Corporate lobbies and ethical journalism- A Dilemma

Right after liberalisation was announced in 1991, confetti of free market joy was all over the state controlled economic structure which till the USSR collapsed, served India’s Non- aligned purposes. Liberalisation promised opportunities, freedom of choice and other whims of the neo liberal world. However a much vehement claim of assured healthcare was put forward by the state that assured the free market private health enterprises would ensure better healthcare to all. However the claims lie defunct and shallow as if we observe the health services provided by private enterprises remains limited to urban spaces, that makes this cacophony of claims of health and betterment seem like advertisements to some new product. This inaccessibility and selective swarm of private health care justifies the corporate nature and personal interests of health corporations which of course aims at making maximum profits which won’t be sourced from rural areas of the country. The private corporate healthcare sector in India has prospered in the previous three decades at the expense of the diminishing and shambled public health care system. Budgetary allocation for health has reliably missed the mark by falling short every years, concerning that suggested by specialists and professionals. The government has ignored the desperate appeals to reinforce a stronger public healthcare system for the nation, while forcing the citizens to feed off from the compromised state of existing healthcare apparatus. The poor and the marginalized, and even the middle privileged class, confronted a similar deficiency of basic treatment alternatives each and every day. They struggled to find care, they experienced exorbitant and out of reach, expensive services, – as they will continue to find till there is a drastic rebuilding and reformation of our healthcare system. The data asymmetry among public and private health service caters and patients gives monopolistic capacity to few conglomerated private corporate players, which is frequently left unregulated or inadequately checked, in this way brings about misshaped and manipulated costs in clinical treatment and diagnostics. High healthcare costs joined with low insurance protection have regularly brought about greater out of pocket expenditure for diagnostics, medical counsel and treatment for people across the country. Over 86% of rural populace and 82% of urban populace are not secured under any plan of healthcare consumption support. Due to highly expensive healthcare and medical consumption, about 7% of the population is pushed beneath the poverty line each year thus exposing a large part of the society to further diseases and never ending misery. While the corporatization of healthcare services runs an insatiable frenzy on the present condition of healthcare in India by capitalizing on lives without any accountability enforced by the state on these private players justifies the Indian state’s radical shift to an ultra neo liberal and far capitalist approach that pushes aside needs of a large part of the society and caters to only few sections that are rightfully in the eyes of the state more equal than all equals. .The survivors of the completely pitiable condition of general health services and  framework were for the most part the poor and the destitute since decades ,since times immemorial, in the wake of the corona  pandemic which has no predisposition towards poor people or the privileged, the ever oblivious Indian state presently no longer can stick their head into the sand but however, is now compelled to see the harsh product of their regularly going obliviousness of the public health sector needs and can now rubbish its deception of the private health sector area being better. We should now aim at bringing public healthcare and rehabilitation at the focal point of our political discourse, after following quite a while of carelessness from main issues that frequent the Indian setting. Until then, health journalists have to vehemently produce accurate data and numbers while also pointing out fallacies and manipulations of data by private health enterprises. Health journalist should also hold the state accountable on health sector allocations and efforts to public healthcare. Health Journalism today has been forced to stay at put or is being muffed because of PR influences of private health enterprises.  Ethical health reporting should also encompass covering and reporting health data and information from all parts of the nation and not just urban populaces as due to private health sector influence, rural and tribal belts are left unattended and shunned aside while health journalism today has taken the ostrich approach towards it and should refrain from doing so as a reformative action.

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