DIGITAL MARKETING BASICS

When we hear a term like this we often confined ourselves in a  nutshell thinking about it as a technical expression. But what does digital marketing mean? Is this a simple marketing we do for goods normally? Or it is more than that?

Well, we will know some of the basic features of digital marketing and will try to understand the concept thoroughly.

This word does not contain only one theme like most words. It contains a series of online services the company provides to its customers. Marketing is a broad term that encompasses every activity related to promoting the services of a business or selling products to customers and when it is done online it is termed digital marketing.

Being ready to take your business online requires various aspects, so marketers generally tend to follow up SWOT stratergy that means strengths, weaknesses, opportunities, and threats in taking up the business online.  It has various components-

1. Search Engine Optimization (SEO)

2. Content Marketing

3. Social Media Marketing

4. Pay Per Click (PPC)

5. Affiliate Marketing

6. Native Advertising

7. Marketing Automation

8. Email Marketing

Together these all come under one field of digital marketing. Now you have the answer to why this field is so demanding in today’s world. It not only help you to learn new skills but also very helpful in getting a handsome salary if you opt for it as a profession.  All you require is to see, think, do, and care about the type of marketing you will be staging online.

A very famous KPIs approach which stands for key performance indicators: measurable, practical, achievable, and provides directions towards your online business is very useful.

So, to understand it on a brief note we can say that browsing anything, related to any product or service through your browser comes under digital marketing. The term comprises of a large internet service consisting of almost everything which we do on the internet.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”