Importance of crisp headlines and sub editing to make stories read smoothly

The prime rule which administers editing is to never over estimate public’s knowledge or underestimate public’s intellect. Editing plays an imperative role in news organisations. Reporters often write news stories in a hush-ed manner and are often left rough edged. Therefore, a team of editors is responsible for polishing and honing the copy.

In simpler terms, the main purpose of editing is to accomplish the gap between the news coming from outside and news to be published. It helps in making the report grammatically correct and newsworthy. This bridges the gap between well written write ups by the less skilled or inexperienced reporters. Crisp and tight copies are simple to read and crystal clear, making the readers engaged in the write up. Key features of crisp and tight copies are the simple and to the point story with zero repetition.

The sub editors are termed as “the mid wife” or “an unsung hero of a newspaper”. Subbing ensures quality control of a submission prior the public display. Sub editors are very essential and considered the backbone of journalism as they ensure that the theme of the write is consistent and aligned with the vision of the media outlet where the work is being presented. Sub editors lay out the story on the page, write headings and perhaps be involved in the overall page design. They hold a huge responsibility to account the factual errors and correct them, safeguarding the client and the writer against liability. They ensure correct use of grammar, syntax and tone. They in fact save writers from a legal suit or looking unintelligible, they filter out stories that have a scope of being ignored by the consumers. Sub-editors also lay out the story on the page, write headings and may be involved with overall page design.

· Fine-tunes the copy to the style of the newspaper

· Simplifies the language to make it reader-friendly

 · Tailors story length to space requirements

 · Correct factual errors

· Ensure balance and fairness and objectivity in the stories.

· Guard against legal trappings like defamation and copyright violation.

 · Rewrites and restructures stories if necessary. Normally sub editing (subbing) involves looking for errors in spellings and grammar 19

Headlines are getting progressively significant in the web and modern day and age of news. In addition to the fact that they capture the reader’s attention, they fill in as source material for web engines and sites when one inquiries an article to find out about. Today a reader is similarly prone to run over an article by perusing a rundown of web sites and results as by reading a hard newspaper. Headlines decide what number of individuals will really peruse a piece, especially in this period of internet online approach to news reading. Yet, all the more fascinating, a headline changes the manner in which individuals read an article and the manner in which they recall it. Headlines must be precise and to the point: in suggestion, in spelling, in language structure. At the point when readers see mistakes, they accept a comparable pace of mistake will proceed.

Categories: News