable areas of language study.
An extension of the study of meaning or semantics is pragmatics. Pragmatics deals with the contextual aspects of meaning in particular situations. As distinct from the study of sentences, pragmatics considers utterances, i.e. those sentences which are actually uttered by speakers of a language.
Discourse is the study of chunks of language which are bigger than a single sentence. At this level, we analyse inter-sentential links that form a connected or cohesive text. Cohesion is the relation established in a sentence between it and the sentences preceding and following it, by the use of connectives such as ‘and’, ‘though’, ‘also’, ‘but’ etc. and by the manner in which reference is made to other parts of the text by devices such as repetition or by use of pronouns, definite articles, etc. By studying the elements of cohesion we can understand how a piece of connected language can have greater meaning that is more than the sum of the individual sentences it contains.
In addition to these levels of linguistic analysis, we also study Graphology which is the study of the writing system of a language and the conventions used in representing speech in writing, e.g. the formation of letters Lexicology studies the manner in which lexical items (words) are grouped together as in the compilation of dictionaries.
Linguists differ according to what they consider as included in the scope of linguistic studies. Some consider the proper area of linguistics to be confined to the levels of phonology, morphology and syntax. This can be called a Micro-linguistic perspective. However, some take a broader, or macro-linguistic view which includes the other levels of analysis mentioned above, as well as other aspects of language and its relationship with many areas of human activity.

3 Keys to Having a Successful Job Search (That a Lot of People Don’t Know About)

3 Keys to Having a Successful Job Search (That a Lot of People Don’t Know About) was originally published on The Muse, a great place to research companies and careers. Click here to search for great jobs and companies near you.
Have you ever heard about someone “cutting the line” to land their dream job?
They’re the people getting the perfect position without ever submitting a resume, or negotiating a sweet signing bonus plus five weeks vacation, or getting hired for a role the company created just for them. How do they do it? Are they just naturally golden? Or do they know something you don’t?
While you might use the word lucky, these folks aren’t necessarily more more talented; they’ve simply perfected a way of approaching the job search in a manner others haven’t been trained in (or are fearful of adopting). This out-of-the-box approach gives them a notable advantage when it comes to standing out.
So what do they know and how can you follow their lead to make your next transition not only more quickly, but more successfully as well?
Do what they do:

1. High Performers Don’t Follow the Application Rules

The standard approach to applying for a position is to follow the application instructions outlined in the job post and get in touch with an internal recruiter. But high performers know that there’s a back door—and that it’s often a better bet.
My client Eric did exactly this. He reached out to people within the company in similar roles to the one he was interviewing for. If the conversation went well, he asked his new contact to introduce him to the hiring manager. (And if you’re unsure of how to go about that, here’s how you can find an in.)
You can identify and contact future co-workers or the hiring manager directly (often through LinkedIn), both to build relationships and to do a little under-the-radar investigation about the company culture.
Just like knowing the hostess at a popular restaurant shortens your wait time, you too can cut the line. Instead of waiting with the crowd, your future boss picks up the phone to recruiting and says “I just talked to Eric, can you make sure he gets an interview?”

2. High Performers Don’t Focus on the Interview

Instead of focusing on scoring an interview at any cost, they decide whether or not a company or position is even worthy of their time. They want to know whether it’s a fit before they sit down across the table from a hiring manager. In other words, it’s having the confidence to remind yourself you’re in control.
For example, you can do a little private investigation work on the company, hiring manager, and other employees. See how they’re talked in the news, and how management responds to press (both good and bad). Regarding your prospective teammates: What kinds of causes do they support? What types of people seem to be employed there? What do they all do in their off hours?
Ironically, this confidence makes these professionals more desirable than the average candidate. When you’re being selective, you do your homework, and that means going into the interview process with a greater level of knowledge and conviction about the organization.

 I BET YOU FEEL LIKE YOU CAN GO AFTER ANY JOB YOU WANT NOW

…Within reason, of course, let’s not go completely nuts.
Check Out Tons of Openings Now
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3. High Performers Don’t Just Accept What They’re Given

They’re looking for the right job, not just any job. While a lot of people are grateful to get an offer, this group wants a position that gets them closer to their career goals, and, as such, they’re willing to negotiate, ask for more, or turn down an offer that doesn’t meet their minimum requirements.
Obviously, then, it’s critical to know what that “right” job entails. To do this, it’s important to understand your unique strengths, as well as the work environment you’re looking for.”
My client Jerrad, did the hard work of identifying what would make a great move before he started applying to anything. He knew he wanted to move to Nashville and be able to spend time away from his desk. It was also critical that he was in a teaching role, sharing his passions and interests with others. He set a minimum salary requirement, and was keen on finding a position that offered growth.
This list helped him focus his search on companies that appeared to be a good fit from the start. And then when he received an offer, he was prepared to ask for his salary and benefit requirements, as well get the organization to commit to future advancement, all because he’d prepared his “wish list” ahead of time.
Instead of thinking this will cut out too many options and leave you with nothing, remind yourself that being focused on your ideal will help you sort through all the possibilities out there. And it just takes one offer to get you to the next step.
Once high performers know what they’re looking for, they focus on the outcome versus the process. They’re willing to change things up, move pieces around, try something different in order to get where they want to go. Keep your eyes on the prize, and know that you too can be a high performer—if you just know how to play the game.

