Author: News Updates

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How artificial intelligence is transforming the future of digital marketing

From smart search options and personalized messaging to being used in campaigns and marketing, AI and machine learning are increasingly being used in digital marketing.

Digital marketing relies on leveraging insights from the copious amounts of data that gets created every time a customer interacts with a digital asset. Algorithms optimize various factors and data points that influence digital marketing success.
In 2020, we anticipate a significant uptick in the mainstreaming of AI and machine learning use cases in digital marketing across several areas. 

Search will get very smart

In the past year, online search has had several AI and machine learning developments. Google is leading the pack with exciting applications in information retrieval. For example, Google’s BERT technology can process a word in the context of all the other terms in a sentence, rather than one-by-one in order. BERT also enables anyone to train their own state-of-the-art question answering system.  

Customization of search results and the results page based on learning from past interactions and preferences of a user is another application of machine learning used in search.

AI-driven personalization of messaging 

Several attach companies have been focusing on using AI and machine learning to find the right audience to write better ads than humans, and to increase conversion rates and engagement with the target audience. There are also several AI-led developments in the area of creating dynamic ads and landing pages to personalize marketing messages on the fly. 

AI has an application in content creation in terms of determining the logic of personalization as also crating content specific to an individual, using techniques such as natural language generation (NLG).

Use of machine learning in campaign operations 

Platforms such as Google and Face book have been at the forefront of AI/ML applications in marketing. Starting from smart bidding and smart campaigns to auto-generated ads, Google is making it easy for advertisers.

Smart bidding options such as TROAS, TCPA, and others use advanced machine learning algorithms to train on data at a vast scale to make accurate predictions about how different bid amounts might impact conversion or conversion value and assist advertisers in optimizing without getting into too many details. 

Google factors in a wide range of contextual signals (through search data) to predict user behavior and to influence auction time bidding as per the goal set by advertisers. Facebook has also incorporated machine learning across campaign planning and execution, as also in ad placements and ad delivery.

Similarly, on the organic search side, machine learning-based product ALPS reverse engineers Google’s ranking algorithm, and is able to accurately quantify ranking drivers, provide precise recommendations for changes, and predicts the impact of SEO actions before they are implemented.

Similar technology to drive improved ad copy testing in digital marketing exists. These help in evaluating ad copies and landing pages on various parameters like relevancy, use of action promoters/inhibitors, urgency inducers, page layout, load times, etc., to gauge the impact on ad relevance, expected CTR, and landing page experience. 

Future trends 

AI will also have additional application in digital marketing with the uptick in the adoption of technologies such as VR and AR, as commercial use cases of these technologies find wider adoption in retail and other sectors.

Many retailers are also testing AI and VR/AR technologies together to make the user experience personalized to an individual.

Other areas of impact include voice search. We will increasingly see ads about things which we just said or talked about, but haven’t searched for yet. Similarly, image search is also being used by many brands for their consumers to match patterns and identify products using image search. 

The coming years will continue to unfold newer potential uses of AI in digital marketing.

Ethnic Killings/ Honour Killings: Right or Wrong???

‘Honour Killings’ are extreme acts of domestic violence culminating in the murder of a woman by her family or community. However only in relation to religious and ethnic communities is the concept of ‘honour’ invoked as motivation for domestic violence. Women who are victims of honour killings are invisible within the cultural relativism of the British multicultural discourse and the private/public divide which characterises the domestic violence discourse.

We are listening these issues of honour killings from much earlier times. These issues also came up at the time of partition. Both women of Hindu and Muslim religion were abducted, raped and looted by males of opposite communities in which the girls were either murdered by their own families in the name of honour or they had to got married by the men who raped them. That was the time of most honour killing issues.

Honour Killings has been defined as ” The killing of women for suspected deviation from sexual norms imposed by the society”. These are extreme acts of violence perpetrated upon a women when an honour code is believed to have been broken and perceived shame is brought upon the family. What marks so called ‘honour killings’ is that it is not just the husband or partner that may carry out the act, but also the community and other family members such as mothers, brothers, uncles, or cousins.

However in the UK honour killings as a specifc phenomena is perceived by the media and government agencies as a crime that is practiced only among certain minority ethnic groups. Thus honour killings as domestic violence has become ‘ethnicised’ within the British multicultural context. While we recognise that ethnic groups and communities do have specific religious and cultural traditions which they may themselves label as honour based, why, in the context of ethnicity, is domestic violence treated as a culturally specific
honour crime by our wider organisations and institutions?

Focusing on culturally specific forms of domestic violence is often seen as very controversial ground. However culture has been used in some UK cases of honour killings where the defendant has tried to push for a more lenient sentence by pleading a
cultural defence. It is generally disputed that culture can explain how and why particular practices happen. In vulnerable and racialised communities there are tensions between protecting men from the racism of state agencies and negative media representation on the one hand, and the need to raise the issue of gendered violence and protect women’s rights in these communities on the other.

However, liberal multiculturalism in its many and shifting manifestations has consistently functioned to privilege ‘race’ and ethnicity over gender. Multiculturalism deals with problems between communities, but not problems within communities as it fails to recognise the gendered power divisions within ethnic groups.Gender differences within the multicultural discourse now and in the past have yet to be recognised.The Government’s
Community Cohesion reports fail to look at the specificity of gendered social action.

