Things to know before taking up Mass Media and Communication courses.

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Let’s begin by knowing what Mass Media or Mass Communication is. Mass media refers to the media technologies such as movies, songs, news, podcasts, advertisements and photos, that are utilized to carry information to the masses. 

Importance of Mass Media

This blog you are reading is helping you gain knowledge about Mass Media and communication. Hence this blog becomes a media technology and educating you in the field of Mass Media defines its importance. From applying for a job to reaching out to a friend on your phone, everything becomes a portion of Mass Media as they help users pass on information from one place to another or one person to another. 

Here are some advantages of Mass Media to highlight its importance. 

  • It becomes a voice for the voiceless: Mass Media provides every individual with an opportunity to practice their freedom of speech and spread their ideas among the world. YouTube is a great example of Mass Media. As a platform in this 21st century it helps both small and large creators publish their videos for everybody to watch. 
  • Enables widespread communication: Today, the world is often referred to as a global village. This is made possible due to several types of mass media technologies such as social media, internet, and other digital content. It helps governments, businesses and organizations to communicate with each other and stay connected. 
  • Diversifying culture: Mass Media helps in diversifying languages and cultures beyond its place of origin. A good internet connection and a mobile phone or a computer is all you need to learn a new language or gain knowledge about a new culture. You can even take a peek around the world without leaving your home. 

The Evolution of Mass Media

Mass Media can be traced back to the 800 AD which consisted of prehistoric arts, writings and some basic printing technology. The introduction of Gutenberg’s printing press in the 1450s helped art and literature gain a wider reach among the people.The year 1605 witnessed the publishing of the first weekly newspaper in Antwerp, known as ‘Relation’. This was followed by the inventions of radio and television in 1895 and 1925 respectively. Finally in 1990, the world wide web was introduced by Tim Berners Lee. 

The number of people benefiting from these media technologies witnessed a steady growth from a handful, to thousands, and millions with the introduction of newspapers, radios and televisions. Today, due to the internet, these numbers are reaching billions. In 2018, the number of  World Wide Web’s users was estimated to be 4 billion. 

The 21st century has introduced the ability for even individuals to broadcast a customised message for thousands across the globe. You no longer need to be a part of some huge networking channel to do so. A good internet connection and a hand held device can do the job. 

The functions of Mass Media

Mass Media, in the form of writing, podcasting, and publishing, has a significant effect on the masses. Commercials on television, billboards and social media influence the audience into buying a product or availing a service. Hence companies across the world look for suitable mediums such as social media, blogs, forums, or video streaming platforms to convey their messages based on their businesses. Once they find the right mass media technology, they conduct campaigns to communicate their ideas. 

Majority of the companies today create and maintain their social media pages, maintain blog posts on their websites, and run advertisements on video streaming platforms to educate viewers about their products or to entertain them. These define the functionality of Mass Media. 

Courses in the field of Mass Media and communication

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After addressing the ‘Wh’ questions of Mass Media, let us dive into the courses one can opt for in the field of Mass Media and communication. There are three kinds of courses available for aspiring students in the field of Mass Media and communication. Courses at undergraduate, postgraduate and diploma levels.

Both the course levels familiarise students both practically and theoretically in the field of Mass Media and Communication. 

Eligibility for courses in Mass Media and communication (UG PG) 

A student aspiring to seek admission in a Bachelor of Arts in Mass Communication course, he or she must fulfil some eligibility criterias. 

  • The applicant should have completed senior secondary schooling (10+2) from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregate in their senior secondary schooling. 

Similarly, students aspiring for seeking admission in the Master of Arts in Mass Communication course must fulfil the following eligibility criterias. 

  • The applicant must have a Bachelor’s degree in any stream from a recognized university. 
  • The applicant must have scored a minimum of 50% from the aggregates in their Bachelor’s degree. 

Institutes may also require you to give an entrance exam to fulfil the admission process.

Here’s what you will learn from Mass Media and Communication courses

Courses in Mass Media helps you get acquainted with subjects such as Public Relations, Design and Graphics, Digital Media, Reporting and Editing for Print Media, Data Journalism, Photojournalism, Event Management, and Media Law and Ethics. The courses are inclusive of Computer based learning, Guest Lectures, Seminars, Workshops, Massive Open Online Courses, Individual and Group projects, and community based projects. 

Scope for Mass Media courses under employment prospect.

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With an increase in media technologies following new inventions and establishments such as Television Channels, Radio Stations, Advertising Agencies, PR Agencies, etc. Scope in this field is also parallely increasing. Here are some of the job profiles candidates can look out for upon completion of the course. 