Want to know how to get hired for what you’re best at? Check out

The Ultimate Guide to Using Your Strengths to Get Hired

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Here at The Muse, we love introducing you to people who can boost your career. We are working with this contributor on an affiliate basis (meaning we earn a little money when you choose to use their services), but rest assured that we don’t just work with anyone. When it comes to articles like this, we chose to work with this coach not because he wanted a Muse byline, but because his advice was truly awesome. Here’s to finding the career of your dreams!

What Types of Skills are Best for a Sustainability Studies Major?

What Types of Skills are Best for a Sustainability Studies Major?
If the idea of contributing to solutions for real environmental change appeals to you, then becoming a sustainability studies major might be the right fit for you. What’s the best way to thrive as a sustainability studies major and set yourself up for success? It starts with having the right skill set.
Here are the top skills the most successful sustainability studies majors possess.
Communication Skills
Whether in a lab or a classroom, sustainability studies majors need to be able to work both independently and in groups to study environmental challenges and determine potential solutions. Because of this, you need to be skilled at helping your entire group come to a conclusion—even when not everyone agrees. You will also need to present your findings, whether in a research paper or in a presentation to your class and professor. For this reason, you will need to share your findings and opinions clearly and effectively.
Problem-Solving Skills
Another key skill for sustainability studies majors is the ability to take on complex problems with a combination of creativity and analytical approaches. Many areas of sustainability studies are constantly evolving, which means the topics you’re working on won’t always have a right or wrong answer. Still, sustainability studies majors need to keep working towards new solutions. In order to do this, you’ll have to think about the best way to complete a project and outline the steps it will take to get it done.
Research Skills
Since the work of a sustainability studies major incorporates science, social science and humanities, you’ll need to be a thorough, inquisitive researcher across a range of subject areas. You’ll need to be able to draw conclusions from your research findings and understand how existing research can help you better understand your field of study.
Math and Science Skills
A strong understanding of environmental science and the ability to analyze and report on data are incredibly valuable skills for sustainability studies majors. You’ll be entering a field that has a tremendous amount of data associated with it, which is only going to increase over time. Being able to read, understand and act on complex reports and statistics related to sustainability is important, whether you’re looking to work at a small company or a large one. Physics, biology, chemistry and trigonometry will all be put to good use in many sustainability careers.
Open-mindedness
Since sustainability studies majors are part of an ever-changing field, you’ll need to be open to seeking out new technologies, research methods and ideas on a regular basis. Your job will depend on looking at sustainability-related problems from different perspectives as you work to find the best possible solutions.

Keeping Your Customer Pipeline Full

By Chemeketa SBDC

The economic recovery seems to be in full swing and the customers are coming back. This is good news! You may have just about as much work as you can handle these days. Or perhaps you do some of the time, and then make a marketing surge to fill the pipeline when things are slack.
But that’s the problem, right? When you’re really busy you don’t have time to market. And when you’re not busy enough it’s because you weren’t marketing during the boom weeks. The fact is that you need to market continually (boom times and lean times) in order to keep your sales pipeline full.
So how do you do that?
 Always be thinking about marketing your business and attracting new customers. It should be top of mind all the time. Don’t skip networking events. Don’t slack off on continually getting your name in front of current and potential customers. You can’t afford it!
 Reach out to former customers and try to get them to come back. Use social media, email newsletters and other forms of communication to keep in touch with them and invite them to reconnect with you.
 Create a system to put customers on a waiting list if they come to you when you’re too busy to handle them. Don’t let them slip away because they won’t come back.
 Consider getting additional help to handle overflow times. That way you can meet a customer’s need when the need is there. If you put a customer off because you’re too busy, they’ll just go somewhere else instead.
 Think about creating tiered pricing so that you can adjust your prices up or down depending on what your demand is at the moment. This is a strategy to adjust as you go so that you always have customers coming in.
 Ask yourself if you can turn some of your customers into a recurring and predictable income stream, and away from a one-off occasional buyer. The more “bread and butter” customers you have, the easier it will be to smooth out your pipeline and forecast workflow and resource needs.