With the appropriate enforcement of the Human Rights Act (2000) in the UK, it is possible to move away from the ‘gender trap’ of cultural relativism inherent within liberal democratic discourse on multiculturalism, where gender is rendered at best marginal, or at worst invisible. In the absence of global social and political reform of violent patriarchal cultures where masculinity and honour is linked to female control, we can use human rights law- based challenges to develop a more equitable and culturally neutral perspective where women’s rights are ensured and privileged over patriarchal cultural practices. By adopting a realist human rights approach which is predicated upon challenging the gender-biased corporate identity of the British multicultural State, black and Asian feminist activists who are in the process of redefining the ‘we‘, not only in their own communities but in the multicultural nation, have already begun to challenge the injustice of culturally endorsed domestic violence at its heart.

Refrences:- Gender, violence and multiculturalism by Heidi Safia Mirza

Hollywood Movies You Might Be Missing Out On

Entertainment has always been a huge part of our lives. From kids to a person of any age, everyone enjoys entertainment. Entertainment can come in various forms, be it music, talking to someone,playing a game, going out and finally one of the most important, Movies. Movies are considered the best source of entertainment in the entire world as it seems to be the most relaxing as all you need to do is start a movie either on your device at home or sit in the theatre and watch the time fly by. Two to three hours feel like minutes when you are watching the right movie. So to help you relax and forget about all the problems  going on in the world right now, Here are some worldwide blockbusters you don’t wanna miss out on. Grab a drink, grab some popcorn, sit your family down and experience some of the best movies out there.

  1. Shawshank redemption- This movie was released in 1994 and is still the highest rated movie by imdb all over the world. This movie is rated at 9.2 and holds the number one spot for a reason. This movie is about a great prison escape of a guy named Andy Duferene who took 20 years to escape from the Shawshank prison by only using a small rock hammer. Shawshank prison was one of the most secure prisons of his time. Andy was the only prisoner to ever escape the prison. He was also actually innocent and didn’t deserve to be locked up. This movie is based on a true story and is a must watch.
  2. Fight club- flight club was released in 1999 and holds the 8th spot on the top rated leaderboard on imdb. It is rated at 8.8 and is a seriously intense movie. It is about an insomniac job worker who starts an underground fight club with a soapmaker which slowey transforms into a lot more. The dynamic between the two characters and the plot twist that happen throughout the movie are insane. A couple blinks and you might miss out on a huge detail.This movie is full of suspense and will have u falling out of your chair by the end of it.
  3. Inception – Inception was released in 2010 and this year marks a decade since its release. This blockbuster movie holds the 13th spot on the top rated movies on imdb. It is rated at 8.7 and it stars the one and only Leonardo dicaprio. This movie is based on a very interesting topic called lucid dreaming and is of the fiction genre. This movie has received various awards for its amazing plot, exceptional acting and its remarkable concept. It is really one of a kind and is one of the most watched movies all over the world.

All of these movies have been dominating the leaderboards massively for many many years now and still continue to be very popular. All of these movies are worth the time and will leave you thinking about them for a while after it ends

The Up and Coming Korean Brands

Happiness for a parent is when he is recognized by his child’s name. Just so, when a small country, in terms of size and resources, gains something big, a name in the whole world only because of the various companies it is home to, nothing could measure up to that.

For a long time, Korea was just a country with a population of 76 million, located in Asia, known for its cultural heritage and cuisine. However, in recent times the Korean Products and brands have become very popular in all corners of the globe. Invading our homes are LG, Samsung, Hyundai, 87mm to name a few. Being a gadget freak, I have my home filled with gadgets ranging from a Samsung Galaxy Tab, an LG microwave and washing machine, and even a Hyundai Grand i10.

korea

The popularity of these brands is such that even global media such as Time and Fortune feature them too. Not only the well-known brands, but the smaller ones too are also set to make a mark in this giant world, few of them being Lock and Lock, Aurora, Pororo, and Woongjin.

Similar to naming a newborn, branding is the most vital marketing step for an organization, creating its identity, and generating long-term business perspectives. And that, I think, has been achieved by many brands of Korea very beautifully. With the fandom of Samsung merchandise overshadowing the popularity of Apple products, Korea has successfully ventured into the arena of technological advancements. Founded in 1967, the world’s largest maker of memory chips, smartphones, and television Samsung Electronics has a user-friendly interface and one could be easily taught how to operate a Samsung mobile phone.

korea2

Now, these advancements are being highlighted worldwide by hosting events like the Big Bang Alive Tour and the Golden Disk Awards, which receive global press coverage and have helped to build up a positive brand for Korea and its products.

Some of the leading automobile producers, no doubt, are from South Korea. World’s largest shipbuilding company is Hyundai Heavy Industries and the world’s fifth-biggest carmaker, Hyundai Motor Company is the top automaker in South Korea, producing pieces like Grand i10, Santa Fe, Veloster, Universe, and Genesis, with a variety of trims and body styles.

Korea has developed in terms of fashion too. When Wonder Girl’s star Sohee, one of the most fashionable young stars in the country is campaigning for 8seconds, there must be something in that brand. “Spain has Zara, Korea has 8seconds,” said “In Style Korea” fashion editor Sujin Yang. A signature 8seconds will have you looking at a pair of neon tribal print leggings paired with Space Age silver bomber jackets and a retro polka dot blouse. With colorful and creative displays, the stores are some of the most fun places to visit in Korea. Next in line is the Lucky Chouette, the variegated, street-inspired, and accessible line by Kim Jae Hyun.

