For the fact, actually for the average people youtube is enjoyable social platform where one can discover new artists, funny videos, and the cuttest puppy moment. fpr some people however youtube is also a place full of oppurtunity an area with an incomprehensible amount of audience reach. if you think like the latter we admire and relate to your perspective for your a marketer. while marketers understand that youtube is a frontier full of possiblities for their brand many also fear it, and we are here to help you tackle that fear. both an organic and a paid youtube presence are highly integral strategies for a marketer to adopt while aiming for overall brand growth.
youtube is the second largest search engine after google receiving traffic from almost one billion users a day. in fact the website generates more traffic than bing, yahoo. youtube also brings in over $4 billion each year in ad revenue, leaving users ample opportunity to make money with their videos. marketing through youtube creates credibility, authority, and delivers content that is more engaging to the viewer. there are many components that marketers must keep in mind in order to create quality content, and an overall positive youtube user experience. marketers must pay attention to the variety of components that go into marketing quality youtube content. marketers should be creating valuable, relevant videos that stay true to their brand.
It is the 2 nd largest search network, falling short only of its parents company. therefore being the 2 nd largest search network, this also means youtube is accessed an extensive amounts per day. you can only guess how important it is then for your brand to have some sort of presence on youtube. whether you solely have a channel where you upload videos highlighting your brand products, services, or you can also backup this organic presence with paid advertising efforts, youtube has become an important part of a companies marketing strategy.
while youtube remarketing can be used by most brands, big or small, it is a more affordable way to continue to nurture your audience on youtube. as a little refresher remarketing is a type of paid search campaign that allows you to re-reach. people who have visited and engaged with your website in any way with branded ads. you can not only retarget people who have watched your youtube videos or followed your youtube channel. its a great way to more affordably nurture brand awarness on youtube, it keep the competitors at bay, and push sales.
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