Forms of Content Marketing

As regular consumers of the media and the internet, all of us must have come across some form of content marketing at some point. Content marketing refers to the creation and distribution of valuable, relevant content for a clearly defined audience to cause a profitable customer action. The goal of content marketing is to provide valuable information to the audience through content such that they willingly consume it rather than avoiding it. We build brand loyalty and trust by providing solutions to problems faced by them.

There are mainly 5 forms of content marketing we can see today. They are:

Blogging

Many brands use blogs, often including it as part of their website. It is one of the most popular forms of content marketing techniques, being very cost-effective for small businesses. Blog posts usually contain written material about useful information on topics related to your product or service. When the written material provides relevant knowledge and effective solutions to customers’ problems, they earn an audience and build good customer relationships. The length of the post depends on the topic of the blog, audience demographics and the writer’s unique writing style. Whether it is long or short in length, make use of catchy headlines and simple language. Search Engine Optimization (SEO) also comes into play in driving web traffic to the blog.

Podcasts

The immersive field of podcasting has seen a rise in its number of listeners every passing year. Podcasts are audio content posted on topics ranging from interviews, discussions to reviews on the internet. Even though it is a smaller market compared to blogging, it still garners a loyal group of listeners because of how easy it is to indulge in podcasts. Unlike blogs and videos, the audience can listen to podcasts while doing anything else like travelling or cleaning. Listening to the podcaster’s voice, the information they give and their opinions on stuff builds a stronger relationship with the audience, They choose topics closely related to their product or service and post content consistently to various podcast hosting platforms like Spotify, Google Podcast, Apple Podcast, etc. Quality audio recording equipment and software are also important for good podcasts.

Videos

Nobody can deny how popular videos are among the general public. All of us watch YouTube at least once a day and short-form videos on platforms like TikTok and Instagram are all the rage. Videos could be vlogs, reviews for products, step-by-step guides or even animated/sketched whiteboard videos. While it is expensive and time-consuming, it is also very efficient as it can communicate quicker than any other form of content marketing, provided it is produced in the right setting with good characters and equipment. Whether they are product reviews or instructional videos, they are the closest you get to having real contact with someone. The video content you created can also be used in other forms, like in social media and blogs.

Infographics

Infographics refer to long representations of graphs, statistics, and other relevant information. You may have across interesting graphical representations of information and statistics related to various interesting topics. These simple, valuable graphics are useful in summarizing and breaking down the important points of a complicated, large area of study or a survey. A well-made infographic can grab a lot of attention. It usually gets shared a lot on the internet and on social media. They can be supporting content for blogs or standalone content.

Social Media

Everybody has social media these days and it goes without saying that it is one of the easiest and most effective forms of content marketing. Posting consistently and making relevant and shareable content is essential for social media marketing. When you have such a large amount of people online exposed to your content, you need to make sure your content is relatable and engaging with the audience. Make use of social media analytics to figure out which social media platform and what kind of content (written, videos, etc) works best with your audience.

Guide to Choose the Best School ERP Software?

Due to the pandemic, there was a complete turn of events, and the children are attending classes online at peak times. Though the situation is getting normal these days, it is essential and beneficial to have a school ERP software that helps maintain accurate academic and operational excellence information.

What is School ERP Software?

A school ERP is an advanced technology where you can perform a set of programs specially made to perform administrative tasks of a school in an appropriate manner. This is also known as school management ERP software that can manage all the tasks without the presence of a person, pen, and paper.

This is a software platform where all the people, including students, teachers, principals, parents, and management, can access the software to know vital information.

Uses:

● Teachers can spend their most time teaching and progress of the student

● Parents get aware of their child’s performance

● Easy to handle all the administrative tasks

● Principals can observe and take action, respectively

Different modules are present in the ERP software, do consider while choosing the best one for your school.

1. Online Registration:

A student can get registered on a school database by filling out all the details like date of birth certificate, Aadhar card, parents information, etc. This is a kind of eligibility, where schools allow admission from any side of the world. Parents have to fill out the form about the student details and then submit the form.

Benefits:

This process is time-saving; you can access it globally and eco-friendly.

2. Student Information Module:

This is the primary and most significant module and acts as a central part of the entire software. This is the main part of the software where all the modules are interlinked to this module to check all the data with just one click. Any information can generate in the software system, including fees due, attendance, etc.

Benefits:

It is easy to use, simple to get the details, and a hassle-free process. Some divisions are separated session-wise to simplify the process.

3. School Fee Management:

It helps every school collect the school fees online, and the software can also maintain an accurate database of every transaction. There is a process where notifications can be sent to parents in case of late payment, due fees, etc.

Benefits:

It is a simple process for both parents and school management; the benefits include no late fees, online payment, reconciliation, and checking for defaulters.

4. Exam and Result Management:

This module can present wonderful report cards and check them with just one click. Parents can view these report cards using the school ERP software, and it is a great advantage for parents as they cannot visit the school frequently.

Benefits:

The software is simple and easy to analyze student performance by comparing the past and present results. There are no irrelevant results or misprinting; it is highly reliable and shows accurate results.

5. School Library Management:

This is an excellent module as the software can handle a lot of books, magazines, textbooks, videos, newspapers, school albums, etc., by an automated process.

Benefits:

No need to worry about issuing the books; you can check the database for a specific book that is available or not. No delays while you are issuing the book.

Bottom Line:

p class=”MsoNormal” style=”line-height: 15.693333625793457px;margin-bottom: 8pt”>You can easily select the best ERP software for your school by considering all the modules, making things and processes more simple for your convenience.

