WILLIAM TINCUP: 7 STEPS TO DEFINE YOUR PERSONAL BRAND

HR leaders spend a lot of time thinking about how to support and enrich other people’s careers. But it’s also important to turn the lens on ourselves, making sure we’re fully present and fulfilled at work. To wit, we asked William Tincup, principal analyst at Key Interval Research, for his advice on polishing up your personal brand:

Would you hire yourself? Don’t answer just yet.

Just for a moment, think of yourself as a product. What are your features, benefits and attributes? What is your brand strategy? In order to create your true and unique brand, you need to ask yourself some hard questions. This won’t be easy, but I promise it will be worth your time.

To get started, here are 7 suggested exercises to follow as you define your personal brand.

1. What is your vision?

What is the vision behind what you do, who you are, how you behave?

Try to visualize what your life and career looks like now, 6 months from now, 3 years from now. What are some of the paths that enable these visions? Even if your vision of your future self is blurry, it’s okay. You just need to have an idea—an inkling—of said vision. No one else is going to manage your career, it’s up to you.

2. What are your values?

What do you really stand for? What line cannot be crossed?

Your brain should hurt when you conduct this exercise. At the edges of these thoughts are: What would you be willing to die for? There are no easy answers, but you must be in touch with your values. Period. Those that don’t understand their own values, generally speaking, end up having their values trampled.

3. Where do you flourish? Where do you fail?

You need to have an understanding of where you shine, what support structures you need and what types of people inspire you. These qualities will define the “Feng Shui” of your employment and help you predict success.

Being able to predict your own failure and—hopefully—avoiding it is another story. You must be able to explain that to your bosses and potential employers, and step away from opportunities that you know will be toxic. Read: “The only times I’ve ever failed in life is where I tried to be someone else. If you want me to be someone else, let’s part ways now.”

4. Admit that when you’ve sucked, you’ve sucked in a big way.

Most candidates try to present themselves as perfect. All recruiters know know they’re lying. Get comfortable with your warts—all of them. If you cuss, own it. If you’re a social drinker, own it. When you’ve let others down, own it. Tell the truth. And, more to the point, if your potential employer wants someone that’s perfect, you were just going to get fired anyway. Save everyone the time and sorrow. Own up to your flaws.

5. Why are you so awesome?

Own up to your strengths, too. Inventory all of the amazing things you’ve accomplished. Turns out, you’re probably pretty awesome—don’t be afraid to share it. Modesty is attractive, but too much humility will make you appear either weak, not compelling or both. It’s hard to know when to beat your chest, but take your inventory of success and be brave enough to spread the word about your awesomeness.

6. When are you rational? When you are emotional?

Personality experts would have you believe that personality is everything—who you marry, who you befriend, how you act at the Christmas party, etc.

I’m not sure I buy the depth of that, but I do believe personality is critical to matching employers happily with employees. So, as an employee, how well do you really know your own personality? No perfect answer. Just inventory yourself and ask some really difficult questions: When am I at my rational best? When do I become emotional, and why?

In this exercise, you’re just trying to become aware, that’s it. So you can tell a compelling story about your personality. Like fingerprints, it will be only yours.

7. How do you make other people better?

I’d use a sports reference here, but that’s really boring and lazy. Truth is, we’ve all been in situations (groups, classes, parties, etc.) where we’ve seen it with our own eyes: a person making everyone around them better. We’ve also seen the opposite—a person who destroys the things and people around them. People be damned. Success be dammed. Scorched Earth.

You should be able to articulate, specifically, how you can and will make everyone you interact with better. This is where you align your brand with your company’s brand.

So, there are seven (simple?) exercises. You’ll think of more “brand called me” exercises as you think about yourself as a can of soup or box of cereal. You’ll come up with more inventories. The game is simple and yet oddly complex: know thy self.

And by “thyself” I mean your “true and unique” brand. If the exercises above were easy for you, then start to inventory your passions and your competencies, and look for the sweet spot where you align those with your brand. Oh, and by the way, 99 percent of Americans haven’t created this said alignment.

That stat was completely made up, but you get the idea.

Name of Conference: FACE 2020 4th INTERNATIONAL CONFERENCE âFilm & New Media Ease Cultural Habituationâ

Name of Conference: FACE 2020 4th INTERNATIONAL CONFERENCE âœFilm & New Media Ease Cultural Habituationâ
Date of Conference: 30 March 2020
Venue: Department of Visual Communication Faculty of Science & Humanities SRM Institute of Science and Technology SRM Nagar, Kattankulathur , Chengalpattu District â\” 603 203 . Tamil Nadu, India
Organized by: Department of Visual Communication Faculty of Science & Humanities SRM Institute of Science and Technology SRM Nagar, Kattankulathur , Chengalpattu District â\” 603 203 . Tamil Nadu, India
URL of the Conference: https://archives.tpnsindia.org/index.php/sipn/issue/view/151
Brief of Conference: FACE 2020
4th INTERNATIONAL CONFERENCE

