How to manage personal loans and financial during these tough times

The world is suffering from two aspects COVID-19 and financial crisis, the COVID-19 impacting communities,  businesses, the current economic situation of the country is  GDP rank is at 5 th (nominal; 2019) 3 rd (PPP;2020)

Family finances during tough times this places a significant burden on family finances, even for parents who have been working.

If money is affecting your family, use these tips to manage your finances during these tough times

Create a budget to add the cash to your family monthly income, then use the value to create a new budget for the family

Invest the money because the best way to grow your money is by learning how to invest

It’s as simple as reading and you can achieve 

Interest from savings

Cash flow from business or real estate

Appreciation of value from a stock portfolio, real estate, or other assets

Thanks to advance technology, you can invest from your home with a small amount, with no fees on accounts, learn the basics, and make good investment decisions

Investing allows you to grow your money over time thanks to the power of returns

You can buy stocks and bonds, at least mutual funds or exchange-traded funds

We can’t control the overall condition of public health during a pandemic but we can control the growth of money to help the medical expenditure 

Strategies for Primark to overcome risk in India :


Primark can follow the following strategies to have successful performance in business in India. Primark should partner and build relationships with with rooted local partners and with people of the country who have a say politically. Primark can also make use of sustainable and community programs and must engage in legitimate lobbying.
Political and legal :
Primark must strive to work with relevant bodies to apply for legal policies. Primark has a negative reputation when it comes to rights of workers and condition of employment. Therefore, primark can improve these areas. Primark must make informed hedging decisions and must look at various strategies into its risk exposure backed by professional treasurers, an efficient back office and good forecasting techniques.
Economical :
Primark must follow a joint venture which includes two or more business entities for mutual economic benefit. As India requiurss it’s foreign investments to be a joint venture it will make it easier for primark to have a stable capital growth. Primark should sought joint ventures to hold majority stake therefore a tighter control. Joint ventures have the advantage of sharing the costs and risks of opening a foreign market and to acquire local knowledge and political influence. The disadvantages include the risk of losing control over technology and the lack of strict control.
Social :
Considering India it is important for any foreign company which plans to start a business in India to change their focus point from forming global strategies to adapt to the local market conditions thereby becoming glocal brands that are characterized by both global and local considerations. This is possible in India if Primark decides to manufacture locally by producing products with Indianised variants of taste, preference etc. It is important to follow “Made In India, Only For India” stating that “Now for most of the successful MNCs operating in India, exclusively for India has become an integral part of their overall product development strategy”. For example, primark must focus on the store and sample products to create a strong first impression and Seasonal promotional campaigns, new lines of collections during festivals etc can be followed. The company should expand in big metropolitan cities in India like Mumbai and Delhi and also improve its supply of chain network locally. This will be quite easy for Primark since it already has its manufacturing units in India. Primark must find ways to build its brand reputation, image and equity even if it is not through advertisements and must strive to match the market share and volume of sales with its local and global competitors.
Technological :
Primark can incorporate it’s innovative, engaging and impactful website and promote it’s primania social networking platform for customers to be technologically engaged with the brand. Primark invests more on their women customers. This is evident in primark’s vast floor space for women’s clothing, dedicated clothing line and window posters. In India according to a report by Neilson Maiden on shoppers behaviour men in India buy more online clothes than women almost up to 70%. Therefore it would be a big boon to primark if they were to open online shopping facilities in India.

Environmental :
Primark Can tackle water scarcity by using methods which make use of sustainable cotton that is produced through various sustainable farming programmes. The company can also recycle and reuse processed water by which they can save a lot of water. By following these strategies Primark Can tackle the water scarcity which is to worsen in India in the coming years.

These are few strategies that Primark can use to overcome risk in India.

Reading Habit

One of the many goals which we want to achieve in life, developing a reading habit should be one. It may seem tough at first but with time and practice, everyone can achieve it. While some have mastered it, others might be struggling to be consistent with it. Many of us have tried reading at some point of time and failed to keep at it consistently. This may happen for a number of reasons but none of them mean that we can’t start with it again and give it a try. One of the most common ways in which people start reading is starting with a list of “Good books to start reading with”. The internet is flooded with such lists and many people have shared their suggestions. A book which has some literary value, is easy and engaging is a great choice to start with.

According to many bloggers and writers the following list of books can help someone who has been trying to start reading for a long time. 

Photo by Leah Kelley on Pexels.com
  • The Kite Runner by Khaled Hosseini
  • Train to Pakistan by Khushwant Singh
  • The Diary of a Young Girl by Anne Frank
  • The Harry Potter Series by J.K Rowling
  • Becoming by Michelle Obama
  • The Alchemist by Paulo Coelho
Photo by cottonbro on Pexels.com

While it may work for some, others may not find it helpful. One of the common things which we fail to notice is the fact that most of us can’t bring ourselves to sit down with a book. This may be due to lack of time. In the middle of a busy day we fail to make time for reading. External factors like a proper surrounding can also be the reason for us getting distracted and impatient. So for people who can relate with these, a few suggestions can work.

Firstly, set a separate time for reading. Look at your schedule and take out a time which may be ideal for starting a new activity. Setting aside a specific time of the day for reading will help you focus more and be attentive.

Second, create a good reading atmosphere. Clean your surroundings and declutter everything around you. Attention depends a lot on external factors and an unkept background can often make you inattentive and disturbed.

