• Headline

  The headline is the first single line of text in the press release and
  tells what the press release is about. It can be a very effective tool
  to grab the attention of the journalists, so writing it from a
  journalists perspective is very important. Think what headlines catch
  your eyes in the newspaper.

  The headline should be descriptive but not too long. For the
  later reason, Eduindex News limits it to 100 characters.

  The headline should be formatted in title case, that is, each word in
  the sentence should have first letter capitalized, and rest of the
  letters in lowercase. Acronyms can be in uppercase.

• Summary

  The summary lets you build up your chance to sell your press release to
  the journalist.
  It is generally a requirement of online press release services. Identify
  a unique feature about your product or service and then write how it is
  going to revolutionize the world.

  The summary should be a single paragraph with about three to
  five lines. Beyond 250 characters is too long, so this is the limit for
  PRLog.

  All sentences in the summary should be in sentence case, that is, only
  first letter of a sentence should be capital, and all others should be
  lowercase. Again, acronyms can be all capital letters.

• Body

  1. Dateline

     The dateline contains the release date of the press release and usually
     also the originating city of the press release. For online press release
     services like PRLog, the date stamp is automatic and should not be
     entered.

  2. Introduction

     The introduction is where the press release body starts.
     It is the first paragraph in a press release,
     that generally gives basic answers to the questions of who, what, when, where and why.

  3. Details

     The details come after the introduction.
     It gives further explanation, statistics, background, or other details relevant to the news
     and also serves to back up whatever claims were made in the introductory paragraph.

  The body should be around 3000 characters or 450 words. The body should
  have a minimum of two paragraphs. All paragraphs should be ideally
  between 5 to 8 lines each. There should be a blank line after each
  paragraph for good visibility.

• About

  The about section is also called the “boilerplate” as it used over and
  over again. It is generally a short section providing background
  information on the press release issuing company or organization.

• Media Contact Information

  This section contains the contact information like name, phone number,
  email address, mailing address, etc for the media relations contact
  person. For good credibility, the email address should be the same as
  the organization the press release is about. For example, if the press
  release is about an organization with a website called abcd.com, then
  the email address should be email_address@abcd.com.

General Tips

• A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
• It is very useful to look at other people’s press releases. Feel
  free to take a look at the most viewed press releases, as it usually
  gives a lot of insight into how to write a press release.
• Submit press release to Eduindex News at news@eduindex.org