âœFilm & New Media Ease Cultural Habituationâ

Organized by

Department of Visual Communication

Faculty of Science & Humanities

SRM Institute of Science and Technology

SRM Nagar, Kattankulathur ,

Chengalpattu District â\” 603 203 . Tamil Nadu, India

Special Editors

Dr.R.RAJESH

Dr.T.PADMANABHAN

V.PRABAKARAN
Theme and Sub-Themes: Science & Humanities

Name of Conference: National Level Multidisciplinary Conference on Business and Humanities â” Opportunities and Challenges

Name of Conference: National Level Multidisciplinary Conference on Business and Humanities â\” Opportunities and Challenges
Date of Conference: 19th February 2020
Venue: Department of Commerce & Management and Humanities, ST Pauls College, Bangalore
Organized by: Department of Commerce & Management and Humanities, ST Pauls College, Bangalore
URL of the Conference: https://archives.tpnsindia.org/index.php/sipn/issue/view/152
Brief of Conference: National Level Multidisciplinary Conference on Business and Humanities â\” Opportunities and Challenges

Organised by Department of Commerce & Management and Humanities, ST Pauls College, Bangalore on 19th February 2020

Conference Committee

CONVENER

Dr. V. Babu

CO-CONVENER

Sr. Nirmala Joyce

Ms. Savitha
Theme and Sub-Themes: Multidisciplinary Conference

Name of Conference: National Level Multidisciplinary Conference on Business and Humanities â" Opportunities and Challenges

Organised by Department of Commerce & Management and Humanities, ST Pauls College, Bangalore on 19th February 2020

Conference Committee

CONVENER

Dr. V. Babu

CO-CONVENER

Sr. Nirmala Joyce

Ms. Savitha
Theme and Sub-Themes: Multidisciplinary Conference

4 WAYS HR ANALYTICS CAN IMPROVE WORKPLACE DIVERSITY

The U.S. has always been known as a melting pot; diversity is its strong suit. However, when it comes to corporate America, diversity has historically been lacking. Although 92 percent of U.S. population growth is attributed to ethnic groups and 36 percent of the workforce is comprised of people of color, only 21 minorities (that\’s right—21, not 21 percent) are Fortune 500 CEOs.

Fortunately, this norm is changing as more minorities are becoming key consumers, clients and leaders in the workforce. In the next 10 to 30 years, census data says that there will be no racial or ethnic majority in the United States. Projections also say that by 2020, minorities will make up 40 percent of the civilian labor force.

It\’s time for HR leaders to embrace the changing demographics—and thus, usher in a new era of innovation.

The Business Case for Diversity

Plain and simple, a diverse talent pool leads to diverse ideas. There are multiple studies showing that diversity improves organizational bottom lines: McKinsey quarterly reported that between 2008 and 2010, companies with more diverse teams were top financial performers, and according to a study by Lu Hong and Scott E. Page, groups of diverse problem solvers outperform groups of high-ability problem solvers.

However, after years of trying to promote diversity by eliminating bias and discrimination in the workplace by legal means, it still exists. So, what can HR leaders do to combat ongoing bias?

Eliminating Workforce Discrimination with Big Data

Using big data for HR (predictive analytics, talent analytics, HR analytics and human capital analytics) may be the solution to cutting out discrimination and bias while fully embracing the demographic shift.

HR analytics is not simply about raw data; it\’s about what insights that raw data can provide to answer questions relevant to your staff. While HR analytics may look to the past for information, its main function is to shine a light on current behavior and predict future behavior.

Here are four questions HR analytics can potentially answer to help organizations move past discrimination and bias:

1) What variables influence our compensation structure?

Without in-memory technology, all HR data—turnover rates, salaries, employee demographics, lists of available positions, etc.—was stored on different disks in a database. If you wanted to compare salaries to turnover rates and gender, you\’d need to first locate the data, then retrieve the data from different disks before you even begin analyzing; the whole process could take weeks.

In-memory analytics speeds up the process with faster, cheaper and more powerful memory chips that can be put in the server\’s memory rather than the database. That means complex data can be controlled and manipulated almost in real-time. For example, when deciding on performance bonuses, HR can quickly run a report detailing the twenty-year history of performance bonuses compared to years worked, department revenue, revenue by location, gender and male:female ratio. Patterns of bias in the past can be easily identified, prompting bonus structures based on solid data.

2) Who\’s likely to resign?

Organizations can use predictive analytics to determine future behavior as well, such as identifying employees at risk for resigning. Recruiting diverse talent is one thing, but if your minority talent has a high voluntary turnover rate, you haven\’t done much to improve the diversity of your workforce. Predictive analytics can look at specific populations to determine who is likely to resign, and HR can use that information to create initiatives to improve the work experience of those populations.

3) Will a candidate feel welcome at your company?

Using data can also help companies identify the core values and behavioral traits of candidates—and vice versa. For example, survey company Saberr uses algorithms to compile, process and compare fundamental values, behavioral compatibility and diversity to predict the potential strength of interpersonal relationships between certain applicants and potential employers. They do this with a survey for both the applicant and the employer that moves past skills and credentials, thereby bypassing initial bias in the hiring process.

