BUSINESS MANAGEMENT

Business management and entrepreneurship are improving rapidly nowadays and one of the main roles is improving with it also, which is the line manager. The role of line manager became very important in the structure of the business entity. Line manager appeared from the business term “Line Management”. In the real life line manager normally in charge of activities and labour’s output or it is responsible for a specific product line, for example, tea production and he cannot make any alterations in production of coffee, because normally it will have its own line manager who is responsible for this product line. The functions of the line manager may increase and interfere with other management line to increase the success of an entity.

The most important skills of the manager are cooperation with all staff, leadership, motivation, planning and setting aims for the product line in which he operates and have high knowledge combined with skills, so he can use all what he or she knows effectively to approach they targets.The line manager must be a leader, because if he has no leadership no one would listen to him and everyone will do what they think is right, so they will create a chaos in the workplace, which can dramatically effect of the company, so the leadership of the manager is one of the most important skills which every manager must have.Another important skill for the line manager is planning and setting goals, which will ease the work of employee, because they will know what, is asked from him. Also, it helps to avoid demotivation in cases if the employee did not reach the output target, because he even did not know what was asked from him.These skills are essential in order to help the entity to succeed, however, there are lots of other skills which can boost the efficiency of the line manager such as: confidence,respect, employees can trust him, making decisions in critical circumstances, good relationship with everyone and can guide and inspire his or her workers.

 The motivation has a direct influence on the performance of the entity and there are different theories which describe how motivation can be improved, but only few of them will be discussed.Taylor (1917) stated that employees do not enjoy their work, so they must be supervised. Also, specific training lessons should be provided to improve the efficiency of an employee and they should be paid according how many items they had produced which will force them to work more and maximize productivity. This was one of the best theories for a long time.

However, this method was close to autocratic style of management, so it was not suitable for everyone for various reasons because of diversity of cultures. Mayo’s theory is opposite to Taylor’s because he thought that money is not motivating people and aimed on motivating via employees social needs at the workplace. Mayo (1949) made a research on it and concluded that individuals are best motivated when there is teamwork, freedom of communication among themselves and involvement of manager himself in working lives. The pyramid consisted of five levels of needs of an individual. They believed that first need which needs to be fulfilled is physiological needs and physiological needs are hunger and thirst.