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A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. Many fashion blogs could also be categorized as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products. Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors, and other information on clothes wearing and care, along with prescriptive advice on adhering to basic standards and recent trends.
History:
Fashion blogs first appeared in the blogosphere before 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs have grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning “fashion blogs” grew from one in 2002 to over 100 in 2006. In 2006, the commercial success and growing profile of fashion bloggers were the two main themes in the coverage of fashion blogs. In 2009, CNN wrote about a blogger, Rumi Neely of Fashion Toast, who went from a small website to the runway for a popular label.

Impact on Fashion Industry:
Fashion is a multi-billion dollar industry that has a considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer’s preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser’s control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other “new media” outside the control of traditional establishments represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society.
From the industry’s standpoint:
The New York Times “Style” section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate.
From a reader’s standpoint:
A similar statement was said by Constance White, the style director for eBay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. Unlike fashion-focused magazines and television shows, fashion blogs can be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.
From an advertising standpoint:
Many of these fashion blogs also serve as a source of advertisement for both designers and fashion retail stores. These advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got paid for wearing and publishing a brand name product on their Instagram accounts.

Types of fashion blogs:
• By writer’s expertise:
Fashion blogs may be written by insiders, outsiders, or aspiring insiders. Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders write occasionally as guest bloggers on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door entry into a mainstream fashion writing job.
• By ownership:
Fashion blogs may be owned either by individuals or by companies. The types of individuals running fashion blogs are listed above. The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and Splendora.
Indian Fashion Bloggers:
1. Komal Pandey.
2. Masoom Minawala Mehta.
3. Aashna Shroff.
4. Kritika Khurana.
5. Riya Jain.
6. Sakshi Sindwani.
7. Siddharth Batra.
8. Karron S Dhingra.
9. Usaamah Siddique
10. Abhinav Mathur

Conclusion:
Fashion blogs are increasingly becoming a part of the mainstream fashion press. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publications that have written about fashion blogs. These publications include the Wall Street Journal, The New York Times, Fast Company, and the Sydney Morning Herald. Fashion blogging is rapidly becoming a highly profitable new media business, with a mixture of independent blogs and well-funded fashion blog networks competing to dominate the space.







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