WIPRO

Wipro Limited is an Indian multinational corporation that provides information technology, consulting and business process services. The Fortune India 500 ranks it the 29th largest Indian company by total revenue. It is also ranked the 9th largest employer in India with nearly 195,000 employees.

The company was incorporated on 29 December 1945 in Amalner, Maharashtra by Mohamed Premji as “Western India Products”, later abbreviated to “Wipro”. It was initially set up as a manufacturer of vegetable and refined oils in Amalner, Maharashtra, British India, under the trade names of Kisan, Sunflower, and Camel. During the 1970s and 1980, the company shifted its focus to new opportunities in the IT and computing industry, which was at a nascent stage in India at the time.

Wipro continued to expand in the consumer products domain with the launch of “Ralak” a Tulsi based family soap and “Wipro Jasmine”, a toilet soap.

In 1988,Wipro added mobile hydraulic cylinders and heavy-duty industrial cylinders to its line of products. A joint venture company with the United States’

General Electric in the name of Wipro GE Medical Systems Pvt. Ltd. was set up in 1989 for the manufacture, sales, and service of diagnostic and imaging products. In February 2002,Wipro became the first software technology and services company in India to be ISO 14001 certified. Wipro Consumer Care and Lighting Group entered the market of compact fluorescent lamps, with the launch of a range of CFL, under the brand name of Wipro Smartlite. As the company grew, a study revealed that Wipro was the fastest wealth creator for 5 years (1997–2002). It set up a wholly owned subsidiary company (Wipro Consumer Care Limited) to manufacture consumer care and lighting products.

Indian IT services firm Wipro believes it is “very critical” today for all enterprises to move beyond traditional AI and looking at historical data. Instead, Wipro said, it’s time for companies to embrace advanced AI capabilities, which means ensuring an AI system can recognize emerging patterns. With AI permeating all aspects of technology, building an AI practice has become a logical step for channel partners. Over a year ago,Wipro developed what it calls the STRL — or sense, think, respond and learn – framework.

The STRL framework aims to help customers use AI across their entire data and analytics value chain to identify patterns, make predictions and shape the outcomes of what they’re looking at, as well as understand customer behavior, said Manoj Madhusudhanan, Wipro’s global head of cognitive technologies. The framework also seeks to help organizations understand the behavior of their end customer.

Wipro Consumer Care and Lighting is among the fastest growing FMCG businesses in its operating geographies of Asia the Middle East and Africa, with revenues of over Rs.7700 Crore. Its businesses include personal wash products, skincare products, male grooming products, toiletries, wellness products, household products, electrical wire devices, domestic and commercial Lighting and modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia, East Asia, Africa and the Middle East.