Web series

A web series is, by definition, a run of scripted or unscripted online videos that are published online and typically in episodic form. Web series are a subset of the web television medium, which first appeared in the late 1990s and gained popularity in the early 2000s. I An episode or “webisode” is the name for a single instalment of a web series programme, but the latter term is less common. In general, a variety of platforms and devices, including desktop, laptop, tablets, and smartphones, can be used to watch web series. They are also available for television viewing.
Web series have a special place in the history of modern entertainment because of how common and popular they are. According to statistics, Netflix, a well-known OTT platform, has reached 65% of US households, and the average American between the ages of 18 and 34 spends two hours per day on the streaming service. According to reports, Netflix had close to 150 million customers worldwide in 2019. One can only speculate as to how many customers the pandemic crisis may have affected given the monotony of quarantine and the resulting lack of movies and television series being produced; the real numbers have not yet been released.
There are many factors contributing to this frightening popularity, starting with the fact that these programmes are shorter in length and hence more suited to the attention span of the younger audience. Second, audiences are intrigued by their suspenseful storylines, original content, and creative strategies. Additionally, they have made room for fresher performers to emerge and command attention.







Photo by Pixabay on Pexels.com

Portrayal of transgenders in Indian advertising.

Bhima Jewellery’s ‘Pure as Love’ campaign with transgender student and model Meera Singhania is the latest in a small but growing number of Indian advertisements featuring trans people. Vicks India, Ralco Tyres, Brooke Bond Red Label and Nykaa are some of the other brands that have woven stories of trans people into their recent ad films. While these ads may tick boxes like diversity and inclusion, what do trans people think of them?   

Biraja Mishra, a trans woman from Bhubaneswar pursuing a degree in gender studies, says, “I do not appreciate ads that speak of trans people as sacred beings with links to mythology. We want to be treated as equal citizens, not exotic creatures. Ads may also create the impression that all trans people want to undergo medical transition. That is simply not true.”

Medical transitioning involves a variety of expensive procedures such as hormone therapy, laser hair removal, top surgery, vaginoplasty, hysterectomy, phalloplasty, facial feminization surgery, breast augmentation. Trans people may or may not choose medical transition based on their relationship with their body, access to funds, availability of social-emotional support, or for other reasons. It is a personal matter, and intrusive questions are best avoided.