Third, make a reading list. Write down all the books which you want to read next and keep ticking them off once you’re done. This will be like a to-do list and will motivate you to read. You can also take up reading challenges like ‘Ten books in a year’ or ‘One book a month’. Remember to start small and go one step at a time.

Fourth, start reading with a friend. Select a book and make plans to discuss with your friend once you complete it. You can also start talking about it among yourselves and discuss about what may happen next. This will definitely make you finish the book and also speed up your pace.

Fifth, be consistent. Make it a point to read every day. Even a small 15 minute would do. Once you skip a day it will become a habit and you’ll start repeating it. The same goes for the opposite. Once reading everyday becomes a habit you have developed the habit of reading quite well. So happy reading!

Pyramid shaped businesses or MLMs

Multilevel Marketing companies are big business around the world and they have rightfully attracted much criticism for questionable business practices. Many have called them illegal pyramid schemes. These companies continue to operate in most developed countries around the world and rake in billions of dollars in profit in any given year or with the blessing of local trade authorities. So what are these businesses? Let’s part personal opinions and how annoying it is to be roped into. Some of these MLM meetings for the moment and assess the fundamental economics behind these businesses so. Let’s start with what kind of businesses are they? Many businesses have referral programs. It is likely you have seen offers such as refer a friend and enjoy 50% off your next purchase or even refer a friend and receive $50 cash. These kinds of offers are pretty commonplace in general business world because any business person will tell you positive word of mouth is the best marketing one can receive. It is pretty likely that most people don’t have any major issues with this type of market. If you and your friend both enjoy product like pizza from a local pizza shop taking advantage of these referral offers is probably seen as a win win. Multi level marketing companies have in a sense is pretty benign business model and stretched into its absolute limits. Most multi level marketing companies work by getting a referral incentive, mostly in the form of cash to its members, who get other people to purchase product business but then go one step further and your referral incentives for the people that are signed up by the people You signed up and on and on until you get the mother of all referral programs. That is no longer just a marketing exercise, but the fundamentals of the business itself. This kind of referral program when laid out does tend to make a curious shape. OK, so the companies themselves could get away with calling their structure a very very complicated referral scheme. What kind of business is being formed by the individual participants in these kind of companies? The basic idea behind someone joining a multi level marketing company is that they will buy the products of the company at a discounted rate and sell them to friends and family. This in effect simply makes someone at best a Commission only sales person or at worse an individual retailer for a narrow group of products, which is often very different from the kind of opportunities that are presented to applicants upon joining these companies. This direct sales and retailing aspect is just one side of the business though, and the real opportunity is often presented as building your own sales team. Which more directly translates to convincing your friends and family to also sign up to the company and purchase products that they will then hopefully go out and sell. The big floor in all of this, though, is that most people don’t want and don’t have the experience to be salesman and or sales team managers. This is made worse by the fact that even a highly experienced salesman would find it very hard to sell no name products at a very over inflated price to an increasingly small group of friends that don’t seem to be returning their messages for some reason. Beyond this the fundamental structure of the business runs into a very real problem. Most multi level marketing companies will note that if you sign up for friends and they sign up for friends you will very quickly build a strong team so that you won’t have to worry about going out and selling products, door or friend a friend anymore. That all sounds great, but with that model you only have to repeat that cycle 17 times before you run out of people on Earth. Making the foundation of this whole business a little shaky. Now, a common remodel from hundreds of these businesses is that when you go into business there is always risk involved. Successful spokespeople will often point out that these kinds of companies give people the opportunity to go into business for themselves for only a few $100 it costs to sign up and purchase inventory of product as opposed to the 10s of thousands of dollars it can cost to start a regular business up here right now. On paper, this actually sounds pretty reasonable compared to starting your own business. Even the most expensive multi level marketing companies represent a lot smaller investment up front. This all starts to boil hard though when you consider that First off, not everyone really wants to go into business for themselves, and even if they did, it is likely that they don’t want to go into business selling whatever specific product, but they will be forced to sell here essential oils or vitamins or skin care products or anything else. The multi level marketing companies might deal in. The second factor is the likelihood of success. Now most businesses fail. It is a hard truth for the business world, but only about 40% of new businesses  ever end up making any money and this statistic is even worse for people starting a business for the first time. in the world of MLMs, it gets even worse. Fortunately, multi level marketing companies are obligated to release an income disclosure statement every year. This document details the payment of bonuses and how much is paid to what group of people. This breakdown of bonuses is of course different from every company, but the average from the top 10 multi level marketing companies reveals that only about 30% of active members in a multi level marketing company get paid anything at all, of which only that 12% make more than $1000 a year, 2% make more than minimum full-time wage and a few dozen make more than $100,000 in income in a company that could have hundreds of thousands of members. This income is before even factoring in the cost of products that members along we required to buy to maintain their bonus payments, meaning it is likely that these incomes biggest are overly optimistic.