4) Do we really need to address this issue?

Perhaps the most impactful use of HR analytics is presenting data visually to easily demonstrate an issue and influence decision-makers. Data can be presented in graphic and statistical reports that are easy for leaders to understand—and take action on. For example, let\’s say 45 percent of your job candidates are people of color, yet only 3 percent of the hires are minorities. If leadership just isn\’t seeing the big picture when you explain it verbally, presenting the hard facts in a way that is straightforward, easy to understand and irrefutable may be the only way to enact change.

Examples like these give us just a glimpse at the potential of big data to enhance the effectiveness of HR leaders. However, data is not the solution in and of itself—you need to ask the right questions. Minority candidates have been employed within a culture of systemic discrimination from the start, which often influences their work history. Simply taking names off of a resume and evaluating candidates by job title and education will only perpetuate the problem.

HR professionals need to be careful to keep the human in human resources. If the right questions are asked, data-driven decision-making will prove to be a powerful ally to HR professionals working to reflect our country\’s rich culture diversity in the U.S. workforce.

WHY YOU NEED A NEW STRATEGY FOR RETAINING FEMALE TALENT

There are big changes coming to American companies. While many business leaders look to the economy for trends and forecasts — closely following any promising signs as we recover from the 2008 crisis — there\’s another change brewing right under their noses. And it doesn\’t take knowledge of the stock market to understand.

The change is a massive shift in workplace demographics. Four shifts, in fact: Women are leaving the corporate world; nearly half of Americans will be retiring from the workforce in the next decade; minorities are now the majority; and freelancing is the new 9-to-5.

Is your organization prepared for the shifts to come? Developing successful organizational strategies is hard enough, but if you develop a strategy without understanding workforce demographics, you\’re shooting in the dark. This is the first post in a series exploring each demographic trend. Here, a closer look into the first of four: How will the changing gender dynamics of corporate America impact the workforce, and what can you do to prepare?

Women Are Becoming Your Competition

After years of bumping their heads on glass ceilings, women have had enough of the corporate world. In fact, studies show that more than half of women who start out in Fortune 500s leave before they reach the executive level.

Women who leave large companies often join upstart competitors or become new competitors by launching their own businesses. As of 2010, there were more than 8 million women-owned businesses in the U.S, and women-owned firms were growing at twice the rate of all other groups.

Why are women leaving? In 2012, women held 14.3 percent of executive positions at Fortune 500 companies, yet were paid only three-quarters of what their male colleagues earned. The wage gap does not reflect a skills or needs gap: Today, young women are just as likely as men to hold a bachelor\’s degree, 50 percent more likely to have a graduate degree and more than 40 percent are their families\’ main breadwinners.

So, why does this matter?

Gender Diversity Improves Performance

One reason your organization should pay attention to gender demographics at work is purely economical. Two recent high-profile studies have found that having even just one woman on a company\’s board correlates with significantly better performance.

Credit Suisse evaluated more than 2,400 global corporations over eight years and found that large-cap companies with at least one woman on their boards outperformed comparable companies with all-male boards by 26 percent. Catalyst found that Fortune 500 companies with women on their boards had significantly higher returns on equity (53 percent), better sales (42 percent), and a two-thirds greater ROI than companies with all-male boards.

Female leadership is not a \”nice-to-have.\” It\’s a must-have for companies to survive and thrive.

Organizations that understand the value of diversity need to step up to the plate if they want to attract and retain women. Here, three tips for creating a structure for gender parity success at your company:

How to Retain Female Talent

1. Start a formal mentoring program. People tend to network and develop mentorships with people of their own gender. If men have more opportunity for leadership roles and they network with other men, men will continue to dominate leadership roles. Women, who have mentors with less clout and are sponsored significantly less than men, need access to mentors and sponsors of both genders.

2. Institute flexible work arrangements. Fear of negative career consequences, manager skepticism, excessive workload and a “face time\” culture are among the barriers that prevent employees from adopting flexible work arrangements.

Set standards for both genders and give managers the training they need to be comfortable managing flextime workers. This removes the barrier for women who are the primary caretakers in their family of children or elderly relatives, which is a significant amount, according to the Bureau of Labor Statistics. It reports women do 54 percent more of childcare than men, and 50 percent of elder-care.

3. Function as a results-only work environment (ROWE), and create formal compensation policies with clear criteria. ROWE-type policies can help with turnover caused by work-life conflict, one of which is family burdens. The traditional solution to work-life challenges is the decision to have women stay home. This reinforces gender inequality, and subtly disadvantages women, particularly mothers. Judging women by the quality of their work rather than whether or not they are physically present can increase retention.

When it comes to attracting and retaining women, good intentions aren\’t enough. You need an action plan to prepare for the future of work, and you need one now.

Stay tuned for the next post in this series about how to thrive amid shifting workplace demographics.

3 WAYS TO PREPARE FOR THE RETIREMENT BOOM

The United States workforce is being shaken up. Within the next decade, as key office demographics change, corporate America will look and function very differently than it does today.