Korean-fashion

The obvious analogy that one could make is that South Korea is set to one day replace Japan in terms of makers of high-quality brands. This in turn can mean that Samsung is on a trajectory to become Sony and Hyundai will one day have as loyal a following as Honda. Nevertheless, since brands are more global than ever before, it is getting harder to identify a global brand with a single country. That could help ascendant brands as they gain a global presence. As it is newcomers from China and India are already stalking them, fueled by fast-growing middle classes eager to display their newfound wealth through luxury goods and premium brands. With this growth rate, the day is not far when South Korea would be leading the world with all its advancements and technologies, supported by the hard work of its people.

Image Courtesy: GOOGLE

Women – The Glorious Sacrificers

Trapped in the stereotypical beliefs, women sometimes have to take a step back and give up on their dreams.

There are multiple reasons why women have to suppress their desire to be independent and compromise with the norms of the world.

Going back in the older times, when the technology was not so advanced as it is today and also the people strictly stuck to the cultural beliefs, not much attention was given to the education and dreams of the girl child but the only focus that the parents had on was making the girls a perfectionist in the household work. At an early stage they were made to marry as the so called age of marriage for girls was in between 18-25. After which they were considered to be too old for marriage. Hence, the dreams of many women got crushed and they had to stay silent as they were made to believe that this is the right thing. This is what is meant to happen.

While some women had to give up on their dreams due to lack of technologies or source of education in their area. Traveling for hours everyday to pursue their career in science or other streams as the source of education was not available in the area in which they stayed was considered as unsafe. So that’s another reason that they had to forget about becoming a doctor and compromise with being a housewife.

Some women somehow pursued their graduation and wanted to go for higher education but were pulled behind by lack of money or family disputes.

After marriage, women get involved in their married life. Looking after their husband and in laws in their only duty.

Unsupportive husband and opposing the decision of a working women in their family, the in laws, are another reason for a married women to sacrifice her wished and devote herself to her family.

It has been observed that it’s always the Men who are considered to be the working individual in a family. It’s only the men who are allowed the right to education, become independent and earn money.

Why is it that they are never expected to sacrifice these things but women are?

After having children, a women’s entire focus goes to the nourishment and upbringing of the child. So not even in the back of her she remembers that she wanted to be something else once. She completely forgets about it.

And then by the age of 35 or 40, when her children are capable of taking care of themselves completely, the process of regret starts. She starts wishing again that she could have studied more or raised her voice against early marriage. She wishes to be independent again. She wishes to be earning for herself and fulfilling her little wishes that she sacrificed her entire life, mostly for her children. Not because she is forced to. But it is who she is- The Glorious Sacrificer.

Some women also realize that

You are never too old to set another goal or to dream another dream.

So they complete their education or start working.

Some take up the job of teaching while some make their hobbies like stitching into their source of income.

Still the support of their family and their permission is required.

Her husband would tell her, ” I’m the man and only I should earn.” Or he might say, ” what is it that you need? Tell me and I’ll provide.”

And once again she has to supress her dreams and forget about it. But this time it is forever.

In some cases, where the woman has to go through domestic violence and the only reason that she tolerates it is poor education that brings unemployment. Her parents won’t accept her, the society would talk about her and she wouldn’t be able to fight for the custody of her child neither would she be able to provide the required financial support in the upbringing of her child due to lack of money and power. There happens another sacrifice, the sacrifice of self respect.

Some women are lucky who have a supportive husband and in laws. She is allowed to go out and work and earn for herself. The family doesn’t see it as a sin but is proud of her and is happy that she is contributing to the family financially.

Women not always want to work because there is financial crisis or their wants are not fulfilled. It is also because it gives them a feeling of satisfaction that they are something on their own. They are something else may it be a doctor, a teacher, a tailor or anything else and not just a daughter, wife and a mother. They have achievements that they can proudly speak about. They can also bring the good news of promotion home to their family and be celebrated.

Women want to be something too.

To everyone reading this right now, I have something to say to each one of you.

If you are a women, do not give up on your dreams to achieve something for yourself. Follow your passion and the World will be yours one day.

If you are a parent, let her become independent and self sufficient before getting her married. Her career should be your priority so that she won’t have to compromise her self respect someday.

If you are a husband, you are the only support she needs. Stand with her. She has the right to all the happiness after everything that she has done for you and your family.

If you are a son or a daughter, encourage her, support her and stand with her. Talk to your family and explain them that her happiness also matters.

And to everyone in general, ask this question to the women of your family, what it was that she wanted to do before she had to give up? What did she want to be?

And tell her, ” I’m proud of you.”.

The pride month

The pride month is going on, as the global pride day is on 27th of June.  Why is it called the pride month?  In 1969 same day, was the first time when homosexuals got together and fought for their rights to be treated with dignity, also called the stonewalls riot that happened in New York.  America had an anti gay legal system, under which they always saw homosexuals as a threat to humans, because of which these people were not allowed in many places. At that time Stone wall Inn a bar in Greenwich village used to allow these people as it was run be an highly organized Italian- American criminal society. Although different kind of people used to come there, the bar was called the ” Gay bar”, and police used to raid it every night and used to torture those whom they found homosexuals. After many years of sufferings, these people organized  protests to make people aware that homosexuality is not a crime and a person should be free to reveal their sexuality without being arrested. After six days of riot, the anti gay system was abolished and they were no longer seen as threat to the society, and in 2003 a after many protests and campaigns in 2003 they were given the right to LOVE. This was  all about America, there are many other countries which have not even legalized homosexuality.

