Users are getting advertisements based on their phone conversations

Today we are living in an era in which there is constant surveillance on us through various sources. Among these, there are satellites and various other electronic equipment that we use daily. Some of those apps collect our data in the background.

The Internet has oven us many things but along with that, there are also some scary consequences. Among those consequences, there is also a breach of our privacy. Especially, smart devices are the main culprits that help in such breaches of trust. We are using them daily. We are also giving consent to various apps to access our microphones as well as our contact list as a whole. This data is then sold to advertising companies, who then show advertisements relevant to us on our devices.

These findings have been proved recently by some recent research. During the research, the users were asked whether they see advertisements based on their conversations or not. In return, several users admitted to getting ads based on their conversations, during phone calls. Several users even admitted to getting emails with the relevant products of their choice. On the other hand, some users did not see any such advertisements. Then some users had no opinion on such matters and some did get such ads some and some very times.

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The above problem now needs some strict rules or regulations. This can only happen when the government will pass the Personal Data Protection Bill 2019. Once this will gets passed then people will have control over their privacy. The bill will also ensure that the apps need to specify the data which they are accessing. There also needs to be some clarification about the collection of data and their transactions with third parties.

These changes will make sure that the companies whose apps we are using are alert to the way our data is being used by them. They will also need to be careful with the way they handle our data. Then our data will get some protection om the wrong hands. These changes will also bring about some much-needed changes in the data field. The companies will focus more on the protection of the privacy of data. The data will also need some serious protection from outer elements. It is because various attacks are happening nowadays which are affecting various big organizations. In recent times, AIIMS servers were also hacked and there is a demand for 200 crore rupees in cryptocurrencies from hackers to give back control of servers to the major medical organization.

The recent attacks on the data of such major organizations are also asking for some data-related laws in the country. The changes will pave way for the implementation of some better rules for future generations so that their privacy remains in their own hands. These data-related issues will also safeguard the future of the country. Nowadays, data is the real gold. Data now paves the way for development shortly as technology is getting more dependent on the data being collected from users like us.