Let’s say we ignore all of that and assume that you will start being most successful multilevel marketing business in the world. The most successful member of any of these companies worldwide is hard to pinpoint, and it does change frequently given the fundamental sales based nature of these businesses. My best estimate. The title belongs to Holly Chen.She is a member of the Amway Corporation, one of the oldest and currently the largest multi level marketing company in the world. From information gathered about her, it notes that she was one of the first members of Amway. When opened up shop in China. Today, China is the single biggest market for multi level marketing companies worldwide and holly chen was in the right place at the right time to ride the wave of this growth in the top of the business that she has today. Her annual income is calculated to be around. $8,000,000 a year, based on the bonus structure of an like this is on top of an additional $12,000,000 that she gets from the style of books and seminars and online courses that she sells. Although this figure is harder to say with certainty, two things become apparent here. First of all, a majority of this income is not actually coming from the business itself, but rather from running seminars on how to do well in the business. And it also has to be noted but $20,000,000 a year is actually not that great. Don’t get me wrong, $20,000,000 a year is a huge amount of money for someone at the top of a market as big as this. It’s a little bit underwhelming. It is estimated that there are around 18 million people involved in multi level marketing companies in the USA alone. Assuming that the top burner was making that $20,000,000 a year ago. It gives us a good idea of the pinnacle of success in these organizations. Now give other thing, United States has a population of 327 million people in 2019. That means that a staggering 5.5% of the population is involved in one of these companies. If we extrapolate this group of 18 million people out and just assumed it was a random sample of people rather than the MLM members, that would mean the single highest income earner from this randomly selected group would in all probability in the top 20 richest people in all of America. Even if we assume we got the lowest estimated from that list, that would mean we’re looking at an individual like Rob Walton with a net worth of 44 billion dollars. That is more. Is that this randomly selected group of 18 million people is likely to have over 30 billionaires in it and 3000 individuals making more than $20,000,000 a year. What this means is that you are, statistically speaking, 3000 times more likely to be as rich as the top multilevel marketing member by just not joining a multi level marketing company at all.

Wikipedia and donations

There are many Wiki websites like WikiLeaks, wikiHow, wikitravel, wikibooks, Wikipedia which have been helping people for a long time. The most famous of them, Wikipedia, was founded by Jimmy Wales and Larry Sanger in 2001. it has been for a long time an online encyclopaedia used by people all around the world. But recently we have seen that Wikipedia has been asking us for donations. This is new thing in India. But not in the UK or US where Wikipedia already asks for donation. On the other hand Wikipedia also receives funding from US and UK since 2013.

This funding is handled by wikimedia a non-profit organisation based in California, USA. It has stated that Wikipedia requires funding to maintain International infrastructure to pay salaries and for many other expenses. It is to be noted that in June 2019 Wikipedia had total assets of $165 million with $110 million in cash. And its expenses were around $151 million. So it is clear that Wikipedia has enough money to support itself. Thus it has no  need of immediate money without which it would shut down.

In India it is Wikipedia’s first fundraising campaign where in it asks it users for a contribution of ₹150 as compared to $15 in UK/US which amounts to around ₹1100. The amount is said to be decided to be less in India because of less spending power of Asian countries. Wikipedia necessarily doesn’t need the donations because it has enough money to sustain itself. Rather it should work more on increasing the neutrality and credibility of its website. Not all its pages are properly moderated which leads to people changing many facts which are misleading and out of context.

Has the corona virus brought the family together or has it strained relations?

The coronavirus pandemic impacts relationships in several respects, the burden of imposed lockout has weakened others to the point of collapse. Yet, conversely, a number of people have moved back together.

After the pandemic, many witnessed dramatic changes in their marriages, be it together in lockdown or being isolated from each other. For others, establishing their relationship and strengthening the ties could be a wonderful moment. The lockout may have contributed to irreparable problems with some, contributing to possible break-ups or even divorces.

Not unexpectedly, the time together will either build or ruin a relationship; it just depends on individuals and their strategies. If a pair will exchange different activities and become together, such as participating in a joint activity or taking up a new interest together, such as cooking or planting, would be deciding variables. 

Some couples have found the quarantine experience nourishing and enjoyable to a point that they want to extend it beyond the lockdown; many have made plans to live together or maybe even get married in the near future

Yet India is seeing a increase in domestic violence incidents and more people are filing for divorce in China. 

Next, it’s necessary to remember that communities around the board are not the same either. Communities are the main causes to their mental health issues with certain individuals and some are members to emotionally dysfunctional families. Therefore this lockout is incredibly risky for these people.

There is a purpose that so many foreign workers want to return home, since you depend on your family in times of crisis. It is an extraordinary circumstance that lets you care of a lot about all that is significant in life and if your family is it for you; we can make effective use of the time we get with them.

In China, which was the world’s first nation to go into complete shutdown after the virus erupted there, and in Hong Kong – where classrooms were locked, shuttered stores, and workers sent home – the virus was put under control and life has returned to a sort of normality. But the pandemic has caused several Social Bond gaps.

Another survey showed that there were also beneficial effects, such as improving bonds with relatives and friends, with more than 60 percent of respondents claiming “they thought more for the emotions of their relatives members” during the health scare, and they had an intensified desire to concentrate on mental wellbeing.

This pandemic has shown us that the family is the greatest treasure. Any issue can be quickly solved with each other’s help. Ultimate joy resides in being with families. We all rely on each other in many respects and this pandemic has showed us our reliance either in the field of industry, or academics etc.This pandemic has shown us that the family is the greatest treasure. Any issue can be quickly solved with each other’s help. Ultimate joy resides in being with families. We all rely on each other in many respects and this pandemic has showed us our reliance either in the field of industry, or academics etc.

