Mass Media

The present age is the age of information & Communication Technology. And mass media is the powerful and the most effective instrument of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful and quick means of communication, broadcasting news and views, disseminating ideas and massages, and making information available anywhere in the world. The means of communicating news and views is termed as mass media. Mass media is classified into two categories print media and electronic media. Print media include newspapers, magazines, journals, and other printed materials. Electronic media includes radio, internet, television, satellite channels, cinema, etc.

In today’s world, mass media embraces internet, cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

The Function of Mass MediaThe main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.Conclusion of Essay on Mass MediaAll in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

All About Bachelor of Journalism & Mass Communication

Mainstream courses are chosen by a majority of people. But if you want to do something creative and different from the usual courses, then a Bachelor of Journalism & Mass Communication (BJMC) is a great option.

It is an undergraduate program for the students who aspire to work in the media industry such as print (newspaper, magazines, books), radio, television, and films. This program is best for inquisitive students, have a good command of the language, have the interest and confidence to report the happenings around the world, and have a grip on writing. Students with an interest in editing software and technical knowledge can also opt for this program.

Bachelors of Journalism & Mass Communication is a degree program for 3 years, which is divided into 6 semesters.

Eligibility Criteria

The students willing to get admission in the BJMC course need a minimum qualification of 10+2 in any stream, with at least a 50% score (varies according to the college requirement).

Admission Process

The admission process varies in different colleges. Some take admissions based on merit lists and some have entrance exams for it. If the admission is based on a merit list, then the result of class 12th is into account. This is also known as direct admission. If the admission is based on the entrance exam, then it is conducted in stages or rounds. The first round includes a written exam, after which the qualified students need to qualify for the personal interview (PI) round and group discussion round. 

If any student has prior work experience or has worked on any project, then on that basis also some colleges select the students for admission.

Some of the common subjects consisted in BJMC course

  • Advertising
  • Film Theory & Practice
  • Media Laws & Ethics
  • Public Relations
  • Basics of Research
  • Basics of Photography
  • Writing for Media
  • Animation Theory & Practice

Career Options in Bachelors of Journalism & Mass Communication

BJMC is a vast field and has a variety of options to pursue your career. It has an opportunity in both government and private sectors. Students willing to get into jobs after completion of their bachelors can do so. Students willing to pursue their higher studies can complete their masters and have better job opportunities and salary packages as they have a much broad perspective in the field.

Students willing to work in the government sector, especially in civil services can give Civil Service Exam conducted by the Union Public Service Commission (UPSC) and become IIS Officers. IIS stands for Indian Information Services. The job of the IIS officer is o communicate the information on behalf of the government. 

List of Job Opportunities for Journalism & Mass Communication Students:

  • Journalist
  • Radio Jockey (RJ)
  • Columnist
  • Animator
  • Public Relations Officer
  • Photo Journalist
  • Video Editor
  • Copy Writer
  • News Analyst
  • Television Anchor
  • News Anchor
  • Film Maker
  • Illustrator
  • Advertisement Agency
  • Fashion Photographer
  • Wildlife Photographer

The list does not end here. The job opportunities are enormous.

Salary Package

A student can earn a handsome amount after the successful completion of his or her course. The salary varies according to job responsibility and the organization. For a fresher, the salary varies from between Rs. 1 lakh to Rs. 4 lakhs. However, the amount tends to rise with time and experience.

10 REASONS YOU SHOULD TAKE AN INTERNSHIP

What are the benefits of doing an internship? What effect can an internship have on your career? Benefits range from a great way to get yourself into a company, to becoming an expert in your chosen industry and test driving industry to set yourself up for life, let’s take look at 10 reasons WHY you and your career can benefit from an internship!

Make sure to look out for the case studies where we will be speaking to people who have done internships and moved on to have amazing careers!

Why do an internship?

Gain Industry Knowledge From Experts

There is no substitute for experience. I don’t know who that quote is from but I like it so I’m using it. Learning from experienced professionals is a tremendous way to get to know your industry.

