What is Inequality?

Every year, before the Annual World Economic Forum at Davos, Oxfam International releases its annual inequality report. Each report looks to capture a different dimension of inequality (lik but fundamentally revolves around the various forms of inequality that have now become ubiquitous. It is in light of this that we first look at what inequality means and what its impacts are on our day to day life.

What is inequality? 
The Cambridge dictio as “the unfair situation in society when some people have more opportunities, etc. than other people”. The it even more simply as “the state of not being equal, especially in status, rights and opportunities”. 
While the term itself is quite vast and has various interpretations, for the purpose of simplicity, the two large umbrellas under which we can classify inequality would be economic inequality and social inequality. Both these categories are deeply intertwined and inequality in one often affects the inequality in another. Over the years, through its course of study,has studied inequality as a grave social injustice and has documented the incidents and scale of this inequality at a global level. 

Economic Inequality 
Perhaps the most quantified and calculated form of inequality is the economic variant. Even here, the most predominant forms of inequality measured are those of income inequality and wealth inequality. Income inequality is the inequality in and disparity in the incomes commanded by the top percentile of the population in comparison to the bottom percentiles, while wealth inequality measures look to do the same but by calculating disparities in wealth instead of income.

Income
“Income is not just the money received through pay, but all the money received from employment (wages, salaries, bonuses etc.), investments, such as interest on savings accounts and dividends from shares of stock, savings, state benefits, pensions (state, personal, company) and rent.”



Wealth
“Wealth refers to the total amount of assets of an individual or household. This may include financial assets, such as bonds and stocks, property and private pension rights. Wealth inequality, therefore, refers to the unequal distribution of assets in a group of people”

How can we deal with increasing Cyber Crimes ?

What is cyber crime ?

Cyber Crime in India is defined under IT Act. Living in a technology driven environment makes people susceptible to crimes that take place in the cyberspace which is known as cyber crimes. There are various ways to tackle cyber crimes in India and you can start with setting strong passwords, keeping social networking sites in private mode, and by not sharing every personal information online.

Cyber Crime in India has been rapidly evolving since the dawn of the technological era. Every day, in fact, you get to hear different tricks, scams and many other offences being committed on the cyberspace. There are many types of cyber crime in India that have already been listed under the Information Technology Act,2000, suggesting various types of crimes. Also in order to follow the guidelines of cyber crime act in India, in major cities, many cyber crime cells in India have been set up.  

With the advancement of technology, recent cases of cyber crime in India has also increased. Today, many crimes like kidnapping, fraud, hacking, data theft are being committed with the help of internet. Criminals who perform such activities are often referred to as “hackers”. Many of the cyber crime cases in India are registered under the IT Act. 

Digitalization is unbridled these days and the Internet has made life easier for everybody, with everything just a click away. From white collar crimes to attacks by terrorist organizations, the number of cyber crimes in India has also increased. It has made man dependent on the technology for every little basic need. Today each need is covered online like online shopping, ordering food, online gaming, making payments and etc.

Cyber crime is any crime that takes place online or primarily online. Cybercriminals often commit crimes by targeting computer networks or devices. Cybercrime can range from security breaches to identity theft.

Other cybercrimes include things like cyber-stalking, harassment, bullying, and child sexual exploitation.

Terrorists collaborate on the internet, moving terrorist activities and crimes into cyberspace.

How to protect yourself against cybercrime –

Anyone using the internet should exercise some basic precautions. Here are 11 tips you can use to help protect yourself against the range of cybercrimes out there.

1. Use a full-service internet security suite

For instance, Norton Security provides real-time protection against existing and emerging malware including ransomware and viruses, and helps protect your private and financial information when you go online.

2. Use strong passwords

Don’t repeat your passwords on different sites, and change your passwords regularly. Make them complex. That means using a combination of at least 10 letters, numbers, and symbols. A password management application can help you to keep your passwords locked down.

3. Keep your software updated

This is especially important with your operating systems and internet security software. Cybercriminals frequently use known exploits, or flaws, in your software to gain access to your system. Patching those exploits and flaws can make it less likely that you’ll become a cybercrime target.

4. Manage your social media settings

Keep your personal and private information locked down. Social engineering cybercriminals can often get your personal information with just a few data points, so the less you share publicly, the better. For instance, if you post your pet’s name or reveal your mother’s maiden name, you might expose the answers to two common security questions.

5. Strengthen your home network

It’s a good idea to start with a strong encryption password as well as a virtual private network. A VPN will encrypt all traffic leaving your devices until it arrives at its destination. If cybercriminals do manage to hack your communication line, they won’t intercept anything but encrypted data. It’s a good idea to use a VPN whenever you a public Wi-Fi network, whether it’s in a library, café, hotel, or airport.

