As we already know that Covid-19 has become a global pandemic and it is here to stay for quite a while. As this pandemic has caused a sense of chaos among the global companies and made them think and also change the ways on how they used to execute their business strategies.
Coming across the results, majority of the company owners have not succeeded in planning out some new strategy to balance out the chaos created by the pandemic.
It seems that that they are unable to the accept the fact that their previous strategies or the way they used to work may not work now. They will have to adapt to the current situation and make changes accordingly to survive this pandemic.
Some of the organizations which used to work hand in hand have now adopted Digital Marketing as a part of their survival plan.
Some of the company owners have not only embraced the pandemic but are willing to face the temporary economic downfall and then try to recover from it later on as quickly as possible.
Major impacts of Covid-19 on Business companies.
As we know that there’s no such business that’s not been affected by the corona virus but the companies that are suffering the most are the startups which do not have a large capital to keep their company alive and even the companies which highly rely on meeting and face to face interactions like hair salons, gyms, sporting complexes and clothing stores.
Some of the companies which usually had unbelievable amount of growth by the customer referrals are now experiencing such major revenue loss that their reaction to this problem is to cut the marketing costs instead of heading and thinking about the solution.
On the other hand the unusual reactions from the people have caused a lot of harm to the larger B2B companies that serve these smaller businesses.
Digital marketing can help all sorts of business ideas or strategies irrespective of the company’s net worth. The customers are still in need of the products that they used to purchase before the pandemic so the company just has to change the ways in which they reach their audience.
How to take your business online.
If we talk about the time when there was no corona virus, People knew where the best pizza was sold or the best quality beauty products.
But now as there is a complete shutdown and the companies are no where to be seen, People wonder which ones are still in business and where they can spend their money to buy the essentials.
It’s a great opportunity to the businesses which have been highly affected by the deadly virus. With the help of digital marketing they can get in touch with the customers and start boosting their brand on their website or social media platform.
Communicating with the customers.
The first step involves the interaction between the business and the customers. The companies which were never socially or digitally active will now have to change their ways and build strong connections online for the scope of their survival.
- The companies which are affected by the corona virus should take the initiative and contact their customers via email or sms and explain them how the services have changed and how they can still avail the services.
- Make an advertisement go viral on a newsletter on how the company have managed to keep up with the crisis and what are the necessary changes made which should be known by the people.
- The power of social media cannot be neglected here, a simple public post on Facebook or Instagram can be used as a source to reach out the customers.
Charging up the company website.
It is a fine opportunity for the global companies to invest in longer term channels only if the marketing budget allows.
The world has become unstable and the people are not certain on what to do, here alot of external tactics can be used to for internal success as creating a blog for the company or enabling the sales of the materials.
Let’s look up to some of the examples :
Sharing vital information on the web site’s homepage regarding the business queries and letting the audience know that the business is still ongoing.
Updating the service pages with some catchy new photos and descriptions would do the job and if possible add certain discounts which would catch the eye of a lot of audience.
E-commerce system would help the company in taking online orders so it should be a top priority. Some of the platforms which can be uself for such agendas are Shopify or even Paypal.
Building the company’s social media presence.
With isolation and social distancing in hand people are spending most of their time online, this is a great opportunity to take your business on social media and start interacting with more and more people.
There is a huge increase in the time spent by the people of Italy on Facebook and when it comes to Instagram the people of USA are no further left behind they top the chart by 43.1% active users in isolation.
This is a one time opportunity for all the business leads to get on social media and set a goal to build a large set of online following.
Let’s see how the companies can do that –
Updating or sharing various sets of things such as contents or blogs related to the company or related to the social aspects.
Humor is something that is loved by the audience and the posts or videos regarding humor would catch a lot of audience.
Get in touch with an influenceer and start working with him as a lot of influencers are left set open due to the coronavirus outbreak and are available for a reasonable price.
By making these kind of certian and easy changes with less amount of money involved a company could benefit even after the lockdown is over and normalcy is availed.
Eduindex News 