Hazards of burning plastic waste

When plastic waste is burnt, a complex weave of toxic chemicals is released. Breaking down polyvinyl chloride (PVC) — used for packaging, toys, and coating electrical wires — produces dioxin, an organochlorine that belongs to the family of Persistent Organic Pollutants (POPs). A recent Dioxin Assessment Report brought out by the United States Environment Protection Agency (USEPA) says the risk of getting cancer from dioxin is ten times higher than reported by the agency in 1994.
Yet the Delhi government is giving the green signal to a gasification project which will convert the garbage into energy without removing plastic waste. Former transport minister Rajendra Gupta, the promoter of this project, says this is not necessary.
He claims no air pollution will be caused and that the ash produced can be used as manure. An earlier waste-to-energy project set up in Timarpur failed. The new one, built with Australian assistance, will cost ₹ 200 crores. It will generate 25 megawatts of power and gobble 1,000 tonnes of garbage every day.

“Technologies like gasification are a form of incineration,” says Madhumita Dutta, a central coordinator with Toxics Link, New Delhi. Incineration merely transfers hazardous waste from a solid form to air, water, and ash, she points out.
Toxins produced during incineration include acidic gases, heavy metals as well as dioxins and furans. “The ‘manure’ will be hazardous and a problem to dispose of,” says Dutta.
Municipal solid waste contains a mix of plastics. Breaking down this waste emits hydrochloric acid which attacks the respiratory system, skin, and eyes, resulting in coughing, vomiting, and nausea.
Polyethylene generates volatile compounds like formaldehyde and acetaldehyde, both suspected carcinogenic. Breathing styrene from polystyrene can cause leukemia. Polyurethane is associated with asthma. Dioxin released by PVC is a powerful hormone disrupter and causes birth defects and reproductive problems. There is no threshold dose to prevent it and our bodies have no defense against it.
“Even the best run incinerators in the world have to deal with stringent norms, apart from contaminated filters and ash, making them hugely expensive to operate,” says Dutta. In Germany, air pollution devices accounted for two-thirds of the cost of incineration. Despite such efforts, the European Dioxin Inventory noted that the input of dioxin into the atmosphere was the highest from incineration.

“India does not have the facility to test dioxin and the cost of setting one up is prohibitively expensive,” says Dutta.
Besides, Indian garbage has a low calorific content of about 800 cal/kg, since it has high moisture and requires additional fuel to burn. Toxics Link calculates that the electricity generated from such technology will cost between ₹ 5-7 per unit, which is six times higher than conventional energy. India has chosen a dioxin preventive route and burning of chlorinated plastics is prohibited under Municipal Solid Waste and Biomedical Rules.
Nearly 80 percent of Indian garbage is recyclable or compostable. Resident associations, the informal sector, and the municipal corporation can make Delhi’s garbage disappear in a sustainable manner. “Instead, the government promotes the end of pipeline solutions,” says Dutta.

Action plan for inclusive and equitable quality education

The National Education Policy 2020 envisages an inclusive and structural change in the educational system. It focuses on ‘Equitable and Inclusive Education’ which reverberates the idea that no child should be left behind in terms of educational opportunity because of their background and socio-cultural identities. It has taken into account the concerns of the Socio-Economically Disadvantaged Groups (SEDGs) which includes female and transgender individuals, Scheduled Castes, Scheduled Tribes, OBCs, minorities and other categories. This policy aims at bridging the social category gaps in access, participation, and learning outcomes in school education.

Department of School Education and Literacy (DoSEL), Ministry of Education is implementing Samagra Shiksha scheme, effective from 2018-19. Bridging gender and social category gaps at all levels of school education is one of the major objectives of the scheme. The Scheme reaches out to girls, and children belonging to SC, ST, Minority communities and transgender. The Scheme also focuses on the identified Special Focus Districts (SFDs) on the basis of adverse performance on various indicators of enrolment, retention, and gender parity, as well as concentration of SC, ST and minority communities.

Under Samagra Shiksha, there is a provision of Kasturba Gandhi Balika Vidyalayas (KGBVs). KGBVs are residential schools from class VI to XII for girls belonging to disadvantaged groups such as SC, ST, OBC, Minority and Below Poverty Line (BPL). The KGBVs are set up in Educationally Backward Blocks. The objective behind establishing KGBVs is to ensure access and quality education to girls from disadvantaged groups by setting up residential schools and to reduce gender gaps at all levels of school education.

Currently there are 5627 sanctioned KGBVs across the country in which 6,65,130 girl students belonging to various disadvantaged groups are enrolled.

The Scheme also covers Children with Special Needs (CwSN) from pre-primary to senior secondary level across the country. There is a dedicated Inclusive Education component for the education of CwSN as an integral part of Samagra Shiksha. In keeping with the principle of inclusion, CWSN are provided support through specific student oriented interventions i.e. aids and appliances, teaching aids, assistive devices, identification and assessment camps, teaching and learning materials, orientation program for the parents, education administrators, community, sports events, world disability day, braille books/kits, corrective surgeries, transportation allowances, escort allowances, uniforms (under RTE), stipend for girls, training of general teachers, financial assistance for special educators, use of ICT etc.

Under Student Oriented Component assistance is provided to States/Union Territories @ Rs. 3500/- per Child with Special Needs for both school going and children who cannot attend school (home based education) pertaining to the severity of the disability.

Girls with disabilities receive special focus and efforts under the scheme to help them gain access to schools, as also to provide motivation and guidance for developing their potential. An amount of Rs. 200 per month for 10 months ( Rs.2000/- PA), through Direct Benefit Transfer, is given to girls as stipend to encourage them to come to school.

In the year 2021-22, girls’ stipend is provided to 6.12 lakhs girls with special needs. The total outlay approved was Rs.122.57 Crores.

Blogging

Podcasts

Videos

Infographics

Social Media

Rate this:

Rate this:

Rate this:

Rate this: