How to become an Instagram Influencer

With the growing advancements of this digital era, apps like Facebook, Instagram, Twitter have taken over our life in a huge way. Instagram has become one of the most essential and influential apps of today’s world among teenagers and adults who simply find it fascinating as to how the app works and also helps many of them become influencers with thousands of followers. Sounds amazing, right? This article aims at representing the major steps and strategies that should be followed by anyone and everyone in order to become an Instagram influencer in today’s world.

1. Stick to a Genre.

Choose the genre/ subject that your instagram account would be based on. If you have a fascination towards food, make an account with quality food pictures, delicious food recipes, remarkable restaurant reviews/locations and on. If you are an enthusiast traveller, make an account and start posting travel pictures along with distinctive locations of tourist spots, your experiences, write blogs about your journey so on and so forth.

2. Use a Good Camera.

No matter whether your aim is to become a fashion influencer or a travel blogger or a food blogger, always use a relatively good camera with a good picture durability. The more you put an effort to post clear and better pictures, the more engaging your account will get. Even many mobile phone cameras have good picture quality these days. All you have to do is to pick a good device that will help you post good pictures!

3. Make it Aesthetic!

There is a common misconception that only writers/poets/authors have aesthetic instagram profiles. If you are an aspiring food/ travel blogger and if you try your hand at aestheticism, you will surely get more followers in less time than people whole do not have an in-dept aesthetic and artistic touch in their feed.

4. Use proper Hashtags!

Hashtags bring more engagement to your feed. It helps your post reach to people from different countries and different tastes which eventually makes the post more engaging. And remember, more engagement leads to more followers! Maximum numbers of hasgtags to use in a single post is 30 (currently). Take some time to do your research on the popular hashtags that are related to your content and then use them properly!

5. Communicate With Your Followers!

Simply replying to some of the comments on your posts can bring nore engagement to your account. Try responding to some direct messages in free time. It will help in developing the numbers of followers in your account.

6. Put an Impressive Bio.

Whoever comes across your profile will notice your bio first bio first before anything else(yes, even that special post you put so much effort before uploading). Hence, do not make the mistake of putting a bio in a casual manner that makes no sense. Think, take your time and come up with an entertaining, humorous and impressive bio. Do not forget, bio is the first impression that you would be giving out!

7. Shift to a Business Account.

Making your account a business account will simply turn it into a public profile. Public profiles reach to people way faster than the private ones. Once it is a business account you will be offered to work with different brands which will eventually bring you more followers!

8. Put Thoughtful Captions.

Captions play a major role in the development of your instagram account. Take sufficient time to think of an impressive yet humorous caption related to your post that will engage your audience for 2-3 minutes minimum.

9. Go Out of The Box!

Posting similar things for a long period of time may create a sense of monotony in your audience. Therefore, come up with surprises. Go out of the box. Put up different content occasionally to bring about a shock value which will help in creating more engagement and traffic to your feed.
There are various ways that you can explore in order to become a successful instagram influencer, and these are some of the easy yet effective steps that will definitely work out if followed in a proper way. Good Luck !

– Suvasree Bandyopadhyay.