Tag: #brand story

Story of Pen2Print

Once upon a time, there was a small publishing company called Pen2Print. The company was founded by a group of young writers who were passionate about literature and wanted to make it more accessible to everyone.

Pen2Print started by publishing small poetry and fiction collections, and their books quickly gained a following. However, the company faced a challenge – how could they continue to grow and reach a wider audience?

One day, the founder of Pen2Print, a young woman named Ria, had an idea. She realized that there were many talented writers out there who didn’t have the means to publish their work. What if Pen2Print could provide a platform for these writers to share their stories?

Ria and her team decided to launch a new division of Pen2Print, focused on publishing new and emerging writers. They began accepting submissions from writers all over the world, from all backgrounds and cultures. The response was overwhelming – Pen2Print received hundreds of submissions every day.

The team worked tirelessly to read through every submission, selecting the most promising works for publication. They provided feedback and support to the writers, helping them to hone their craft and perfect their stories.

The first collection of works from new and emerging writers was a huge success. Readers loved the fresh and diverse perspectives that these writers brought to the table. The success of the collection attracted even more submissions, and soon, Pen2Print became known as the go-to publisher for new and emerging writers.

As the company grew, Ria and her team expanded their offerings, publishing novels, memoirs, and even children’s books. They also began to offer writing workshops and classes, providing aspiring writers with the skills and knowledge they needed to succeed.

Years later, Pen2Print had become a household name in the publishing industry. The company had helped countless writers to share their stories with the world, and had provided readers with a diverse and engaging collection of works. Ria was proud of what she had accomplished, and her dedication to supporting new and emerging writers had changed the face of the publishing industry forever.

Story of Eduindex

Once upon a time, there was a small educational research organization called Eduindex. The organization was founded by a group of passionate educators who wanted to make a difference in the field of education.

Eduindex started by conducting research studies and publishing academic journals focused on a wide range of educational topics. The organization quickly gained a following, and their publications became highly respected in the academic community.

However, the founders of Eduindex wanted to do more. They believed that education should be accessible to everyone, regardless of their socioeconomic status or location. They decided to launch a new initiative, focused on providing free educational resources to underserved communities around the world.

The initiative was a huge success. Eduindex began partnering with schools, libraries, and community organizations in rural and urban areas, providing free access to educational materials and resources. They also launched an online platform, where anyone with an internet connection could access their materials.

The Eduindex platform provided free access to textbooks, articles, videos, and other educational resources. The materials covered a wide range of topics, from basic literacy and numeracy to advanced scientific research. The platform quickly gained popularity, with millions of users from all over the world accessing the materials.

As Eduindex grew, they continued to innovate and expand their offerings. They launched online courses and webinars, providing free education and training to individuals and organizations. They also began working with governments and international organizations to improve education policies and practices, advocating for more equitable and inclusive education systems.

Years later, Eduindex had become a global leader in education research and advocacy. The organization had helped millions of people around the world to access quality education, and had inspired a new generation of educators and advocates to work towards a more just and equitable world.

The founders of Eduindex were proud of what they had accomplished, and their dedication to making education accessible to everyone had changed the face of the education industry forever.

FORD – The Brand Story

Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors. It also has joint-ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand (AutoAlliance Thailand), Turkey (Ford Otosan), and Russia (Ford Sollers). The company is listed on the New York Stock Exchange and is controlled by the Ford Family; they have minority ownership but the majority of the voting power.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914, these methods were known around the world as Fordism. Ford’s former UK subsidiaries Jaguar andLand Rover, acquired in 1989 and 2000 respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.

Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares, still retain 40 percent voting rights. During the financial crisis at the beginning of the 21st century, it struggled financially, but it has since returned to profitability. Ford was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $156.7 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide.

Ford is a popular name when it comes to automaker companies. The brand has it branches spread all over the world and is a leader among automobile manufacturers. Ford Motor Company better known as simple Ford produces the best cars and trucks under its name. Ford has been pleasing customers of all strata with its wide range of cars and commercial vehicles. The brand has everything from luxurious cars under the Lincoln brand to economy and commercial vehicles under Ford brand. The constant innovation of designs and technology keeping in mind the currents demands and desires of its customers has enabled it to build a strong rapport among target market.  

Key Strategy of Ford :  

Ford Motor Company has carefully examined the needs of customers and derived its marketing strategies accordingly.   

• Ford Mission statement and goal has always been one Ford, one team, one plan and one goal. The statement clearly signifies that the brand believes in establishing itself as a brand that has a team dedicated to single goal of delivering high performance vehicles to its customers.   

• Ford has also been a brand that is very well established strong relationship with the communities it serves. The brand has been involved in campaigns like ‘breast cancer awareness campaigns’.   

• The brand also endeavors to be as protective of nature as possible with its efforts of making fuel efficient cars, electric vehicles, donations and Ford raiser programs for environmental protection.  

• Due to its worldwide presence the company has strong brand recall and reputation. It also gives them edge over other competitors because they can very well determine the needs of different market segment and manufacture efficient vehicles accordingly.  

• The biggest strength of the brand is its unmatched technology and designs that has helped the company to develop a strong portfolio of quality products.    

• Ford’s marketing and advertising tactics involves everything from promotions on social media platforms like twitter, blogs, flickr, press releases, television commercials etc.   

• Ford has a very strong rapport with its employees, suppliers, dealers etc that helps him to stay focused on its mission statement of ‘One Ford’.  

• Ford’s most popular vehicles include Land Rover, Lincoln, Aston Martin, Volvo etc.  

• Ford has cars for every customer. It has luxurious cars as well as mid-size cars to cater needs of every customer. Some of the popular mid-range cars include Ford Figo, Ford Fusion etc.  

Ford has been an age old company that has gathered the trust and loyalty of customers all over the world. The multinational automaker has proved to be innovative and efficient when it comes to vehicle needs of its customers.    The company has been sensitive to its community and has been involved in events that are held in favor of the community. The company tries to view their business from consumer’s prospective to come up with products and services that are full worth in terms of money, comfort and luxury.