  • Journalism
  • Public Relations
  • Advertising
  • Media Planner
  • Broadcasting and Production
  • Event Manager

Conclusion

Mass Media and Communication as a field in academics has a great scope in India and overseas. Freshers with expertise in specific areas and sufficient experience will be hired by prominent media companies for different job profiles. Individuals with good communication skills, writing proficiency, and passion for learning can pursue an undergraduate or a postgraduate course in Mass Media and Communication. 

References

Ritika Shrivastava, May 17, 2021 09:36 IST, shiksha.com

Akanksha Sirohi, July 15 2020, collegedekho.com

https://www.careers360.com/courses/mass-communication-course

THIS RACE CALLED LIFE

Once upon a time, there was a young athletic boy hungry for success for whom winning was everything and success was measured just by winning. One day, the boy was preparing himself for a running competition in his small village, himself and two other young boys to compete. A large crowd had gathered to witness the sporting spectacle and a wise old man, upon hearing of the little boy, had travelled far to bear witness also. The race commenced, looking like a level heat at the finishing line, but sure enough the boy dug deep and called on his determination, strength and power. He took the winning line and was first. The crowd was ecstatic and cheered and waved at the boy. The wise man remained still and calm expressing no sentiment. The little boy, however felt proud and important. A second race was called, and two new young fit, challenges came forward, to run with the little boy. The race was started and sure enough the little boy came through and finished first once again. The crowd was ecstatic again and cheered and waved at the boy. The wise man remained still and calm again expressing no sentiment. The little boy, however felt proud and important. “Another race, another race!” pleaded the little boy. The wise old man stepped forward and presented the little boy with two new challenges an elderly frail lady and a blind man. “What is this?”, quizzed the little boy. “This is no race” he exclaimed. “Race!”, said the wise man. The race was started and the boy was the only finisher, the other two challengers left standing at the starting line. The little boy was ecstatic, he raised his arms in delight. The crowd however were silent, showing no sentiment toward the little boy. “What has happened? Why not do the people join in my success?” he asked the wise old man. “Race again”, replied the wise man, “ this time, finish together, all three of you, finish together” continued the wise man. The little boy thought a little stood in the middle of the blind man and the frail old lady, and then look the two challengers by the hand. The race began and the little boy walked slowly, ever so slowly, to the finishing line and crossed it. The crowd were ecstatic and cheered and waved at the boy. The wise man smiled, gently nodding his head. The little boy felt proud and important. “old man, I understand not! Who are the crowd cheering for? Which one of us three?” asked the little boy. The wise old man looked into the little boy’s eyes, placing his hands on the boy’s shoulders, and replied softly.

DISCOVERY OF PI

 Have you ever wondered how pi was calculated before Newton
discovered it. Up until the 250BC, mathematicians knew for a fact that the
value of pi is between 3 and 4. And you may ask that how did they know that,
the answer to that would be that they did that with the help of a hexagon and
square.

A unit circle (area = π)
was inscribed with a regular hexagon of unit sides. And the circle was inscribed in a
square. The hexagon was then further divided into 6 equilateral triangles with
unit sides. Then the perimeter of hexagon was found to be 6 units. Since the
hexagon was inside the circle the circumference of the circle must be a little more than
that of hexagon.

Circumference > perimeter

2 π > 6

π >3

On the other hand, the perimeter of square > circumference of the
circle.

2 π<8

π <4

Hence, it was concluded to be between 3 and 4, i.e, 3< π<4.

Later in the 250BC, Archimedes improved this calculation. He bisected
the hexagon into a dodecagon (12 sides) and inscribed one into the circle and inscribed
the circle in another 12-sided polygon. After calculation, it was found that π
lies between 6.212 and 6.431. This process repeated for centuries until they
reached the 96-sided polygon and found a range of 3.1408< π<3.1429.

In the late 16th century, Francois Viète
doubled a dozen times than Archimedes and computed the perimeters of polygon of
393,216 sides. And by the early 17th century, Ludolph van Caulen surpassed
him by calculating perimeter of polygon of 2^62 sides. He spent 25 years of his
life calculating
π upto 35 correct decimal places.

People were used this method of computing pi until Sir Newton came along.
The first step to his discovery of π was building Binomial theorem from the
Pascals triangle. Sooner after he also delt with the theorem being subjected to
incompetency when power of (1+x) was -1, since it would give an infinite
series. But he proved its accuracy by multiplying both sides by (1+x). The left
hand side gave 1 straightaway and when (1+x) was multiplied on the right hand
side, every term got cancelled leaving only one.

Afterward he went for (1+x) with power of ½ to solve for the area of a
unit circle by equation of the circle, which was given by x^2+y^2=1. Hence, the value y=(1-x^2)^1/2 can be calculated by substituting the value of x by -x^2.