6. Talk to your children about the internet

You can teach your kids about acceptable use of the internet without shutting down communication channels. Make sure they know that they can come to you if they’re experiencing any kind of online harassment, stalking, or bullying.

7. Keep up to date on major security breaches

If you do business with a merchant or have an account on a website that’s been impacted by a security breach, find out what information the hackers accessed and change your password immediately.

8. Take measures to help protect yourself against identity theft

Identity theft occurs when someone wrongfully obtains your personal data in a way that involves fraud or deception, typically for economic gain. How? You might be tricked into giving personal information over the internet, for instance, or a thief might steal your mail to access account information. That’s why it’s important to guard your personal data. A VPN — short for virtual private network — can also help to protect the data you send and receive online, especially when accessing the internet on public Wi-Fi.

9. Know that identity theft can happen anywhere

It’s smart to know how to protect your identity even when traveling. There are a lot of things you can do to help keep criminals from getting your private information on the road. These include keeping your travel plans off social media and being using a VPN when accessing the internet over your hotel’s Wi-Fi network.

10. Keep an eye on the kids

Just like you’ll want to talk to your kids about the internet, you’ll also want to help protect them against identity theft. Identity thieves often target children because their Social Security number and credit histories frequently represent a clean slate. You can help guard against identity theft by being careful when sharing your child’s personal information. It’s also smart to know what to look for that might suggest your child’s identity has been compromised.

11. Know what to do if you become a victim

If you believe that you’ve become a victim of a cybercrime, you need to alert the local police and, in some cases, the FBI and the Federal Trade Commission. This is important even if the crime seems minor. Your report may assist authorities in their investigations or may help to thwart criminals from taking advantage of other people in the future. If you think cybercriminals have stolen your identity. These are among the steps you should consider.

  • Contact the companies and banks where you know fraud occurred.
  • Place fraud alerts and get your credit reports.
  • Report identity theft to the FTC.

Causes:-

  • Common people do not have much awareness on methods of cyber crimes. This is biggest advantage for criminals.
  • Nonexistence of any strict laws and loopholes of the existing laws encouraging cyber crimes.
  • Cyber crimes happen because there will be high rate of return on investment and the risk of loss is low.

Financial gain was the biggest motive for cyber crimes.The facility of being anonymous is giving opportunity to cyber criminals.Cyber criminals don’t have fear of rival gangs.Lack of digital infrastructure and network to tackle the menace.According to Akamai Technologies, India is among the top targets for web application attacks.

Effects:-

  • Leakage of important information of vital systems such as nuclear plants, railways andhospitals that can lead to dire consequences.
  • Financial frauds and fake online lottery and job scams damage the economic condition.
  • Stalking, cyber bullying and harassment through online increased drastically.
  • Cyber crime may cause damage to the social and communal harmony by spreading provocative media files and messages without the fear of being caught thus encouraging youth to get involved in such activities.
  • It may cause big losses to the business industry by creating fake companies, transactions and deals in sales etc.

What India is doing:-

  • Indian Government is spreading awareness though advertisements in televisions about fraud phone calls and cyber crimes.
  • India has ‘Information Technology Act, 2000’ in law.
  • India has ‘Cyber Crime police stations‘, which deal with cyber crimes exclusively.
  • “National Critical Information Infrastructure Protection Center” (NCIIPC) has been established as the nodal agency for the protection of critical information infrastructure.

Best practices :-

  • Number of cyber security soldiers needs to be increased on a war-footing.
  • Digital literacy rates should be increased, so that dependence on others for cashless transactions will be reduced. Thereby, less chances of financial fraud.
  • Cyber vulnerabilities should be identified.
  • Financial sector and cyber security industry should collaborate.
  • People should not reveal too much personal information on the internet.

Conclusion :-

Whole world is fighting against cyber crimes. Some countries have advanced technology and human resources to deal with them. And some countries do not have that yet. India needs to increase its investment on cyber security and should spend on awareness programs on war-footing.

Denied treatment, COVID-19 positive patients seen lying on doorstep of AIIMS hospital in Patna..

enied treatment, COVID-19 positive patients seen lying on doorstep of AIIMS hospital in Patna

A heart-wrenching vidoe has emerged in the midst of the rising figures of coronavirus in Bihar. The video is believed to be from AIIMS hospital, Patna. The video which doing rounds on social media is also shared by Leader of Opposition in the Bihar assembly, and the Rashtriya Janata Dal (RJD)’s young face, Tejashwi Yadav. In the video we can see two coronavirus positive patients lying on the doorstep of the hospital wearing PPE kit, one of which is a former government officer.

