ONLINE MARkeTING AND ITS ADVANTAGES

Now a days online marketing has become more and more popular nowadays amoung business around the world. after discovering the wide benefits of online marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world.

The process of promoting the business or brand and its product or services over the internet using tools that help drive traffic, leads and sale. internet marketing and online advertising efforts are typically used in conjunctionwith traditional types of advertising such as radio, television, newspapers and magazines.

Typically there are 5 methods of online marketing. they are email marketing, inbound marketing, pay per click advertising, search engine optimization and social media these all are as different as television and radio. but generally online marketing could deliver tangible benefits to the small busines

ADVANTAGES OF ONLINE MARKETING

1.CONVINIENCE AND QUICK SERVICE: the internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. because of this, purchasing goods from across borders now reduces the cost of transportation for importers this is a huge advantage as it means they can order online right from the comforts of their home.

2.GLOBAL MAEKRTING: the ability to market your products and services globally is one of the biggest advantages of global markting for the business. within several months of aggressive SEO,we can secure millions of viewers and reach huge audiences from across the world.

3.24/7 MARKETING: this marketing reduces cost and runs around the clock. that is our marketing campaigns work for 24 hours and a 7 days in a week. compared to offline marketing this online marketing does not constrain with the certain opening hours and the closing hours.

4.INSTANT TRANSACTION SERVICES: executing transactions is easy and nearly instant online. we can do this through a digital payment service so that there is no need to go cash between marketer and the customer. this digital payment comes under the third party who takes care of online payments. it wont be related to marketer.

5.TIME EFFECTIVE MARKETING: when compared to offline marketing, this online marketing is easy to start and quick to implement. we can easily setup marketing timings as our wish. this is very useful to us.