Tag: ads

Users are getting advertisements based on their phone conversations

Today we are living in an era in which there is constant surveillance on us through various sources. Among these, there are satellites and various other electronic equipment that we use daily. Some of those apps collect our data in the background.

The Internet has oven us many things but along with that, there are also some scary consequences. Among those consequences, there is also a breach of our privacy. Especially, smart devices are the main culprits that help in such breaches of trust. We are using them daily. We are also giving consent to various apps to access our microphones as well as our contact list as a whole. This data is then sold to advertising companies, who then show advertisements relevant to us on our devices.

These findings have been proved recently by some recent research. During the research, the users were asked whether they see advertisements based on their conversations or not. In return, several users admitted to getting ads based on their conversations, during phone calls. Several users even admitted to getting emails with the relevant products of their choice. On the other hand, some users did not see any such advertisements. Then some users had no opinion on such matters and some did get such ads some and some very times.

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The above problem now needs some strict rules or regulations. This can only happen when the government will pass the Personal Data Protection Bill 2019. Once this will gets passed then people will have control over their privacy. The bill will also ensure that the apps need to specify the data which they are accessing. There also needs to be some clarification about the collection of data and their transactions with third parties.

These changes will make sure that the companies whose apps we are using are alert to the way our data is being used by them. They will also need to be careful with the way they handle our data. Then our data will get some protection om the wrong hands. These changes will also bring about some much-needed changes in the data field. The companies will focus more on the protection of the privacy of data. The data will also need some serious protection from outer elements. It is because various attacks are happening nowadays which are affecting various big organizations. In recent times, AIIMS servers were also hacked and there is a demand for 200 crore rupees in cryptocurrencies from hackers to give back control of servers to the major medical organization.

The recent attacks on the data of such major organizations are also asking for some data-related laws in the country. The changes will pave way for the implementation of some better rules for future generations so that their privacy remains in their own hands. These data-related issues will also safeguard the future of the country. Nowadays, data is the real gold. Data now paves the way for development shortly as technology is getting more dependent on the data being collected from users like us.

Netflix gives a reason to cheer for some of its viewers

Netflix is now providing one more option for American users. Now, some users have the option of taking up the lowest subscription available with ads. This subscription is available for a price of $6.99 a month and comes with ads in between the shows.

This subscription also makes some of the content unavailable to the viewers. To check the blocked content, you will have to get the no ads subscription. If the content has a red lock in the top right corner, then assume that such content is blocked.

This offer was on the cards for quite some time. So, after some trial, now the offer is available for some. This offer now makes the most popular streaming site, more attractive to viewers. It also enables the viewers to experience their favourite content, but with some ads. There is also a restriction in terms of the resolution, which is restricted to 720p.

On the official part, Netflix clarifies that there will ads of 15 to 20 seconds in duration. You cannot skip them, but you can pause them. The ads are the general ads that you see on the internet or YouTube. So, now we can choose one of the cheaper options from Netflix and keep using it. It will reduce piracy to some extent. It will also reduce the sharing of accounts which has been the case with many, for the last few years.

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Recently, there have been speculations of various changes in the Netflix plan. So there have been some for the last few months. It is one of them. The other changes include the introduction of restrictions that will stop people from sharing passwords of their accounts with their friends and family.

But there is also content on the platform which will not show you any ads. It is difficult to predict as no list or indication will indicate which content has ads and which does not.

Now, if we consider different platforms, then there are a few changes that point to this new subscription option. In the case of iOS, there is an indication that people can select an ad-supported option, but there are no links, that can point you in the right direction. On the other hand, there are links on the website that will direct you to the page, that will let you choose the ad option.

So, now these changes will be bad news for some. As people expect to see ads in a free version of any service. But, here the viewers will have to watch ads even after paying a certain amount for a subscription. Only time will tell whether viewers like this plan or not. But for beginners there is one plus point, there is an even cheaper version of Netflix for the viewers. For the unknown, there will also be less requirement for some to share their login details as more viewers will be able to afford Netflix. Netflix will also be hoping that more subscribers use its streaming service.

Advertisement and Target audience

Advertisement is one of the main media that corporate uses in order to make their objectives and ideas clear. One of the most accepted definitions of advertising is given by American Marketing Association, according to which advertising is any paid form of non-personal presentation and promotion of goods, services and ideas by an identified sponsor. It helps to create and maintain brand identity. Advertisement plays a vital role in making a product familiar to the customers. It is considered as one of the main tools of companies, for publicity.          