Legendary Bollywood legend Amitabh Bachchan

MUMBAI Fans across India prayed on Monday for the legendary Bollywood legend Amitabh Bachchan and other members of his movie family who have been infected with the corona virus as one day of infection spread a new record without showing how high it is.

Bachchan, 77, and his son, Abhishek, were hospitalized in Mumbai while his daughter-in-law and ex-wife of Miss World Aishwarya Rai Bachchan and his eight-year-old grandson were also tested positive.

The highest Indian Bachchanes are infected with the virus, which spreads rapidly after the collapse of the new moon in late May to revive the shocked economy.
Special Hindu rituals are performed in temples throughout India by followers who pray for the recapture of a respected and revered character over the years.
“It sounds like not one Amitabh Bachchan has been sick, but every generation has been sick,” Vijay Patodia, a member of the All Bengal Amitabh Bachchan Fans’ Association, told Reuters at the temple east of Kolkata.
A spokesman for Nanavati Hospital, where the son and son were admitted, declined to comment, saying the family would provide updates. Bachchan is an active Twitter user and announced his illness on Saturday after being admitted to hospital.
“I hope he, @juniorbachchan and his family will recover quickly from # Covid_19 soon and be released from hospital,” said @jaikukki in the United States, accompanied by a video of Bachchan singing a popular song.
There were no updates from the family or hospital in the middle of Monday, but health officials said Sunday that the son and son were stable.
India, along with the United States and Brazil, highlights the global epidemic. It also announced the previous closure of its 1.3 billion people in March but failed to turn the curve.
COVID-19 cases shot more than 878,000 with a new record of 28,701 new infections on Monday, although parts of the country entered new closed homes.
India seems to have done better than most places in terms of the death toll in the cases, with tax rates set at 23,174, but some private observers believe the figures are unreliable as people who die with symptoms can be counted as victims unless tested.

Misogyny

The term “misogyny” is derived from the Ancient Greek word “mīsoguníā” which means hatred towards women. Misogyny has taken shape in multiple forms such as male privilege, patriarchy, gender discrimination, sexual harassment, belittling of women, violence against women, and sexual objectification. The roots of misogyny can be traced back to ancient Greek mythology. 

Misogyny over years has evolved as an ideology which has engulfed the society as a smog which diminishes their site to aurora. Great philosophers, socialist, and thinkers of golden era were subdued by roars of male dominant society which narrowed their vision and made them a supporter of patriarchal society. Aristotle who was an ancient Greek philosopher and scientist was also a misogynist. He thought of women as a deformity, an incomplete male. He preached that men should always command and women should follow as they are the inferior being created by God. Misogyny at its front had male supporters, but over years, few females also supported the ideology as stated by Sociologist Michael Flood.

Over centuries, women have been suppressed, their rights were neglected as a human being, they were treated as an lower part of the society, and their roles were restricted to household chores and birthing. Prolonged oppression raised many voices and collectively led to a concept of feminism which started the longest movement in history which still continues.

Misogynythe “law enforcement” branch of patriarchy (contrasted with sexism, the branch of patriarchy concerned with beliefs and attitudes about female people’s inferiority), which involves the sanctioning of feminine gender norm-violations.

Patriarchy: the system in which female people are structurally oppressed on the basis of their sex (whether by male people, or in a way that advantages male people).

Postmodern feminism has two components, i.e., liberal feminism and radical feminism, the former being an individualistic form of feminist theory which focuses on women’s ability to maintain their equality by uplifting themselves in the field of academics, and other domains by which they can make better decisions and attain equal political and legal rights. Radical feminism on the other hand demands drastic reordering of society in which male supremacy is eliminated in all social and economic contexts.

The fourth-wave feminism refers to a kind of feminism that began around 2012 which targets sexual harassment, campus sexual harassment, rape culture, workplace discrimination, body shaming, sexist imagery in the media, online misogyny, assault on public transport, and other type of harassment that is associated with the use of social media. The issues which were shocking and horrid like Nirbhaya Delhi Gang Rape, Harvey Weinstein allegations, and Bill Cosby allegations gave birth to campaigns like Everyday Sexism Project, No More Page 3, and the recent and Times Up movements, equality and the empowerment of women have become household conversations around the world.

These issues had drawn significant focus and brought legal reforms in issues such as sexual harassment at workplace as many women are employed in private, government, or unorganized sectors. Sexual harassment constitutes a gross violation of human right and women’s right to equality and dignity. It is illegal to harass a person because of their gender and sexual harassment includes unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature. Workplace sexual harassment, like other forms of violence, is not harmless.