Yet this pandemic has instantly altered the entire situation. The busy human being has now instantly become workless. Entire human beings all over the world have lost their right to go anywhere. They are now restricted to homes. This danger has disrupted meetings of social and religious activities.So only the home remains to share ideas and views.

iPhone

The iPhone is a line of touchscreen-based smartphones designed and marketed by Apple Inc. that use Apple’s iOS mobile operating system. The first-generation iPhone was announced by Apple co-founder Steve Jobs on January 9, 2007. Since then Apple has annually released new iPhone models and iOS updates. As of November 1, 2018, more than 2.2 billion iPhones had been sold.

The iPhone’s user interface is built around a multi-touch screen with a virtual keyboard. The iPhone connects to cellular networks or Wi-Fi, and can make calls, browse the web, take pictures, play music and send and receive emails and text messages. Since the iPhone’s launch further features have been added, including larger screen sizes, shooting video, waterproofing and the ability to install third-party mobile apps through an app store, as well as accessibility support. Up to 2017, iPhones used a layout with a single button on the front panel that returns the user to the home screen. Since 2017, more expensive iPhone models have switched to a nearly bezel-less front screen design with app switching activated by gesture recognition.

The first-generation iPhone was described as “revolutionary” and a “game-changer” for the mobile phone industry and subsequent models have also garnered praise. The iPhone has been credited with popularizing the smartphone and slate form factor, and with creating a large market for smartphone apps, or “app economy”. As of January 2017, Apple’s App Store contained more than 2.2 million applications for the iPhone.

The iPhone is one of the two largest smartphone platforms in the world alongside Google’s Android, forming a large part of the luxury market. The iPhone has generated large profits for Apple, making it one of the world’s most valuable publicly traded companies.

Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1,000 employees (including Jonathan Ive, the designer behind the iMac and iPod) to work on the highly confidential “Project Purple.” Apple CEO Steve Jobs steered the original focus away from a tablet (which Apple eventually revisited in the form of the iPad) towards a phone. Apple created the device during a secretive collaboration with Cingular Wireless (which became AT & T Mobility) at the time – at an estimated development cost of US $ 150 million over thirty months.

According to Steve Jobs, the “i” word in “iMac” (and therefore “iPod”, “iPhone” and “iPad”) stands for internet, individual, instruct, inform, and inspire.

Apple rejected the “design by committee” approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Among other deficiencies, the ROKR E1’s firmware limited storage to only 100 iTunes songs to avoid competing with Apple’s iPod nano.

Apple Incorporation is an American multinational corporation that has been successful all over the world. The brand has gained popularity, visibility and loyalty of its customers over the years and still goes strong even when it has tough competitors. Apple has many products under its umbrella that includes Mac, iPhone, iPad, iPod, Apple TV etc.   

The brand has a nice market that caters to people who look for products that define luxury, utility and class at the same time. The most popular product of Apple is iPhone and is among the most desirable gadgets of all age group. The people who started using iPhone became loyal to it and could never compare the experience the Apple iPhone gives with any other competitive brand.   

The reason behind the success of iPhone :  

• Creating Niche : iPhone was launched under Apple brand in the year 2007 and since then the phone has released many variants in which the iPhone 5S is the latest one. The brand has never compromised on quality and always focused on giving its customers a unique experience with its exclusive features like iTunes, smart looks, operating software, retina display and much more.  

• Marketing : Right from the beginning the brand has put in efforts to market its phone by means of emotions. A product like iPhone does not promises to be a quality device but ensures a whole new experience by attaching itself with your lifestyle, emotions, imagination, power in your hands, liberty, dreams, hopes, innovation and aspirations.

• Advertising : Early ad campaigns with tag lines like ‘say hello to iPhone’ that launched the product to ‘think different’ every tagline has been designed to tap the audience’s need for a unique and stylish product.  

• Price : The brand has never shy away from presenting itself a brand with high price range but having said that it has clearly justified its price with high class features that the iPhone offers and therefore once the customers buy this product they turn into ‘blind loyal’ to the brand.   

• Variants : The iPhone offers a series of products that majorly varies in device storage. In any series of iPhone you have options available like 4GB, 16GB, 32GB etc. for instance Apple iPhone 4 series offer multiple choice to its customers like iPhone 4 8Gb, iPhone 4S 16Gb etc. and accordingly the price varies.   

• Accessibility : The brand has its exclusive stores all over the world. Apple retail stores offer its customers a friendly and no-pressure ambience where they can discuss and discover more about the Apple family and its products.  

The Latest :  

The brand has made a buzz all over the market by launching the most awaited Apple iPhone 5. The company also promised to offer 4G cellular service to its customers. With the launch of the iPhone 5S and iPhone 5C simultaneously, Apple set the new record for first-weekend smart phone sales as it sold over nine million devices in the first three days of its launch. The iPhone 5 series comes with extra ordinary features like body made from single piece of machined aluminum, mirror finish, finely textured, smooth edges, and sapphire crystal camera cover. 

HEALTH AND COVID-19

“The human body has been designed to resist an infinite number of changes and attacks brought about by its environment. The secret of good health lies in successful adjustment to changing stresses on the body.” – Harry J. Johnson

Coronavirus has become a worldwide concern for everyone. The virus not only demands to stay indoors but also to take precautionary measures related to hygiene and sanitation.

