No matter space you are operating, you must build visibility on the web to survive. And in an online world, getting published on sites that directly or indirectly caters to your business products and use cases, you start building authority. When someone awards you a backlink, Google sees the activity as a “trust vote.” It’s like indirectly vouching for your business by saying, “This site is creating awesome content in XYZ Niche.” Slowly and steadily, as you create a strong backlink profile, your website authority increases and you start getting more traffic for your keywords.

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