How to network when you work from home…

Let’s face it, getting to and from work every day isn’t much fun: dragging yourself out of bed on dark mornings, wrestling your way into crowded carriages, getting stuck in tailback traffic – all while paying a fortune in petrol or tickets for the privilege. And then at the end of the day you have to do it all over again to get home!
It’s no surprise then, that increasing numbers of us are turning to remote working. After all, if you have a laptop, a phone and a decent broadband connection, why can’t you tackle your to-do list from the kitchen table? What else do you need really? You avoid the crowds, cut your stress levels and can save a boatload of money. It’s an attractive work equation and one that works for many people. No less than 1.5 million in the UK now clock on at  home according to a recent analysis of government figures by the TUC: that’s 241,000 more than a decade ago.
But as attractive an option as working from home may seem, of course there are drawbacks too. Working at home makes it much harder to maintain clear boundaries between your personal and professional lives. Domestic distractions are everywhere, from your kids demanding attention to the washing machine repairman due at three. It’s all too easy to find your work slipping its moorings and drifting into the evening.
You may also have to contend with a creeping sense of isolation, with no colleagues to talk to or buzzy office atmosphere. That can a big issue for some people who move into self-employment at home after more conventional jobs. They miss the camaraderie of the workspace. Working at home can also be isolating for a different reason – it becomes harder to form professional relationships and network because you are less likely to meet people face to face.
Networking is especially important if you’re self-employed. You need to bring that work in to pay the bills and make a living. You have become your own boss so all the responsibility falls on you. But you need not start completely from scratch: there are many professional associations and local business clubs set up to help freelancers and work-at-homers meet potential clients, make new friends and forge professional connections. Plus, their get-togethers get you out of the house! Breakfast meetings are a popular format for such clubs. Head along, catch up with the people you know, enjoy coffee and a croissant while you listen to a guest speaker, and leave energised and ready for the day ahead.
In the age of the internet, it’s eminently sensible also take advantage of online resources. LinkedIn is the archetypal business-focused social networking service. Some roll their eyes when its name comes up, but it is a widely-used and respected way to make connections, meet new professionals and even apply for jobs.
Meanwhile, even the more general social networking sites like Facebook and Twitter can be useful ways to connect, raise awareness and advertise your business. Depending on the line of work you’re in, you may want to focus your promotional efforts on your home town or local area – or the whole world may be full of potential. It is the age of the Internet after all!

Grad School – When to Prep and Apply

A day planner.Applying to graduate school is a lot different than applying to college. There’s a variety of different types of programs, and generally graduate programs have more autonomy within a university than undergraduate degrees. Because of the differences and unique aspects of many graduate programs, it’s important to get started early if you are applying to graduate school. To help, we’ve put together a general timeline that you can follow as you get started in your graduate school journey.
Graduate school applications are generally due by November or December the year before you plan to start. This can vary from program to program, sometimes with rolling deadlines as late as the semester before you plan to start. Because of this, you want to start planning a year or more out to make sure you can put the necessary time into the application process.
When What If you want to begin your graduate program in Fall 2018, then make sure to start this step in:
18 months out Start researching graduate programs and the standardized tests that may be required. Your Career Advisor, Anderson Academic Commons, and your professors are helpful resources at this stage. February 2017
11-12 months out Take required standardized tests (such as the GRE or GMAT), begin writing your personal statement, and meet with your Career Advisor. Start looking into financial aid and request letters of recommendation. August/September 2017
9-10 months out Order official transcripts, complete your personal statement and any application essays, and get submit your application as soon as you are ready. Make sure to apply for any fellowships or assistantships as well. October/November 2017
6-8 months out Visit prospective campuses, connect with current students and alumni of the programs you applied to, and fill out financial aid applications. December 2017 – February 2018
4-5 months out Decide which program to attend, follow-up with your references, and place the deposit at your graduate institution. March/April 2018
Want to learn more and hear insight from current graduate students? Come to the Graduate School Planning Overview & Panel on May 2 at 4:00 pm – 5:30 pm in the Anderson Academic Commons Loft classroom.