Added to the fear of contracting the virus in a pandemic such as COVID-19 are the significant changes to our daily lives as our movements are restricted in support of efforts to contain and slow down the spread of the virus. Faced with new realities of working from home, temporary unemployment, home-schooling of children, and lack of physical contact with other family members, friends, and colleagues, we must look after our mental, as well as our physical, health.

But every coin has two faces, if we consider the positive aspects of this virus we will find out that people nowadays are more health-conscious. Many people by standing indoors had started doing exercises and yoga. Cycling also had become a good pass time for people.

Regardless of the precautions, we need to take it had made us develop some good and essential habits like washing hands-on regular intervals, washing vegetables and fruits before cooking, and much more which was not kept in mind precisely before.

COVID-19 had increased us to risk of getting infected and sick but at the same time had taught us important things to make our immune system much stronger than before. We are getting to understand the importance of good health which we had forgotten due to work stress and restless manpower.

This pandemic had made us stronger than before both mentally and physically we can appreciate the healthy homemade food and its importance now. Fast food is missed though but this time had told us that we can survive to live a healthy and peaceful lifestyle.

If considered this hard time had made us realize the essence of a healthy body and a subtle mind.

UK Dives into Recession for the first time in 11 years.

As every country’s economy has faced a severe crisis and every country’s GDP number have been affected.It is not only UK but many other developed and developing countries are into it partially or completely.It is due to these Covid-19 scenario where everything came into stand still.Industries were closed,retail outlets went into lockdown,every market leaving essentials were on hit due to this pandemic.

If we talk of UK in recent period it has been affected very badly as the government has claimed that 20.4% economy has shranked while comparing with the first three months.It is been on its biggest slum on record from mid April to June due to forced lockdown in this pandemic.As the household spending plunged as shops were to remain closed and factories and construction output also fell which pushed into its first technical recession since 2009.

Chancellor Rishi Sunak has said to the media that the government was “grappling with something that is unprecedented” and it was a very difficult and uncertain time.The teachers in the country are saying that they ensured that no student should be penalised as the exam were cancelled in the pandemic which is panicked and chaotic.

Due to the immediate lockdown and airlines being shut customers are saying that we are not receiving the refund.So,it seems that, the refund procedure has been slowed down too tremendously due to this pandemic.As still now the economy has been not unlocked completely everything is been working on phased manner.

The office of the National Statistics said that the economy bounced back in the month of June when as the restrictions started to ease in the country.On a month on month basis,the economy grew by 8.7% in June after growth of 1.8% in May.

As the job figures presented by the government on Tuesday that the number of people who lost jobs were around 220000 between the period April to June.Chancellor said that it will be bot possible for the people to go back for the jobs they had earlier and we need to create new job opportunities in different areas.

Business People have urged to the government to provide their maximum support to the economy so that every things start to fall as the new future will evolve.The Bank of England has said that it does not expect the economy to be as the same as it was before the pandemic size until the end of next year.Other institutes in the country has stated the recovery will take even longer.

If we compare it with other nations the UK’s slump is worse than any other advanced economies.The economy has become fifth smaller as it was in the last year.It is not bad than Spain,but it is twice the size of Germany and US.

“DAUGHTERS HAVE EQUAL RIGHT TO INHERIT PROPERTY “

I WAS READINNG NEWSPAPER IN THE MORNING WHEN MY EYES STUCK ON THIS HEADLINE AND MY HAPPINESS KNEW NO BOUNDS.NOW , DAUGHTERS ARE EQUALLY INHERITABLE FOR THE INHERIT PROPERTY IN THE TRADITIONAL FAMILY BUSINESS THAT IS IN THE JOINT HINDU FAMILY SYSTEM . IT WILL HAVE RETROSPECTIVE EFFECT TO A 2005 AMENDMENT TO THE HINDU SUCCESSION ACT OF 1956 . IT IS THE BEST NEWS WHICH I HAVE READ TODAY AND NOT ABLE TO RESIST MYSELF FROM SHARING IT WITH ALL THE READERS . IN ADDITION TO THIS , I ALSO HAVE A THOUGHT IS N’T TOO LATE ? IF TI WOULD HAVE PASSED IN THE LAW WHEN IT WAS BEING MADE , THEN , DAUGHTERS HAVE HAD THIS RIGHT SO FAR , IS N’T ? . WELL , ITS VERY LATE BUT THE DECISION MADE IS THE BEST , SHOWING THE UPGRADATION IN THE LEVEL OF THINKING IN THE MINDS OF FEW PEOPLE.

IN THE HINDU SUCCESSION ACT OF 1956 , NOW , DAUGHTERS ARE THE COPARCENERS IN THE HINDU UNDIVIDED FAMILY AND HOLD THE COPARCENERY RIGHTS IRRESPECTIVE OF WHETHER FATHER IS ALIVE OR NOT. THIS AMENDMENT WAS MADE IN 2005 , AT PRESENT GIVING THE RETROSPECTIVE EFFECT FOR THE AMENDMENT MADE . MOST OF THE FAMILIES MUST HAVE PUZZLED OUT THE ACCOMODATION OF THE SHARE OF BUSINESS THAT IS TO BE GIVEN TO THEIR DAUGHTERS. THE ISSUE LIES WHERE THE FAMILY DOES N’T ACCEPT THE RIGHTS OF THE DAUGHTERS .IN THE TRADITIONAL SENSE , SOME OF THE FAMILIES MAY NOT GREET THEIR DAUGHTERS IN FAMILY BUSINESS WHICH IS DEFEATING THE OBJECTIVE . MR RAMACHANDRAN ALSO ADDED ABOUT THE JOINT AND LARGE FAMILY BUSINESS , SHOULD BE OPEN TO RECOGNISE THE RIGHTS OF THE DAUGHTER .