It’s really sad that some group of people in the world have to struggle so much to get the right to live. Have you ever read about these historical movements in any of your school text books? or Have your parents in anyway talked about it? No, none of our history text books have ever  mentioned  about this. None of our biology text books  mention that there are people who are homosexuals. None of our literature  textbooks mention the story of the struggle that one goes through when they feel different from others. There  are people claiming to  have a cure for homosexuality,  the people claiming these things should be arrested rather they are appreciated and encouraged by our society.

Why is it so difficult to understand the most normal thing in this world.

It is time that we introduce this as a subject in the school, and make the students aware about this. May be this can help many to accept themselves, and can prevent many stigma to prevail about this .  Its time that we tell our friends, kids, brother or sister  that it is ok to be what you are, love yourself for what you are. Its time that we stop using words like gay, lesbian, queer as an intention to insult others. Its time that we start to feel normal when you see a gay or lesbian couple. Its time to talk something beyond just asking these people that how do they feel? When did they make the decision to be this? Don’t you think you could have been normal? etc.

Let’s bring a change by making homosexuality a normal thing. Try to make a world where everyone lives their life happily  and help each other out in difficult times ,in short make a civilized society in its real meaning.

 

 

 

SELF-CONFIDENCE

When self-confidence is present, you’re not afraid to require risks and to undertake new things.

Self-confidence is important for a cheerful and successful life and may be a quality of character that the majority people appreciate, once they see it in people .

When you possess self-confidence, you are doing not allow what people think and say about you to affect you, and you don’t take things too personally. This means a more peaceful life.

Most people aren’t born with this quality of character. However, you can build it up. You can build self-confidence by changing your mindset and your attitude toward life, albeit various personal experiences within the past caused you to break down .

Self confidence is usually suffering from how you think that and believe people see you. If you’ve got low self-esteem, you’d probably believe and feel that folks don’t have a high opinion of you, which can in fact , undermine your self-worth .

If you see yourself in your mind’s eye as lacking self-worth , you’ll behave accordingly, and other people would treat you accordingly.

If you see yourself in your mind’s eye as strong and assertive, you’d broadcast this attitude to the people you meet, who would sense your inner strength and treat you accordingly.

How to Build Your Self-Confidence
I would wish to suggest a couple of simple tips to assist you build self-confidence.

  1. believe what you’ve got already wiped out your life
    Even if you experienced failure and unhappiness in your life, there certainly are a couple of achievements.

These needn’t be great achievements, but quite simple ones, like getting good grades at college or college, promotion at work, getting along well together with your neighbors, getting your driving license, or learning to swim.

Thinking about those achievements causes you to realize that you simply have experienced success in your life, and not all is failure.

This would cause you to feel better about yourself and about your life, and improve your self-esteem.

  1. specialise in what you probably did and achieved, not on what you probably did not do and didn’t achieve

Why fill your mind with scenarios of failure?

If you retain brooding about failure, you unconsciously expect and anticipate it, and might eventually attract it to you. This would further spoil your sense of self-confidence.

You should replace this negative movie in your mind with a movie about success. If you retain watching a movie of success in your mind, you will eventually attract success. This process would build up your self-confidence.

  1. Write down an inventory of your achievements and success

Take another step toward building your self-confidence and write down an inventory of your achievements and success, and at check out this list often.

You might say that you simply haven’t experienced success.

You are wrong about that.

You might haven’t experienced great success, but you surely had, albeit only occasionally, experienced some quite success. Even baking an honest cake, being in good relations together with your spouse or children, or going for a walk almost a day may be a sort of success.

  1. Think about your talents and abilities

Set a time every day to believe your talents and skills , and find ways to develop and use them. Do not say that you simply haven’t any talents and skills. Everyone has some. You just need to find them.

  1. Strengthen your willpower and self-discipline
  2. Set small, simple goals

I am talking about really small goals, like cleaning and arranging your wardrobe or drawers, inviting friends to your house, beginning to learn swimming, taking a brief walk, or talking with someone whom you don’t like.
These small acts will cause you to feel better about yourself and increase your self-confidence.

  1. Develop a positive attitude

Instead of that specialize in negative events and expecting the more severe , make the trouble to specialise in the positive and expect positive results.

This won’t be easy if your mindset has always been negative. However, with persistence, you’ll change your mental habits and build a positive attitude.

  1. Give yourself motivational talks

Remove any negative commentary running in your mind. Be firm, and don’t allow negative comments about you and about your life to run in your mind. You need to be more conscious of what’s happening in your mind and not allow negative self-talk to travel on in your mind.

  1. What we wear, often, affects how we feel

What kind of clothes makes you feel better? What colors make you feel more confident?

Choose the garments and colours you wish , and therefore the ones that cause you to feel more confident.

  1. Your body posture is important

Keep your back straight while walking and while sitting.