Sure, you’ve read all about the latest trends in marketing, sales or teaching, but there are people who have actually been doing this for years that can teach you little tricks and more efficient ways of doing things, so why not use their knowledge and add it to your own set of skills? It’s just one reason why internships and mentors can be great if you can get good ones.

 

advice-from-experienced-people

People are often surprised when they leave school or graduate from University, by the huge difference between what you read in textbooks vs completing tasks in the real world. In University you can often skate by for weeks at a time doing very little, go to lectures and sit on your phone, maybe get some homework done the night before it’s due in. In (most) workplaces this simply won’t do as your manager and colleagues are aware of your productivity and hold you accountable if you don’t complete it satisfactorily.

An example I can share with you is in my current job, each of us has 2-3 long-term activities and one short-term that we have to spend time on each day. If any of us neglect just one of these activities then we’re all aware of it and hear about it from our Director within an hour or two. Very different from a more chilled out Uni isn’t it?

 

Tasks during internship

You don’t control your own schedule anymore

It can be a shock to the system when moving from University to full-time work because you are no longer totally in charge of your own schedule, this can be frustrating because at University you can be thoroughly enjoying your freedom and suddenly having to live by a schedule decided by someone else can take some adjustment. Getting used to this through an internship can be helpful and ease the transition from graduation to full-time work.

A colleague of mine once brought up the ‘Imposter syndrome’, when someone gets a new job but worries ‘am I capable of this? Do I actually have the skills?’ which I thought was interesting as it was something I had experienced myself when starting a new job but I was unaware it was something that happens to a lot of people.

If you are starting out on your internship and feel this ‘imposter syndrome’ so what? You’re here to learn so, of course, you don’t know everything yet. Which brings us onto to our next point…

Learn without pressure.

The fact you’re doing an internship is like those ‘L’ learner plates that trainee drivers have on their cars. Your colleagues are aware that you are not an expert yet and so adjust their expectations accordingly, this can reduce the pressure on the intern greatly and allow you to learn at your own pace (within reason, of course, 6 weeks to learn the filing system is a bit much).

learn-skills-on-internship

While you’re on the internship it’s a fantastic opportunity to develop skills, things you could never do before. Until I did my internship in renewable energy I had only ever given presentations to classmates and was so nervous beforehand that I dreaded it. However, after the experience of writing out the company business plan and presenting it to would-be investors, I now feel extremely confident in my ability knowing that if I have a good grasp of the material, there is nothing to be concerned about as I can present in an informative manner and comfortably answer questions.

Internships also help in that they expose you to workplace issues that aren’t covered in the classroom. Even simple things like going out with your friends for a few drinks on Thursday evening and not quite fancying an early morning lecture on Friday doesn’t cause much of an issue. This is a totally different issue in the workplace and can lead to big problems, not just an angry boss, but your colleagues genuinely depend on you for group productivity so if you go missing, they will often have to pick up your slack and unless you genuinely can’t get to work, that’s not fair.

Group work at University can be frustrating, but the pressure you feel to get a passing grade is nothing compared to investors or directors who are judging you and your group’s knowledge and ideas.

Practical Experience For Your CV

It’s awesome to receive A’s on your papers at Uni and employers will appreciate this, to a point, after this, they want to see what are you actually capable of? What have you done other than reading and then write a few assignments? An internship is a chance to demonstrate you can put theoretical knowledge into practice.

In my personal experience I found that once I’d done my internship and was able to add tasks and accomplishments to my CV to go alongside my academic achievements, interest from companies skyrocketed. It’s because someone who already has experience is less of a risk. The fact that someone has already hired you and the new company can see what you’ve done really boosts your EMPLOYABILITY.

Get Your Foot In The Door Of An Interesting Company

Jobs or at least, interviews often go to people that businesses and recruiters already have some connection with, this is an unfortunate situation I suffered from for a long time. I had no connections in Barcelona and did no networking, thinking and hoping that my talent and hard work would get me the job, sad thing is in many instances, this isn’t the case. As we will see later in a case study with Munish, he was clever enough to utilize a link between his University and a company which got him an introduction, meaning he was not just a faceless CV anymore, but a real person with skills and something to offer, this is INVALUABLE.

