Tag: benefits of advertisement

Google adds more security features, New users to benefits the Most

So Google adds more security features for new users. We all know that Google collects our statistics to make the user journey better. But that is simply the vibrant factor we are looking at. But no longer the security and privacy worry being raised. To make things extra impervious and better, Google has now determined to exchange the way it collects and save users’ data. Hence Google adds more security features. According to these features, it will now delete them by using default.

Google’s attempt for better security

The new Google privacy function will now auto-delete your place History, search, voice and YouTube undertaking records through default. This has been announced via a blog post. So, if you enable get entry to your area history, search history, and extra data, you will be capable to allow the auto-delete alternative. All can be done from the Activity settings. However, if you have already finished that, your settings won’t trade. But instead, Google will give you a regular reminder about the auto-delete controls. By this, you can change them each time and also alternate them every time you desire.

Announcement

Alphabet and Google Sundar Pichai have announced new security improvements. It will keep your information safe. This includes adjustments to its statistics reservation practices throughout core merchandise. This is necessary because it holds much less information by way of default.
Location History is off by default. Your auto-delete option will be set to 18 months by default when you first turn it on. This is starting from today itself.
Web and App Activity auto-delete will also default to 18 months for new accounts.

Flip the setting

“It simply indicates the data will be assembled through all the actions you do. It will then mechanically and continuously deleted right after 18 months. This will be done as a substitute than stored until you select to delete it.
“You can continually flip these settings off. And even trade your auto-delete option as well,” Pichai stated in a statement late Wednesday.

Auto-delete control

Google final the latest year to gave rise to auto-delete controls. This control gives customers the desire to have Google robotically. And it can help continuously delete Location History, search, voice and YouTube history. But it may take from 3 t0 18 months. Google says it’s only possible when location and web history are turned on.

“But we will keep reminding you about the auto-delete controls. This can be done via in-product notifications and emails. Hence you can choose the auto-delete setting that works for you,” stated Pichai.

On YouTube, auto-delete will be set to 36 months via default. But this is only if you create a new account or turn on your YouTube History for the first time.
Current customers can, however, choose the 3 or 18 months auto-delete option.

Is this also applicable for Gmail and Drive?

“Default retention periods will now not follow to other products like Gmail, Drive and photos,” stated Pichai.
Google stated it will make it simpler to access key Google Account controls from Search.

Soon, when you’re signed in to your Google Account, you’ll be able to search for matters. This may include “Google Privacy Check-up” and “Is my Google Account secure?” And discipline only viewed to you will exhibit your privateness and protection settings. This is important so that you can except issues assessment or alter them.

Access to Incognito mode

“We’re also making it less complicated to access Incognito mode in our most popular apps, with the aid of long-pressing on your profile picture in Search, Maps and YouTube,” stated Pichai.

It’s on hand on the Google App for iOS and coming quickly to Android and different apps.

We’re also in progress to make it work to continue to be in Incognito mode. This would be available across Google apps, like Maps and YouTube, and will have greater to share soon,” he added.
Each year, extra than 200 million human beings go to privacy Checkup.
The organization is increasing it to new programming languages entirely of Java and Go. And also releasing additional tools to assist builders to use machine getting to know to beautify privateness protections.

Upcoming features

Furthermore, Google will make Password Checkup (the tool to be aware of if your password has been compromised) a part of Security Checkup (the device to shield your Google account). They will continue to invest in the privacy and security of the users. Google adds more security features will help more in securing our privacy. Already added features as well as the upcoming features, is the parts by which we can take a breath of relaxation for the security of our data.

WHY ADVERTISE?

PC: Importance of Advertising.

It is the age of marketing. Ads have become an indispensable part of our modern life. From old ways of beating drums to making announcements, we have arrived at the most advanced stage where there is no end in creative modes and methods of communication through advertisement. We see a banner here, and a leaflet there; celebrities endorsing products appear over the streets of our cities. Television, radio, newspaper, mobile and all sorts of media provide us with a message regarding some promo, offers and discounts. We also see ads printed on cars and other vehicles now and then. When we are surfing the internet or checking our mail, we get promotional messages. Information is being disseminated very fast as everyone is reachable through media. Information about products and services is at our doorstep and even inside the room, and that is because of advertisements. We learn about companies, their offerings and uses through ads. There are various brands with a variety of products, and we have unlimited options at our disposal. So, it means that a company’s success is now dependent on advertising efforts.

Today we are the recipient of exceptionally innovative ads which are the representation of best work of human imagination. In the early days, word of mouth was a predominant mode of advertisement, and it still holds the most potent ground. Today so many ads reach us, and it is not easy to find the most meaningful products of companies which are relevant to us. Ads give us the power to choose what we want. They also entertain us. In my opinion, they are a necessary evil, many of us do not like them, but people need them. No urban society can imagine life without them.

We have seen many things from our shoes, and we must see things from other’s perspective to understand how beneficial ads are. The process of making the smallest ad to the biggest one requires a workforce with skills, money and machinery. So, even before an ad is made, jobs are created; capabilities are added in people to cater to demand, and creativity is attained as a result of the process. Ads are also used for job offers. They also encourage healthy competition in the market since best ads make their products and services sell while others lag.

From the music industry to the acting industry, from writers to dancers, everyone is involved in the process of ad making to make it lucrative. People are making their fortunes and bread and butter from advertising. However, every coin has two sides and ads to have a negative side to it. Some ads mislead, and we have to be careful and decide to choose wisely. It is a fact that we have been bombarded with so many ads for so long that we get irritated once in a while and wish they were gone. Sometimes, they come to places where they should not, in front of the audience which should not watch them. We witness this when we surf the internet, and a pop-up flash or misleading ad comes up. Many companies obtain our personal information without our notice and target us with their advertisements. This activity is highly unwarranted, and the initiation of it violates our privacy. They become a source of irritation and frustration when they become invasive. For instance, we are watching a movie or any program on TV. We see that commercial break that is inserted in between that program has unsolicited ads which make our experience less than enjoyable. Even in our electronic mails, we receive fake lottery notices. They make doubtful claims and take away our trust from the boons of ads. They also are infamous for manipulating our spending habits as we engage in consumerism. We have been victims of false decision making due to the overwhelming impression of ads.

Since many are invading our personal space and life, we need a watchdog to oversee and monitor the advertisement industry. Young minds have been corrupted, indulged into bad eating habits, desiring fashionable items and dreaming of leading an unattainable celebrity-like lifestyle. Status is attached to products, and so people aspire for them. Companies hire highly paid social psychologists to move among the people and feel their pulse. They advise their employers, in most cases, how to deceive the gullible customers just for selling the goods and services by hook or by crook. Hidden languages in the advertisement are common. Only the glitter is shown, and the dirt is hidden. Unwary viewer falls prey to it.

We must check, control them, put them under the ethical radar through authorities and take actions against violence. Only then will an atmosphere of good advertising will take place.