the rise of small businesses in india

Beyond the high profile business wars between the retail bigwigs in the country,lies the core of retail-the small business community, which in the last one year has revolved rapidly in terms of operation and technology.
The small business community was among the first and the hardest to be hit by the covid-19 pandemic. Yet in the face of so much adversity, they demonstrated unfathomable resilience. These small business have used digital platforms like Instagram and Facebook to make a new start and grow through this particularly challenging time.
With small businesses forming 30% of the GDP, it is known that their revival will be critical to the economic recovery of India.
Nandan Nilekani, the non-executive chairman and co-founder of Infosys in his interview to fortune India stated that it had been a tough year for small business due to the pandemic. However, these problems notwithstanding, small businesses in India do have a bright future ahead. He continued to say that “I strongly believe that they are the engines of economic growth and job creation, and I believe they will have a very good future”
Hence, the rise of small businesses has just begun in India and it will not just define the country’s recovery from the pandemic but it will also shape the coming decade of entrepreneurship and innovation.