Author: Harshita

A beginner , who writes about "life" and everything related to it . Need your support and suggestions!!

Digital Marketing

We live in an age of digitalization, where you can see the expanded and improved forms of modern marketing. So, I don’t think it’s unfair to say that Marketing has always been about interacting with the customers in the right place at the same moment. Now, this means you ought to find them where they’re already investing time: on the internet.

So now what digital marketing is? It encompasses all the marketing aspects where different kinds of web channels are used to connect to the audience whether it’s a search engine, social media, or other sites.

Role of digital marketing in a company

Digital media is important at this point for the company and brand recognition. This appears like every single company has a website. Even if they don’t, they have at least a voice in social media or a digital advertising campaign. Digital advertising and marketing are so popular that customers today trust and rely on it as a way to learn about products.

Long story short, to be successful as a company owner, you ‘re going to need to accept certain elements of digital marketing.

Since digital marketing has so many opportunities and methods, you can get innovative and play with a range of budget marketing techniques. For digital media, you can also use tools and analytics dashboards to track your campaign ‘s progress and ROI rather than you do for conventional advertising content — such as banners or print advertisements.

Responsibilities of a digital marketer

Digital marketing is characterized by the use of a wide variety of interactive strategies and platforms to communicate with consumers where they spend the majority of their time: online. Including the website itself to the internet promotional tools of the business — internet advertising, email marketing, electronic brochures, and beyond — there is a variety of strategies that come within the umbrella of “digital marketing.”

The strongest digital marketers have a good vision of how every digital marketing strategy meets their overall goals. So based on the goals of their marketing plan, advertisers may endorse a wider effort through free so paying platforms at their fingertips.

For example, a digital marketer may produce a series of blog posts to generate leads from a new ebook that the company has just developed. The company’s social media marketer will also continue to spread these blog posts by paid and organic content on the company’s social media pages. Maybe the digital marketer is developing a digital plan to give more information about the business to those who purchase the ebook. Within a minute, we’ll learn more about these unique digital marketers.

Types of digital marketing

Here I have forged some digital marketing tactics.

Search Engine Optimization (SEO):

Search Engine Optimization or SEO is a simple activity to ensure that the website can be found in search engines for words and phrases that are relevant to what the website offers. It’s simply quality control for websites in many respects. Having said that, if there’s ever been an industry that’s least known by outsiders, it’s SEO.

It’s a process of understanding the customers ‘ problems and the search terms they use when looking for solutions online. Once that’s developed, SEO becomes about implementing proven methods for presenting the information in a way that makes it appear higher in the search engine results pages or SERPs.

It’s not just about providing information about the products and services you offer; it’s about understanding the problems that your ideal customers need to solve.

Businesses who understand this and produce valuable content can get the best search engine reviews, inquiries, and web purchases.

You can learn SEO by using one of the many excellent SEO training tutorials available online. Our favorite is the one given by Moz.

Marketing in Social Media

This practice promotes your brand and content on social media platforms to increase brand recognition, drive traffic, and create leads for your company. The platforms that can be used in social media marketing include:

Facebook

Twitter.

LinkedIn

Instagram

Snapchat.

Pinterest.

If you’re new to social media, you can use resources like HubSpot to connect networks like LinkedIn and Facebook to one place. This way, you can conveniently plan content on several platforms at once and track data from the app as well.

Content Marketing

This term denotes the production and promotion of digital assets to create awareness of the brand, traffic growth, lead generation, and consumers. The platforms that can play a part in your content marketing campaign include:

Blog posts: Writing and publishing articles on a company blog let you show your industry expertise and attract organic search traffic for your business. In the end, this gives you more chances to turn website visitors to sales team leads.

Ebooks and whitepapers: ebooks, whitepapers, and related long-form materials aim to better inform website users.

It also allows you to exchange material for the contact information of the reader, to generate leads for your client, and to move people through the purchaser’s path.

Infographics: Sometimes, readers want you to show up, not tell them. Infographic is a form of visual content that helps website visitors visualize a concept that you want to help them learn.

Marketing Automation

Marketing Automation refers to the software that is used to automate your basic marketing operations. Many marketing teams can automate routine activities that they may otherwise have performed manually, such as:

Email newsletters: Email automation does not allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so that your newsletters will only go to people who want to see them in their inboxes.

Social media post-scheduling: If you want to increase the presence of your organization on the social network, you need to post frequently. This causes manual posting to be a bit of an unruly operation. Social media programming tools push your content to your social media channels so that you can spend more time focusing on content strategy.

Lead-nutrition workflows: generating leads and converting leads to customers can be a long process. You will simplify this process by submitting leads to different addresses and material until they fulfill those requirements, such as when installing and opening an ebook.