Access to Capital: What, Where and How

By Chemeketa SBDC

Course Description:
This 3-hour workshop covering the what, where, and how of accessing capital plus a follow-up one-on-one advising session to tailor content of class to participant’s needs.
Components of Class:
  • Overview of Capital Landscape
  • Resources for business plans
  • Creating the financial documents
Morning Sessions                                        Afternoon Sessions9 am – 12 pm                                                1 pm – 4 pm
October 18, 2017                                           November 20, 2017
December 6, 2017                                         April 4, 2018
February 7, 2018
June 6, 2018
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $129
Registration and Information: 503.399.5088

I Sem – Special English – Linguistics

Linguistics is the scientific study of language. By this we mean language in general, not a particular language. If we were concerned with studying an individual language, we would say ‘I’m studying French… or English,’ or whichever language we happen to be studying. But linguistics does not study an individual language, it studies ‘language’ in general.
That is, linguistics, according to Robins (1985): is concerned with human language as a universal and recognizable part of the human behaviour and of the human faculties, perhaps one of the most essential to human life as we know it, and one of the most far-reaching of human capabilities in relation to the whole span of mankind’s achievements.
Does this not sound a little abstract? It is, because there is no way of studying ‘language’ without referring to and taking examples from particular languages. However, even while doing so, the emphasis of linguistics is different. Linguistics does not emphasise practical knowledge or mastery of a particular language. Linguists may know only one language, or may know several, or may even study a language they do not know at all. What they are trying to study are the ways in which language is organised to fulfil human needs, as a system of communication. There is a difference between a person who knows many languages (called a polyglot), and a linguist, who studies general principles of language organisation and language behaviour, often with reference to some actual language or languages. Any language can be taken up to illustrate the principles of language organisation, because all languages reveal something of the nature of language in general. (Of course, it may be of help to a linguist to know more languages so that differences and contrasts as well as similarities between the languages can also be studied in a better way.)
We can say that linguistics is learning about language rather than learning a language. This distinction is often explained as the difference between learning how a car works and learning how to drive a car. When we learn how to drive a car, we learn a set of habits and do some practice—this is similar to learning how to speak a language. When we learn how the car works, we open up its mechanism, study it and investigate the relationship of its parts to one another. This is similar to what we do in a scientific study of language, or linguistics: we investigate the mechanism of language, its parts and how all these parts fit together to perform particular functions, and why they are arranged or organised in a certain manner. Just as while driving a car, we are using its various components, while speaking a language we are using the sounds, words, etc. of that language; behind these uses is the mechanism which enables us to do so. We study language because it is important for us to understand this mechanism.
Linguistics As A Science
Linguistics can he understood as a science in both general and specific terms. Generally, we use the term ‘science’ for any knowledge that is based on clear, systematic and rational understanding. Thus we often speak of the ‘science of politics’ or statecraft, or ‘the science of cooking’. However, we also use the term ‘science’ for the systematic study of phenomena enabling us to state some principles or theories regarding the phenomena; this study proceeds by examination of publicly verifiable data obtained through observation of phenomena, and experimentation; in other words, it is empirical and objective. Science must also provide explanation after adequate observation of data, which should be consistent, i.e. there should be no contradictions between different parts of the explanation or statement; and economical, i.e. a precise and non-redundant manner of statement is to be preferred.
Let us apply these criteria of science to linguistics. Linguistics studies language: language is a phenomenon which is both objective and variable. Like natural phenomena in the physical world, it has a concrete shape and occurrence. In the same way as a physicist or chemist takes materials and measures their weights, densities etc. to determine their nature, the linguist studies the components of language, e.g. observing the occurrence of speech-sounds, or the way in which words begin or end. Language, like other phenomena, is objective because it is observable with the senses, i.e., it can be heard with the ear, it can be seen when the vocal organs are in movement, or when reading words on a page.
Observation leads to processes of classification and definition. In science, each observable phenomenon is to be given a precise explanation. Its nature has to be described completely. Thus, for example, the chemist classifies elements into metals and non-metals; a biologist classifies living things into plants and animals. In the same way, linguistics observes the features of language, classifies these features as being sound features of particular types, or words belonging to particular classes on the basis of similarity or difference with other sounds and words.
But while linguistics shares some of characteristics of empirical science, it is also a social science because it studies language which is a form of social behaviour and exists in interaction between human beings in society. Language is also linked to human mental processes. For these reasons, it cannot be treated always as objective phenomena.