Intermittent Fasting

In our daily lifestyle our food practices and the tablets we consuming make our body toxified and increasing the amount of mucus in our body. these toxification

livers, kidneys and colons are the major organs which eliminates waste in our body

bad food habits, over stress, not eating at the right time and many more reason are the reasons makes people unhealthy

Intermittent fasting is one of the detoxification method which can be followed in day today life

Appraisal of employees on his/her Performance – Important for Development

Every company wants a hard working and goal oriented employee. Every organisation desires the results but what does employee desires? what is his/her goal.? An employee desires appraisal for his/her performance that he/she going to produce with the extra inputs employee going to produce.

Lets understand about appraisal of employees and needs of appraisal.

An employee performance appraisal is a process—often combining both written and oral elements—whereby management evaluates and provides feedback on employee job performance, including steps to improve or redirect activities as needed. Documenting performance provides a basis for pay increases and promotions. Appraisals are also important to help staff members improve their performance and as an avenue by which they can be rewarded or recognized for a job well done. In addition, they can serve a host of other functions, providing a launching point from which companies can clarify and shape responsibilities in accordance with business trends, clear lines of management-employee communication, and spur re-examinations of potentially hoary business practices. Yet Joel Myers notes in Memphis Business Journal that “in many organizations, performance appraisals only occur when management is building a case to terminate someone. It’s no wonder that the result is a mutual dread of the performance evaluation session—something to be avoided, if at all possible. This is no way to manage and motivate people. Performance appraisal is supposed to be a developmental experience for the employee and a ‘teaching moment’ for the manager.”

Lets look at goals of appraisal system.

While the term performance appraisal has meaning for most small business owners, it might be helpful to consider the goals of an appraisal system. They are as follows:

  1. To improve the company’s productivity
  2. To make informed personnel decisions regarding promotion, job changes, and termination
  3. To identify what is required to perform a job (goals and responsibilities of the job)
  4. To assess an employee’s performance against these goals
  5. To work to improve the employee’s performance by naming specific areas for improvement, developing a plan aimed at improving these areas, supporting the employee’s efforts at improvement via feedback and assistance, and ensuring the employee’s involvement and commitment to improving his or her performance.

What are the types of appraisal and assesment terms.? Lets list them out

1.Traditional

2.Self Initiated reviews

3.Self appraisal

4.360⁰ feedback

In developing an appraisal system for a business, an entrepreneur needs to consider the following:

  1. Size of staff
  2. Employees on an alternative work schedule
  3. Goals of company and desired employee behaviors to help achieve goals
  4. Measuring performance/work
  5. Pay increases and promotions
  6. Communication of appraisal system and individual performance
  7. Performance planning
Monday
Closed
Tuesday
Closed
Wednesday
9:00 am – 5:00 pm
Thursday
9:00 am – 5:00 pm
Friday
9:00 am – 5:00 pm
Saturday
Closed
Sunday
Closed

Importance of law in society

The law is important for a society for it serves as a norm of conduct for citizens. It was also made to provide for proper guidelines and order upon the behaviour for all citizens and to sustain the equity on the three branches of the government. It keeps the society running. Without law there would be chaos and it would be survival of the fittest and everyman for himself. Not an ideal lifestyle for most part.

The law is important because it acts as a guideline as to what is accepted in society. Without it there would be conflicts between social groups and communities. It is pivotal that we follow them. The law allows for easy adoption to changes that occur in the society.

Law is a successful medium or organization, instrumental in realizing the social change in the nation or any locale precisely. In this way, we revive our conviction that law has been crucial in presenting changes in the societal structure and connections and keeps on being so.

Law is an arrangement of principles and rules which are implemented through social establishments to oversee conduct, at every possible opportunity. It shapes governmental issues, financial matters, and society from numerous points of view and fills in as a middle social person of relations between individuals. 

Laws provide a framework and rules to help resolve disputes between individuals. Laws create a system where individuals can bring their disputes before an impartial fact-finder, such as a judge or jury. There are also legal alternatives where individuals work together to find a solution, such as by using alternative dispute resolution (ADR). There are courts at every level, from local to federal, to decide who should win in a dispute.

Without laws, there would be no way to set standards. It is easy enough to see why murder and theft are crimes, but laws also provide a framework for setting many other kinds of standards. Without the Federal Code of Regulations, it would be difficult for individuals.

The law helps in protecting our freedoms. No one can cause harm or be a nuisance to the society because they will be going against the law. Everyone is encouraged to be a law-abiding citizen for peaceful co-existence in the society. Those who do practices that are not guided by the law and end up infringing other people’s rights are should be subjected to harsh penalties.

A girl should be two things: who and what

Having a girlfriend/boyfriend is not acceptable but marrying a complete stranger and having sex on very first night is acceptable???? This is our so called society mentality.