  1. Act confidently

Act confidently, even if you are faking it. In time, acting confidently will become a habit.

  1. Let your voice be heard

When talking, speak up and clearly and don’t be afraid to precise your opinions.

Jal hi Jeevan hai

Water is life. Imagine earth without water- the soil without water in it will grow nothing it would be lifeless, dust, sand, or rock. Imagine air without water, it would be impossible to breather in. 80% of our body is made up of water.

How much water we have?

The Earth is full of water. There is water on surface of the earth in form of rivers, oceans, lakes and ponds. There is water below earth surface. Water is also present in form of ice in glaciers and in form of vapour in air.

About 71 percent of the Earth’s surface is water-covered. So it would seem that water is one thing we would never have to worry about. But actually here is. 96.5 percent of Earth’s water is in oceans- which is saline. While oceans also support life, but when it comes to land animals and plants, we need non-saline water, we need drinkable water. Which is less than 3% of the entire reserve.

Water Cycle

Description: Diagram of the water cycle showing evaporation, condensation, and precipitationWater is never ever sitting still- even when it appears to. Thanks to the water cycle, water is constantly changing form and place. Water from oceans evaporate under Sun, these vapours form cloud which brings rain across planet. Entire earth’s water supply is constantly moving from one place to another and from one form to another. If there was no water cycle, the water will become stale, bacteria and fungi will grow in it- making it unusable for humans.

Water Consumption Trend

Description: https://www.ourplanet.com/imgversn/141/images/glance/glance1.jpgWater is required for our day to day activities- from needs like food to wants and luxuries like playing golf. The demand of water has been constantly increasing. And unfortunately most of this is for freshwater, we have not been able to use saline water (and even if we learn to transportation will be a challenge.

Since 1900, the population of earth has more than tripled. The water demand per capita is constantly increasing. This has increased our water consumption exponentially. It has been estimated that humanity now appropriates 54 percent of accessible runoff, and could be using 70 percent by the year 2025 [3].

Population distribution and water stress areas

The amount of freshwater in the world has reached to almost a constant level over billions of years of earth and water cycle. So why there should be a water crisis now? What has changed? Well, population explosion is definitely an issue. Another critical thing is uneven distribution of population. It is not at all mapped to the freshwater supply (which is not very practical or easy either).

At present some 40 percent of the world’s population live in areas with moderate to high water stress. By 2025 this is expected to increase to two thirds – or 5.5 billion people [3].

Day Zero

The threat to water availability is scary and more imminent than ever. Day zero is the day when water supply in a city will have to be stopped.

Cape Town, South Africa, is the first city to face this threat [4]. There were huge campaigns and awareness programs run in the city to educate the citizens to cut down their water needs. They had to stop watering their gardens and even cut on flushes in the toilet.

Day zero threat is not just looming over Capetown but dozens larger cities like Bangalore, London, Tokyo are facing this threat [5]. Thankfully, the Day zero clock of Cape Town has been advanced by a year. But the threat is not at all over. Unless we make habit of better water recycling and make lifestyle amends, day zero is hanging over our heads.

New Argentine fossils uncover history of celebrated conifer group

Newly unearthed, surprisingly well-preserved conifer fossils from Patagonia, Argentina, show that an endangered and celebrated group of tropical West Pacific trees has roots in the ancient supercontinent that once comprised Australia, Antarctica and South America, according to an international team of researchers.

The Araucaria genus, which includes the well-known Norfolk Island pine, is unique because it’s so abundant in the fossil record and still living today,” said Gabriella Rossetto-Harris, a doctoral student in geosciences at Penn State and lead author of the study. “Though they can grow up to 180 feet tall, the Norfolk Island pine is also a popular houseplant that you might recognize in a dentist’s office or a restaurant.”

Araucaria grew all around the world starting about 170 million years ago in the Jurassic period. Around the time of the dinosaur extinction 66 million years ago, the conifer became restricted to certain parts of the Southern Hemisphere, said co-author Peter Wilf, professor of geosciences and associate in the Earth and Environmental Systems Institute (EESI).

Today, four major groups of Araucaria exist, and the timing of when and where these living lineages evolved is still debated, Rossetto-Harris said. One grows in South America, and the other three are spread across New Caledonia, New Guinea and Australia, including Norfolk Island. Many are now endangered or vulnerable species. The Norfolk pine group, the most diverse with 16 species, is usually thought to have evolved near its modern range in the West Pacific well after the Gondwanan supercontinent split up starting about 50 million years ago, Rossetto-Harris added.

Researchers from Penn State and the Museo Paleontológico Egidio Feruglio, Chubut, Argentina, found the fossils at two sites in Patagonia—Río Pichileufú, which has a geologic age of about 47.7 million years, and Laguna del Hunco, with a geologic age of about 52.2 million years. They analyzed the fossil characteristics and compared them to modern species to determine to which living group the fossils belonged. Then they developed a phylogenetic tree to show the relationships between the fossil and living species. They reported their findings in a recent issue of the American Journal of Botany.

Unlike the monkey puzzle trees of the living South American group of Araucaria, which have large, sharp leaves, the Patagonian conifer fossils have small, needle-like leaves and cone remains that closely resemble the Australasian Norfolk Island pine group, according to the researchers. They also found a fossil of a pollen cone attached to the end of a branch, which is also characteristic of the group.