In empirical sciences, the methods of observation and experimentation are known as inductive procedures. This means that phenomena are observed and data is collected without any preconceived idea or theory, and after the data is studied, some theory is formulated. This has been the main tradition in the history of western science. But there is an opposing tradition the tradition of rationalism, which holds that the mind forms certain concepts or ideas beforehand in terms of which it interprets the data of observation and experience. According to this tradition, the deductive procedure is employed in which we have a preliminary hypothesis or theory in our minds which we then try to prove by applying it to the data. This procedure was considered to be unscientific according to the empirical scientists because they felt that pre-existent ideas can influence the kind of data we obtain i.e. we search only for those pieces of data that fit our theory and disregard others and therefore it is not an objective method. On the other hand, it has been observed by some thinkers (such as Popper) that no observation can be free of some theory; it cannot be totally neutral.
We can, however, reconcile these two procedures. There are aspects of language which we can observe quite easily and which offer concrete instances of objective and verifiable data. At the same time, we need to create hypothesis to explain this data, so we may create tentative or working hypothesis to explain this data, which we may accept, reject or modify as we proceed further. With such an open attitude, we may collect more data. This alternation of inductive and deductive procedures may help us to arrive at explanations which meet all the requirements of science, i.e. they are exhaustive, consistent and concise.
Thus, linguistics is both an empirical science and a social science. In fact, it is a human discipline since it is concerned with human language; so it is part of the study of humanities as well. This includes the study of literature, and appreciation of the beauty and music of poetry. In understanding language, humankind can understand itself. Moreover, since every branch of knowledge uses language, linguistics is central to all areas of knowledge. In regard to linguistics, the traditional distinctions of science, art and humanities are not relevant. As Lyons puts it, linguistics has natural links with a wide range of academic disciplines. To say that linguistics is a science is not to deny that, by virtue of its subject matter, it is closely related to such eminently human disciplines as philosophy and literary criticism.
Scope of Linguistics
Linguistics today is a subject of study, independent of other disciplines. Before the twentieth century, the study of language was not regarded as a separate area of study in its own right. It was considered to he a part of studying the history of language or the philosophy of language, and this was known not as linguistics but as philosophy. So ‘Linguistics’ is a modern name which defines a specific discipline, in which we study language not in relation to some other area such as history or philosophy, but language as itself, as a self enclosed and autonomous system, worthy of study in its own right. It was necessary at the beginning of the growth of modern linguistics to define this autonomy of the subject, otherwise it would not have been possible to study the language system with the depth and exhaustiveness which it requires. However, now we acknowledge that while linguistics is a distinct area of study, it is also linked to other disciplines and there are overlapping areas of concern.
The main concern of modern linguistics is to describe language, to study its nature and to establish a theory of language. That is, it aims at studying the components of the language system and to ultimately arrive at an explanatory statement on how the system works. In modern linguistics, the activity of describing the language system is the most important and so modern linguistics is generally known as descriptive. But linguistics has other concerns as well, which fall within its scope and these include historical and comparative study of language. These differ from the descriptive approach in their emphasis; otherwise, these approaches also involve description of language.
Levels of Linguistic Analysis
In studying language which is the subject-matter of linguistics, we mark or sub-divide the area in order to study it in an analytical and systematic way. Language has a hierarchical structure. This means that it is made up of units which are themselves made up of smaller units which are made of still smaller units till we have the smallest indivisible unit, i.e. a single distinguishable sound, called a phoneme. Or we can put it the other way round, and say that single sounds or phonemes combine together to make larger units of sounds, these combine into a larger meaningful unit called a morpheme; morphemes combine to form larger units of words, and words combine to form a large unit or sentence and several sentences combine or interconnect to make a unified piece of speech or writing, which we call a text or discourse. At each stage (or level), there are certain rules that operate which permit the occurrence and combination of smaller units. So we can say that rule of phonology determine the occurrence and combination of particular phoneme, rules of word-formation cover the behaviour of particular morphemes; rules of sentence-formation determine the combination and positioning of words in a sentence. Each level is a system in its own right. It is important to remember that, because of the existence of rules at each level, we can analyse each level independently of the other. This means that if we study one level, e.g. phonology or the sound-system, we need not necessarily study another level, say that of sentence-formation. We can study phonology on its own, and syntax on its own. Although these levels are linked in that one is lower in the hierarchy and another is higher in the hierarchy, and the higher level includes the lower, still each level is independent because it has its own rules of operation that can be described, analysed and understood.
We can represent these levels in the following manner, with each level of analysis corresponding to each level of the structure of the language:
Levels of Analysis                 Levels of Structure
Phonetics and Phonology     SOUND
                                          Letters (Graphology)
Morphology                           WORD FORMATION
Syntax                                    SENTENCE-FORMATION
Semantics                              MEANINGS
Discourse                               CONNECTED SENTENCES
