HOW TO BECOME A SOCIAL MEDIA MANAGER

Social Media the world in which almost everybody is living ,you can hardly heard someone saying “I don’t use social media” . This is the keychain that connects us with the world , with its fastest growing usage it has started getting into other field other than just being a communication service provider , people had started using it for their business growth , big companies had started using social media as a tool to connect with their customers and provide their services directly to them it has converted into Marketing media , this extra usage has given rise to the post of “Social Media Manager”.

Who is a Social Media Manager?

Manager are those who manage certain thing for some specific purpose , so Social Media Manager is the one who manages the social media handles of various Companies , Business, NGO , Non-profit organization . With the world going digital every other person need their space in the social media for their business growth . All the business , companies , organization need to be active on social media , to expand their work , to connect with their target audience for which they hire a social media manager to handle their social media platforms.

What does Social Media Manager DO?

The work of Social Media Manager involve working on different social media platforms, managing the social media handle in an effective way to bring the best out of it , posting , creating content ,communicating with the audience , updating about new features , managing the websites , making strategies to expand the business online , creating traffic , making ads campaign , all these are the role of social media manager it may differ as per the requirement of the client but these are the most basics role that a social media manager need to perform.

Qualification and Skills required.

For being a Social Media Manager one need to have a Bachelor Degree in Marketing or Mass Communication or in any field related to marketing .

For skills , you need to have a knowledge of atleast 4 to 5 social media platform such as ” Youtube , Facebook , Pinterest , LinkedIn and Instagram , now knowledge here does not just mean, a raw idea about these platforms but you need to be expertise in using these platform . You need to have a good knowledge of marketing strategies as using the right platform for the right information does play a great role . You need to be aware of the SEO optimizer , have some Graphic designing skill also as this will help alot.

How to start and Growth aspects.

This field has a very wider scope as compared to other as it is very sure that social media is going to expand in the upcoming days , that means more gates will get open for you . The average pay of a Social media manager in “USA is $45K – 55K and in “India is RS 3 lAKHS ,in the initial it might be low but as per your work experience it will increase afterward. Initially you can start your work in this field as a social media coordinator , or marketing coordinator or work as a freelancer .By freelancing you can get the experience of working with many companies which will help you to get your feet fixed strongly , firstly do prefer to take 1 or 2 projects as it will help to give better work , then after getting fully aware of the work, you can take as many projects as you want . Do build portfolio or portfolio websites for better projects .

So , IF you are willing to build a career in this field and have the above mentioned skills than you should go for it as it a great career option to choose for the upcoming future and even if you don’t have the skills , and want to get into this field , than you can learn these skills online as there are so many courses available these days like you can try skill share , or there are courses in google also .Go give it a try