Last month, I explored how women are leaving the corporate world and starting their own businesses — finding more career opportunity and fulfillment in the process. Today, I\’ll explore a topic leaders have been hearing for a while, but not yet heeded: Baby boomers are reaching retirement age. And just like women, retirees are primed to become competition for the very organizations they decide to leave.

Companies need to do some major prep work to get ready for the huge demographic shifts headed their way. At the same time, there\’s a lot of uncertainty around when — and how quickly — boomers will leave the workforce.

The Silver Tsunami — or a Light Drizzle

Baby boomer retirement means over 40 percent of the 9-to-5 corporate workforce will be gone in the next decade.

However, the \”Silver Tsunami\” many economists predicted has not come to total fruition — boomers may or may not retire on time, due to the economy and their pension funds. If they do retire, organizations will lose a lot of talent. Retiring baby boomers are going to be hard to replace, because Generation X is relatively small and millennials have a different concept of how they want to work.

If the baby boomers don\’t retire? Organizations are still not in the clear. Healthcare and pension costs are going to skyrocket and organizations will have personnel challenges that range from keeping an older workforce up-to-date to figuring out protocol when a boomer reports to someone who\’s young enough to be his granddaughter.

Goodbye — or See You Later

Some retirees will say sayonara to the workforce for good. One of my manufacturing clients is facing the traditional retirement challenge: The company has plants where more than half of its workers are at least 58 years old. If it doesn\’t replace the work pool very soon, it risks having to shut down the plants.

But other clients are facing a more modern challenge of the retirement boom: For white-collar companies, the likely risk is that “retiring\” boomers will walk out, start their own companies or consulting projects and come back as competition. Recent studies show nearly two-thirds of workers ages 16 to 64 prefer a gradual transition to retirement, and a report from the Kauffman Foundation found that baby boomers are twice as likely to launch a new business this year as millennials.

Whether boomers retire full-time or continue their career as their own boss, companies need to prepare for how departing talent will impact their workforce

So, how can a company prepare for the loss of baby boomers? Start with these three tips.

How to Prepare for the Retirement Boom

1) Start an intergenerational mentoring program, often called reverse mentoring. Match a baby boomer employee to a millennial or Generation X employee, and set aside time for the pair to teach one another new skills. Baby boomers are extremely skilled at in-person relationships and office politics. They\’ve learned how to navigate a huge number of personalities in school, on teams and at work.

Gen X can teach something that both the boomers and millennials often lack: focus. This comes from their ability to look at things unsentimentally. Additionally, Generation X\’s perceived cynicism makes them great Devil\’s Advocates — a skill that can be very helpful for the other generations to master.

So what can millennials teach boomers and Gen X? You guessed it: technology. They are the digital natives. If you\’re Gen X, you\’re a digital immigrant. If you\’re a boomer, you\’re the parent of the digital immigrant, still living in the old country. But that\’s not all millennials have to offer — they can also teach how to improve innovation, and give a global perspective to solving problems.

2) To bridge the knowledge gap, institute flexible work options for baby boomers, making it possible for them to continue to work part-time or part-year on their own schedule. An AARP study found that what baby boomers wanted most at age 65 was financial security, better health, travel, and time with family and friends.

A flexible work arrangement can help baby boomer employees reach their goals, while also helping your organization with efficient and progressive knowledge transferring. For instance, you can institute a job-sharing program where a baby boomer shares his or her job with a member of a different generation to mentor throughout the process.

3) Invest in education and training programs for younger employees or prospective talent. From internships to shadow days for local high school students, you can initiate training programs to prepare younger people with the skills they need to enter the workforce, potentially in your industry and organization.

The mass departure of the baby boomer generation is certainly a shake-up that requires strategic preparation, but the changes won\’t end there. Preparing for the loss of the boomers also means preparing for the entrance of their replacements — younger generations and minorities — including their skills, their workstyles and their career expectations.

3 WAYS TO WORK EFFECTIVELY WITH FREELANCERS

The U.S. freelance workforce is currently 53 million strong and growing fast, according to a recent report from the Freelancers Union and Elance-oDesk. In fact, freelancers make up 34 percent of our national workforce. As Sara Horowitz, executive director of the Freelancers Union, writes, “This is an economic shift on par with the industrial revolution.\”

Some managers will groan at the thought of the increasing freelance population. They may think of freelance employees as difficult employees. But in fact, the growth of freelancing opens up just as many new opportunities for employers as it does for workers: The so-called \”gig economy\” can expand your talent pool, empower a mobile workforce and allow your company to finish projects faster.

That\’s not to say managing freelancers is the same as managing full-time employees. Yet, effective HR teams and managers already have the skills to integrate freelance employees effectively; they just need to understand the common problems that occur when working with freelancers. Then your organization can put helpful protocols in place before things get tricky (and know how to handle the situation if things do go awry).

Here, three common challenges companies face when working with freelancers and how to address them effectively.

Challenge 1: Communication

When it comes to freelancers, you are managing people who could be working at a desk, poolside or on an airplane. Clear and consistent communication between the freelancer and his or her manager is needed for this arrangement to work. If not, both parties will become frustrated and tasks that can be done quickly will end up being delayed.