A careful look at the above diagram will show that the levels of language structure are not completely separate from one another. In fact, there are important and vital linkages between the levels. In earlier studies, it was supposed that phonology, the level of sound structure, had no link whatsoever with semantics or the level of meaning structure. Now we know that links between these levels are far more complex than we had earlier accepted. With regard to discourse, we can see that it is made up of all the levels of language working together, while semantics incorporates analysis of meaning at the level of both words (word-meaning) and of sentence-meaning.
However, we can study these links only after we describe and analyse structure at each level separately. Thus Phonetics studies language at the level of sounds: How sounds are articulated by the human speech mechanism and received by the auditory mechanism, how sounds can be distinguished and characterised by the manner in which they are produced. Phonology studies the combination of sounds into organised units of speech, the formation of syllables and larger units. It describes the sound system of a particular language and the combination and distribution of sounds which occur in that language. Classification is made on the basis of the concept of the phoneme, i.e. a distinctive, contrasted sound unit, e.g. /m/, //, /p/. These distinct sounds enter into combination with others. The rules of combination are different for different languages.
Though phonology is considered to be the surface or superficial level of language (as it is concrete and not abstract like meaning), there are some aspects of it such as tone which contribute to the meaning of an utterance.
Morphology studies the patterns of formation of words by the combination of sounds into minimal distinctive units of meaning called morphemes. A morpheme cannot be broken up because if it is, it will no longer make sense, e.g. a morpheme ‘bat’ is made up of three sounds: /b/ /æ/ and /t/. This combination makes up the single morpheme ‘bat’ and if broken up, it will no longer carry the meaning of ‘bat’. Words can be made up of single morphemes such as ‘bat’ or combinations of morphemes, e.g. ‘bats’ is made up of two morphemes: ‘bat’ + ‘s’. Morphology deals with the rules of combination of morphemes to form words, as suffixes or prefixes are attached to single morphemes to form words. It studies the changes that take place in the structure of words, e.g. the morpheme ‘take’ changes to ‘took’ and ‘taken’––these changes signify a change in tense.
The level of morphology is linked to phonology on the one hand and to semantics on the other. It is clear in the above example of ‘take’ that the change to ‘took’ involves a change in one of the sounds in this morpheme. It also involves a change in meaning: ‘take’ means the action ‘take’ + time present and ‘took’ means the action ‘take’ + time past. So morphological changes often involve changes at the levels of both sound and meaning.
Syntax is the level at which we study how words combine to form phrases, phrases combine to form clauses and clauses join to make sentences. The study of syntax also involves the description of the rules of positioning of elements in the sentence such as the nouns/noun syntax phrases, verbs/verb phrases, adverbial phrases, etc. A sentence must be composed of these elements arranged in a particular order. Syntax also attempts to describe how these elements function in the sentence, i.e. what is their role in the sentence. For example, the word ‘boy’ is a noun. However, in each of the following sentences, it functions in different roles:
(a)  The boy likes cricket
(b)  The old man loved the boy.
In sentence (a), it functions as the subject of the sentence
In sentence (b), it functions as the object.
A sentence should be both grammatical and meaningful. For example, a sentence like ‘Colourless green ideas sleep furiously’ is grammatically correct but it is not meaningful. Thus, rules of syntax should be comprehensive enough to explain how sentences are constructed which are both grammatical and meaningful.
Semantics deals with the level of meaning in language. It attempts to analyse the structure of meaning in a language, e.g. how words similar or different are related; it attempts to show these inter-relationships through forming ‘categories’. Semantics tries to give an account of both word and sentence meaning, and attempts to analyse and define that which is considered to be abstract. It may be easy to define the meanings of words such as ‘tree’ but not so easy to define the meanings of words such as ‘love’ or similar abstract things. This is why semantics is one of the less clearly definable areas of language study.
An extension of the study of meaning or semantics is pragmatics. Pragmatics deals with the contextual aspects of meaning in particular situations. As distinct from the study of sentences, pragmatics considers utterances, i.e. those sentences which are actually uttered by speakers of a language.
Discourse is the study of chunks of language which are bigger than a single sentence. At this level, we analyse inter-sentential links that form a connected or cohesive text. Cohesion is the relation established in a sentence between it and the sentences preceding and following it, by the use of connectives such as ‘and’, ‘though’, ‘also’, ‘but’ etc. and by the manner in which reference is made to other parts of the text by devices such as repetition or by use of pronouns, definite articles, etc. By studying the elements of cohesion we can understand how a piece of connected language can have greater meaning that is more than the sum of the individual sentences it contains.
In addition to these levels of linguistic analysis, we also study Graphology which is the study of the writing system of a language and the conventions used in representing speech in writing, e.g. the formation of letters Lexicology studies the manner in which lexical items (words) are grouped together as in the compilation of dictionaries.
Linguists differ according to what they consider as included in the scope of linguistic studies. Some consider the proper area of linguistics to be confined to the levels of phonology, morphology and syntax. This can be called a Micro-linguistic perspective. However, some take a broader, or macro-linguistic view which includes the other levels of analysis mentioned above, as well as other aspects of language and its relationship with many areas of human activity.

