Tag: #barriers of communication

YOUTUBE MARKETING

N kavya

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads. more and more companies are including YouTube as part of their digital marketing strategy.

That’s partly because YouTube as a platform is growing insanely fast. But it’s also because the video is an extremely powerful medium.

The truth about youtube marketing -:

YouTube is an opportunity to get more traffic and customers. YouTube can be a very competitive place. This means you can’t just start uploading videos and expect to see results. Countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.

The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.

Why youtube is considered a major market for advertising – :

1. YouTube is the 2nd most-visited website in the world.
2. 2 billion people log in to YouTube every month.
3. 68% of YouTube users state that videos help them make a “purchasing decision”.
4. The number of SMBs advertising on YouTube has doubled over the last 2 years.

What is the main goal of YouTube marketing?

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you.

Objectives of Youtube marketing –:

YouTube videos should have clear objectives that align with your company goals. focus all of your efforts on gimmicks that will get the attention of viewers and help your video go viral, you may overlook the reason you market on YouTube to get more business. Make sure your attention-getting videos help you move toward your company objectives.

1. Reaching Your Target Customer -:

If your target demographic is women between the ages of 35 and 45, and your video catches on with teenagers, you may be popular, but you won’t be effective. Think about the kinds of images and messages that would appeal to your customer, and make it one of your objectives to use as many of those images as possible.

2. Making It Easy to Find You -:

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you. You should include a link to your website, along with any other contact information, such as an email address, business address, or phone number. Don’t lose sight of your objective of helping customers contact you.

3. Establishing a Relationship -:

You should evaluate the relationship you want with your customers, and create a video that helps them feel you are one of them. You can convey a sense of trust, lightheartedness, sophistication, down-to-earth values, or even anger, to name a few relationship starters.

4. Keeping Your Product in Mind -:

Don’t get so involved with making an interesting video that you lose sight of your number-one objective: letting people know about your product or service. Feature your product prominently and clearly, so that viewers won’t have to wonder what you are marketing.

Importance of YouTube to Business -:

1. Advertising -: the largest video-sharing website on the Internet, according to NBC, YouTube also doubles as one of the largest video search engines in the world
2. Customer Communication -: YouTube provides an array of channels for businesses to communicate with customers and prospects.
3. Internal Communication -: YouTube provides a convenient and easy-to-use video hosting service, it can serve as an inexpensive way to post instructional videos, announcements, and other internal communications.
4. Complaints –: As a business owner, you should carefully monitor YouTube for customer feedback and complaints.
5. Considerations -: YouTube can offer numerous important benefits to businesses, but you should keep some considerations in mind when using this resource.

Advantages of YouTube Marketing –:

1. Heavy Traffic
2. Higher Visibility on Google
3. Build Your Email List on YouTube
4. Higher Conversion Rates
5. Multiple Video Types
6. Massive Media Library

Disadvantages of Youtube Marketing –:

1. Control
2. Targeting
3. Ad Bypass
4. Auctions
5. Sales Conversion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for.

Top 5 deadliest sharks on the planet

Sharks their name is enough to scare any one. Yes that’s for sure. They have some fearsome reputation for attacking humans but more humans are killed by lightning strike than by shark attacks in the world.

They are most ancient animal with low reproductive rates. Their skeleton is made up of cartilage, they are not able to see but their smelling power is more than enough to survive in the great oceans. They are deadly animals and even voilent to. Here, are some of the deadliest shark species for humans.

1) The Great White Shark

The Great White Shark ( Carcharodon carcharias) also known as white shark or great white are one of the deadliest animal. They are huge oceanic creature with 4.5m to 6.4m adult female and 3.4m to 4.1m adult male witha a weight of 520 to 1,100 kg adult. Their relationship with human is not so good. There is estimated to be unprovoked shark bite incident in 2012 to be 272 which is the largest as compared to different other species. Gradually the rates are lower in 2020 as compared to 2019, there is a drastic fall of 19.5% as in 2020.

2) The Tiger Shark

The tiger shark ( Galeocerdo cuvier). It has a length of 5m (16 ft 5 inch). Due to its dark stripes down it’s body which resembles the tiger pattern is called as tiger shark but these stripes fade away as the shark matures. They are found in temperate and tropical waters, and are mainly seen in central Pacific ocean. It comes second after the great white for fatal attacks on humans.

