Fast-moving consumer goods (FMCG).


  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.


FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.


1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.


FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.


1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.


FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.


People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 


Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 


  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.