Because sex has become cheap, easy, and worst of all, meaningless. Why bother with anyone’s emotions or opinions when you don’t have to?

The traditional mindset portrays men, especially young men, as hormone-driven beasts incapable of controlling their masculine urges. Women are tasked with protecting their sexual castle from conquest by one of these beasts. They are raised and expected to say “no,” and the beasts are expected to pull all the tricks, up to manipulation, pressure, and even force, to get “in the castle.”

In the worst cases, societies will pressure, mistreat, or even oppress women in order to satisfy this mindset. If a woman is raped, it’s her fault: What did she expect from a beast? Societies lock up the women to ‘protect’ them from the beasts out there.

If a woman accuses a man of rape, before any investigation, he is immediately taken into police custody and can be harassed for days if the woman has a good lawyer. A large number of rape cases recorded in India have been found to be fake. On the other hand, if a live-in is considered as marriage and the man has forcible sex with the woman, she cannot do much given that marital rape is not illegal in India. Again, a large number of rape cases in India go unrecorded for one reason or another. Further, the legal course is riddled with obstacles and confusions when it comes to inheritance, alimony, and rights of children born from such relationships. Girls also have feelings their emotions, dreams to live their life as they wanted to.why anyone wants to rulled her life?

society should understand this that girls are not an instrument or a toy to play with it. so please change your so called mentality towards them !! Because a girl is also a human being, she also has the right to live her life on her own terms whether you accept or not but the truth is that girls are the most beautiful creatures of the god and we all have to accept what she really wants and what things make her more happy. whether being with a boy she loves and spend her whole life with him or go with the parents choice. Thats only and only her choice.

Because being in a relationship is her business not at all society’s business !

Covid-19:India adds 24,879 new cases, total cases 7,67,296.

India had a record single-day surge of 24,879 Corona cases taking the cases to 7,67,296 on Thursday, with Maharashtra, Tamil Nadu, Karnataka, Delhi, Telangana, UP and Andhra Pradesh contributing to around 75 per cent of the new cases, according to the Union Health Ministry data.

The death toll climbed to 21,129 with 487 new deaths, the updated data at 8 am showed.

There have been 4,76,377 recovered cases, while there are 2,69,789 active cases of coronavirus infection in the country.

“Around 62.08 per cent of patients have recovered so far,” an official said.

The total number of confirmed cases included foreigners.

Of the 487 deaths reported in the last 24 hours, 198 are from Maharashtra, 64 from Tamil Nadu, 54 from Karnataka, 48 from Delhi, 23 from West Bengal, 18 from Uttar Pradesh, 16 from Gujarat, 12 from Andhra Pradesh, 11 from Telangana, 10 from Rajasthan, seven from Madhya Pradesh, six each from Jammu and Kashmir and Odisha, three each from Bihar, Uttarakhand, Punjab and Haryana and two from Assam.

India is seeing huge surge in cases with almost 20,000 to 25,000 new cases every day. The positive fact is that recovery rate is very good around 61 % and death rate is also nearly 4-5% .India is facing many tensions amid such pandemic ie border disputes with China, terrorist attacks from Pakistan as well as internal attacks from gangsters. But India would soon sort out things and pave way for world to recover from this crisis.

Indian Army to delete 89 apps including FB ,Tinder, pubg to stop information leak.

In a significant move on Wednesday, the Indian Army has asked its personnel to delete 89 applications from their smartphones including Facebook, TikTok, Truecaller, and Instagram to plug leakage of information, news agency ANI reported quoting Indian Army sources. It also put out a list of those applications that the Indian Army has asked its personnel to delete. The list includes the China-based applications that are already banned; other big names are Facebook, Instagram, Snapchat, PUBG, Zoom, Daily Hunt, Tinder, Truecaller, Clash of Kings, Club Factory, Tumblr, Reddit.

The move was taken in wake of rising cyber crime hacks and information leaks due to some high risk apps, India is taking many strong actions against cyber crime and suspects on China for information leaks. The army personnels are requested to ban apps like snap chat, instagram ,pubg, we chat etc which are threat to army’s privacy.

India bans Chinese apps

In a big move last week, the Home Ministry banned 59 Chinese Apps including TikTok. The government said that it had received many complaints from various sources about the misuse of these apps for stealing and transmitting users’ data in an unauthorized manner to foreign servers.

As India banned the apps including TikTok, Chinese mouthpiece Global Times quoting sources said that the loss to the parent company – Beijing-based ByteDance could be as high as $6 billion. At the time that TikTok was taken down, it had approximately 370 million users on the Play Store, with a large majority of those coming from India

PM Modi Quits Chinese App

Prime Minister Narendra Modi on July 1 quit the Twitter-like Weibo account in China. The account, which posted messages in Chinese, removed all photos, posts and comments from the PM’s official handle. Reports stated that China had deleted ‘official Indian statements’, including PM Modi’s speech from the Indian embassy’s official account on WeChat – China’s popular social media app.

