We see that there is a great competition now in every field of life. To reach the prospective buyers there is a need of some type of approach. But contact with individual is impossible.
This has made advertisements very much important.
Businessmen and manufacturers are the most beneficiary of advertisements. Advertisement makes people able to know about which articles being manufactured are on the sale in the market.
If there is no advertisement people will not be able to know about various excellent products in the market. This is the reason for the huge investment on advertisement.
There are various ways for advertisement, but the cheapest and the most popular is newspaper publicity.
TV, radio, cinema slides, hoardings, posters etc. are other different sources of advertisement. Small documentary films are also prepared by some manufacturers for their products as a means of advertisement.
But newspaper plays an important role for non-product advertisement. If a firm wants to fill any vacancy in his establishment he will go for an advertisement in a newspaper to fill that vacancy.
The Positive Effects of Advertisement
There are many positive effects of advertising both for the company and the consumers. And some of those positive effects are mentioned below.
- Social Benefits
There are many social benefits which advertisements can provide. For example, advertisements can highlight various social issues and promote free speech in nations where it might still be suppressed. This is a very important effect of advertisement. It is also important to remember that it is the freedom of speech and advertising-supported content which are the promoters of various social changes.
- Economic Benefits
According to research, advertisements can make companies and businesses compete to provide higher quality products and services. This ensures that more high-quality products and services are available in the markets which are able to meet the needs and requirements of all customers. This is a very important positive effect of advertisement.
The Negative Effects of Advertisement
In this last section, readers will be able to learn about the negative effects of advertisements. And some of those negative effects of advertisements are mentioned below.
- Misrepresentation
All advertisements tend to display the products and services in the best possible light. And many advertisements often tend to cross the line of a little exaggeration to utterly falsely representing the product or the service. There are many government organization which charges hefty fines for misrepresentation.
- False Image
Advertisements tend to invade all possible spheres and because of that one can often develop a false image. This false image also often tends to make an individual feel bad about himself or herself. This is also one of the negative effects of advertising to children.
Advertising is a form of marketing communication through which a business or an organization informs the target audience about its products and services. There are two major types of advertisements. And those are positive and negative advertisements. There are also many forms of advertisements. There are also many negative and positive effects of advertisements like the unrealistic expectations, false image, and the social and economic benefits of advertisements.
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