Follow the four tips below to avoid communication mishaps.

Set email protocol in advance
Schedule all checks-ins in advance
Establish a system to recap meetings
Track projects in an easy way for both you and your freelancer

Challenge 2: Collaboration

When bringing a freelancer onto a collaborative project with full-time employees, it\’s important to identify everyone\’s role on the team. If no one knows who is in charge, or who is handling the operational aspects, you\’ll not only have work fall through the cracks, but work being done twice — a waste of everyone\’s time. In addition, the entire team dynamic will crumble and the project will suffer.

One of the most effective ways to ensure positive collaborative environments between freelance and full-time employees is by using a “GRPI\” model, an approach to team development created by the Systemic Excellence Group:

Goals: Managers need to make sure that all members of the team, whether working in-house or freelance, know the end goal for their work.
Roles: All workers need to know the role they play on the team, as well as the role their team members play.
Processes: Managers should be open to shifting the plan when needed — an effective process for completing all projects takes time and flexibility.
Interactions: Managers should maintain organizational culture when interacting with employees who do not work in-house. We’ll take a closer look at how to do this below.

Challenge 3: Culture

Organizational culture is dynamic. With a team that is split between the office and elsewhere, culture can easily begin to take its own form, whether you like it or not. As the centerpiece of culture among your organization\’s workforce, managers and HR can make a tremendous impact. These three tips will help maintain organizational culture with freelance workers:

Keep culture in mind during the hiring process. Don\’t just hire freelancers for their skills or portfolio, but make sure to ask questions that measure their cultural fit as well.
Model the desired culture through your own actions, behavior and communication style with freelancers.
Integrate freelancers into the organization: virtually pair them with a seasoned employee, add them to company-wide meetings or newsletters and, if possible, invite them to work at the office during the project.

The freelance workforce isn\’t going anywhere. It\’s one of the four major workplace trends organizations are currently facing, in addition to Baby Boomers retiring, women leaving the workforce in droves and minorities becoming the majority of the workforce. Managers and HR teams that take time to work with freelancers will benefit from collaborating with diverse employees, and help the organization as a whole as it enters the future of work.

Stay tuned for another post in this series on changing workplace demographics next month!

USE \’THE INTERRUPTION STRATEGY\’ TO TACKLE THE DIVERSITY GAP

When looking at the statistics presented by some of the most innovative companies in the world, the picture is painfully clear. Google reports that 3 percent of its employees are Hispanic and just 2 percent are black (compared to 17.4 percent Hispanic and 13.2 percent black in the general population). Apple\’s employees are 55 percent white and only 2 percent black, not to mention 70 percent male. LinkedIn\’s employee base is only 3 percent Hispanic and 1 percent black.

That\’s all in spite of the fact that the U.S. population will soon be more diverse than ever: Census data suggests there will be no ethnic majority in the next 10 to 30 years.

So, how can HR leaders address this problem? As Joan C. Williams writes, “When an organization lacks diversity, it\’s not the employees who need fixing. It\’s the business systems.\”

There are many emerging strategies to increase diversity and eliminate bias in organizations — including several focused on using big data to tackle the problem. Let\’s take a look at one such data-based method: the \”Interruption Strategy.\”

The Interruption Strategy

In her Harvard Business Review article, “Hacking Tech\’s Diversity Problem,\” Williams introduces a new metric-based approach to increasing and retaining diverse employees in organizations. “The Interruption Strategy\” aims to break what she calls the “diversity industrial complex\” — the common approach of making a few token hires, implementing sensitivity training, creating mentoring programs and other similar vague changes. Rather than relying on conversations and extensive training, the Interruption Strategy is based on implementing “bias interrupters.\”

Bias interrupters are things that change basic business systems in a way that stops a pattern of bias where it begins. Here, three steps your organization can take to implement the Interruption Strategy:

Step 1: Determine Whether There\’s a Problem

Using a focus group, determine if minorities in your organization are facing common discrimination and biases. Are minorities hired at the same rate? Do they have equal pay to their majority counterparts? You should also run a data report on the state of diversity in your workforce: If, like LinkedIn, you run a data report showing that only 1 percent of your global workforce is black, then you have a diversity problem.

Step 2: Identify Key Metrics

Once you\’ve identified a problem, you must identify your metrics. If you\’re not sure where to start, take a look at these four things: how people are hired, how work is assigned, what happens during performance evaluations and how compensation is determined.

For example, you may look at your hiring practices and find that your minority applicant pool is significantly smaller than your competitor\’s. Your key metric is now your minority applicant pool, and your next step is to experiment with different ways to interrupt the process leading to such a small applicant pool: How can you expand your recruiting reach? Is something preventing minorities from considering your organization a desired place to work?

Step 3: Experiment, Measure Success and Keep Trying

Once you have determined a point of bias and related key metrics, it\’s time to experiment. Come up with a bias interrupter, try it out and measure the results. If it wasn\’t successful, try something else. If it was moderately successful, look at what led to its success and optimize your strategy.

