Day: November 30, 2020

Revisiting Pottery Business in India

You’re walking on the streets of Jaipur, looking at the heritage, art and craft, suddenly your eyes fall on a man using clay and ceramic materials to make a vessel. This process, of using clay and ceramic materials to form vessels and other products of desired shapes is known as pottery and the artist is called a potter. The materials are fired at high temperatures in order to make them hard and durable. There are primarily three sectors where clay based pottery can be divided into- stoneware, earthenware and porcelain. Prior to shaping, clay is prepared, where the air is removed so that it has even moisture and the process is called de-airing which can be achieved by machines or by wedging which is manual. There are various methods for shaping like the potter’s wheel which is very common including hand shaping, jiggering and jolleying, injection moulding, granulate pressing, roller-head machine, pressure casting, 3D printing, slipcasting, RAM pressing etc. The pottery is also glazed and decorated with different techniques like painting, carving, burnishing, glazing etc.

India pottery, a timeless living craft, dates back to the Neolithic era and saw advancements during Indus civilisation, signalling its significance in our history and traditions. For a really long time, this was the staple business of many traditional pottery households. In present day India, the industry altogether has provided employment to a great section of society residing in urban as well as rural areas. It has contributed to the overall GDP of the country. India is an exporter of pottery too and exports the products to international markets like USA, Honk Kong, Japan, Mexico, Germany. Having said this, the industry is now facing issues in keeping up with the fast pacing world and technology. Potters still use conventional methods of pottery, while this perhaps is the beauty of the industry, but it also creates a blockage in catering to the market demands. Its emphasis, importance and vision to make this industry flourish and prosper can be seen by looking at the curriculum of interior designing and sculpture painting which has included pottery for teaching.

Uttar Pradesh is credited for making this industry conquer new heights by having 600 units. Many terms modern India pottery as “Terracotta Handicrafts” whose main seller is Orrisa. The manufacturing cost of such handicrafts are often low posing an advantage to those potters whose soul income is from pottery. In fact, the raw materials required like kachi mitti for earthen pots, clay etc are easily available and accessible.

Government’s attention towards eco-friendly products has also created an advantage to the pottery industry as most materials used are eco-friendly and plastic free. In fact, in an article published in The Indian Express, they highlighted “Khadi Village Industries Commission (KVIC) launched bamboo water bottles, and usage of bio-degradable cutlery. The ministry of railways has also re-introduced usage of kulhars instead of plastic cups”.

Market players of the industry:

  • Palam Potteries: Manufacturer of pottery products.
  • HiItkari Potteries
  • Pelican Pottery
  • Jaipur Glass Industries
  • Heritage Pottery

Pronam to Guru Nanak Dev ji on occasion of His Jayanti

Dr Shankar Chatterjee, Hyderabad

On this date of 20 November 2020, the 551 birth anniversary of Guru Nanak Dev ji is being celebrated across the world particularly in India and Pakistan with full enthusiasm, devotion and joviality. Here I have mentioned India and Pakistan as He was born in 1469 at Talwandi, a village in the Sheikhupura district, 65 kilometres away from Lahore which comes under Pakistan. Guru Nanak Gurpurab, also known as Guru Nanak Jayanti and Guru Nanak ji’s Prakash Utsav, is a prominent festival for people who follow Sikhism and is celebrated on Kartik Purnima day. The people of all faiths particularly Sikhs visit on this auspicious occasion to the Golden Temple and offer prayers at the temple and also devotees lit candles in the temple premises.

    According to various literatures and beliefs, the birth and initial years of Guru Nanak ji’s life were marked with many amazing incidents that validated that He was born with divine power. As a young man, while herding the family cattle, used to spend long hours in meditation and religious discussions with Muslim and Hindu holy men who lived in the forests surrounding the village. Many spiritual incidents were attached in his life. Once Guru Nanak ji went to the river Bain for his bath and after plunging into the river, He did not surface and it was reported that he must have drowned. The villagers searched everywhere, but there was no trace of him. He was in Holy Communion with Almighty God (Lord). The Lord God revealed himself to Guru Nanak ji and enlightened him. In praise of the Lord, Guru Nanak ji uttered; “There is but One God, His name is Truth, He is the Creator, He fears none, he is without hate, He never dies, He is beyond the cycle of birth and death, He is self-illuminated, He is realized by the kindness of the True Guru. He was True in the beginning, He was True when the ages commenced and has ever been True, He is also True now” (Japji). Another incident may be presented here. When Guru Nanak Dev ji was 12 years old his father gave him twenty rupees and told him to do business, with the objective to teach him business. Guru Nanak ji purchased food with all the money and distributed it among saints, and the poor. When his father asked him what happened to business? He replied he had done a “True business”. It is pertinent to mention that at the place where Guru Nanak ji had fed the poor, a Gurdwara was constructed and named Sacha Sauda.

Guru ji’s sayings and messages are still relevant in present days. I am quoting two which have greatly influenced me, “Even Kings and emperors with heaps of wealth and vast dominion cannot compare with an ant filled with the love of God”. And another one is “Dwell in peace in the home of your own being, and the Messenger of Death will not be able to touch you.”

    As mentioned already He was born near Lahore of present Pakistan and  later on settled down at Kartarpur (now in Pakistan) which was founded by him in 1522 and spent the rest of his life there (1522-1539).  Although Guru Nanak ji was the founder of Sikhism and the first of the Ten Sikh Gurus but all the other Gurus had done excellent work for human beings. In this context, the Golden Temple is a glaring example. The Golden Temple of Amritsar (Sri Harmandir Sahib) is not only a central religious place of the Sikhs, but also a symbol of brotherhood and equality. Everybody irrespective of caste, creed, religion or race can visit the place.