FROM NOW ONWARDS , EVERY DAUGHTER HAS EQUAL RIGHT IN BEING THE PART OF THEIR BUSINESS .

THE JUDGEMENT SAYS ”THE DAUGHTERS CAN NO LONGER BE DEPRIEVED OF THEIR RIGHTS T0 ANCESTRAL PROPERTY , NO MATTER WHEN THEY WERE BORN ” .

Sustainable Development goals by corporates: latest in 2020

5 Latest Sustainable Development Goals in the Corporate World. 

Sustainable Development Goals by private firms has increased noticeably since the last decade. Many big corporates like Google, Apple, Dell, Tech Mahindra, Hero MotoCorp, etc. are working with the view of sustainable development since the beginning. Let’s look at some recent sustainable development goals and initiatives by private firms.

1. Microsoft

Microsoft is setting multiple sustainable development goals and adopting different approaches to tackle environmental degradation. The company recently launched its initiative ‘Zero waste by 2030’ focusing on carbon, water, ecosystems, and waste. 

  • Building Microsoft Circular Centers to reuse and repurpose servers and hardware in their data centers.
  • Eliminate single-use plastics in packaging.
  • Improve their waste accounting technology.
  • Invest in circular economy ventures.
  • Help employees to reduce their own waste footprints.
Sustainable development goals Microsoft headquarters, Redmond.
Microsoft headquarters, Redmond. Source: Microsoft

2. Vestas

It is the first renewable energy manufacturer verified by ‘Science-based target initiatives’ for its sustainable development goals. Vestas has earlier made many contributions to environment protection.

  • Vestas announced its green initiative to become carbon neutral, without using offsets, by 2030.
  • IPCC in a recent report, states that limiting the rise in the global temperature to 1.5°C, as stated in the Paris Agreement, will significantly reduce the risk of extreme affects from climate change.
  • Reduce greenhouse gas emissions by 45% within its own supply chain.

3. Dropbox

The file-hosting company laid out some initiatives under the sustainable development goals to achieve by 2030.

  • Carbon neutrality and minimize energy consumption.
  • 100% renewable electricity for offices and data centers.
  • Remote jobs to reduce travel emissions.
  • Support other organizations in their climate actions.
  • Help employees to volunteer for environmental causes.

4. Crown

Packaging firm ‘crown’ laid out their initiative ‘Twentyby30’ containing 20 sustainable development goals aiming to get accomplished by 2025, 2030, and 2050. The initiatives include:

  • Send zero waste to landfill
  • Make aluminum and steel cans 10 percent lighter to reduce the usage of packaging material.
  • Increase the recycling of its plastic strapping by 10 percent.

5. Salesforce

The latest initiative of this AI-based CRM firm is to achieve 100% renewable power by 2022. This renewable energy deal is in collaboration with  Bloomberg, Cox Enterprises, Gap Inc., and Workday, Inc. and with guidance from LevelTen. The sustainable development goal is to provide renewable energy at a small scale, available to everyone. Currently, renewable energy contracts are made at a high scale involving large investments which are not feasible for small-scale organizations and individuals.

Advertisements: Their motto and functioning

Advertisement mainly is for communicating the message to the target audience, so now when we come to the segregation, there are the commercial advertisements and the non commercial one.

Non-commercial advertisements are non-profit and are only shown for giving some information or spreading awareness. Whereas, commercial advertisements are generally directed towards increasing the sale of a product or services or to increase the usage.

For instance, if you’re offering a distinctive product, service or value proposition to the customer, commercial advertising is a way to get the word out quickly and more broadly than through referrals from existing customers or waiting for people to find you by chance.

Reaching out to your audience via television and radio can let the public know about what you offer and how people can get your product or service. 

It gives you the opportunity to tell potential customers about your attributes, which can have a positive result over time. Exposing them to the message once or twice isn’t likely to make a difference. Moreover, once customers have a positive impression of your brand, future commercial advertisements underscore that positive impression.

The purpose of advertising is to gain the interest and trust of consumers. Advertisers seek to increase interest in buying a product, visiting a place, or using a specific service.

One important aspect of commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, advertising is there to offer a solution to that need.

All the advertisements between the TV serials or in between the websites and blogs are a form of commercial advertisements as the one showing the advertisement is promoting it’s product and getting the revenue.

A research shows that a moderate level of repetition of advertisements has the greatest effect. That’s the reason why we are exposed to a single advertisement several times by a particular company. Our minds, even starts to memorize these advertisement along with their taglines and that’s how these advertisements plays with human brains.

AND THEN THERE WERE NONE: AGATHA CHRISTIE

And then there were none is an enigma novel written by the queen of crime, Agatha Christie. It is one of the best seller novels which takes murder mystery to a next level.