3) The Bull shark

The Bull shark ( Carcharhinus leucas) is also known as Zambezi shark. They are found worldwide along warm, shallow and coast of rivers. They are very well known for its aggressive nature and are found in both salt and fresh water. Make Bull shark grow upto 7 feet and females grow upto 11 feet. Their weight goes upto 91 to 227 kg. Human attacks are mainly found in freshwater and moreover less attacks are found and not every attack is fatal.

4) The Oceanic Whitetip shark

The oceanic whitetip shark ( Carcharhinus longimanus) also known as brown shark, lesser white shark. Its length ranges from 3.4m to 5m or 11ft to 13ft and its weight goes upto 167kg. It is aggressive towards humans. They are known to have attacked many survivor of ships.

5) The shortfin mako shark

The shortfin mako shark (Isurus oxyrinxhus) also known as blue pointer or bonito shark. Its size can reach upto 4m (13ft in length). This shark species is classified as endangered species by IUCN. This species is sexually dimorphic with female exceeding a length of 12ft and weight of 570kg. It only shows 9 attacks out of which only one was fatal on human between 1580 to 2017. But after 2017 they are regularly blamed for attack on humans, which are mainly due to harrasment for catching or killing of the fish.

There are many more deadliest species of sharks which cause damage to humans.

The Communication Barriers!

THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE.” -GEORGE BERNARD SHAW

The first one is physical barriers are such things as inadequate equipment such as outdated computers, phones with poor signals,bad hearing, poor eyesight, background noise, poor lightening, poor impediments,  temperatures that are too hot or to cold, tangible items that may interfere with communication efforts.

The second is attitudes. Some times the strong emotions like anger, fear or sadness and attitudes (having to be right all the time, believing oneself to be superior or inferior to others) can taint your objectivity being extremely nervous having a personal agenda or asserting a need to win the argument can make communications less than effective such interfering emotions are also known as emotional noise.

The third one is Language. This may seem like a minor obstacle but even people who speak the same native language can have difficulty understanding each other. If they are from different generations or Different regions of the same country. Slang, professional jargon and regional colloquialisms Can hurt or frustrate communicators with even the best intentions.

The fourth is Physiological health. Ill health, poor eyesight, hearing difficulties and pain are all physiological obstacles to effective communication. The fifth barrier is problems with structure design companies or institutions can have unclear organizational structures making communications difficult. Bad information system lack of supervision and employee training are also to blame for faulty Communications.

The sixth one is cultural noise. People sometimes make assumptions about others based on their cultural background and associated stereotypes. not making eye contact is a sure way of raising doubt in listeners and losing their attention and making them fell suspicious of you not to mention invisible.

The seventh is lack of common experience. It is a great idea to use examples or stories and anecdotes to explain or enhance a point across however if others cannot relate to these examples. Because they do not have the knowledge or shared common experiences this tool will be ineffective.

The eighth is ambiguity and overuse of abstractions leaving things has said or using too many generalizations. Proverbs or sayings can lead to lack of clarity which in turn lends itself to misinterpretation.When you talk, you’re not listening, and you need to listen to the people you’re attempting to persuade.

The ninth is information overload. It takes time to process large quantities of information and too many details can overwhelm and distract the audience from the important topics.When you try too hard to persuade someone, you may seem desperate, and desperation smells like manipulation and turns people off before you can utter your next desperate word.

The tenth one is Jumping to conclusions. Making assumptions before listening to all the  facts can be problematic in the least and catastrophic at worst. If you don’t believe in your position, product, service, or whatever you’re trying to sell, they won’t believe in it either.

How to overcome these communication barriers?

checking whether it is a good time and place to communicate with the person. Use of simple and clear words should be emphasized. Use of ambiguous words and jargons should be avoided. Noise is the main communication barrier which must be overcome on priority basis. It is essential to identify the source of noise and then eliminate that source. Listen attentively and carefully. There is a difference between “listening” and “hearing”. Active listening means hearing with proper understanding of the message that is heard. By asking questions the speaker can ensure whether his/her message is understood or not by the receiver in the same terms as intended by the speaker. Avoid giving negative feedback. The contents of the feedback might be negative, but it should be delivered constructively. The managers should properly select the medium of communication. Simple messages should be conveyed orally, like: face to face interaction or meetings.