Tag: Ek Bharat Shreshtha Bharat

Dekho Apna Desh Webinar Series -India’s rich diversity under Ek Bharat Shreshtha Bharat

The 26th session of the Dekho Apna Desh webinar series of Ministry of Tourism on 30.05.2020 titled “The Tenacity of Survival”-Inspirational story of Kutch showcased the history, culture, crafts, textile heritage of India’s largest district Kutch, Gujarat and the resilient spirit of the people of Kutch to fight natural calamities, the skills that form the report card of the continuous dynamics defining the Indian civilization. The webinar displayed the message of Kutch that “Kutch nahi Dekha toh Kuch nahi Dekha”.  Dekho Apna Desh Webinar Series is an effort to showcase India’s rich diversity under Ek Bharat Shreshtha Bharat

 This session of webinar moderated by Ms. Rupinder Brar Additional Director General, Ministry of Tourism and was presented by Dr. Navina Jafa, Director, Indian Cultural Heritage Research.

Ms. Jafa through her powerful narration skills presented the contrasting geographical features, and genetic cocktail that defines India in the most dramatic manner.

Kutch is a land of salt desert, grasslands and mangroves. Interestingly, the mangroves here are known for an amazing phenomenon of being world’s only Inland Mangrove. The Rann of Kutch alone produces three-fourth of total salt supply of India. The place is also the home to the Kharai breed of camel which has the special ability to survive on both dry land as well as in the saline water. They can even swim in sea water and feed on saline water and plants. They are well-adapted to the extreme climate of the desert and high salinity of water.

The key highlights of the presentation were virtual visit to the community of Ajrakh traditional block printers. Ajrakh is one of the oldest types of block printing on textiles still practiced in parts of Gujarat and Rajasthan in India. Textiles printed in this style are hand-printed using natural dyes on both sides by a laborious and long process of resist printing (a method of printing in which designated areas in the pattern are treated to resist penetration by the dye).

The seminar then took the participants visit to Bannithe Salt Desert in Kutch where the work of three major indigenous communities engaged in pottery, embroidery and leather work was showcased. Ms. Jafaalso spoke about the monastery of the ear torn ascetics (the siddhi sidhhant sect) and the langar (Community kitchen) run by the Monastery.

The presentation also covered the coastal town of Mandavi, where regional Sufi beliefs guide traditional boat builders on the Arabian Sea.

The other salient attractions of Kutch showcased in the webinar included:

• Dholavira- UNESCO World Heritage Site and second largest Harappan site located in India. It is indeed a marvellous example of town-planning and architecture.

• Fossil Park

• Rann of Kutch-Salt Desert of Arabian Sea

• Kala Dungar

• Guru Gorkanath Temple

• Narayan Sarovar Temple

• Lakhport Fort & Port

• Surhando- Unique peacock-shaped instrument plays a melodious music

• Thaali Dance- A balancing dance performed to commensurate the celebrations of marriage and child birth

• Tooofaan- Famous wild dance of the ocean also known as “Samundar ki Masti”

• Waai Sufi Mystics

Dhordo is a village in Bhuj taluka of the Kutch district of Gujarat. The eco-system of this place not conducive for any other activity boosted tourism like anything. The Rann Utsav which is annually organisedfromNovember to March has become the main driver for tourism in Gujarat. This transformation of the most challenging Dhordo White Rann to the most happening tourist destination of Gujarat has led to many temporary and permanent accommodation structures in and around Dhordo. The sheer human grit, imagination and enterprise have transformed a harsh and unusual terrain in to an engine of socio economic and cultural vibrancy, bringing to its people a sense of self reliance and pride. The most popular of them all is the Rann Utsav Tent City organized with the support of Gujarat Tourism.

Rann Festival held every year is celebrated from December to February. The Bhuj city is converted into a Tent City with basic amenities. The festival has attractions of BSF Band, Hot Air Ballooning activities, a cultural fiesta of folk music and dance, shopping and tasting the traditional cuisines.

An itinerary for 3-4 days and 7-8 days was shared for capturing the real spirit of Kutch. The itinerary aimed to guide the tourists travelling to Kutch, have a bird’s eye view of things, locations or the tourist sites and to look into the culture, traditions, textiles, block printing, musical instruments, market places, village tours and dance forms.

Bhuj is a well-connected by road from its neighbouringcities in Gujarat, good rail connectivity from various parts of the country especially from Delhi and Mumbai and is also accessible by air from the Rudra Mata Airport.

The sessions of webinars are now available on the https://www.youtube.com/channel/UCbzIbBmMvtvH7d6Zo_ZEHDA/featured and also on all social media handles of Ministry of Tourism, Government of India.