The new discovery of a fossil pollen cone still attached to a branch is rare and spectacular,” said Rossetto-Harris, who is also an EESI Environmental Scholar. “It allows us to create a more complete picture of what the ancestors of these trees were like.”

The researchers used 56 new fossils from Río Pichileufú to expand the taxonomic description of Araucaria pichileufensis, a species first described in 1938 using only a handful of specimens.

“Historically, scientists have lumped together the Araucaria fossils found at Río Pichileufú and Laguna del Hunco as the same species,” Rossetto-Harris said. “The study shows, for the first time, that although both species belong to the Norfolk pine group of Araucaria, there is a difference in conifer species between the two sites.”

The researchers named the new species from Laguna del Hunco Araucaria huncoensis, for the site where it was found. The fossils are about 30 million years older than many estimates for when the Australasian lineage evolved, according to Rossetto-Harris.

Why Productivity matters?

Before knowing the need for productivity, let’s come to know what productivity actually means. The meaning of this crucial word may differ from person to person. For some, it may refer to being active, just obeying the schedule. For some people, it may refer to attaining results apart from the schedule. For some, it may simply mean being independent. One of my friends actually helps me to explore productivity. The basic meaning of being productive is achieving goals by just being consistent. The lockdown is I guess a true opportunity to show how productive one can be! Who doesn’t want to earn and make their parents happy? I mean that’s what a true goal achiever would do in spite of his/her age. Knowing responsibility and then going for productivity will make you more enthusiastic towards achieving your goal. Also, the demand for work from home(WFH) has comparatively increased due to lockdown, however, recruiters used to prefer office work before.

Focus, smart work, productivity, and gratification are the four main assets that I consider for being successful. Everyone studies to get a better job and a secure future. In today’s corporate world there is a high need for consistent, and productive employees. Every organization needs profitable co-workers giving immense outputs.

Umbrella personality!

Ever heard of this word Umbrella personality? like someone saying, that guy owns an umbrella personality. In other words, an allrounder individual can tackle every situation with as many qualities that are needed to make a profitable self, which may eventually make a profit in the company. While facing an interview, interviewers analyze the extra qualities of an individual. Apart from knowledge, what matters is Skills. If you have understanding but are not able to apply and excel then what is the use of such kind of knowledge. As we grow older, we come to know our responsibilities. Responsibilities as an individual, as a family member and as a youth. Sudden change in someone’s personality and character can be a sign of scrutinizing responsibilities. The will to achieve goals, succeed, and give lifetime happiness to parents. Many people also become depressed under this burden. The responsibility also plays a vital role in being productive. More responsibility, more the employee will think of the company as his own and more will be the productivity. From a business point of view, quality and productivity are interrelated. The more the quality, the more will be productivity. For example, the Redmi smartphone has increased its productivity in the recent decade, the reason behind this is, they offer amazing features at reasonable prices and are sleek in design. The same goes for their laptops, which are recently launched in the month of June.

How to increase productivity?

  • No to distractions- Social media is the most distracting zone. You can kill your time easily once you get involved in this.
  • Increase efficiency- For efficiency, it is necessary to have a proper plan and its application.
  • Employee satisfaction- Ensuring the happiness and devotion of an employee is highly essential. 
  • Encouraging support-If you encourage an employee, he gets motivated to become more productive and attempts to give promising outputs.  

“It’s not knowing what to do, it’s doing what you know.” ~Tony Robbins

Motivation – A key to Success!

“Only those who will risk going too far can possibly find out how far once can go.” – American – English poet, T. S. Eliot

Motivation is a crucial element in setting and attaining goals. It is a need or desire that energizes human behavior, causes a person to act and directs it towards a goal. Motivation often explains why a person performs at a particular level. People can be motivated to do just about anything along with passion, enthusiasm, determination, courage and determination to pursue and attain their goals. Motivating another person to accomplish a given task is a challenge no matter what your occupation. The desire to complete a task can drive us to make discoveries and innovations, and achieve milestones that once seemed out of reach. It pushes us to achieve something and helps in being progressive both physically and mentally. Also, you should be willing to leave your comfort zone because your true potential is going to revel when you leave your comfort zone.

Motivation properly supported with two essential concepts such as inspiration and courage can help us pursue our personal and professional goals properly, reach financial independence and professional career success and achieve personal harmony . A lot of things in this life require courage. Without courage, we stay in our comfort zone and miss opportunities, and we live in a state of pain or grief much longer than we need to live there. But with courage, we can accomplish great things and create a life that is worth living. It can become an unbeatable weapon in the hands of any individual on their path to success and much better life. Motivation is very important for the overall development of the personality and mind of the people. It also puts a person in action and in a competitive state. Furthermore, it improves efficiency and desire to achieve the goal. It leads to stability and improvement in work. Also, it satisfies a person’s needs and to achieve his/her goal. It helps the person to fight his negative attitude. The person also tries to come out of his/her comfort zone so that she/ he can achieve the goal.

Motivation is significant for the overall growth of our mind and personality. boosts our desire to achieve a meaningful life goal and helps us to fight our fears and negative thoughts. When we are motivated, we learn to organize and prioritize our life. It develops our performance level day by day , makes us more active in life and hence it is one of the vital factors to be successful in any phase of your life. Sometimes, if we ever feel demotivated, we need to locate the right motivation and learn to overcome emotions to get our spark back. This includes listening to speeches, videos, read books , quotes and other works from inspirational people. This makes us to be more self-confident, optimistic and helps us stay motivated.