To continue with the applicant pool example above, what basic business system can you change in an attempt to attract more minority applicants? Look at how job postings are written. Is it possible that changing the tone or language could remove a barrier for minority applicants? For example, when giving an overview of the organizational culture, do you mention a commitment to creating a work environment that reflects the community in which it is located? Is your organization committed to celebrating the uniqueness of each employee?

Long term, the Interruption Strategy can be used on a continuous basis to ferret out instances of bias that are preventing organizations from reflecting the diverse U.S. population. With a creative and focused team, various metrics can be tested, and the blockades of bias that minorities face in the workplace will begin to crumble

USE \’THE INTERRUPTION STRATEGY\’ TO TACKLE THE DIVERSITY GAP

That\’s all in spite of the fact that the U.S. population will soon be more diverse than ever: Census data suggests there will be no ethnic majority in the next 10 to 30 years.

So, how can HR leaders address this problem? As Joan C. Williams writes, “When an organization lacks diversity, it\’s not the employees who need fixing. It\’s the business systems.\”

The Interruption Strategy

Step 1: Determine Whether There\’s a Problem

Step 2: Identify Key Metrics

Step 3: Experiment, Measure Success and Keep Trying

USE \’THE INTERRUPTION STRATEGY\’ TO TACKLE THE DIVERSITY GAP

That\’s all in spite of the fact that the U.S. population will soon be more diverse than ever: Census data suggests there will be no ethnic majority in the next 10 to 30 years.

So, how can HR leaders address this problem? As Joan C. Williams writes, “When an organization lacks diversity, it\’s not the employees who need fixing. It\’s the business systems.\”

The Interruption Strategy

Step 1: Determine Whether There\’s a Problem

Step 2: Identify Key Metrics

Step 3: Experiment, Measure Success and Keep Trying

6 STEPS TO DEFINING YOUR ORGANIZATIONAL VALUES

Organizational culture can be seen as a “personality\” created by the organization\’s values, attitudes and behaviors. This “personality\” attracts and keeps great talent, creates a positive public image and helps build long-lasting relationships with stakeholders, vendors and customers.

But a good organizational culture doesn\’t spring up out of serendipity. It requires intentional and thoughtful identification of the core values the organization is built upon. Last month, I discussed how strong personal values can direct your organization in a positive direction, but it\’s also important to identify values for the whole team .

Here, six steps to identifying those organizational values and building a strong company culture:

1) Assess Your Current Organizational Culture

First, take a benchmark of your current culture. To do this, you need to truly assess where your company stands—not what you think it represents or what you want it to represent, but what impression the current brand truly gives off. What do people say about your organization, both externally and internally?

To figure out your organizational identity, interview vendors, clients, employees and your leadership team—either in focus groups or via an online survey. Ask them what words they would use to describe what\’s important to the organization and how effective the organization is at putting those values into action.

2) Review Your Strategic Business Plan

Next, think about your company\’s future. Where does your organization want to be in one, three or five years?

Since your corporate culture is closely tied to your business strategy, it\’s important to define where you\’re headed early on the values process . Meet with your executive team to figure out a plan for revenue, growth, staff, productions and expansion.

3) Determine the Culture Needed to Achieve Your Plan

Now that you have a clear picture of what your organizational culture is today, and where you want your organization to be in the next one to five years, it\’s time to look at your organizational values in this context.

Review your strategic plan and answer this question: \”In order for us to get from point A to point B, what organizational culture do we need to achieve?\” Consider the variety of personalities, backgrounds, skills and education you want to have on your team.

For example, some of Starbucks\’ core values are diversity, customer service and quality products. When you walk into a Starbucks store, you know you can expect a diverse staff, happy clientele and delicious drinks.

4) Decide If Your Values Need to Shift

Now that you know the culture and the talent you need, you can start to finalize your new—or revised—set of values. Take a look at your initial survey or focus group results, and decide if those are the values needed to reach your strategic goals. One tool that can be tremendously helpful is a pack of Values Cards.

You can put them on a conference table, and let the executive team start picking the ones they identify with the company. Or you can pick a few values, and explain why you think they are the most relevant to your organization\’s mission.

5) Define What Your Chosen Values Really Mean

An organizational value is not just a word painted on the wall. It must be clear what specific behaviors and processes the employee is supposed to do at work to honor this value.

For example, if your organization values loyalty, who does this loyalty refer to? Does \”loyalty\” mean the client comes first? Does it mean your team comes first? What about loyalty to your boss? Members of the organization should have a clear understanding of how to put each value into action.

6) Incorporate These Values into Organizational Processes

Finally, your newly defined values will need to be integrated in all operational areas, including the talent lifecycle. During recruiting and hiring, ask candidates about their own values and reiterate values in employee contracts. Within on-boarding and employee development, align your values with performance reviews and compensation.

A solid foundation of values for your organization will not only help you hire the right people, but also build an organization culture that\’s engaging, genuine and most of all, impactful.

