Penpals – Digitalized to be rediscovered!

Letters are probably the most graceful way of communication between people. It probably was the most common way of distant communication for more than 3000 years of our recorded history. Until very recently, letters were used by professionals and by common folks alike. You pick up a culture – Indian, English, American, Japanese etc. – all of them have a dedicated space for letter writing – often considered an art. However, mobile phones, instant messaging and e-mails changed the way in which communication was carried out between people forever. It is not that instant messaging is bad. It is better than what was, but certainly fails to have the element of gracefulness that was imbibed in the culture of letter writing.

However, until very recently, letters were also used for the tradition of penpals. Wikipedia defines penpals as – “Pen pals (or penpals, pen-pals, penfriends or pen friends) are people who regularly write to each other, particularly via postal mail. Pen pals are usually strangers whose relationship is based primarily, or even solely, on their exchange of letters. Occasionally pen pals may already have a relationship that is not regularly conducted in person.” And this was a very flourishing tradition between cultures. But of course, life becomes faster with technology and the social changes that come with it.

However, the ones who love and the ones who adore find more ways to hold on to things than the ways in which the others discard the same. There are several penpal clubs that run through magazines. But COVID has certainly put a halt on a large number of them. However, a better thing happened because of this – the innovation of digital letters. For instance, the 2019 Google Apps winner app Slowly built by a Hong Kong Based firm facilitates letter writing online. The time taken by a letter to reach the recipient is proportional to the distance the letter needs to travel geographically, essentially emulating a real-life letter experience. Several other websites that do not necessarily work on the letter based penpal format i.e. they work more like a chat between strangers erupted in market due to the pandemic. The most famous of them is perhaps Omegle which also offers face-time options.

While many may lament that the smell of paper and ink and the post man coming and delivering letters meant a lot to them, a reality is that our realities have changed. The present generation, mostly people born after 2004 might not have many recollections of letters at all in India- thanks to the massive cell-phone boom that has occurred since. However, letters are a good thing. Because the slow modality ensures that a person works upon his language and choice of words. If that isn’t training for soft skills and practicing writing, one may wonder what is. So, the author wishes the ones now planning to write to new people across the world, all the best!

E-COMMERCE IN PANDEMIC WORLD

Covid-19 worldwide pandemic was one of the 2020’s defining events and it still is. It has changed everything even the e-commerce world. The internet and e-commerce industries have grown amid the COVID-19 issue and experienced extraordinary and unexpected development. 

Many restaurants, pubs, movie theatres, and gyms are closing in major cities. Meanwhile, many office workers are encountering new problems as they transition to full-time remote employment. However, People are adjusting to the reality of our interconnected society and the difficulty of briefly separating oneself from others. It would be an understatement to suggest that we are living in extraordinary times. In these times, lockdowns became the latest trend therefore, companies and customers progressively “went digital,” and started delivering and purchasing more products and services over the internet which in turn boosted e-share commerce’s of global retail trade from 14% in 2019 to almost 17% in 2020 as per the statistics. The epidemic has sped up the transition from physical to digital purchasing by around five years.

Customers are avoiding public locations, and non-essential enterprises are being forced to close in these trying times due to covid-19 situation where cities are going under lockdowns. Shopping for only the bare necessities is becoming the new normal. So, To satisfy shifting requirements, brands are adapting and becoming adaptable by consumers. 

Millions of individuals turned to e-commerce platforms this year, not only in metropolitan area  but also in tier III and beyond, due to the need for social distance and prioritizing safety during the epidemic, according to companies like Amazon and Flipkart as well as industry analysts. It is expected that the coronavirus pandemic influence will increase e-commerce business by 84% to $111 billion by 2024. Mobile shopping will fuel India’s e-commerce sector, which is expected to increase at a rate of 21% annually over the next four years. The most common payment methods online in 2020 were digital wallets, credit cards, and debit cards. As well all know that Physical retail has merged with the digital world and e commerce capacity is no longer restricted to traditional websites. Consumers are becoming habitual with this e-commerce world and  want the same hassle-free and convenient shopping experience whether they purchase via an app, through their social feeds, or in person in near future. 

However, despite several governments’ attempts during the COVID-19 crisis to promote e-commerce, persisting digital inequalities mean that not everyone has been able to participate. Furthermore, in the event of growing universal sales models or novel modes of delivery, rules that are not suited to e-commerce might create hurdles for businesses. While many of these issues existed before to COVID-19, the present crisis, as well as the growing role of e-commerce for consumers and businesses, has increased the need for governmental intervention.

Systemic issues in connection, financial inclusion, skills, and trust (for instance- digital security, privacy, and consumer protection) have been brought to the forefront for consumers. To solve this issue, governments may provide rural and underdeveloped areas with inexpensive and high-quality internet, improve financial inclusion, and encourage trust and the development of skills needed to participate in e-commerce.

Governments must also maintain fair system in the context of online platforms. It’s also critical to provide enough competition in the retail sector and a well-functioning enabling environment for e-commerce, which includes communication services, logistics, and trade.