It is a story of ten strangers who were sent invitations they could not refuse to the illustrious Soldiers Island by the wealthy Mr.Owen. All of them notice an unusual nursery rhyme framed and hung off the wall of every room titled TEN LITTLE INDIANS which goes as-

Ten little Indians standin’ in a line,
One toddled home and then there were nine;
Nine little Indians swingin’ on a gate,
One tumbled off and then there were eight.
Eight little Indians gayest under heaven
One went to sleep and then there were seven;
Seven little Indians cuttin’ up their tricks,
One broke his neck and then there were six.
Six little Indians all alive,
One kicked the bucket and then there were five;

Five little Indians on a cellar door,
One tumbled in and then there were four.
Four little Indians upon a spree,
One got fuddled and then there were three;
Three little Indians out on a canoe,
One tumbled overboard and then there were two
Two little Indians foolin’ with a gun,
One-shot t’other and then there was one;                                                                                                        

One little Indian livin’ all alone,
He got married and then there were none.

                                                                                 

After supper, a gramophone record is played; the recording accuses each visitor of having committed murder and then asks if any of “the accused” wishes to offer a defense. This is not taken seriously by anyone. Later they find that the cook among them got dead after drinking. The next morning a lady corpse is found in her bed; she died in her sleep. One by one each one of them dies and the island becomes empty. For an instance, there were ten people and now there were none. Police inspector and crime branch do their investigations and found things, not of much importance. Later during the court hearing, one person found something which resolves the entire mystery of ten murders, and the murderer was found amongst those ten people only which is now dead.

The book completely binds thrill and suspense with an outstanding revival. The book deserves to get read once.

SOCIAL MEDIA AND HASHTAG ACTIVISM: THE NEW TREND !

Today, life is moving fast and in this fast-moving life, we explode to more changes in lifestyle. Today the use of the internet is very frequent. The Internet helps everyone to connect with everyone around the world. There are many good uses of the Internet but as there are always two sides to the coin similarly Internet has its pro and cons. This time when social media matters more than real life. Social media has taught people to share their problems but also to show off their happiness which is only limited to social media. We are a generation that needs more likes on social media than in real life.

This concept of social media is in some way creating a distance between the real-life and the reel life. The people pretend to be someone else on social media the negative impact does not stop here these days social media also create mental problems for people because of a new trend called trolls. People hide their identity and write some comments which are not appreciated on a social platform. Since the constitution allows us all to share our thoughts freely but these liberties have their restrictions that need to be taken care of.

Let’s not only focus on the bad impacts of social media there are also some good uses of Social media like making people aware of the wrong happening around the world and appreciating good work done by people. This new concept of the hash tag is helping people to share problems and happiness with the world.

These days’ social media connect everyone directly to the politicians which creates an easy way to address your problem with the support of many people. The benefit of hash tag activism is very real. The Hash tag Raise awareness, build communities, give voice to everyone afraid to speak, educate more and more people.

This is the new way of getting public support from all over countries. The hash tag makes it easy to build huge public support with a public platform that is accessible by many. The growing trend of bringing socio-political changes with the help of social media in the real world is making it easy for people to raise their voices and share their experiences. This is a new concept but surely there are many agenda which have been successfully joined by people from all over the world. The hash tag activism helps to divert the attention of major population on issues like a human rights violation, abuse of any other right, fundraising, opposition against the government, and these days also to earn more and more votes.

There are a few campaigns that emerge to be successful because of major participation. This rise in social media has influenced communication and information of all kinds. People can be judged and appreciated on platforms like Facebook, Instagram, or Twitter. Naming a few famous examples of campaigns in recent times are #Blacklivesmatter, #oscarsowhite, , and many more.

The discussion cannot be ended without discussing the problems in hash tag activism. There can be many problems in social media but surely these problems can be avoided by being a little more aware of the problem. These problems can be easily avoided by awareness. The major disadvantage can be misinformation or disinformation. This problem is faced to a very large extent.

The information provided on social media cannot always be true; people must check facts before sharing anything on social media. This is the time when misuse of anything and everything is common so social media is no exception.

People use social media as weaponization for Trolls, Cyber hacks, or mobilization. The major concern these days on social media is the Privacy of the user. The private information which is given to the apps impacts the jobs/ visas and even relationship. There are different complaints, censorship, and platform that register such complaints and take care of these concerns.

The conclusion of this topic can be done by this sentence given by Mark Kersten which says “we must understand that in this age of persuasion social media is one of the tools available to social activists. But when social media is effectively employed in campaigns, it remains the activists, revolutionaries and dissidents who deserve the credit for challenging the status quo- and social media itself.”

There is no doubt that Hash tag activism gets involved in social justice issues but it can also be seen as the endpoint to social activism. These steps seek to change our culture for better; this will become a step in introducing potential activists.

Legality of live in relationship in India

A live-in relationship gives the couple an opportunity to know the partner without having to engage into a legally binding relationship.

India has witnessed a drastic change in the way the present generation perceive their relationships. The taboo that used to haunt partners in live-in relationships has also started to fade away with society opening up about the idea of pre-marital sex and live-in relationships. This improved mind-set is a result of freedom, privacy, profession, education and also globalisation. Moreover, for most of us – it is not an escape from responsibilities but a way to understand our partner and to check if at all we are compatibility.

A live-in relationship not only gives the couple an opportunity to know the partner without having to engage into a legally binding relationship but also excludes the chaos of family drama and lengthy court procedures in case the couple decides to break up. It involves continuous cohabitation between the partners without any responsibilities or obligations towards one another.