The next episode of the Webinar scheduled on, 2nd June 2020 at 11:00 am, is titled ‘Haryana: Culture, Cuisine and Tourism’. Please register here: https://bit/ly/3dmTbmz

Ek Bharat Shreshtha Bharat programme to be taken forward using innovative ways

It has been decided to take forward the Ek Bharat Shreshtha Bharat programme of the Government by  using innovative ways in view of the prevailing conditions of COVID 19.

This was decided at a recent meeting of  Secretaries via videoconferencing ,  of partner ministries under the Ek Bharat Shreshtha Bharat programme  of the Government . The meeting was chairedby  Secretary, Higher Education, M/o HRD, Shri Amit Khare. M/o HRD  is the nodal ministry for the EBSB programme. The meeting was attended by Secretary, Tourism Shri Yogendra Tripathi; Secretary Culture, Shri Anand Kumar; Secretary Department of Youth Affairs, Smt Usha Sharma; Secretary, SE & L Smt Anita Karwal; CEO, MyGov Shri Abhishek Singh and senior officers of  ministries of I & B, Railways, Home , Defence , Parliamentary Affairs and department of Sports.

Welcoming the participants, Shri Amit Khare  briefed about the implementation of the programme so far, stressing on the need to have innovative ways to carry it forward in view of the prevailing conditions of COVID 19. Secretary D/o SEL, Smt. Anita Karwal also emphasized upon the need to show tangible outputs.

During the meeting a presentation was made on the progress of EBSB so far.

Speaking at the meeting, Secretary, Ministry of Tourism, Shri Yogendra Tripathi informed that institutions under Tourism ministry are organising webinars on various aspects of tourism. The ministry is doing a series of webinars under the series “Dekho Apna Desh”, being hosted on MyGov portal. These webinars are being attended by thousands of people.  He also suggested that such webinars can be organised for tourism stake holders of different states such as Tour Operators etc. Secretary, Higher Education suggested that the recordings of “Dekho Apna Desh” and other webinars can be displayed on the educational channels and in breaks during online classes.

Secretary, Ministry of Culture, Shri Anand Kumar stated that they are also organising various webinars. He suggested all webinars of different Ministries should be brought under a common platform of Ek Bharat Shreshtha Bharat. He further suggested that e- programmes can be prepared on various topics such as writing dramas, paintings , virtual tours of monuments, etc He further informed that the Culture Ministry proposes to develop  E- Heritagepedia and E- Artist pedia and also suggested that renowned artists can do virtual programme modules to teach their art. Secretary D/o SEL  welcomed the idea and said that schools would be very interested in classes on indigenous art like Worli and Madhubani paintings.

Secretary, Department of Youth Affairs, Smt. Usha Sharma appreciated the use of digital medium for conducting the EBSB programmes. She said with this, the reach of these programmes can be enhanced greatly.  She also suggested for sharing of digital material prepared by different departments. Secretary, HE suggested that the inputs may be collected from all the Ministries at a single platform. Secretary, D/O SEL suggested they could be hosted on a digital platform.      

CEO, My Gov.in, Shri Abhishek Singh said that they are developing a mobile App for learning 100 sentences in different languages. He also said that MyGov can host webinars of various departments and also disseminate information about their programmes.  

Joint Secretary, Ministry of Information & Broadcasting, Shri Vikram Sahai suggested that apart from the information of various states being shared through TV, Radio and Print Media, good practices and success stories of each state may also be shared with the partner states. He also suggested all departments can pool in their digital resources and DD News can use their weekly EBSB programme to host destination based programmes. JS (ICC), Ms Neeta Prasad suggested that each Ministry should share their future monthly action plan in advance with Ministry of Information & Broadcasting for wider coverage.

 Executive Director, Ministry of Railways Smt. Vandana Bhatnagar,  briefed about the steps taken by them for providing concessions to the students participating in various EBSB programmes and on displaying the logo, Video display etc on railways property. She said that these activities will be up taken afresh once regular movement of  trains start.

The officers of  Ministry of Home Affairs, Ministry of Defence,  Ministry of Parliamentary Affairs and Department of Sports briefed about the activities taken up prior to the lockdown period and activities proposed to be started.  

At the end of the meeting, Secretary, HE summarised important actionable points as follows:

  1. To move towards digital mediums for the carrying on the activities under EBSB by each participating Ministry/ Department.
  2. To organise webinars on Ek Bharat Shreshtha Bharat themes for their wide dissemination.
  3. To have a common repository for the Ek Bharat Shreshtha Bharat digital resources that can be used by every Ministry. This repository may be hosted on a common portal.

iv        A revised communication plan needs to be made and Doordarshan’s 30 minute weekly programme on EBSB  should be destination based with inputs from all ministries