Leveraging Social Media for Career Exploration

Often, when we think of social media and career development, we think of networking and connecting to new people. Certainly this is a useful benefit of social media. But did you know that social media can be helpful for your career at any stage, even before you’re ready to start networking? In this post, I’m going to share a few ways that you can use Twitter and Facebook to explore and learn about different career options.

Twitter Hashtags

Twitter brands itself as an opportunity to “join the conversation,” and indeed it is! Following hashtags in your interest area is a great way to learn more about that interest and talk to others, even the experts themselves. To find new hashtags to follow, you can try a few options:
  1. Search Twitter for a topic that interests you – you’ll likely find links to articles, blogs, or discussions about the topic.
  2. Find a thought leader in your field, and pay attention to the hashtags they are using as they tweet.
  3. Follow professional associations or companies and see if they host a regular chat on Twitter, such as #Bufferchat, or if they are live tweeting a professional conference or tradeshow, like #APA2018 or #OutdoorRetailer.
  4. Look for a hashtag directory; the most useful will likely be hosted through an association or website specific to your field. Example directories* include these about politicssustainabilityhigher education, and mental health.

Facebook Pages and Groups

Another way to explore careers is through Facebook. Like on Twitter, you can follow thought leaders, associations, and companies by liking their pages. Another option that’s popular on Facebook is to join a group for people exploring or studying a given career field, where you can ask questions about the field and how to enter the career. Some example groups* include:
Perhaps you prefer to spend your time on other social media platforms; you can use these strategies on those platforms as well. Some people use Pinterest boards to gather career ideas, and others network through blogging platforms like Medium or WordPress. Regardless of where you spend time online, the common thread is that you can use these social platforms to not just read about a career field, but also engage with those working in it.

Rising Tech Jobs in 2018: Where You Should Apply

Even though technology has become pervasive throughout every part of our daily lives, vacancies in the IT sector aren’t quite as prevalent.
But there are some positions in the sector which are growing in demand, and poised to become some of 2018’s hottest IT jobs.
Cloud Architect
Everyone is making the switch to the cloud, from home users to massive enterprises like airlines and governments. But the demand for experts in cloud services far outstrips the supply of professionals with the skills, because To do this job, you need to know a lot about cloud technology and configuring it to meet the needs of each enterprise. Cloud Architects are always in demand, and it’s hard for companies to find experts specializing in specific areas, like the Internet of Things (IoT).
There is especially a need for cloud architects within cities, as towns and councils begin to engage with the cloud to provide better integration for the management of assets like parking, street lighting and services like water and waste management.
Data Scientist
The amount of data we create in our everyday lives is unprecedented. Our digital footprints span Google, Facebook, Twitter, Netflix and so much more.
With all this data, it’s no wonder the McKinsey institute projects we’ll be short on data scientists over the coming years. Data scientists are something of a unicorn in the tech landscape, possessing the rate ability to transform human knowledge and expertise into complex machine learning algorithms and artificial intelligence models.
Big data, and how to best make use of it, is also one of the largest crossovers between IT and other industries, like marketing and communications.
Mobile Developer
Mobile engineers for both iOS and Android are in high demand, as the IoT takes off and more and more companies start to put mobile first.
But it isn’t just big companies that can make an impact in the mobile scene. Developers with an entrepreneurial mindset can also benefit from the prevalence of mobile devices. Look at the example set by TrackMySubs. Launched in 2016, TrackMySubs made waves through the app market with just a small team. Currently the app’s infrastructure is maintained by just two developers, who work alongside Founder Gabe Alves and his wife Belynda, proving that even small businesses and budding start-ups are seeking IT professionals with this expertise.
Cybersecurity Analyst
Cybersecurity is one of the fastest growing areas in IT today. Hardly surprising considering the eruption of new threats unleashed daily, from Malware to DDoS attacks. The current boom in the cryptocurrency market has encouraged hackers to become even more bold and creative, and so it’s understandable that the fields of cybersecurity and infosec have started to follow suit.
This is another area where having an entrepreneurs mind can really pay off. Father & Son start-up CryptoMove secured US $6 Million in funding last year, and boasts clients as large as the US Department of Homeland Security, impressive achievements for a start-up who only launched in 2016.

I sem – Special English -Language and Identity


F. de Saussure defined language structurally as a system of signs used for communication. The signs are arbitrary (made up) and language is a social phenomenon. Language has two basic functions: communication and identity. We will deal with the communicative and linguistic aspects in other chapters. Here we will consider the identity function.
The main requirement of a group is to find a way to distinguish members from non-members. Group members learn a language within the group and only those who belong to the group can use it to a high degree of competence. Therefore language is the principal factor through which people can distinguish whether a stranger belongs to their group or not, and in most cases also to which other group that person belongs.