Possibility of full-time work after an internship if you perform well

The internship should never be the ultimate goal, it should be the stepping stone on the way. If you do a great job at the place you’re interning, there’s a possibility of getting a full-time job there! Two of my colleagues in my current company started out as interns and moved onto managerial positions in the company. This is what I mean by ‘foot in the door’ these two are very competent individuals and found their way in by accepting the internship and demonstrating their skills. Not everyone is so lucky but by working hard and producing results, what’s stopping you from doing the same thing they did?

Demonstrate you’re a hard worker

Something my Mum ingrained in me from a young age was the importance of showing up early and when possible, stay late, even if it’s only for 5 minutes. I didn’t realize how much managers love this attitude, someone who stays to get the job done and doesn’t run out the door at the first opportunity.

Hard Worker

Networking

As you will see from a case study later, making connections for the future can be of great benefit further down the road. A friend of mine got a great new job and the first year of his PhD paid for by a man running a company who used to be his manager during his internship. I’m not saying it will work out this way for everyone but it could be something as simple as a job referral or a skills recommendation on your LinkedIn!

Benefits-of-networkingg

A former colleague of mine has gone on to have the best job of any of my friends and anyone my age that I know of (we’ll speak to him later to find out more). He is currently getting paid to travel the world and write about beach soccer, how amazing is that? But how did he get the job? A referral! Someone knew about a vacancy at the place he’s working now and recommended him for the role. He did his time in an internship and learned loads about his industry, now he can combine this with being a great writer and everything came together so that next week he’s off to Portugal to write about beach soccer!

As stated earlier, finding a mentor can be of great benefit because you can be exposed to all the experiences that this person has had, the advice, things to do, things to avoid, how to deal with certain situations but there is also the chance they could put you in touch with someone for your next role!

Benefits-of-mentoring

Test-drive a career: do you want to do this for the rest of your life?

A great passion of mine is protecting the environment and so upon graduation from my Masters, I immediately embarked on an internship in renewable energy thinking this was my way to do something positive for the world.

I soon realized that the job provided almost no freedom, I needed to be between the laboratory, office and factory floor from 9-5 every day. This was great for a while because I was busy (the worst thing in a job is boredom) but it wasn’t something I could do for the next 60 years.

Doing an internship allowed me to do a ‘test drive’ of sorts and whilst I enjoyed my time there and learned a lot, I decided not to accept the offer of a full-time job as it wasn’t right for me. Something I would have been reluctant to do if I had signed a full-time contract, I would have felt obliged to stay.

Internships allow us to test-drive a company as well as the industry. Let’s face it, some companies are great and some are just plain rubbish, no work-life balance, boring job, poor pay, horrible co-workers etc. The internship is a light at the end of the tunnel, knowing you’ll be leaving and not stuck here until your 65! This way you can throw yourself into the job learning as much as possible.

test-drive

Get yourself references to support job applications

Similar to networking, references can help get your foot in the door of a company. Put yourself in the situation of a hiring manager, what mean’s more: a phone call from a trusted colleague or ex-colleague regarding an interesting candidate or one of the 200 CV applications in your email inbox?

Having a reference adds weight to your application, backing up your claims of skills and experience. I can’t tell you the struggles I used to have when applying for a job and they ask for references, who the hell do I put? sure I can email my old manager but…who knows if they’ll reply?!

How To Network

Conclusion
As you can see from the example we’ve used in Andrea, Serena and others, if you work smart, work hard, listen to people who are more experienced and learn from them you can go on to have amazing experiences and awesome careers!

So go and find yourself an amazing in internship and who knows, maybe someone will be asking you to pass on your advice and tips in the future after you’ve had your own amazing experiences! Internships in fields like marketing, finance, sales, teaching, IT and more can be found at EDUINDEX News, so don’t forget to utilize this resource to help you get your own internship!

Write to career@eduindex.org