Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, eBay, Flipkart, etc., where people can buy products. With the availability of these websites, to purchase a product, one doesn’t have to leave the house if one doesn’t want to. It can be seen as a new philosophy and business practice emerging with improvements in technology. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing products to them much easier.
Types of Digital Marketing
- SEO (Search Engine Optimization)
Search Engine Optimization helps with the expansion of online visibility in results that come up in search engines. What happens is that if a business ranks high on the search engine results page (SERP), the number of visitors that your website gets is increased. With the use of SEOs, passive visits to your page can become active and receive more traction.
- Search Engine Marketing
Search Engine Marketing is a technique where a business or a company can buy a particular advertising space. This can be seen on search platforms like Facebook Paid Promotions, or even Google or Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays the search engine for every click that a user makes.
- Content Marketing
To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the content. The content has to be precise, good quality, transparent, and sharp so that it stands out and boosts SEOs.
- Social Media Marketing
Social media now plays a very crucial role in the promotion of the goods and services of any company. It connects with a much more comprehensive range of people in a more intimate way. It is easy to gain feedback or engagement from social media. Social media is also used to place orders, which makes it so much simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers, and also place orders with no hassle. These companies don’t just post content that relates to their product. Making statements on current situations or having posts only for the sake of engagement and witty commentary can all help have a large customer base. This enables visibility and also promotion of the product itself.
Importance of Digital Marketing
Today we live in a technologically advanced world where anything is possible through the internet. Digital marketing functions and is possible only because of the internet. It is the core of what digital marketing is. In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is no longer reserved for a specific stratum of society. It is now easier to connect with people without even having to meet them.
It is also incredibly convenient for people to buy anything required from the internet without taking a foot outside of their homes. It saves time and shows a person the various reviews people have left. A person can easily compare prices on multiple websites and pick what is best suited to their needs. It is beneficial to those who are disabled and can help them get their work done and live a life of independence.
It also helps businesses themselves. The traders can advertise for less money, or even for free if one knows how to do it well. Products can often go viral without any money being invested in marketing. It mainly helps small businesses and helps them get traction.
Digital marketing majorly helps all kinds of businesses take off. It is a vital source of marketing in this day and age. This form of marketing shows how one can take advantage of technology and further their business. The internet has made the world a smaller place and digital marketing just helps build bridges between the business and the customer. After all, “It’s hard to find things that won’t sell online.” – Jeff Bezos
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