It is very necessary that we common people should stop using Chinese apps and products to promote Atmanirbhar Bharat.

Advertising Companies

1. Crayons Advertising Ltd

It is one of the largest growing Indian advertising agencies . With their proper understanding of the indian market, consumer insight,they constantly thrive to evolve and cover the latest trends and help the brands grow

Through their Strategies, creativity and execution they gives  the brand right roadmap to be bigger and bold

SERVICES

  • ADVERTISING BRAND MANAGEMENT
  • BRANDING
  • FILM AND PRINT PRODUCTION
  • EVENTS AND ACTIVATION  

Top clients

Kajaria

Khanna jewellers

Fun foods

Fortune – member of itc’s hotel group

Fortis

Air india  

Address: 8, Madan St, Chandni Chawk, Bowbazar, Kolkata, West Bengal 700072

Phone: 033 4141 4142

Website: http://www.crayonad.com

2.ABC advertising

Advertising Bureau and Consultants has grown into a full service media agency with a creditable roster of clients since 70’s. It aims to provide services to both private and public sector clients. ABC is a one stop shop which provides customized solutions with its creativity, designing and planning .Their leading ideology is based on innovation.

SERVICES

  • CREATIVE
  • MEDIA
  • DIGITAL CONTENT
  • EVENT
  • FILM MAKING

Top clients

Godrej Properties

Ambuja Neotia

West Bengal State Electricity Distribution Company Limited (WBSEDCL)

Kolkata Municipal Corporation (KMC)

United Bank of India

National Highways Authority of India

Address: FD145, FD Block, Sector III, Salt Lake City, Kolkata, West Bengal 700106

Phone: 033 4007 5480

Email: info@abcadvertising.in

Website: http://www.abcadvertising.in

3.pearl enterprises

With the moto of good branding is good business their constant effort is to satisfy the clients and enable them to achieve their desired corporate image and business goals From full-service engagements to A la Carte services with their artistry knowledge and inventiveness

SERVICES

  • BRANDING & IDENTITY
  • ADVERTISING
  • INVITATION CARDS
  • SOCIAL MEDIA MARKETING
  • SEARCH ENGINE OPTIMIZATIONS
  • WEB DESIGNING
  • CREATIVE WRITING
  • PRINT MEDIA

Address: 55 B, Mirza Ghalib St, Taltala, Kolkata, West Bengal 700016

Phone: 084205 30383

Email: info@pearlenterprises.in

Website: http://pearlenterprises.in

4. Bright Advertising Pvt Ltd.

Just like their brand name they have a bright vision and with a 40 years of experiance  they aim to provide innovative and constructive  brand marketing and public relations solutions help the clients, improve their sales and foster their growth.

SERVICES

  • Advertising
  • Digital and influencer Marketing
  • Branding
  • Audio visual media
  • Print media

Top clients

Kent

Panasonic

Patanjali

Whirpool

Samsung

Address: 156/A Lenin Sarani, Kolkata,India, Kolkata, West Bengal 700013

Phone: 033 2215 1422

Website: https://www.brightadvt.in

5. SAMPARK ADVERTISING & MEDIA PVT.

It is one of the finest Outdoor Advertising Companies in Kolkata & Eastern India, Headquartered in Esplanade, Kolkata established in 1995. If you wish to advertise your brand outdoors with full potent, you know whom to contact to.

SERVICES

  • Branding
  • Make An Impact
  • Target Mass Audience
  • Achieve Sustained Awareness

To clients

ABP group

Star tv

Sony tv

Hsbc

Birla sunlife

Address: 9A, Esplanade East, Kolkata, West Bengal 700069

Phone: 098302 76087

E-mail : sampark.advertising@gmail.com

Website: http://www.sampark-advertising.com

6.TCP advertising

With the  right tune, tone and empathy for brands TCP is serving it clients at its best since 1976. With a full-service agency it offers innovative, strategic creative solutuions to its  clients by using both traditional and digital media.

SERVICES

  • Building Brands
  • Advertisement

Top clients

BSNL

ONGC

Allahabad bank

Indian oil

Address: TCP Advertising, Madan St, Chandni Chawk, Bowbazar, Kolkata, West Bengal 700072

Phone: 033 2212 7244

Email: info@tcpindia.net

Website: http://www.tcpindia.net

7. Zero Budget Agency

Here at zero budget they study your business goals and aspirations , customer, product and brand competition  at near-zero media costs. Their objective is to connect brands with their specific audiences at near-zero production and media costs.