Campaign monitoring and reporting: Marketing campaigns can include a ton of people, emails, videos, blogs, phone calls, and more. Marketing automation can help you sort everything you’re working on through the campaign it’s serving, and then track the campaign ‘s performance based on the progress all of these components have made over time.

E-mail Communications

Organizations use email marketing as a means of communicating with their customers. Email is often used to promote content, discounts, and events, as well as to direct people to the website of the company. The types of emails that you might send to an email marketing campaign include:

1.Website email subscription.

2. Follow up emails to website visitors who have downloaded something.

3. Customer, please welcome emails.

4.Holiday promotions to members of the Loyalty Program.

5.Tips or a related sequence of emails for customer service.

Inbound marketing

Inbound marketing refers to a marketing approach in which you attract, engage, and delight customers at every point of the purchaser’s journey. You should use any of the above-mentioned digital marketing tactics, throughout an inbound marketing strategy, to create a customer experience that operates for, not against, the client. Here are some classical examples of inbound marketing and traditional marketing:

Blogging vs. Popup Ads

Audio ads vs. radio advertising;

Email contact list vs. email spam

This series can surely include a lot more but these are some basic and easy to learn skills which a beginner will perhaps found interesting. You should give at least one of them a try.

Lately, there are several buzzes that digital marketing workers have higher salaries than in other sectors. With increasing competition, the need to consider the average salary of a digital marketing professional in India is more important than ever. But is it fair that digital advertisers are paying more than people working in other fields? Okay, one thing is certain that the market is experiencing a revolution now, as never before. Digital marketing is here to stay and the need will only increase in the future as more companies are looking to take the digital route.

According to YourStory’s recent report, the digital marketing industry is growing at 40% year-on-year, compared to 5-6% growth in other industries. Moreover, today’s start-ups are considering internet ads a more competitive alternative than most other mainstream media.

With small, medium, big, and old and new companies using digital channels to develop their presence, demand for digital marketing is increasing at a steady rate. With every business struggling for digital supremacy, the pressure on digital marketing agencies is increasing because they need to address different requirements. So there’s no better time than now to sign up for a digital marketing plan.

Skills: Make Quarantine useful

“The biggest mistake you can make in life is to waste your time“, the quotation simply demonstrates all of this. The pandemic is a stressful time for everyone, particularly those who want to apply for a new job or those who want to better their careers. Because now, all we want to know is only a step ahead, there are a lot of channels, whether youtube or some other web channel.

So, why not use this time to enhance our personality or build a strong resume? for this, you just need a resolution and some knowledge regarding this kind of stuff. So, if like many others you are also confused about what to learn and from where? Just go through this once.

Learn a second language:

This boosts your resume and also plays a vital role in enhancing your personality while preparing you to compete and succeed in the world economy. It surely comes with a lot of advantages as well. Learning a second language means you are going to be equipped with a lot of other skills also like it deepens your connections with other cultures, strengthens your decision making, and undoubtedly boosts your confidence.

The languages which I prefer are Spanish, German and French as these languages are in great demand in the global market. I am learning French nowadays and trust me guys you it is really fun to learn a new language.

Now let’s come to resources where you can learn them online. the resources which I have forged are Duolingo(free and I am using this now so I can assure you that it’s an awesome platform to learn), Babble(paid), Coursera(paid).

Learn to code:

In today’s scenario, this is the skill you can rely on and one of the most interesting skills as well. And the demand for coding related jobs remains strong as always. And the best part about learning this skill is the amount you are going to earn as a coder. Here are some stats for that.

Computer Programmers made a median salary of $84,280 in 2018. The best-paid 25 percent made $109,120 that year, while the lowest-paid 25 percent made $64,410.

A lot of options are available when it comes to languages but here again I would prefer

  • SQL
  • Java
  • Python
  • Java Script
  • C
  • C++
  • C#
  • Golang
  • Scala

Jobs involving other computing skills will pay six-figure amounts on average, based on the language of the candidate. The highest-paying programming language is Golang – commonly known as Go – with U.S. occupations needing this ability to pay an average of $151,069 at the time of writing.


Now the question is where to learn these languages online? So I have forged some resources like Code Wars(free), Free Code Camps(free), Udemy(paid), Coursera(paid), and obviously, youtube.


Boast your marketing resume:


What marketing skills can capture an employer’s eye? As digital marketing is growing day by day you need to enhance your skills accordingly. The skills which I forged and would recommend are listed below

  • SEO
  • Content Marketing
  • Content Management System(CMS)
  • Customer Relationship Management(CRM)
  • Mobile Marketing
  • Lead Nurturing
  • Email Marketing
  •  Mastery of a Full Marketing Arsenal of Tools
  • Video Production
  • Paid social media advertising
  • Data Science
  •  Consumer Behaviorist

Well, there are undoubtedly many more skills but these are some which I prefer. Having some of them on your resume would make you stand apart from the rat race.

