Social media is not a media. The key is to listen, engage, and build relationships.” —David Alston
Today we live in modern era. Almost every person have Smartphone in this. Because of increase Smartphone selling Social media use are also Increasing. Instagram is a new generation Social media app. In 2012, Facebook purchased Instagram, a free online photo-sharing application and social networking platform. Instagram is a mobile app that allows users to edit and upload photographs and short videos. Users can add a caption to each of their posts, and hashtags and location-based geotags can be used to index and search these posts within the app. When a user tags their posts with hashtags or geotags, they display in their followers’ Instagram feeds and can also be accessed by the general public. Users can also make their profiles private, allowing only their followers to see their posts.
Instagram users can like, comment on, and bookmark other people’s posts, just like they can on other social media platforms. They can also send private messages to their friends using the Instagram Direct feature. With a single click, photos can be shared on one or more other social media sites, such as Twitter, Facebook, and Tumblr.
Instagram is a platform that may be utilized by each people and corporations. Companies can create a loose enterprise account at the photo-sharing app to put it on the market their emblem and products. Free engagement and affect metrics are to be had to groups with enterprise accounts. More than 1 million advertisers use Instagram to percentage their testimonies and power business results, in step with Instagram’s website. Furthermore, 60% of customers declare the app enables them find out new products.

Instagram’s Origins
Kevin Systrom and Mike Krieger founded Instagram in San Francisco, where they first attempted to create a platform similar to Foursquare before focusing only on photo sharing. Instagram is a combination of the words “instant camera” and “telegram.” On October 6, 2010, the iOS app was launched through the iTunes App Store, and on April 3, 2012, the Android app was released. The platform’s popularity exploded, with the business reporting over 40 million active users within two years after its introduction. This attracted Facebook’s notice, and in the summer of 2012, the company purchased Instagram for $1 billion.
Features and tools for editing
Instagram offers a variety of digital filters for users to apply on their images, including ones that give them an antique or faded look. Lux, an effect that lightens shadows, darkens highlights, and boosts contrast, is one of the other editing capabilities, while photo-tuning tools let users modify brightness, contrast, saturation, sharpness, structure, straightness, and colour. Photos can also have a manual tilt shift and vignette effect applied to them.
Instagram introduced a feature in 2017 that allows users to publish numerous photographs or videos in a carousel format at the same time. Instagram also includes a number of add-on apps. Boomerang makes unique GIFs, Hyper lapse makes Time-loupes videos, and Layout makes picture collages with various images. These applications can be accessed directly from the Instagram app once they have been installed.
In April 2017, Instagram Stories recorded 200 million active users, surpassing the active users of Snapchat, its biggest rival.

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