SERVICES

  • Advertising
  • Branding
  • Design
  • Digital
  • Strategy
  • Public relations

Top clients

Shree Venkatesh Films Pvt Ltd

Sureka Group

SVF Private Ltd

Address: 103, Tivoli Court Complex, Circular Road, Ballygunge, Kolkata, West Bengal 700019

Phone: 098309 58002

Email: talk@ZeroBudgetAgency.com

Website: http://zerobudgetagency.com

8. Pink Lemonade

It is a community of marketers, creators, artists, working on everything from brand design to print material , photography , digital marketing etc. With simplicity as a symbol of clarity right and playing with elements and leading edge designs they never fail to impress their clients.

Services

  • Content Services
  • Design
  • Videography
  • Brand positioning and strategy
  • UI/UX
  • Copywriting

Address: 3/5 Jyotish Roy Road, New Alipore, Near Hindustan Sweets,, Kolkata, West Bengal 700053

Phone: 098450 00342

Website: www.pinklemonade.in

9. Blue antz advertising Pvt. Ltd.

As a significant creative ad agency of Kolkata ,they have always believed in making a difference by their strong research base while adapting to innovative approaches for each brand ,creating striking advertisements, adapting unique branding strategies and they aim to grow bigger and better each day .  

SERVICES

  • Advertising
  • Digital marketing
  • Branding

Top clients

Philips

Rupa

Swissotel

Address –Trinyani plaza 36A/1 Purbachal kalitala Road, Ground Floor, Kolkata – 700099

Contact – +91 33 2484 5134 

Email –bluant.mail@gmail.com

10. Pressman Advertising Ltd.

India’s one of the leading independent full service advertising agencies with wide capabilities and a substantial reputation built over more than four decades. Their mission is to create competitive advantages for their clients, enhancing brand values and enriching client equity.

SERVICES

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Address: Pressman House, 10A, Lee Road, Kolkata, West Bengal 700020

Phone: 033 4031 0815

Email: Kolkata@pressmanindia.com

Website: https://www.pressmanindia.com

Let’s Share Women’s Mental Load

Mental load, also sometimes called emotional labor, is having lots of things on your mind. It’s having to remember to pick up eggs, to label your kid’s PE kit, to plan the Christmas shopping, to buy and make dinners for the week, to read the communications from school—the list goes on. Even if you ask someone else to buy eggs, it’s you then checking that the eggs were in fact bought. It’s essentially project management. And when it’s at work, that’s what we call it. Project management. Or just management. It’s a whole job. Yet when it’s at home, we call it, well, we don’t really have a word for it.  

But if someone you live with ever says to you, ‘I don’t know why you’re upset you had to tidy up the house. You should have asked for help’, guess what? You’re the one who has to ask. You’re the project manager. You’re the one carrying the mental load. 

Of course there are lots of kinds of households but at my company, Koru Kids, 97% of our users are moms. We recently did a study of our users, sending an experienced ethnographer to their homes for three weeks to observe their lives.  Our ethnographer saw how moms generally take the strain of the mental well-being of the whole family on their shoulders.

Before I get there, I apologize for assuming here a traditional two-parent family; my hat goes off to single parents, you are true heroes.)

  1. We can do more to make the invisible mental load more visible. Great that people are talking about it. Let’s do it more. Project management is a job. 
  2. For women who might one day want to have kids: get yourself a partner who is going to understand this challenge—and who’ll be willing to job-share the project management job. Even better, get a partner who will call you out on doing it all yourself.
  3. If you can, take shared parental leave. I see it all the time: the seeds of uneven mental load sown during maternity leave. When the first baby is born, both partners are clueless. But then one becomes the expert and never quite relinquishes that role. So make sure both of you know where the medical records are kept, which vaccinations have been had. Even better, could you both join the Whatsapp and Facebook groups where knowledge is shared? Those last for years.
  4. If you can’t do shared parental leave, do a handover meeting at the end of maternity leave. Part of the project manager job is shifting to someone else, and it’s time to empower that person. Literally sit down and talk about who’ll manage what. After all, in the workplace, you’d have a handover meeting, right?
  1. For moms who find themselves in this situation already: talk to your partnerabout it. List the things you physically do, and also the things you’re responsible for: menu planning, presents for family, researching holidays. Divide up the responsibilities, not just the tasks. And bear in mind: you have to accept this may result in dirty dishes, otherwise you’re still project managing. (I guarantee right now on my bench at home there are dirty dishes.)
  2. Consider being incompetent in a specific area. When we moved house, I made a point of not knowing how the dishwasher worked. I kept that up for about two years. Unfortunately it’s not that complicated and one day I accidentally learned.
  3. It’s possible to both be in the room with the kids but have only one parent consistently able to concentrate on anything substantial. To combat only ever having ‘time confetti’ (five minutes here, two minutes there, between everything else you’ve got going on), be explicit about who’s in charge of the kids at any one time. This makes sure both parents get real chunks of time. 
  4. Recognize mental load in policy-making. Government agencies, if you require ‘parents’ to do something, recognize that you’re usually asking the mum to do it. For example: in order to get a good rating from the UK school regulator Ofsted, schools have to demonstrate ‘parental engagement’. So they ask parents to upload photos to websites, or they send home the class bear which you have to write a story about doing something exciting. I had the bear four times in the year my daughter was three. This is basically homework for parents. I’d love it if schools had an Ofsted requirement to consider their impact on working parents. That would help women in the workforce 5.
  5. Design products or services with mental load in mind, especially when designing services that will be used by moms—or hopefully, parents. Appreciate that parents are probably doing several things at once. Curate options, tie things together.
  6.  Work on eliminating mental loadaltogether. Previous waves of technology, like the invention of washing and drying appliances, have reduced physical household labor. Until now, it has not been possible to reduce much of the mental load. But we are at the dawn of an unprecedented new era of machine learning and artificial intelligence. It would be great to see tech and service design to reduce the mental load in the home.

