Management Information System is the use of information technology, people, and business processes to record, store and process data to produce information that decision makers can use to make day to day decisions.
With advancements in technology, we can observe use of MIS in every industry and business whether it’s to simply keep a record, collect data or process and analyse it to make decisions. In this article, we’ll be understanding how it contributes to a smooth flow of process in the airline industry.
Need for MIS in the Airline industry
Airlines exist to connect people to distant locations very efficiently and safely while making profit for the shareholders. There has to be a trade-off between the three aspects. Thus, the designing of information system is very essential and its management helps them reach the organization’s purpose.
The 4 basic factors that the airline industry has to carefully tackle are: Safety, Comfort, Speed, Efficiency. Hence, the
importance of the technology of integrated systems has become clearer and unavoidable in the airlines for the future
as well.
Airline companies use cutting edge IT Infrastructure and application to support services including employee transition, data centre operations, help desk support and storage operations, internet security services, network management, airport operations, direct distribution and frequent flier programs and various other operating systems.
A good information system in practice can ensure that the operation is able to run efficiently with clear focus on
customers. By incorporating better and better technology systems, airline companies can reach out to demands of
more customers and also strengthen vital features like security, avoiding delays, reducing the cost of travel.
Role of MIS in the Airline Industry
- To store basic data like passenger information, flight details, traffic flow between towns and cities, record of add-on services and fares, flight schedules etc. (Flight Operation System)
- To maintain and interpret important data like market share and profit margins to make decision making process easier. (Pricing and Revenue Management System)
- To have records of revenues and cost to compare performance with the competitors or with past years performance and find deviations. (Pricing and Revenue Management System)
- To have records of all flights and their schedules for effective air traffic controlling. (Flight Communication System)
- To have a record of all the employees (pilots, air hostesses, transport and luggage, security guards etc). (HR management System)
- To keep track of luggage and belongings of the customers flying with the airline. (Baggage Handling Systems)
- To keep track of boarding, check ins and landing of each customer in each flight and coordinating the same to give maximum customer satisfaction. (Airport Management System)
- To maintain all records of recent fares and discounts allowed to come up with marketing and pricing strategies to survive in the competitive industry with strong competitors. (CRM System)
- To keep a record of all the funds and their sources and their allocation and ensure optimum utilization. (Finance System)
- To keep a track of expenses and ensure availability of resources like fuel, food, water, life jackets etc whenever needed. (Flight Operation System).
To conclude, in the airline industry, MIS is not only used in the basic departments like Marketing, Finance, Sales and HR like every organisation but also makes the operations flow smoothly in the different stages of the service like airport checking in, baggage handling, flight operations, flight communication etc to ensure that everything is coordinated and the all stages and parts of the process are carried out smoothly and on time.
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