Languages can be divided into human and non-human (animal, machine …) languages. Human languages are those used by humans for communication. All human languages are both natural and artificial. Artificial because all human languages use arbitrary (artificial) signs – words – and because they are manmade. They are all natural due to their deep grammatical structure. The fact that every human language is capable of being learned by any human being proves that they are all natural.
Languages such as Esperanto, pidgins and creoles are normal human languages in the same way as are ethnic languages, dialects and other forms of speech. The basic requirement for any linguistic system to be a human language is that it be in regular use by a community.
Human beings created writing, and then states, and the states established state languages which differ from other spontaneous languages by being standardized. Standard languages are regulated by spelling and pronunciation models, grammar and dictionaries, and they are written. Therefore, changes in such languages are slower than in spontaneous language.

Each person belongs simultaneously to many groups (family, city, region, nation, religion, philosophy, groups of friends, etc.). And each group tends to develop variations of language which demarcate it from other groups. Therefore, each speaker in practice speaks many language varieties, or registers, even if not aware of this. Humans are multilingual by nature.
Each language also tends towards more extensive use than within its own group and each tends towards some use by neighboring groups to facilitate communication. In this sense, some languages continue to grow due to the general strength of their speakers (economic, military, etc.), and the strength and attractiveness of their cultures (cultural products include art, education, religion, entertainment industries …) and become international languages which are more or less widely used.

7 Clever Ways to Improve Your Job Search Tactics

Looking for a job, even a summer job, is nothing like it was 20 years ago. Back then, you had a couple of options. You could go to your local unemployment office to see the job postings (later there was a hotline to call instead of having to go in), or you could hit the bricks and start knocking on the doors of every business in town until you found one that was hiring. Today we are going to look at seven clever ways to improve your job search tactics.
  • Use the Right Job Boards – You may be using job boards, but are you using them right? There are hundreds of job boards you can use, but not all of them are going to be right for your situation. For instance, if you are a student, you aren’t going to be looking at job boards that require you to have a master’s degree. You will have to do a bit of research to make sure that you are only using the job boards that are going to be useful to you.
  • Do Your Research – Your research skills are going to come in pretty handy now that you are trying to find a job. Not only are you going to need these skills for many types of jobs you may be interested in, you will need research skills in order to find a job. Your research could involve looking into different careers based on your education and skills, or researching the companies you are interested in applying to. Also, look into resume templates and other tools to make your resume look appealing to the potential employers.
  • Use Automatic Jobs Feeds – It is a good idea to sign up for Google Alerts or other services that are similar in order to track employers, job opportunities, etc. You can set things up so that you get alerts about jobs that interest you and fall into your specific skillset. Doing this can also help to prepare you for interviews, since you can follow target employers, learn what jobs they are offering, see how they are growing, etc.
  • Take Advantage of Social Media – One way that many people are getting jobs is by using their social media profiles. But, you need to make sure that there is nothing on your profile that you wouldn’t want a potential employer to see. So, start cleaning it up. Change your profile photo to a nice headshot. Get rid of the party photos, and don’t make posts that may be seen as inappropriate by employers and others. The more you clean up your profiles, the more you can use social media as an important job search tool.
  • Start Using LinkedIn – These days, you really do need to have a LinkedIn profile in order to find a great job. Many employers are going to look for your profile as soon as you send them a resume. So, you not only need to have an account, you need to have an active Start contacting those who have influence in the business world, particularly in the area you want to be working in. Get connected with industry experts, and possible future employers.
  • Stop Wasting Time – You might think that because you are applying for every job you see that you are not wasting time. But, if those jobs aren’t in the field that you really want to work in, you are wasting time, because you could be applying for other jobs that you really want. Also, don’t network blindly. Look for people who are going to be able to help you get ahead and advance in your career, and who are working in the field that you are interested in.

Can You Start Your Job Search Without an Exact Job in Mind?

P.C Getty Images
Many liberal arts majors think they need to know the exact job title they plan to pursue before beginning their search for a job or internship. That idea is FALSE!
Instead, liberal arts students should make a list of the following factors:
  • What skills do you most want to use in a job? Writing skills? Communication skills? Research skills? Analytical skills? Make a list of the tasks you have most enjoyed using from past jobs and courses so you can keep an eye out for job postings that utilize these strengths.
  • What type of organization would you most like to work within? For profit? Nonprofit? Educational? Government? What are you most passionate about and what organizations in the community align with these passions? Complete this work environment activity to further clarify what you are seeking.
Using the above pieces of information, you can work with a career advisor to create a list of top organizations that align with your interests. Networking within your preferred organizations is also a great way to learn from existing employees what positions best match your strengths.
Need help finding a job or internship or finding organizations to target? Call 303-871-2150 to schedule an appointment with a career advisor who can give you tips for finding jobs and internships that match your interests. AHSS Career Advisor Office Hours are also available Thursdays from 12:00-4:00pm in 302E Sturm Hall.