   Advertisements do change over the period of time. Shifting the target audience is one of the main reasons for this change. Target audience is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. It is proven that businesses must have a clear definition of their target market as this can help reach its target consumers and analyse what their needs and suitability are. It is important for a business to identify and select a target market so it can direct its marketing efforts to that group of customers and better satisfy their needs and wants. This also allows for better understanding of customers and therefore enables the creation of promotional materials that are more relevant to customer needs (JSTOR). Identifying the target group helps the company to develop effective marketing communication strategies. Every advertisement is aimed at a particular target group and hence they will be different from each other in their theme, structure and all other aspects.

Role of target audience is vital in all stages of the brand’s success. Without creating an effective target audience, a brand cannot decide the future aspect of the product as the product is completely depended on the people who consume it. Thus target audience forms the fundamental element of all brands. Depending on the industry, product or service, correctly choosing the target audience is not always easy. There are many unknowns, constant shift in the market, fault assumptions and many other factors that make this a tricky process (Mary Pomerantz Advertising).

Google adds more security features, New users to benefits the Most

So Google adds more security features for new users. We all know that Google collects our statistics to make the user journey better. But that is simply the vibrant factor we are looking at. But no longer the security and privacy worry being raised. To make things extra impervious and better, Google has now determined to exchange the way it collects and save users’ data. Hence Google adds more security features. According to these features, it will now delete them by using default.

Google’s attempt for better security

The new Google privacy function will now auto-delete your place History, search, voice and YouTube undertaking records through default. This has been announced via a blog post. So, if you enable get entry to your area history, search history, and extra data, you will be capable to allow the auto-delete alternative. All can be done from the Activity settings. However, if you have already finished that, your settings won’t trade. But instead, Google will give you a regular reminder about the auto-delete controls. By this, you can change them each time and also alternate them every time you desire.

Announcement

Alphabet and Google Sundar Pichai have announced new security improvements. It will keep your information safe. This includes adjustments to its statistics reservation practices throughout core merchandise. This is necessary because it holds much less information by way of default.
Location History is off by default. Your auto-delete option will be set to 18 months by default when you first turn it on. This is starting from today itself.
Web and App Activity auto-delete will also default to 18 months for new accounts.

Flip the setting

“It simply indicates the data will be assembled through all the actions you do. It will then mechanically and continuously deleted right after 18 months. This will be done as a substitute than stored until you select to delete it.
“You can continually flip these settings off. And even trade your auto-delete option as well,” Pichai stated in a statement late Wednesday.

Auto-delete control

Google final the latest year to gave rise to auto-delete controls. This control gives customers the desire to have Google robotically. And it can help continuously delete Location History, search, voice and YouTube history. But it may take from 3 t0 18 months. Google says it’s only possible when location and web history are turned on.

“But we will keep reminding you about the auto-delete controls. This can be done via in-product notifications and emails. Hence you can choose the auto-delete setting that works for you,” stated Pichai.

On YouTube, auto-delete will be set to 36 months via default. But this is only if you create a new account or turn on your YouTube History for the first time.
Current customers can, however, choose the 3 or 18 months auto-delete option.

Is this also applicable for Gmail and Drive?

“Default retention periods will now not follow to other products like Gmail, Drive and photos,” stated Pichai.
Google stated it will make it simpler to access key Google Account controls from Search.

Soon, when you’re signed in to your Google Account, you’ll be able to search for matters. This may include “Google Privacy Check-up” and “Is my Google Account secure?” And discipline only viewed to you will exhibit your privateness and protection settings. This is important so that you can except issues assessment or alter them.

Access to Incognito mode

“We’re also making it less complicated to access Incognito mode in our most popular apps, with the aid of long-pressing on your profile picture in Search, Maps and YouTube,” stated Pichai.

It’s on hand on the Google App for iOS and coming quickly to Android and different apps.

We’re also in progress to make it work to continue to be in Incognito mode. This would be available across Google apps, like Maps and YouTube, and will have greater to share soon,” he added.
Each year, extra than 200 million human beings go to privacy Checkup.
The organization is increasing it to new programming languages entirely of Java and Go. And also releasing additional tools to assist builders to use machine getting to know to beautify privateness protections.

Upcoming features

Furthermore, Google will make Password Checkup (the tool to be aware of if your password has been compromised) a part of Security Checkup (the device to shield your Google account). They will continue to invest in the privacy and security of the users. Google adds more security features will help more in securing our privacy. Already added features as well as the upcoming features, is the parts by which we can take a breath of relaxation for the security of our data.