 Regarding the Temple it may be mentioned that, as advised by Sri Guru Amar Dass Ji (3rd Sikh Guru), Sri Guru Ram Dass Ji (4th Sikh Guru) started the digging of Amrit Sarovar (Holy Tank) of Sri Harmandir Sahib in 1577 A.D., which was later on brick-lined by Sri Guru Arjan Dev Ji (5th Sikh Guru) on 15 December, 1588 and he also started the construction of Sri Harmandir Sahib. Sri Guru Granth Sahib (scripture of the Sikhs) was first installed at Sri Harmandir Sahib on 16 August 1604 A.D.

   I had the opportunity to visit Golden Temple (Sri Harmandir Sahib) in August 2017 and observed everywhere selfless service – whether serving of food, water, cleaning of utensils, making of roti etc. were concerned. It is heartening to mention by quoting Hindustan Times, 19th May 2016, epaper, that “The Golden Temple (Harmandir Sahib) in Amritsar has been ranked number 3 in the country on the travellers’ choice landmarks list of a leading travel planning and booking site TripAdvisor. Surrounded by a holy ‘sarovar’, its construction was completed in 1604 and presently runs one of the largest free kitchens in the world, which serves an average of 1, 00,000 people daily”. Before conclusion, I wish to highlight the Three Pillars of Sikhism which were formalised by Guru Nanak Dev Ji:

a)      Naam Japo means meditation and reciting and chanting of God’s Name—Waheguru.

b)      Kirat Karo means honestly earn, with hard work, by one’s physical and mental effort.

c)       Vaṇḍ Chakkō means share the food, wealth etc. with everyone, irrespective of caste, creed, and sex.”

The following websites have been consulted while writing the article:

  1. https://web.archive.org/web/20070830205721/http://www.sikh-history.com/sikhhist/gurus/nanak1
  2. https://en.wikipedia.org/wiki/Guru_Nanak
  3. http://www.sikhs.org/guru1.htm
  4. https://www.hindustantimes.com/more-lifestyle/guru-nanak-jayanti-2019-history-significance-and-traditions
  5. https://en.wikipedia.org/wiki/Three_pillars_of_Sikhism

7 Search Engine Optimization Tips For Bloggers

  SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it’s the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users’ search results on their sites.

Cool, how do they that?

Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google’s search results for a related query compared to a lower ranked one.

So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not taste ‘that’ tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let’s see how with these 7 simple tips.

Ways to SEO Optimize your Blog

Before starting with our 7 simple tips for a quality SEO, it’s important to broadly classify those tips into two basic areas, on the basis of origin:

On-page Optimization

Refers to optimization of your actual web content including your HTML code, your text, as well as graphic content.

Off-page optimization

Off-page optimization, however, deals with things like backlinks (hyperlinks pointing to you site from other websites, apps and networks).

1. Create SEO Friendly Blog Post Titles

Post titles are important for SEO. They really are since they are deal makers or breakers. Whenever you write something, make sure you give proper attention to the post’s title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.

google search results, seo title

Also, don’t forget to include keywords in your title and keep it under 70 characters (or search engines would crop it before looking).

2. Improve the quality of your content

If you think ‘content’ isn’t important for SEO, think again! Your content is the most important part of your site. While writing, don’t copy-paste from elsewhere, don’t stuff it with keywords alone, don’t bombard it with images and multimedia files and don’t write any lesser than 300 words. These all would affect your ratings quite poorly.

So, write original, use keywords in scenarios instead of straying them around (like I didn’t use SEO here, SEO there in every next line), use images where they suffice and make sure you name them properly to appear in image search results, i.e. an image with the “img009.jpg” name would never appear in the image search results but “tips_to_success.jpg” would. The best would be to use text content and wrap them proper in HTML tags like

etc. (search engines likes content this way). Also, make sure your blog post’s length is somewhere between 300-500 words – crossing over is fine but lesser isn’t.

seo title headings

3. Keywords are keys

Keywords are terms that others may use to search for your content. While keywords are important for SEO, don’t go on and stuff your site with keywords. This would make your content appear like a spam to spiders, who would neglect it henceforth.

Ideal is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward. Additionally, you may link it using anchor text to relevant resources in and out of site.

Adding keyword in the post URL using Custom Permalink

4. Meta-tags are important, but not ‘that’ much

If we had been living in early part of 21st century, meta tags might have done all the SEO for your site. Unluckily, we aren’t. Google and other search engines have long left using meta-tags for finding site information. Hence, if someone tells you meta-tagging is all you need for your sites SEO, tell them it isn’t.

Nevertheless, it’s important that you use your keywords in your meta-data. Some themes already do that for you, if they don’t (you can check that using page source or using view source code from browser), don’t sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe.

5. Socialize!

Make others talk about your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.

Guest posting is another good approach for that. Comment on other sites, make friends with bloggers (best in business) and make them comment at yours. These tiny little things do matter a lot, resulting in enhanced SEO of your site.

6. Link in and Link-Out

Hyperlinks or Links are important from SEO perspective. You can use them to:

Link out to other sites, networks and posts, or even to your previous posts (also called inbound or backlinks) using anchor element with keyword.

anchor element with keyword

Or even better, make others to link in to you, via sharing your content on their sites or social media networks.

As mentioned, an even outstanding strategy for building links is guest posting.

7. Write Often

Sites with new content every day, or twice thrice a week have still far better ratings than those who post every fortnight. A better incoming content frequency makes spider come to your site regularly, resulting in better ratings and enhanced SEO.

Are we done then? Well, trust me – your sites rating is in your hands, not in Google or Yahoo. SEO is just about doing things neatly and in a sophisticated manner. Walk your site these 7 steps for a quality SEO and you will witness the difference yourself at Google, if no place else.

Remember, code clean, write original, socialize… this is what SEO is all about!