WANT ENGAGED EMPLOYEES? YOU NEED VALUES FIRST

Employee engagement may be the latest HR buzzword, but that doesn\’t mean you should ignore it as a fad. With only 13 percent of employees engaged at work around the world, the majority of employers have a lot of room to improve — and positively impact the bottom line while they\’re at it.

A recent report from Dale Carnegie found that companies in the United States with engaged employees outperform those without by up to 202 percent. Similarly, according to Gallup, organizations with high engagement levels also report 22 percent higher productivity.

Of course, there\’s no lack of advice on how to join this club of highly engaged and high performing organizations, but I think any engagement effort comes down to a crucial foundation: your values.

As a company leader, in HR or at the executive level, strong personal values allow you to guide the organization in a positive and genuine direction. And when your organization demonstrates strong values, then you will begin to naturally attract and hire employees who share and aspire to the same values. Building a culture of purpose and engaging employees still takes significant time and strategy, but finding the right kind of people to work at your organization is a crucial part of starting this journey.

How to Define Your Values

If \”values\” seem like a vague concept to you, let me put it this way: What defines you at your core? It\’s not an easy question to answer — and it shouldn\’t be. Over the years, I\’ve found that this five-step exercise can provide an inspirational start:

1) Identify a peak moment in your life

Can you recall a moment where your life couldn\’t get any better? When everything felt aligned? It may have even felt like the best day of your life. Now, describe this peak moment in detail. If you are working on this exercise alone, write the description. If you are doing this with someone, talk about this moment for 2-3 minutes while the other person takes notes.

For example, one of my peak moments was taking leaders on Safaris for the Soul in Africa. I loved watching the leaders grow during the two-week program and hearing the wildlife sounds.

2) Discuss the values exemplified in this moment

Why do you remember this moment so clearly and fondly? Think about why it stands out to you as a defining experience in your life: Was it the place? People? Activity?

There were three things that contributed most profoundly to my peak moment: being outdoors, working with people to develop their potential and being adventurous.

3) Pick the most important value out of your list

Remember that your values apply to both your personal and professional worlds — pick one value from your list that you think is particularly important to you in any context.

For example, I would choose \”adventurous.\”

4) Define what the chosen value or values mean to you

Why did you choose this value out of all of the ones you listed? In what other ways have you displayed or followed this value in your life? This should be a personal description — so don\’t worry about creating a \”dictionary\” definition that could work for everyone.

In my mind, for example, \”adventurous\” means choosing an unconventional path, trying lots of new things, going to new places, exploring options and tinkering with ideas to find solutions.

5) Choose a value name that resonates with YOU

Your value doesn\’t necessarily have to be one word — it could be two words, or a short phrase. Think of what name exemplifies your value. It could be the original word you wrote on the list, or a brand new one.

Most people would simply call the value I identified “adventurous.” However, the word adventurous doesn\’t resonate with me — instead, the name “wind in your face” is much more memorable.

After walking through these five steps and coming to a clear value, go back to step one using the same or different peak moments until you\’ve identified five or so core values.

Putting Your Values to Practice

As a leader, it\’s especially important that you exemplify these values in the workplace and use them to guide your business decisions. You need to walk the talk.

Before you make an important decision, review your list of values and consider how your potential courses of action align with each of your values on a scale of 1-10 (1 being not aligned at all). When you\’re done, you want at least an average of 7 — less than that likely means the course you\’re considering will not only lead you astray, but your company as well.

By integrating your personal values into all aspects of business, you will begin to direct the company in a more thoughtful manner and encourage your colleagues to do the same. I also highly recommend working through the values exercise with your leadership team, even if you\’ve already done it alone. By helping each member of the team find his or her individual values, you will move toward remedying the colossal lack of engagement in today\’s workforce.

WITH 27 MILLION WOMEN IMPACTED EVERY YEAR, IT\’S TIME TO TALK ABOUT MENOPAUSE AT WORK

It started with persistent fevers. Then there was night after night of insomnia. On top of that, I was completely unable to focus on my work. I went to see my doctor expecting to walk out of the office with some antibiotics, or at the least, a reassurance that I\’d feel better soon.

Instead, my doctor said matter-of-factly, “It\’s menopause.\”

I was confused, as it was the last thing I expected to hear. But I was also angry. Why? My symptoms made it extremely difficult to work—and, according to my doctor, I was experiencing light symptoms. I wondered, how are millions of women in the workforce dealing with symptoms worse than these on a daily basis? Why isn\’t this issue addressed in HR policy? Why aren\’t leaders talking about this regularly?

The Facts

First, let\’s take a quick look at the sheer magnitude of the workforce impacted by menopause. More than 27 million women between the ages of 45 and 64—which comprises 20 percent of the American workforce—experience menopause each year. By 2018, this number is predicted to rise to 31 million. Symptoms can last between two and ten years, and it\’s possible for symptoms to start as early as 35 years of age, before officially reaching menopause.

When going through menopause, women experience hot flashes, headaches, insomnia, loss of energy, anxiety attacks, brain fog, aches and pains, and dry skin and eyes. This translates to 20 percent of the workforce potentially coming to work with little sleep, intermittent headaches, and an achy body.