Motivation is the key to succeeding our goals and dreams. Hence lets remain progressive, dedicate to our ambitions and work towards achieving our goals.

Black & White:#RACISM

Racism is the belief that groups of humans possess different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another.It may also mean prejudice, discrimination, or antagonism directed against other people because they are of a different race or ethnicity.

African-American university student Vivian Malone entering the University of Alabama in the U.S. to register for classes as one of the first non-white students to attend the institution. Until 1963, the university was racially segregated and non-white students were not allowed to attend.

As an Indian I would like to throw the light on Racism in India.In our daily life for example: In metro , in colleges ,at work place people do face racism .Some of them manage to talk back who are bullying but there are many who accept themselves as what other people says to them .There are so many cases in India where we can see that people strictly follow it. I think we, the citizens of India are responsible for it.One who bully people I think the problem is not in them the real problem is in the parents they should teach their children that we should not discriminate anyone on the basis of caste,color,creed,religion etc;.

An for an eye will leave the whole world Blind- MAHATAMA GANDHI

In India mainly the discrimination is on color. People discriminate each other on the basis of color,BLACK & WHITE.But in India there are many type of discrimination black & white are just the part of it. I don’t know why the educated ones follow this too,But situation has been in control. But still people follow it .There are so many cases of racism in India ,Let’s have a look-

West Bengal: English book says “u for ugly” with a black mans photo. But the government suspended the two teachers who introduced the book.

The mysterious death of Loitam Richard in Bangalore, the murder of Ramchanphy Hongray in New Delhi, the suicide by Dana Sangma and other such incidents serve as reminders of the insecure conditions under which people, particularly the young, from the north-east of India have to live with in the metros of this country. What these deaths have in common is that the three individuals were all from a certain part of the country, had a “particular” physical appearance, and were seen as outsiders in the places they died. These incidents have been read as a symptom of the pervasive racial discrimination that people from the region face in metropolitan India.

Racism is at all levels,Right from advertisements to general mocking at small group level.Racism as in color of skin is really bad and it should not be there .A person can be- fair n lovely. , And also ‘fair’ and ‘lovely’. So, mere skin color doesn’t define someone’s personality., A person should be beautiful from outside. I don’t follow the definition of ‘sundarata,’ by regular people.It’s something from inside.One should appreciate the person’s behaviour and kindness.As in race inferior and superior if a person is born irrespective of any sexuality , caste, creed gender has freedom to live with respect and dignity.I appreciate people who respect anybody irrespective of employment or non- employment.Everybody deserves equal respect and kindness.Humility should be key factor.So should end from everywhere.

Time to Act.

There is a common mistake that often happens to smart people — in many cases, without you ever realizing it.

The mistake has to do with the difference between being in motion and taking action. They sound similar, but they’re not the same.

Here it is

Motion vs. Action

When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome.Sometimes motion is useful, but it will never produce an outcome by itself. It doesn’t matter how many times you go talk to the personal trainer, that motion will never get you in shape. Only the action of working out will get the result you’re looking to achieve.

Why Smart People Find Themselves in Motion

If motion doesn’t lead to results, why do we do it? Sometimes we do it because we actually need to plan or learn more. But more often than not, we do it because motion allows us to feel like we’re making progress without running the risk of failure. Most of us are experts at avoiding criticism. It doesn’t feel good to fail or to be judged publicly, so we tend to avoid situations where that might happen. And that’s the biggest reason why you slip into motion rather than taking action: you want to delay failure.

It’s easy to be in motion and convince yourself that you’re still making progress. You think, “I’ve got conversations going with four potential clients right now. This is good. We’re moving in the right direction.” Or, “I brainstormed some ideas for that book I want to write. This is coming together.”

Motion makes you feel like you’re getting things done. But really, you’re just preparing to get something done. When preparation becomes a form of procrastination, you need to change something. You don’t want to merely be planning. You want to be practicing.

Ideas for Taking Action

I’m sure there are many strategies for taking action, but I can think of two that have worked for me.

1. Set a schedule for your actions.

Every Monday and every Thursday, I write a new article and publish it to the world. It’s just what happens on those days. It’s my schedule. I love Mondays and Thursdays because I know that I will always produce something on those days. I’ll get a result. That’s a good feeling.

For weightlifting, I train on Monday, Wednesday, and Friday. That’s the schedule every week. I’m not planning workout exercises. I’m not researching workout programs. I’m simply working out. Action, not motion.

For on–going goals and lifestyle changes, I think this is the best approach. Set a schedule  for your actions and stick to it.

2. Pick a date to shift you from motion to action.

For some goals, setting a daily or weekly schedule doesn’t work as well.

This is the case if you’re doing something that is only going to happen once: like releasing your new book, or launching a new product, or taking a big exam, or submitting a major project.

These things require some planning up front (motion). They also require plenty of action to complete them. For example, you could set a schedule each week to write each chapter of your book. But for the book launch itself, you could spend weeks or months planning different venues, locations, and so on.

In a situation like this, I find that it’s best to simply pick a date. Put something on the calendar. Make it public. This is when X is happening.