Now let me discuss the resources, so for SEO I would prefer Moz Beginner’s Guide to SEO (free) and there are many more resources for this. (I would try to take this to cover this topic in detail. Till then google t]some other resources and let me know in the comment section.)

There are a lot of other skills that you can try a hand on. The skills which I have summarized here are one of the most in-demand skills which I would say worth learning for all you need is determination and a resolution to learn and some more googling. You would get to know about a lot of resources.

So all the best and Happy Learning guys and please try to make use of this time. I can assure you that you would not get this much free time in the future.

Silver Linings of 2020

When we’re all swearing this year to be one of the worst years of the century, and for some, let’s say the worst year of their lives. But as we say, “Every cloud has it’s silver lining” and to some degree, it’s also real. We should think of nature as a result of this lockdown of Mother Nature ‘s healing to a great degree. Many major metropolitan cities used to be heavily polluted for a variety of reasons (certainly all the reasons are linked to homo sapiens only).

According to System of Air Quality Weather Forecasting and Research (SAFAR), there was a 76% decline in the NO2 level concentration, while PM 2.5 was down by 54% as opposed to the same period in 2019.During the lockdown, SAFAR monitored pollution levels in six cities—Mumbai, Delhi, Ahmedabad, Chennai, Pune and Kolkata. The study found that Delhi’s PM 2.5 (particulate matter lesser than 2.5 microns) reduced by 39%, Kolkata’s and Ahmedabad’s by 30%, Pune by 25% and Chennai by 11%.

The Times of India

Until now it all may sound very obvious to many of you let me put some content that may sound interesting.

Wonder chicken discovered

The earliest fossil of the modern bird has recently been found, dating back 66 million years — before the age of the dinosaurs. This creature, named “the wonder chicken” by scientists, looks like a chicken from the front and a duck from the back. The discovery brings a great deal of detail to the body of scientific knowledge, telling scientists a lot about the early evolution of the modern bird and opening a discussion about its origin.

Second person in the world to be cured of HIV

A few weeks ago, the second person in the world was cured of HIV. Thanks to stem cell therapy, London, U.K. Resident Adam Castillejo is free from disease. While this treatment is high-risk and still not readily available to patients, Castillejo’s cure gives us hope that a possible gene therapy cure will be within our scope.

There are a few sites now free of COVID-19

While all of us are still terrified by the pandemic, a few areas free of coronavirus offer a silver lining for the future.Lakshadweep having zero cases is a big accomplishment as they depend on Kerala for most of their medical needs.

Apart from New Zealand, Tanzania, Fiji, Vatican City, Montenegro, Seychelles, St. Kitts & Nevis, Timor-Leste, and Papua New Guinea have treated the most recent citizens diagnosed in their countries of coronavirus.

The first in-vitro cheetah cubs to be born

At the end of February, the Columbus Zoo in Ohio announced the birth of the first cheetah cubs to be born from in vitro fertilization. Two cubs, male and female, were born to cheetah Izzy, a three-year-old mother. This feat is a milestone for both biology and zoology and comes as an indication that humans can help those at risk.Species must thrive.

Australia is no longer in the flames
The last thing to rule in the early months of 2020 before the coronavirus pandemic has eventually come to a stop. Australia is no longer on fire; the flames have been lit in New South Wales, the only state to remain on fire since early March. Its trees are now recovering, and new plant life has recently emerged from the fire-ridden landscape. While this is certainly not the end of the battle against the climate crisis, the horrors in Australia have now come to a halt.

Animal Crossing on the Nintendo Switch

Animal Crossing: New Horizons came out on the Nintendo Switch on March 20th, on a less important but still pleasant note. Now, fans of the popular Mario title will enjoy it on the newest Nintendo console. This game has become a worldwide phenomenon, as many see it as a great opportunity to fill their hours with self-isolation. This game is commonly regarded to be extremely relaxing — the idea is basically to go to an island and make a bunch of animal friends to perform simple tasks in return for prizes.

But apart from these commonly known facts and figures, perhaps this year has not proved that bad for students as well. I now may seem to most of us to be a complete blether and jabber, but let me tell you some bizarre things that none of us may have noticed.

Most of us realize what we are capable of doing apart from what we all used to do in our normal lives. We ‘re beginning to recover or develop new or outdated abilities. We began to talk of things that we would never have considered before. Others may start studying, some start cooking, drawing, coding, reading, and more.

I, myself, have learned a lot of things that I just don’t think I ‘d remember if I didn’t have the quarantine time period. There are a lot of skills that you can learn in this period of time, here in this blog I’m just mentioning their name and not the whole story (I ‘d definitely try to write my next blog on this one).