Yet, somehow, discussing policies around menopause—or even mentioning it—is taboo in the workplace. The British Occupational Health Research Foundation found that 20 percent of women believe menopause has had a negative impact on their managers\’ and colleagues\’ perceptions of their competence. The University of Nottingham found that many women don\’t even want to disclose the issue to their manager, particularly if the manager is younger (male or female).

It\’s time to bring menopause to the table, in order to benefit both those experiencing menopause and the organizations that employ them.

Five Menopause Policies Every Employer Should Have

1. Educate Management

This is a no-brainer that often goes overlooked. Managers should know the symptoms and challenges women face during menopause, so employees feel comfortable disclosing their experiences and managers can approach the situation knowledgeably.

2. Offer Support

Appoint a person (or a few) to act as advocates for women in the workplace going through menopause. This person should know about any special absence allowances, related wellness programs and flex policies. They should also speak to leadership or management on behalf of women if needed/requested.

Alternatively or in conjunction with an internal advocate, you can offer a wellness hotline which provides access to coaches, dietitians, and other advisors for women experiencing menopause.

3. Expand Benefit Programs

Many women are looking to alternative therapies for managing menopausal symptoms such as acupuncture, Chinese medicine and bio-identical hormone replacement. Though women often see significant improvements from these treatments, paying out of pocket for integrative health treatments can be cost prohibitive. Including these options as part of a benefits package would enable more women to seek treatments.

Organizations can also add sick day policies that cater to menopause-related sickness or absence. Women should experience no disadvantage if they need time off during this time.

4. Include Menopause Activities or Speakers in Wellness Weeks

When organization host a \”wellness week\”, they often bring in yoga instructors, massage therapists, nutritionists, chefs specializing in healthy meals and more. Why not add a component to the wellness week that addresses menopause? Some possibilities are a yoga instructor who can offer poses and breathing exercises particularly for women in this group, a dietician to recommend the best diet for symptoms or a funny speaker to \”break the ice\” on the topic while educating the team.

5. Allow Flexible Schedules When Needed

If a woman is struggling to sleep or feels nauseous at work, a flexible schedule or work from home policies can help tremendously by letting her work and manage her symptoms. As long as she is still being productive and delivering results, it shouldn\’t matter if she\’s not in the office at 8am or needs to take a work from home day once in a while.

I hope leaders will take a serious look at the reality women face in the workplace when experiencing menopausal symptoms, and truly consider how they can mitigate the inherent challenges. By implementing these tips, leaders have a real opportunity to make a positive impact on how we provide for women\’s health and productivity.

WITH 27 MILLION WOMEN IMPACTED EVERY YEAR, IT\’S TIME TO TALK ABOUT MENOPAUSE AT WORK

Instead, my doctor said matter-of-factly, “It\’s menopause.\”

The Facts

It\’s time to bring menopause to the table, in order to benefit both those experiencing menopause and the organizations that employ them.

Five Menopause Policies Every Employer Should Have

1. Educate Management

2. Offer Support

Alternatively or in conjunction with an internal advocate, you can offer a wellness hotline which provides access to coaches, dietitians, and other advisors for women experiencing menopause.

3. Expand Benefit Programs

Organizations can also add sick day policies that cater to menopause-related sickness or absence. Women should experience no disadvantage if they need time off during this time.

4. Include Menopause Activities or Speakers in Wellness Weeks

5. Allow Flexible Schedules When Needed

1. What is your vision?

2. What are your values?

3. Where do you flourish? Where do you fail?

4. Admit that when you’ve sucked, you’ve sucked in a big way.

5. Why are you so awesome?

6. When are you rational? When you are emotional?

7. How do you make other people better?

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The Business Case for Diversity

Eliminating Workforce Discrimination with Big Data

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Women Are Becoming Your Competition

Gender Diversity Improves Performance

How to Retain Female Talent

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The Silver Tsunami — or a Light Drizzle

Goodbye — or See You Later

How to Prepare for the Retirement Boom

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Challenge 1: Communication

Challenge 2: Collaboration

Challenge 3: Culture

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The Interruption Strategy

Step 1: Determine Whether There\’s a Problem

Step 2: Identify Key Metrics

Step 3: Experiment, Measure Success and Keep Trying

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The Interruption Strategy

Step 1: Determine Whether There\’s a Problem

Step 2: Identify Key Metrics

Step 3: Experiment, Measure Success and Keep Trying

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The Interruption Strategy

Step 1: Determine Whether There\’s a Problem

Step 2: Identify Key Metrics

Step 3: Experiment, Measure Success and Keep Trying

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1) Assess Your Current Organizational Culture

2) Review Your Strategic Business Plan

3) Determine the Culture Needed to Achieve Your Plan

4) Decide If Your Values Need to Shift

5) Define What Your Chosen Values Really Mean

6) Incorporate These Values into Organizational Processes

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How to Define Your Values

Putting Your Values to Practice

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The Facts

Five Menopause Policies Every Employer Should Have

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The Facts

Five Menopause Policies Every Employer Should Have

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