For big projects or one–time goals, I think this is the best approach. Force yourself out of motion and into action by setting a hard deadline.

The bottom line is that it is very important to get into the action and trust the process. Results are not achieved overnight, you see a person at the top you only see his success not the hard work and the dedicated hours the person has put to get over there that is why it is often said process is important than result as you may not get what you want in the first go and if you get it you should set your goals high as you are capable of more and if not getting it in the first time you have the experience this time which is worth very much . So just emphasize on the process and always make things happen rather than thinking about them in your mind.

Breaking Bad vs Prison Break

The greatest difficulty lies in answering this question. Everyone will have their perspective of opinions regarding these most popular series. It’s definitely a fight between two well written scripts. The thrill everyone felt while watching the episodes can’t be described in words. Both the series had to end in a natural way because dragging it can make worse. But Prison break had made a way back in the year 2017 and released a finale which performed quite well.

Breking bad had broken many hearts. Most of the actors have won Emmys for their performance. The actors never appeared to act because we feel that they are living their orginal characters. May be director took the correct choice of characters or he created the characters according to them. The acting was so natural that it doesn’t seem like acting. The conversations were real. They spoke in a normal way. We don’t see them, we only see the characters. The creater of the show Vince Gilligan tried to portray the character of main lead as bad as possible, but we still try to take the side of the hero. Every character is so different and will imprint a everlasting impression. The villian of the show was so calm and dangerous. The less he spoke, the more we fear. Guss Fringe’s character had a great impact along with the lawyer named Saul. Their characters became so popular that the creater made another show named as Better call Saul which is the current popular show in television. Bryan Cranston and Aaron Paul played the main leads namely Walter white and Jesse Pinkman respectively. Vince tried to end the character of Jesse in the season 1 itself. Due to the bonding between two leads actors he changed the script. The story after the series is depicted as movie named as The Breaking Bad movie. Special mention to Dean Norris who played Hank character made the audience emotional. The greatest characters of tv series definitely appear in this show. The way the actors took this show to another level is seen in the number of Emmy awards they won.

Prison break is my most favourite show and remained to be in top position since then. The screenplay of each episode makes us to see 90 episodes. Each episode is worth watching. The story appear to be predicted and in the mean while it turns into unpredictable. Every twist we witness will be forgettable because we have to witness the twist after the twist. It’s never ending process. The excitement we feel will never be felt.The characters will play with our emotions and we involve into such a extent that we urge to see all the episodes in a hurry. We tend to know about the next happenings. Every character has equal importance and will be remembered. Each character has a strong story. The nervousness about the show will definitely make us dream about it. We can’t sleep because we will be busy thinking about the show. Every tv series watcher should give a try because you will never know what you are missing.

Finally I want to conclude that both the shows have gained immense popularity. Breaking bad makes us to know what actually real acting meant whereas Prison break makes us feel the thrill with its screenplay and excellent unpredictable story . For me it’s definitely Prison break because it never made me sleep.

VELOFEL SOUTH AFRICA

A healthy sex life is an important part of relationships, as well as your life. It is very important for your body to feel happy and content in order to free your mind from all sorts of stresses. Today’s generation is leading a sedentary lifestyle wherein they are under continuous stress. To relieve your mind of unnecessary stress, you need to relax your body sexually. In addition to this, it is a key factor in building and maintaining a good relationship. With time, men face different sexual problems. They face problems such as erectile dysfunction, premature ejaculation, insufficient erectness of penis, low sexual urge etc. All these issues are nothing to worry about and absolutely natural and experienced by a large population of men. But unfortunately, these issues may perturb the relationship of men with their partners. This lowers their confidence and thus, ends many relationships.
To your surprise, there’s no need to worry anymore as we here introduce a product that will transform your sexual life from poor to excellent. It’s called as Velofel. It is a completely natural and herbal formulation which improves the quality of your sexual life and along with it resolves any sort of problem. It works like magic and improves your performance in an unimaginable way. Velofel aims to improve your sexual capacity in a way which adds to your partner’s pleasure and automatically yours too. This product is the doctors’ current favourite.

About Velofel South Africa

Velofel is a new male enhancement supplement brought in the market to solve all the sexual tensions faced by men. It is a 100% natural and herbal supplement which solves all the problems faced by men in bed. It works to solve the root cause of the problem which is low production of the hormone, testosterone. Testosterone is the hormone which is responsible for sexual urges and performance. This product identifies and rectifies the factors hindering production of testosterone. Low testosterone levels are cause of problems like brokenness, erectile dysfunction, and inadequate hardness of penis, low sexual urge and many more. These problems are very disturbing for a relationship and can lead to the end of any. So, sexual problems should not be taken lightly and brought into consideration. There are many people who are shy of admitting and treating issues with self, this is nothing to be hesitant for. With increasing age, facing any sort of sexual issue is completely normal and happens to everybody. Instead of bottling it up, open up and treat it using Velofel.

The ingredients present in the formulation work to naturally increase the testosterone levels and solve all the issues. If you use the product regularly without any skip, it improves your libido levels. This product will bring back the beast in you and offer you a long lasting experience in bed. Velofel is nothing less than a boon for men struggling with sex. It adds spark to their dull quick sessions by completely fulfilling sexual desires of men as well as their partners. It in turn makes their relationship stronger and more fruitful.