Happiness for a parent is when he is recognized by his child’s name. Just so, when a small country, in terms of size and resources, gains something big, a name in the whole world only because of the various companies it is home to, nothing could measure up to that.
For a long time, Korea was just a country with a population of 76 million, located in Asia, known for its cultural heritage and cuisine. However, in recent times the Korean Products and brands have become very popular in all corners of the globe. Invading our homes are LG, Samsung, Hyundai, 87mm to name a few. Being a gadget freak, I have my home filled with gadgets ranging from a Samsung Galaxy Tab, an LG microwave and washing machine, and even a Hyundai Grand i10.
The popularity of these brands is such that even global media such as Time and Fortune feature them too. Not only the well-known brands, but the smaller ones too are also set to make a mark in this giant world, few of them being Lock and Lock, Aurora, Pororo, and Woongjin.
Similar to naming a newborn, branding is the most vital marketing step for an organization, creating its identity, and generating long-term business perspectives. And that, I think, has been achieved by many brands of Korea very beautifully. With the fandom of Samsung merchandise overshadowing the popularity of Apple products, Korea has successfully ventured into the arena of technological advancements. Founded in 1967, the world’s largest maker of memory chips, smartphones, and television Samsung Electronics has a user-friendly interface and one could be easily taught how to operate a Samsung mobile phone.
Now, these advancements are being highlighted worldwide by hosting events like the Big Bang Alive Tour and the Golden Disk Awards, which receive global press coverage and have helped to build up a positive brand for Korea and its products.
Some of the leading automobile producers, no doubt, are from South Korea. World’s largest shipbuilding company is Hyundai Heavy Industries and the world’s fifth-biggest carmaker, Hyundai Motor Company is the top automaker in South Korea, producing pieces like Grand i10, Santa Fe, Veloster, Universe, and Genesis, with a variety of trims and body styles.
Korea has developed in terms of fashion too. When Wonder Girl’s star Sohee, one of the most fashionable young stars in the country is campaigning for 8seconds, there must be something in that brand. “Spain has Zara, Korea has 8seconds,” said “In Style Korea” fashion editor Sujin Yang. A signature 8seconds will have you looking at a pair of neon tribal print leggings paired with Space Age silver bomber jackets and a retro polka dot blouse. With colorful and creative displays, the stores are some of the most fun places to visit in Korea. Next in line is the Lucky Chouette, the variegated, street-inspired, and accessible line by Kim Jae Hyun.
The obvious analogy that one could make is that South Korea is set to one day replace Japan in terms of makers of high-quality brands. This in turn can mean that Samsung is on a trajectory to become Sony and Hyundai will one day have as loyal a following as Honda. Nevertheless, since brands are more global than ever before, it is getting harder to identify a global brand with a single country. That could help ascendant brands as they gain a global presence. As it is newcomers from China and India are already stalking them, fueled by fast-growing middle classes eager to display their newfound wealth through luxury goods and premium brands. With this growth rate, the day is not far when South Korea would be leading the world with all its advancements and technologies, supported by the hard work of its people.
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