 There is no law tying them together, and consequently, either of the partners can walk out of the relationship, as and when they want.

How is live-in defined under Indian Law?

There is no law binding the partners together, and subsequently, either of the partners can walk out of the relationship, as and when they wish to do so. There is no legal definition of live-in relationship, and therefore, the legal status of such type of relations is also unconfirmed.

The right to maintenance in a live-in relationship is decided by the court by the Domestic Violence Act and the individual facts of the case. Though the common man is still hesitant in accepting this kind of relationship, the Protection of Women from Domestic Violence Act provides for the protection and maintenance thereby granting the right of alimony to an aggrieved live-in partner.

Is Live-In Relationship Legal in India?

Live-in relationship is one such concept that has entered into India in the millennial age. It’s not indifferent that people belonging to the previous generations usually question what a live-in relationship is. The main reason for this is because in earlier days no one would hear about such concepts, unlike today.

So be it any of the major metropolitan cities in India like Delhi NCR, Mumbai, Pune, Bangalore, Kolkata or Chennai. Or any other small modern city like Bhubaneswar, Ahmedabad for that matter, live-in relationship is becoming popular. More and more couples are feeling safe and confident in entering into such a relationship. The live-in relationship meaning has completely been revolutionised by the modern generation.

Laws Surrounding Live in Relationship in India

To have a live-in relationship, law in India is still not clear on that. It is, however, pertinent to mention here that even though there is no live in relationship act per se. Therefore, there is a lot of obscurity about the live in relationship in India legal status.

Regarding the legal status of live in relationship in India, the Supreme Court has ruled that any of the couples who are cohabiting together for a very long period of time, they will be presumed as legally married unless proven otherwise. As far as the modern generation is concerned, India has been witness to many drastic changes in terms of various perceptions. As far as this generation goes, the effects of live in relationship are viewed as much similar to any relationship in general.

Whether live in relationship is good or bad is totally dependent on the couple engaging in the same. The taboo which used to haunt couples entering into a live in relationship is slowly dissipating. The Indian society or the society, in general, is becoming more open to the concept of pre-marital sex and live in relationship. This is leading to slowly lifting-off the taboo surrounding it.

The live in relationship rules & regulations in regards to this matter is very stringent and strict. Live in relationship sex or cohabitation with any married party is completely illegal and criminal in nature.  The aggrieved party can file for a criminal case of adultery under section 497 of the Indian Penal Code. The aggrieved party may also file for divorce on the grounds of his/her partner having an illicit relationship.

The Supreme Court judgement on live in relationship in the case Indra Sarma vs. V.K.V. Sarma states that co-living relationship can be broken down into five distinct ways:

  1. Firstly, according to the court, any domestic cohabitation between an adult male and an adult female who are unwed is the simplest form of relationship.
  2. Second, comes the cohabitation between a married man who is an adult and an unwed adult woman or vice versa.
  3. It is important to mention about live in relationship, that cohabitation is taking place with mutual consent.
  4. The Supreme Court has made it very clear that any domestic relationship with a married individual will tantamount to adultery. So, even if the cohabitation happens unknowingly can act as a ground for divorce.
  5. Lastly, the apex court also speaks about the domestic cohabitation which takes place between homosexual partners.

 Pros of co-living relationship include:

Lesser responsibilities: One of the major positives of being in a live in relationship is the fact that there are fewer responsibilities. There is no social or legal bond when it comes to living together. Marriage does involve a lot of compromises which can be avoided in this scenario.

Low legal Issues: There are lower legal issues when it comes to a living relationship. Divorce is one of the ugliest legal issues when it comes to marriage. As far as live in is concerned such legal hassles can be avoided. A couple can simply move on rather than being in a suffocating relationship.

Financial Freedom: Another excellent advantage of a live in relationship is the aspect of financial freedom. One can easily divide expenses when it comes to a live-in relation. This concept is rather difficult when it comes to marriage.

Cons of co-living relationship include:

Social Censure: One of the major cons of being in a live-in relationship is the fact that society scorns upon the whole concept. Live in relationships as of yet have still not been accepted in most parts of the society, especially in India.

Lack of Commitment: It can be stated that one of the biggest advantages of a live-in relationship is also one of its largest disadvantages. There is a lack of commitment when it comes to the co-living relationship. This is why most of them are so short lived. The likelihood of one getting out of a live-in relationship is as quick as one entering into one.

Live-ins is not a new phenomenon in India. Apart from it going on in hushed or open ways in cities, it has been the standard norm in many of our tribes, some of which believe that the contemporary marriage system brings with it “several impositions, especially on women.” In fact it was to secure the rights of tribal women in live-in relationships that the Madhya Pradesh State Women’s Commission had recommended that such unions be accorded legal status. That more and more people are opting for it due to their own respective reasons is attested by the fact that the internet has extended its matchmaking services to include finding live-in partners. In the year 2011, an NGO in Ahmedabad organized a first-of-its-kind event to help single senior citizens find companions. So clearly living together goes much beyond the simplistic notion of “the rebellion of youth.”

Contrary to popular belief, live-ins is not devoid of work but confer much more responsibility upon both the partners since in many ways they are on their own. In such circumstances, it is best to apprise oneself of the socio-economic-legal aspects (like the guidelines for when the relationship would be seen as being in the nature of marriage to be covered under the 2005 Act), and go in prepared.