FASHION BLOGGING

N kavya

A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. Many fashion blogs could also be categorized as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products. Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors, and other information on clothes wearing and care, along with prescriptive advice on adhering to basic standards and recent trends.

History:

Fashion blogs first appeared in the blogosphere before 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs have grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning “fashion blogs” grew from one in 2002 to over 100 in 2006. In 2006, the commercial success and growing profile of fashion bloggers were the two main themes in the coverage of fashion blogs. In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.

Impact on Fashion Industry:

Fashion is a multi-billion dollar industry that has a considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer’s preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser’s control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other “new media” outside the control of traditional establishments represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society.

From the industry’s standpoint:

The New York Times “Style” section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate.


From a reader’s standpoint:

A similar statement was said by Constance White, the style director for eBay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. Unlike fashion-focused magazines and television shows, fashion blogs can be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.

From an advertising standpoint:

Many of these fashion blogs also serve as a source of advertisement for both designers and fashion retail stores. These advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got paid for wearing and publishing a brand name product on their Instagram accounts.

Types of fashion blogs:

• By writer’s expertise:

Fashion blogs may be written by insiders, outsiders, or aspiring insiders. Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders write occasionally as guest bloggers on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door entry into a mainstream fashion writing job.

• By ownership:

Fashion blogs may be owned either by individuals or by companies. The types of individuals running fashion blogs are listed above. The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and Splendora.

Indian Fashion Bloggers:

1. Komal Pandey.
2. Masoom Minawala Mehta.
3. Aashna Shroff.
4. Kritika Khurana.
5. Riya Jain.
6. Sakshi Sindwani.
7. Siddharth Batra.
8. Karron S Dhingra.
9. Usaamah Siddique
10. Abhinav Mathur

Conclusion:

Fashion blogs are increasingly becoming a part of the mainstream fashion press. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publications that have written about fashion blogs. These publications include the Wall Street Journal, The New York Times, Fast Company, and the Sydney Morning Herald. Fashion blogging is rapidly becoming a highly profitable new media business, with a mixture of independent blogs and well-funded fashion blog networks competing to dominate the space.

The Deadly Fashion Trends that Actually Killed People

Beauty is the subject of a magnificent exhibition of around 150 objects assembled in the British Museum—Defining Beauty: the Body in Ancient Greek Art. One quoted epigram from Socrates sums up the central idea of this show—”It is a disgrace to grow old through sheer carelessness before seeing what manner of man you may become by developing your bodily strength and beauty to their highest limit.” But as Ian Jenkins, a Senior Curator at the museum, argued in a talk at the preview, this exhibition is really about “the quarrel between art and philosophy”.

The definition of beauty has changed a lot with time. The feminine beauty ideal, which also includes female body shape, varies from culture to culture. The feminine beauty ideal traits include but are not limited to: female body shape, eyelid shape, skin tones, height, clothing style, modified facial features, hairstyle and body weight. From a very young age, women are raised to live up to unrealistic beauty standards put upon them by society. They are expected to be hairless all over their body, have to be slim with no tummy but big butt, smell like daisies and roses all the time, not have regular bodily fluids and gases, and be an all-around perfect Barbie. It is hard to live up to something so unobtainable especially starting at an age as low as three. Having a normalized yet extraordinary societal implication drilled into you as soon as you are out of the womb is and can be mentally and physically draining. Social media, magazines, newspapers, and even televisions tend to push high and barely achievable standards. You must look a certain way for society to at least acknowledge your “beauty” even when you have tried to mold yourself to please them. Even then there is always criticism behind it all. Women have to be slim but not too slim, thick but not too thick to where you have a tummy. Women can wear makeup but not too much because it would look like we are trying too hard. We can show skin but not too much because we would get shamed. It is considered weird or impolite for a woman to even have bodily gases. What can we do but try to love ourselves as is?

All these beauty standards are not modern things. These are going on from the past and today I am going to show you how women used to make their body beautiful by using the following “so called” beauty stuffs or hacks which were actually killing their body.