  • Start a blog
  • Learn how to code
  • Digital Marketing
  • Closing a deal
  • Copy writing skills
  • Simulations

This list is endless, and it’s just a few of them that I’m learning as a student. So believe me they ‘re all worth knowing, and you’re going to love studying not all of them, but at least some of them you have to know.

So if we get trapped in our homes and we can’t celebrate holidays or have fun with our friends and loved ones. Guys, let me make it clear that many of us are stuck with the ones who love us the most, clearly our parents and our family. Perhaps, all of us are so stressed that we generally don’t have time for our family, so mostly because of our crazy lives, we don’t even think about it. But after so many years, all of us have our childhood days back and believe me that they won’t come back once this pandemic has passed, so enjoy those moments with them.

And as for those dear ones you haven’t met for months and it seems like ages. The quote describes this well.

“As contraries are known by contraries, so is the delights of presence best known by the torments of absence.”

Alcibiades

There can be no distance from them who we want to be with and who wants to be with you. Without a doubt, this year has taken away a lot of things from us, but it can still give us a lot to enjoy. It tells us a lot, and let’s take that as a year to learn to try to understand the things we’ve never taken care of.

Procrastination

There is a rule of science according to many great scientists “The entropy of this universe always tends to increase”. Now, what does this mean? It simply means that everything in this universe eventually moves from order to disorder. Nothing wants to settle itself unless or until some force is applied to it. Ok, if we go to some literal definitions of procrastination, it is the delaying or postponing of a task. It is the force that stops you from doing what you are going to do, regardless of whether you term it a degenerative or procrastination or anything else.

So definitions are all cool but let’s come to the reasons now. Why do we procrastinate tho we know it is harmful to our future?

Has it something to do with your self-control or is it fair enough to call a person lazy? Being lazy means doing nothing or state of inactivity but procrastination means doing something which is not important at that time by ignoring what is important.

Being very specific the answer is no. The Quote simply says it all.

“I like work: it fascinates me. I can sit and look at it for hours.”

Jerome K. Jerome (Three Men in a Boat, 1889).

Let’s see this scientifically, say we have two versions of ourselves one is our present self and the other one is our future self. We know eating healthy and doing workouts is good for our future self. And for his sake, we make plans at night about being productive the very next day, but in the morning we usually don’t follow our plans. And one of the major reasons for this is the comfort of our present self, who doesn’t want to ruin his sweet sleep early in the morning.

We make decisions for our future self but ultimately our present self has to implement those plans. And being very truthful our present self does want to do anything which will comfort us only in our future. I mean who wants to eat a bowl of salad for being healthy after months when all you can have is a donut now. Why would I wake up early in a winter morning for doing workout whose results are going to show after months from now when I am in my warm soft bed, cuddling my favorite pillow.

So now the major question is how to stop procrastinating? Let’s explain each step one by one.

Phase 1: Recognize that you’re going to procrastinate

You could be putting off a job because you had to re-prioritize your workload. If for a very good reason, you are momentarily avoiding a significant mission, then you are not procrastinating. Nevertheless, if you start putting things off indefinitely, or changing the emphasis because you want to stop doing it, then perhaps you are.

Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.

Phase 2: Try to find out the reasons why you procrastinate

Try to find out why you don’t want to do a task which is that important to you. There could be a lot of reasons like you just don’t want to continue with your job but you have to due to some reasons, maybe you are not active enough when it comes to working, it could be anything and surprisingly perfectionism could also lead to procrastination sometimes as we might think we don’t have enough skills to complete the task, but try to find out a solution for your every reason.

Phase 3: Forgive yourself that you have procrastinated in the past. Research suggests that self-forgiveness will make you feel more optimistic about yourself and that the probability of procrastination in the future.

Phase 3: Come on to the job. Keep on doing that, not avoiding it. Write down the tasks you need to do, and determine the time to complete the tasks. It will allow you to take a positive approach to your job.

Phase 4: Promise yourself a reward for that. When you’re finishing a tough task in time, reward yourself with a treat, such as a slice of cake or a coffee from your favorite coffee shop. Just make sure you remember how good it feels to finish things off!

Phase 5: Rephrase the internal conversation. For example, the phrases “need to” and “have to” mean that you don’t have a choice in what you do. It can make you feel helpless and even lead to self-sabotage. Nonetheless, saying, “I want to,” means that you own a project which can help you feel more in control of your workload.

Phase 6: Minimize the noise. Switch off your email and social media, and stop sitting anywhere near a TV while you’re working!

The aim is to “eat the elephant beetle” first thing, every day! Get those things you find the least fun out of the way early. This will allow you the rest of the day to focus on the job you find more enjoyable.

So lets conclude this with a message which actually define procrastination

“Procrastination is reading all the quotes on this page when you have a huge report due tomorrow.”

R. T. A. Birektt (wish I thought of this one)