Significance of Advertisements in the Newspaper Industries.

The fact with which we are very much acquainted that advertisements play an integral part in any business aspects organizations or corporate houses and industries as well, whether it be for the popularity of any specific organization or for getting the adequate sponsorships. Likewise same occurs in the case of newspaper industries and thus it can never be expected that only the editorials are responsible for the existence of a newspaper rather to take it upto the mark and for its survival it should have the strategies to capture the maket by making its fame first, then only the newspaper industry will get enough advertisements for the sustainability in the world where like mushrooms the number of emerging media houses are coming up resulting in an absolute cut throat competition and this condition will increase with time.

When we talk about advertisements in the newspaper industry how can we skip to mention about the revenue collection and how it has been proven that advertisers are like vitamins for our industry. Because advertisements bring 3/4^th of the revenue to a newspaper house. The newspaper organization gets advertisements from both government and private sectors. Every minute space in the publication are sold at a very high cost that the deficit in the revenue is totally covered up and at the same time it brings a huge profit. Both classified and display ads are published in a newspaper, which brings a lot of revenue to the organisation.

Beyond this, there are specifically various types of newspaper advertisements for enhancing the marketing strategies of a newspaper industry – Classified(both text & display)Ads, Business Card Ads, Insert Ads, Coupons, Spotlight Ads, Frills/Flyers, Folding, Informational Ads, Sale Ads, and Full page Jacket Display Ads.

Another vital part of earning the revenue is to emphasis on the Opportunity To See (OTS). Position of the advertisements is very important as it gives the readers a good visibility and accordingly the charges are even differ largely. The classified ads ( both text and display) helps the newspaper industries to earn more revenue and at the same time, it saves time and spaces of the publication. Thus we can conclude that advertisements are essential to run a newspaper house efficiently with enormous profit and popularity.