Everyone is well aware of the situation the world is in right now. Things haven’t been pleasant since mid-march. But with almost four months in lockdown, people are bored and sick of staying indoors. No social gatherings, movies, restaurants, long drives and so on has made many restless and agitated.
The go out entertainment apart from social media and online games is the online streaming platforms like Netflix, Disney+Hotstar and Amazon Prime. But a period of four months is long enough to finish watching all the interesting television series and movies, especially when one has no other form of entertainment.
Like many other industries and sectors, this pandemic has affected the entertainment industry also. With shootings been suspended indefinitely and all the pending work like the post-production and dubbing have also come to a standstill.
Some films which have successfully completed the post-production and waiting for theatre release were sitting on the idea of releasing the movie directly to the OTT platforms. Bollywood movie, GULABO SITABO, starring the superstar Amitabh Bachchan and Ayshmann Khurrana was the first to release directly in Amazon Prime. The theatre owners did not support this as they claimed they will suffer huge losses. But despite facing some flak and opposition the movie managed to release and garnered attention. This was a big-budget movie with certain expectations.
After the release of GULABO SITABO, other directors and producers also started thinking of following the same pattern and releasing their movie directly to OTT platforms. This was because the movie was welcomed and received well. So now we have a wide range of movies getting ready for release directly to OTT. The most anticipated ones are Akshay Kumar and Kiara Advani’s ‘Laxmi Bomb’; Ajay Devgn, Sonakshi Sinha and Sanjay Dutt’s ‘Bhuj: The Pride of India’; late actor Sushant Singh Rajput and Sanjana Sanghi and Saif Ali Khan’s ‘Dil Bechara’; Alia Bhatt, Aditya Roy Kapur, Sanjay Dutt and Pooja Bhatt’s ‘Sadak2’; Abhishek Bachchan’s ‘The Big Bull’; Kunal Khemu and Rashika Dugal’s ‘Lootcase’ and Vidyut Jammval’s ‘Khuda Haafiz’ among others. The OTT platform Disney+Hotstar is releasing these 7 big-ticket films starting from July 24.
Though the theatre owners will suffer quite a huge loss, releasing films online will help in entertaining the masses during these tough times. Also watching good movies at the comfort of one’s home with family is a good change. Though the theatre experience cannot be matched but this is the most we can wish for now.
There is an endless amount of problems around the globe now and taking some time off and just relaxing and sharing a good laugh with family while watching some good content will help keep us a little energetic and will definitely help in overcoming these unprecedented circumstances.
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