Mental load might not be the biggest issue governing women’s equality around the world. But it is a widespread issue affecting all sorts of families, rich and poor, working, middle, upper class, of all ethnicities, religions and backgrounds. We can make home life so much fairer.

Cipla’s Remdesivir Cipremi launched in India to help corona patients recover fast, at cost of Rs 4,000 for 10 mg

The coronavirus has spread rapidly in India since the relaxation of lockdown. The vaccine is being searched to combat this. In this episode, the Indian company has launched the US medicine in the Indian market. Whose name is Remedesivir. But you would not know that this is a generic version of the drug.

Indian giant Cipla has prepared a new version of Rame Desivir. Which has been made available for sale in the Indian market. The price of this medicine is very low in the world. The company has set a target of supplying 80,000 drugs in the first phase. Cipla has said in his statement that the price of 100 mg vial (vial) has been fixed at Rs 4,000.

Cipla had said that the price of this medicine will be kept low. After this statement of the company, it was believed that the common man can easily buy medicine. Because the company had said that the price per 10 mg vial is going to be less than Rs 5,000. The company’s VP and CEO Nikhil Chopra said in an e-mail statement that we are proud to commercially launch Cipremi today. Its price is quite low at the global level. We intend to supply more than 80,000 medicines across the country in the first month.

In view of the pandemic situation, on June 1, 2010, the Indian drug regulating authority, the Drug Controller General of India (DCGI) granted the marketing authorisation to Gilead Sciences’ anti-viral drug remdesivir injection 5 mg/mL and remdesivir lyophilised powder for injection 100 mg for the treatment of suspected or laboratory-confirmed coronavirus disease 2019 (COVID-19) in adults and children hospitalised with severe disease. And the DCGI has approved it for “restricted emergency use” as well.

The US may impose ban on TikTok along with other Chinese apps after India.

Mike Pompeo, the U.S. Secretary of State, has said that the country is contemplating to ban Chinese apps which include the majorly popular app, TikTok. Having said that, he also has mentioned how TikTok has caused security breaches by sharing information with the Chinese government. The app has experienced massive growth all over the world and now this statement by the Secretary of State could cause a major blow to the app.

On being asked a question which was on the lines of recommending users to download TikTok, Mike Pompeo replied saying, ‘ Only if you want your private information in the hands of the Chinese Communist Party. ‘

This is definitely not the first time the TikTok has received a backlash on how this particular app is responsible for relaying information of a particular country back to China, India too has made the same allegations recently.

The ban may be seen in coming week after India had raised questions against The Chinese apps for sharing information with other servers located outside India. This can be huge blow to TikTok company after its ban in India.Now, U.S. lawmakers are also of the same opinion that the app definitely has some serious security concerns that should not be overlooked at any cost. Chinese laws also need domestic companies ‘to support and cooperate with intelligence work controlled by the Chinese Communist Party.’ The U.S government has now made it very clear that the citizens of the country should be wary of the app.

The Chinese based app, which is owned by ByteDance, was asked to clarify the statements that stated the security concerns, to which it had completely denied the same. ‘We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked,’ TikTok has mentioned in the email it has sent.

It has now created a safe distance from its Chinese roots hoping to calm the global uproar it has created. In the case of the U.S., it is still unclear if the sole reason behind the thought of banning this app is purely based on security concerns.