Chai Sutta Bar is a fast-growing Tea cafe chain in India that came into existence in 2016. The brand hails its origin from Indore the commercial capital of Madhya Pradesh. The brand has now 140+ outlets in 70 cities of country and also in 3 countries Oman , Nepal and Dubai. It has been serving the chai with traditional style in Kulhad.
The brand is owned by the duo of Anubhav- Anand who are young entrepreneurs. They started the venture with an investment of 3 lakh rupees and within 5 years it grown into 100 crore franchise.
They took a shop on rent for 18000 per month.
They shifted from paper cups to kulhad (earthen pots) and served seven types of chai, including chocolate flavour which was much loved by the youngsters, rose chai, besides the traditional masala, ginger, cardamom chai and a special paan flavoured chai.
The price ranges between Rs 10 and Rs 200 for chai and other items that they offer including maggi, sandwiches, and pizzas.
They used some simple marketing tips in early days of business. They started there first shop near girls hostel and in initial days offered free chai to gather crowd. They called their school ans college friends for visiting cafe and free chai. The crowd attracted attention of people and the customers began to come.
This is the story of young entrepreneurs who established that business requires mind and motto. Age is just a number. Anubhav was 22 when he started this business and without any family background in business. He became successful and inspiration to many.
Eduindex News 