EXCEL IN DIGITAL MARKETING WITH SEO

Before directly going into the SEO techniques I would like to make you understand about the concept of digital marketing easily with a simple example that we encounter in our daily routine. ” Most of us use Gmail almost everyday for various purposes. When ever we open our Gmail we observe different sections holding different mails in it especially when we open “Promotions” section in our mail box, we used to see different mails from various websites which are offering discounts on their products or courses.” These mails are the strategic implementations of the websites in order to increase their marketing on the internet to get profits. This type promotions in Gmail sections leave a foot print of ” DIGITAL MARKETING”.

DIGITAL MARKETING:

Digital marketing is a platform that is widely used for marketing with help internet connected devices. It uses latest digital technologies to reach people. Now a days digital marketing is crucial for the entrepreneurs to share their idea, promote their products and build their audience.

SEARCH ENGINE OPTIMIZATION(SEO):

When we search for a content through search engines like google, then that particular search engine shows a random websites for our search as an answer. This random gathering of information by search engines is possible with the help of search engine optimization which helps search engines to show the best available content for the given query.

SEO is an effective way to improve the rank of websites in search engines in order to increase the visibility of websites. SEO is a technique to optimize the website with the suitable key words. Let’s see some latest SEO hacks to improve the ranking of page which helps in increasing your websites market.

LATEST TRENDS OF SEO:

UNDERSTAND CORE WEB VITALS OF THE SITE: Google has recently announced that core web vitals will become the new ranking signals by combining previous UX related signals also. Core web vitals is a new term that haven’t heard in previous years but it plays a crucial role in 2021 because google has developed a new algorithm to measure the page experience based on the score off core web vitals.

To make you understand better, core web vitals are the measurement capabilities of the content in a website. These measurements are depended upon page speed, page responsiveness and page visual stability which are known as LCP(Largest contentful paint), FID(First input delay), CLS(Cumulative layout shift). These measurement speeds are shown in the following picture.

AI PLAYS A LARGE ROLE IN SEO: AI is changing the interaction methods of people with online content. Google has unveiled an algorithm a few years back which is called as “RankBrain”. This algorithm paly’s a crucial role in ranking the pages with the help of “SERP’s ” results. Experts believe that user experience signals are the primary for ranking the page, so by using this algorithm search engine like google can easily captivate the rate of time that has spent on the website by readers which gives the better feedback on the content quality of website.

USE “EAT” PRINCIPLE: EAT principle helps website optimizer to master a long term SEO success, despite of Google’s constantly changing algorithms. EAT stands for Expertise, Authority and Trustworthiness. These three principles are essential to measure the brand of websites on the web. In order to establish your brand’s authority, trustworthiness and reputation then you have to follow these rules:

• Try to engage with customers in a better way and request them to provide reviews and feed back to your work.
• Try to insert high quality links in you site.
• Follow EAT principles on your website through testimonials, case studies and other forms of social proof.

Along with the above discussed principles we should also follow the below stated tips to improve the traffic to your website:

• Create new content and try to update the old.
• Give first priority to the user experience.
• Improve featured snippets to make your content more prominent.
• Improve mobile friendly content to improve search rankings.
• Support long tail key words and optimize the images that you place in your content and don’t forget to keep effective back links on your site.

Finally, The content designers of websites should keep in mind that , Relevant & Optimized content wins every time in the ranking of page on search engines and also the core of SEO is about figuring out what works for the site or client and then changing it when it stops working. Always keep a close eye on your competitors and follow the best practices to thrive best in marketing.