Right after this, he also invented calculus. And the integration from 0 to 1
was used to find the area under y=(1-x^2)^1/2 which is the area of the quarter of
circle in the first quadrant. We also know that the area of quarter of circle
is (πr^2)/4. In this case it will be π/4 (since r=1). Upon equating them and calculating we get
the value of π. To make things easier and accurate he decided to integrate from
0 to ½. It gives the area of the circle from the left of y axis to the straight line of
x=1/2. That area can be calculated as area of a sector of 30 degrees, which
will be π/12, and a right triangle of sides 1 and ½ ( we can calculate the
third by Pythagoras).

And upon equating we once again can find the value of π. Not only that
but when you solve up to 5 places of the integration, you get results π for up to 5 decimal places. And it
will take calculation of integration up to 35 terms to get what
Ludolph
van Caulen got after 25 years. This is how years of calculation was simplified
by Sir Isaac in a way it took only a few days to learn the value of pi.


SOURCE- Veritasium on youtube

Braille

The most important medium used in education today is the printed word. Knowledge is preserved in books and the first step in education is learning to read. But a blind man cannot read a book. is he then to be denied opportunities to educate himself? No, not necessarily so. The blind can get themselves educated, not only in the sense of being able to read and write but even in the sense of training themselves for the profession. Teachers of the blind have devised methods by which the blind can ‘read’ books without the aid of the eyes. The most famous of these methods is, undoubtedly, Braille.

Braille script

Braille ( named after its inventor ) is a system of representation of printed symbols by raised dots on a flat surface. Six dots in various combinations are used to represent letters, numbers, punctuation marks, and some common words. The blind person ‘reads’ the boo by passing his fingers over the dots. Thousands of blind people all over the world have used Braille to educate themselves. A book in Braille is not so compact or handy as compared to any other book. The size makes it difficult for people to use Braille as easily as printed books.

To overcome the difficulties, a new method has been introduced in recent times. The American Association for the Blind made ‘Talking books’ or long-playing discs with recordings of books. The popularity of talking books and tape recording is steadily increasing, and governments and private agencies have come forward to support the effort to produce them and make them available to people who need them.

What is Customized Report Writing Service

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Self-Help Groups – a factor in women empowerment!?

The article takes up the subject of Self-Help Groups which is considered to be one of the major factors in women empowerment. It tries to understand the question ‘why’ and reflects on if the prevalent casteism in the society affects its functioning in any way. Let’s have a quick recap of women empowerment and why do women need to be empowered!

Women Empowerment is an umbrella term which brings in the ways to help and enable women to grasp the freedom they are entitled to as all human beings are. The freedom to make choices; the freedom to spread their wings; the freedom to be just human beings. We need women empowerment because of the very perspective that women are so-called ‘weaker sex’. Years of being told this, it has penetrated into every hook and corner – and we need an uplift from this. We need empowerment to break free from the chains of “being allowed”. The actual fact that I am attempting to write an article on ‘women empowerment’ proves the very point of why we need to it.

Self-help groups has been one of the many ways adopted by different parties to empower women. How? In very simple words, it enables women to take financial decisions and help each other in doing so. Pretty simple, right! There are NGOs and banks which helps them take this process a long way or to even help them start. There are various ways this group can help women build up themselves. A group of women coming together can be quite an upliftment – other than providing a platform for financial decisions, it gives them an opportunity to discuss problems at personal level, bring out the issues of domestic violence; come out collectively with a solution; tackle issues of alcoholism and other such problems which are likely to pose threat to financial, emotional and social decisions of women.

However, even if SHGs provides the way to move forward to women, escaping the casteism issues is another thing. An article published in The Hindu brought out the point that caste play a dominant role in Self-help groups. The groups employ different categories, etiquettes r requirements of inclusion – a preference to caste could be seen, the study brought out (The Hindu, 2013). The caste issues have been ignored and been confirmed. A resistance to change in leadership, the position going to same caste has been detected. The strive to bring in diversity is lost. Rural areas – where community are more closely knitted also showcases casteism in not-so-subtle ways.

Nonetheless, it cannot be ignored that SHGs have been an empowering factor. During the Covid-19 times, may SHGs suffered a backlog due to lack of funding affecting the lives of many. With no financial means, savings became out of question. However, there were many SHGs which also helped in battling Covid-19 by the production of masks – helping to meet the demand of the same. The point is to diversify the means of finance in the groups; to clear the inherent obstacle of caste; to collaborate across districts; to train them for the worst scenarios; to educate them. SHGs has enabled women to take financial decisions and come a long way but its diversification of ways is necessary to combat the worst times. It is important to identify the loopholes and come up with the collective solutions and move above the issues of castes.

Image Credit: Google