This is the case study of a group of 7 women who converted 80 rupees into a 1600 crore rupees of business empire.The women belong to none other than “Shree Mahila Griha Udyog Lijjat Pappad ” group.This group expanded to 67 branches and as of now it employees more than 42000 people .So let’s get started ……
The business started 62 years ago back in 1950s when there were not a lot of people who could afford the luxury of being educated .The situation was difficult for women but this group of 7 women converted this difficulty into opportunity.
The group first started giving the lijjat Pappad to local stores and they were given the first capital of 80 rupees by a social worker.Due to the deliciousness of the pappads,other local stores also started buying the pappads from these group of womens.The goal of the group was not to make money ,but was to empower the women and provide the source of livelihood to the women.
The group used the concept of collective ownership.So regardless of which religion or caste you belonged to ,u could always get a small part/ownership in the company and hence collectively share the profits and losses amongst themselves.Even “Starbucks” uses the concept of collective ownership.It helps to keep the company employees motivated and encourages them to work hard as if one of them is not performing well and one of them faces a loss,then everybody will be at the loss.
The pappads which they made were cost effective,had quality production and was suitable for the homemakers.They used to prepare the pappads at their own houses to avoid the expenditure initially.
The most important reason behind the success of this group was that they always sticked to their mission and visions .Even a company like apple started failing when the company started moving away from their missions and visions.In the last 62 years, the group has never deviated from their missions and visions and have always followed the mission of “Sarvodhya” which literally means progress for all .Today we live in such a world that even billion dollar companies don’t think twice before asking their employees to leave the company and thus putting the lives of the employees as well as their families at risk .But this group has always stuck to their core values of inclusive progress for all and has from so many years not removed any of its employees from the service whether they suffered profits k losses.The group also makes sure that the children of their employees get proper education regardless of their age,caste,religion,sex,creed or color.
Despite the fact that this group was a group formed from uneducated womens, ,had a really small capital to start with ,,they stuck to their core values and is truely a motivating example for all of us .
Thank you!!
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