1) ORGAN CRUSHING CORSETS

The ideal of what a woman’s body should look like has changed dramatically over time and varies by culture. One of the most well-known historical attempts at changing a woman’s body shape, corseting of the waist to make an hourglass figure left lasting effects on the skeleton, deforming the ribs and misaligning the spine. Corset-wearing was common in the 18th and 19th centuries across Europe and across different socioeconomic classes. Women wore corsets to shape their bodies away from nature and toward a more ‘civilized’ ideal form. A woman would wear her corset for almost her entire life. Very young children were placed in corsets, as advertisements from Paris at the time mention sizing “pour enfants & fillettes.” Even in pregnancy, special corsets were made to fit a woman’s growing belly and, later, her need to nurse her baby. Side gussets or special snaps over the breasts, were used to accommodate their changing form while still allowing them to follow the fashion of the time. While scholars still debate the extent to which patriarchal control over women’s bodies and women’s own clothing choices affected corseting practices, it is clear that long-term use of these garments caused changes in women’s skeletons. By looking at the variation in corsets and their physical effects on the spine, and correlating those observations with age-at-death.

Corsets
The corsets crushing the organs inside

2) EATING TAPEWORMS TO LOSE WEIGHT

Individuals seeking to lose weight are constantly confronted with a variety of diets, supplements, and weight-loss regimens to choose from. Whether in magazines, on television or on the Internet, the consumer can be bombarded with any number of advertisements that claim to offer them the opportunity to lose weight with their products. However, individuals need to be cautious and well-informed when considering what products to use, as certain weight-loss marketing claims are not only misleading but also potentially detrimental to your health. The use of tapeworms for weight-loss purposes illustrates this risk. Sometimes the affected individual may notice a segment of the tapeworm in their feces. More serious complications can also occur in some individuals. Tapeworms rarely can cause obstruction of the intestines, requiring surgery in order to resolve the blockage. Infection with the pork tapeworm (Taenia solium) can sometimes result in a disease called cysticercosis, which occurs when the eggs of the pork tapeworm are ingested by humans. The larvae can then penetrate the intestinal wall and disseminate into the bloodstream to other parts of the body, leading to the formation of cysts throughout the body. These cysts can sometimes spread to the brain (neurocysticercosis), leading to headaches, confusion, seizures, and rarely, death.

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3) HOBBLE SKIRTS

A hobble skirt was a skirt with a narrow enough hem to significantly impede the wearer’s stride. It was called a “hobble skirt” because it seemed to hobble any woman as she walked. Hobble skirts were a short-lived fashion trend that peaked between 1908 and 1914. Hobble skirts were directly responsible for several deaths. In 1910, a hobble-skirt-wearing woman was killed by a loose horse at a racetrack outside Paris. A year later, eighteen-year-old Ida Goyette stumbled on an Erie Canal bridge while wearing a hobble skirt, fell over the railing, and drowned.

The Hobble Skirt

4) THE STIFF HIGH COLLAR

Not only women but men were also the prey for this so-called fashion trends. The detachable collar sound innocuous enough, but in reality it was a deadly hidden killer. Known as the “Vatermorder” (father killer), this collar was designed to keep the necks of men straight and, er, erect (you can guess what parallels they were attempting to draw there). This meant that they were essentially corsets for the throat. The stiff, high collar could easily cut off blood circulation and air supply, leading to death by asphyxiation at the slightest pressure or swelling, and there were even reports of the torture collars literally cutting through the neck of the wearer.

Father Killer Collar

5) FOOT BINDING

There’s nothing worse that a woman galumphing around the place with her normal-sized feet, is there? Well, something just had to be done. Foot binding was practiced by the Chinese for more than a thousand years, and is thought to have claimed the lives of more than a million women during that time. First, a girl of around four years old was treated to a nice foot spa of vinegar and botanicals. He toenails were then removed, her feet broken and bent in on themselves and wrapped in tight bandages. The broken and bound feet were highly susceptible to infection, and bits often dropped off due to lack of blood supply. If a girl’s feet were still considered too big, shards of broken tile were sometime inserted into the bindings to encourage the toes to fall off through infection. Death by septic shock was common, as was gangrene and broken bones from “falling off” bound feet.

Foot binding tradition from China